Have You Struggled to Make Money In Your Business?
Discover How to Tap the Power of Social Media, Video, and Email to Unleash a Flood of New Customers to Your Business!
Are you a small business owner, a mompreneur, graduate or retiree who’s not realized the success and opportunities you desire for your small business? You’re good at what you do, yet having a few more key clients is all you need to move you into your financial comfort zone.
The marketing of your business has taken a back seat. It’s not because you don’t value the importance of marketing, it’s probably because you lack the knowledge of what to do, when to do it and more importantly, how to market your business.
Hello! I am Pamela Wigglesworth an International corporate trainer and speaker, that works with businesses across multiple industries to enhance their branding and marketing communication to get big results on a small budget.
I am the author of Small Business Acceleration and the 2011-2012 Vice President for the Asia Professional Speakers – Singapore. I am a frequent speaker at business events and have several articles published in the Straits Times and Singapore Marketer magazine.
What does all this mean for you?
I have helped hundreds of businesses use social media to get more sales and I can help you.
It’s truly the best time to be an entrepreneur. I absolutely love being an entrepreneur. In fact, some people might refer to me as a serial entrepreneur because I’ve set up four businesses over the span of 21 years. Yet not all of my businesses have ended in a success story.
I’ve even lost money... big time. More than I care to mention, but I will. Let’s just say it was easily close to US$60K. Ouch! It’s a little less painful to think about it now, but I do think about it because it is what drives me today.
Back in 1998 I had a successful women’s boutique that focused on catering to the western-size female figure. Translation: a full figure gal with hips and a generous bust. In Asia, that’s just about any woman from the western world. Around that time I moved my business from a small second story shop house into your typical shopping mall. Simultaneously, when I made my move, Asia was experiencing the first Asian financial crisis.
By mid-2000 an economic slowdown was upon us and people were not shopping as much. Come February 2001, the mall had become a ghost town and we knew the business was not going to survive. Despite my wishful thinking that I could easily get out of the lease, my requests fell on deaf ears. The landlords could have cared less that we were not making any money. Eventually they knocked off two weeks worth of rent but we were required to pay the remaining balance on the lease. That amounted to about US40,000; equal to seven months rent.
In hindsight I realized that I lacked sufficient knowledge in marketing to sustain the business. Had I known a fraction of what I know today, chances are I might have been able to ride out that slow period and save my store.
It was tough having to take that amount of money out of my husband’s and my savings. At times, the tension in the house was so thick you could cut it with a knife. Fortunately, we weathered the storm and have become stronger and closer as a result.
After the store closed I allowed myself to have a two month pity party and to reflect on my experience. At the same time, I didn’t want to forget about the $40,000 that was gone. That loss eventually became the fuel that ignited my passion for marketing and working with small businesses today.
I needed to know that the $40,000 loss was not in vain, to make it count for something. This was a great learning experience for me and for others, for that matter, so I made the conscious decision to “Fail Forward.”
I always knew that the day would come when I would start another business. This time I was determined to be better prepared and more knowledgeable about how to market my business to increase the probability of success.
So I dug in and spent countless hours learning everything I could about marketing. I listened to anyone and everyone who was willing to share with me about how to create awareness for the business, how to generate traffic and leads to a business, how to brand myself, how to increase sales. My learning was conducted over coffee, in networking sessions, and through seminars and webinars. I researched day and night and was a human sponge.
What Happened Next...
With the start of my new businesses, I applied what I had learned and saw great results. Most of what I was doing was applying techniques to increase awareness, leads, and sales in my business without the benefit of a huge marketing budget. I moved from being a student and began sharing and teaching others what I knew. The word spread about my marketing workshops and bootcamps. Soon I was being invited to conduct the workshops and boot camps internationally.
Sharing what I learned became my way to “Fail Forward.” It will always be my passion to teach other entrepreneurs how to easily and successfully market their business. My mission is to educate others so that no entrepreneur or small business ever has to experience the financial loss that I did.
What I Want to Do For You...
So my goal is for you to learn simple and manageable techniques that you can apply to your business today. Keep in mind that you don’t have to do everything. Pick what resonates with you, start with one or two things that you can measure, and then add another tactic. Slowly but surely you will see a change in your results.
Small Business Acceleration was written by me, an entrepreneur, for entrepreneurs. This book offers a practical step-by-step guide for getting started with online marketing in the key areas of social media, email marketing, public relations and video marketing. It’s focusing on these areas that will provide you the greatest impact with limited resources of manpower, time and money.
