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White Paper Details:
Price: $30.00
Available in PDF
Category: Branding, Marketing and Small Business
Published: December 16, 2014
Author:[ ][Joshua Smith]
Print Length: 94 Pages
Language: English
How to Shape Human Behavior (2nd Edition)
63 Specialists. 4 Countries. 662 Advertising, Branding, Public Relations and User Experience Solutions
Description
How To Shape Human Behavior is a concise and comprehensive white paper for startups and small businesses and a powerful resource for the serious entrepreneur. It combines the experience and advice of advertising, public relations, and branding professionals from leading agencies around the world with thousands of sources and case studies.
Topics covered include:
Advertising Strategies
Analytics
Behavioral Economics
Branding Strategies
Competitive Intelligence
Communication Management
Consumer Psychology
Content Management
Copywriting
Customer Relationship Management
Disruptive Business Models
Defensive Business Models
Event Planning
Industry Analysis
Legal Situations
Public Relations Management
Product and Packaging Design
Research and Development
Strategic Planning
User Experience
Much, Much More...
Humans prefer consistency and predictability. It’s evident in the products they repeatedly buy, the books they typically read, the religious beliefs they unquestionably defend. It shows in their logic and reasoning. In the short-term consistency and predictability make society run more smoothly. They make life easier and decisions safer. In fact, there are over a hundred other heuristics and cognitive biases that shape the way humans behave and make decisions. How To Shape Human Behavior addresses each and every one of those biases from an entrepreneur’s perspective.
Why? Successful entrepreneurs don’t sell products and services; successful entrepreneurs shape human behavior, and for entrepreneurs, human behavior modification begins from the inside. The more intimately you understand the mechanisms and inner-workings of behavior modification, the more control you have over the future of your business decisions. In the hands of an entrepreneur, applicable knowledge of the human mind is priceless.
Whether you’re a new startup creating your branding strategy or an established business looking to add a fresh new perspective to your brand, How To Shape Human Behavior takes you step-by-step through every phase of human behavior modification needed to build a successful, consumer-centered business.
Questions addressed in this white paper:
How does the advertising process work?I want to hire a professional agency or freelance. How can I tell the good from the bad?What are misconceptions brands commonly have about advertising?How can I create my own inspiring creative brief?I have a small advertising budget, any advice?
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Copyright (c) 2014 Joshua Smith - Total views:
