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A Systematically Simple Approach.
Start Marketing Right provides a systematic approach to creating a thorough and useful marketing plan.
It guides you through a step-by-step process that will make you more efficient and effective in your marketing.
Watch to See How --->
Test drive the system for only $97
for the first month.
If you like the way it runs, then maintain your subscription for only $147 per month for as long as you want. No contracts and no ongoing obligation.
[Get Started Now!]
ClickBank is the retailer of products on this site. CLICKBANK® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 917 S. Lusk Street, Suite 200, Boise Idaho, 83706, USA and used by permission. ClickBank's role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products.
Get It All But Use What You Need
New to This and Starting From Scratch?
If you've never been through the process of developing a Marketing Plan, then you can utilize our complete system to get you started right!
Have a Good Start but Don't Know Where To Go?
If you already have a strong understanding of your business dynamics but just need to put it towards action, then you can start right up into our Strategy Module. But you still have full access to our Insight Module in case there are areas you want to explore further.
Got a Plan but Not Sure How to Make It Happen?
If you know what you need to do but not how to do it, our Implementation Module will guide you through various tactical programs. It would be a good idea to still check out the Strategy Module topics in case there is an area of your plan that can be tightened up.
Your subscription provides ongoing access to our full set of resources including downloadable templates, online video tutorials and relevant case study examples.
Our easy-to-follow process that will guide you through the three phases of building an effective marketing plan.
Phase 1: Insight Discovery
The starting point of any effective marketing plan is relevant insights that uncover both drivers and barriers for your business. Unfortunately many companies skip over this important phase, which provides the firm foundation for the entire plan.
The Insight Discovery Module provides practical tools and guidance on how to identify and prioritize information most relevant to your business in order to guide decision making. This process includes examining your business situation from an internal and external perspective to develop actionable business-related insights that will guide the development of your core strategies.
Areas covered include:
Performing a 5C Analysis (Company, Customers, Competitors, Collaborators, & Context)Defining Your Target Market Identifying business and brand differentiatorsIdentifying key business drivers and barriers Articulating top business-related Insights Prioritizing key knowledge gapsMarket Research Guide and Tools
Phase 2: Strategy Development
Most of what any business comes down to is decisions. Developing a clearly defined strategy provides direction and rationale for where you need to focus and what you need to accomplish in the marketplace to reach your goals.
The Strategy Development Module provides the tools to expand on your most relevant business insights to develop strategic initiatives to move your business forward. By using our structured process, you will better understand where to focus your resources to have the greatest impact on your business.
Areas covered include:
Developing a Brand FoundationDefining Your Long-term AmbitionArticulating Your Brand Positioning and StoryDefining Your Business Goals and Marketing ObjectivesStep-by-step guidance through the "WHATworks" Planning Process (What, So What, Now What, Then What)
Phase 3: Program Implementation
Even the greatest plan in the world is worthless without action. But even action alone doesn’t guarantee success. Where and how you execute is incredibly important.
Since this is where a lot of your marketing investment will be, it's important that you support these programs with metrics to help you measure success.
The Program Implementation Module will provide proven principles to make your marketing tactics the most effective and efficient possible. Whether you are developing marketing materials internally or need to work with an outside partner, the tools provided will ensure you are getting the greatest impact.
Areas covered include:
Developing a Creative Brief for External Marketing PartnersEvaluating Creative ConceptsImplementing Specific Tactical Programs : TV Advertising, Radio Advertising, Print Advertising, Online Advertising, Leveraging Social Media, Search Engine Optimization, Direct & Outdoor Marketing, E-mail Marketing, Event Marketing, Public Relations
This module will continue to expand as marketing programs evolve and more topics will be added.
Case Study Examples
We also provide you with case studies that walk through each step. These include both product-based and service-based examples that you can reference to help guide you through the process. This is another area that we are continuing to expand over time.
Test drive the system for only $97
for the first month.
If you like the way it runs, then maintain your subscription for only $147 per month for as long as you want. No contracts and no ongoing obligation.
[Get Started Now!]
ClickBank is the retailer of products on this site. CLICKBANK® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 917 S. Lusk Street, Suite 200, Boise Idaho, 83706, USA and used by permission. ClickBank's role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products.
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