76 Pages Packed With Valuable Marketing Information, Insider Tips, and Links for Your Business
Maximize Your Facebook Page to Get a *Buzz* Going In Your Market Community Discover How to Use LinkedIn to Drive Customers to Buy From You Use the Power of Email Marketing to Create Cash Income See How to Create and Distribute Press Releases That Rival PR Firms Discover How to Make Video That Blows Your Conversion Rates Sky High What Do Business People Have to Say About Pam?
Pamela is great. Learned a lot from her and would tell myself to use it at work. Very relevant sharing of experience to illustrate her point
- Angie Oi, International SOS
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Brilliant work, exceptional knowledge."
- Asfand Pasha, ITS Energy Services
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Pamela has been an engaging, fun trainer and imported practical tips and valuable insights into equipping us towards an excellent presenter. Thank you for the wonderful experience
- Ong Lay Choo, Singapore Polytechnic
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"Pamela has excellent communication skills, a great sense of humour (very necessary in training) and ability to keep the delegates engaged throughout the training duration. She is very knowledgeable in her area of expertise (and a great friend to have too!). She is accommodating, understanding optimistic, easy-going; hence easy to work with. There is also a mutual understanding between organizer and trainer.
- Sheda Al-Johary Marketing Manager, CentralHub Connections, Singapore
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For our school, Paris Graduate School of Management, academic qualification, relevant extensive experience as well as strong communication skills (well able to capture students' attention) are important factors we look out for when selecting lecturers. Ms Pamela Wigglesworth possesses all of the above.
Her strengths lie in her strong communication skills and ability to make lessons applicable yet entertaining to students. She has a strong knowledge of subject matter and the ability to integrate real life experiences into course content & coursework. What is most valuable to you in our work together we valued the strong rapport established based on trust & the integrity with students & staff of school.
- Evelyn Kuek Programme Manager, Paris Graduate School of Management, Singapore
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Pam is a great coach. She communicates her ideas effectively and is able to impart valuable insights on the subject of entrepreneurship. I used to be passive and overwhelmed with the challenges I faced at work. But after attending her class, I had a new perspective and was illuminated to think out of the box. The course taught me to maximize my effectiveness at work and I was inspired to be a problem solver. Pam has a great sense of humor and is able to enthuse the class with practical illustrations. She is creative, innovative, cares for her students and has our best interest at heart. There's something special about Pam!
- Jacquerine Student, Paris Graduate School of Management, Singapore
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"I have rarely seen such a straight forward and hands-on approach that allows to implement a 100% of all the tips and tricks shared. Your suggestions about Article Marketing come just right to increase traffic to my website and I started exploring the list of article directories you gave us. Its a great idea to get more visibility online and thanks to your valuable insights it will not affect my marketing budget. Thank you Pamela!
- Monika Khaled Authorized distributor for Desert Diamonds Singapore and Co-chair for PrimeTime Small Business Group
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"Pamela is an excellent speaker and trainer who delivers high-quality contents with relevant examples. Very engaging 2-day course packed with fun, experiential activities. Learnt a lot and made new friends. Would recommend it to my colleagues!"
- Chai Pei Shan, IE Singapore
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"I received 100% positive feedback, the first ever! They truly enjoyed your session and many have asked me to bring you back for other topics! Really couldn't thank you more! I will surely get in touch with you again when the next opportunity comes. Thanks for the fantastic talk!"
- Cindy Teo AVP, HTS Management Service Quality | HSBC Technology and Services
Get the Information You Need to Quickly Launch an Integrated Social Media Campaign that Gets You Business
Learn How to Set Up a Business Profile on Linked In and Bring Prospects to Your Page (Page 30) See the Coveted Secrets of Building an Email List of Customers That Buy from You Again and Again! (Page 36) Learn Tactics You Can Use That Get You Media Attention (Section 4.2) Find out About the Latest Tools for Producing Videos and How to Create Video That Attracts Buyers Like Ants to a Picnic (Page 62) Discover Action Exercises That Tell You Exactly What to Do For Each Section
BONUS!
Order now and get the Small Business Marketing Mentor on Public Relations absolutely free as my gift to you.
An easy, step-by-step guide to creating a small business public relations and media plan, you will find a step-by-step guide for creating publicity for your business without having to hire a PR firm. Learn what public relations (PR) is and isn't and discover how you can make PR part of your marketing strategy.
BONUS 2!
Order now and get The Art of Persuasion absolutely free as my gift to you.
Learn 'The Three Ps' of impactful presentations and how to take control and be a successful presenter.
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