Multi-million dollar online sales machine reluctantly reveals...
Who Else Wants to Survive
The Four Horsemen of the
Conversion Apocalypse?
Get a jump on the market and act before the story hits the mainstream. Many heads will roll and blood will run in the streets... but you can avoid becoming a statistic if you know what to do... before it's too late.
Best Part? You can side-step the whole mess for just a buck...
Warning: I'm dead serious about what you're about to read...
From: Mike Morgan
Coeur d' Alene, Idaho, USA
Saturday, 7:06 AM
gnore the sober warning contained in this letter, and you may as well take your online business... your website and any shot at prosperity online - and KISS THEM GOODBYE.
On the other hand, if you choose to HEED the warning you're about to read - and ACT on the advice I offer you in this urgent report, not only will you have plenty of time to save your business...
... you'll have the opportunity to reap up to 617% more customer conversion in 2007!
Mike is a world-class copywriter and conversion expert. That puts him among a small handful of people in the world. But don't let that intimidate you. Mike is one of the most down-to-earth and approachable guys I know.
The real cherry-on-top is that Mike has the work ethic of a plow-horse on steroids.
When he worked on a project for me he just over-delivered again and again - and never once complained. I later figured out that that's just who he is.
While others are complaining about work, Mikes just doing it. And doing it better than 99.9999% of the people on the planet. If you get a chance to work with him, stop thinking about it and do it.
Mark Joyner
Wall Street Journal Best Selling Author of "Simpleology"
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Hi Mike,
If I'm looking for just one copywriter to deliver kick ass, money-making copy that practically forces cash to spit out from my site...YOU are definitely at the very TOP of my list.
Just recently, your salesletter for one of my high ticket coaching programs generated ONE MILLION dollars in sales in just 36 hours!
That's all the proof I need that your copy produces extraordinary results.
Plus you're great to work with, understanding and responsive. If anyone is looking for a million dollar launch - then Mike Morgan is the man you want to have write your copy!
Ewen Chia
Super Affiliate Cloning Program
http://www.SuperAffiliateCloningProgram.com
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Mike,
I'm calling today to give you a testimonial and not for any one particular product or service this time, but rather I want to give you a testimonial about you...
Mike Morgan the man behind the product, behind the services , behind the coaching, because I think when people are making a purchase decision it's not just the content that's in the product that is on top of their minds.
They also want to know is this the right person that I should be trusting here to lead me to the next level and so everyone listening to this audio or reading this in text
I want to give my personal assurance that Mike Morgan is the real thing. He's someone that I have paid thousands and thousands and thousands of dollars... I won't say how many thousands, but many thousands. In fact, tens of thousands of dollars.
I've hired him to write salesletters for me time and time again, because he produces quality, quality work. He knows the "Psychology of the Sale" and that's how he can help you grow your business.
So Mike this is my testimonial for you and for everyone out there Mike is the real thing!
Go for it and you will be happy!
Talk to you soon.
Rick Raddatz
CEO Xiosoft Inc.
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Hey, this is Tellman Knudson, and you know what I write a lot of copy, we come up with some really, really high converting sales pages and e-mail.
I recently wanted to improve our ability to write copy to increase our conversions on our sales pages, on our squeeze pages, on our e-mails, on everything we do.
And the first person I went to was Mr. Mike Morgan, himself. I hired him for a 6 week copy training intensive and I gotta tell you. This guy blew my mind!
Mike Morgan is the man when it comes to increasing conversions. He taught me one technique that immediately tripled the effectiveness of one of our existing sales letters.
You gotta pay attention, you gotta pay attention to Mike Morgan. He will teach you how to make more sales.
Period. End of story.
Tellman Knudson
MyFirstList.com
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I've known Mike Morgan for the past two years, and I don't know of anyone who shares his knowledge and experience as generously as he does.
Frankly, I was surprised when Mike told me his plans for the Conversion Crash Course. For most people, putting together and launching a multi-month course is an enormous effort. And Mike isn't the kind of guy to do anything half-assed.
I know he will bust his butt to make this course the best of it's kind. Couple that with the frenzied demand for Mike's copywriting services and I have to question his sanity. The man is a copy and conversion machine! So here's my suggestion: Get in line right now for Mike's course before he goes back on his meds and changes his mind.
Seriously, Mike has a proven record of converting sales. His friendly, laid-back approach to teaching and his utter commitment to your success makes his course a no brainer. I'm a copywriter myself and I want to ransack Mike's arsenal of conversion tricks.
Karl Barndt
www.DirectResponsePro.com
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Mike Morgan was awesome when I met him two years ago and hes done nothing but improve since then. I remember when I asked him to t ake a look at one of my early sales letters... Mike raced through his suggestions and I couldnt take notes fast enough! It was like being caught in a lightning storm of ideas. His suggestions helped me achieve an 11.7% conversion rate. I wholeheartedly recommend ANYTHING that Million Dollar Mike has to say about boosting conversion - get your hands on it before your competition does!
Leah Carson
www.CatalystCopy.com
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If you're looking for great copy that sells, there is no one better than Mike Morgan. Period. But Mike is much more than just a guy who writes killer copy that makes the cash register ring...he's is a business partner who knows his stuff, who conducts his business unquestioned integrity, and who demonstrates a genuine commitment to building long-term relationships for mutual success! If you have the chance to work with Mike Morgan, take it...you will not be disappointed and you will see impacts far beyond the copy that he creates for you.
Dr. Michael Hudson
www.BusinessGrowthAcademy.com
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Hi, My name is Frank Sousa.
Mike Morgan recently re-wrote our sales letter for us, and I have to tell you that since he did, our conversion rate has tripled.
I was just looking our our sales statistics, and I noticed that along with the increased conversion rate, using his simple Upsell techniques just last month alone, we were able to increase our annual revenues by a little over $30,000 from what we would have done otherwise, with the same number of sales, and that's just last month's results!
This will mean many tens of thousands of dollars in additional revenue to us in just this coming year. Mike... You're the man!
Frank Sousa
http://www.trafficgeyser.com
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Million Dollar Mike!
Just wanted to send you a quick note to thank you and let you know that your advice on my last project has already been VERY PROFITABLE for me.
And, I'm going to make AT LEAST an extra $10,000 PER MONTH with that site - all because of you!
Thanks again, Mike...
You Rock!
Dan Kelly
MiniSiteSecretsRevealed.com
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Mike Morgan.
International superstar, friend of the people, and two-time winner of Internet Marketing's Most Charming Smile Award. Perhaps not quite, but when it comes to copywriting, Mike is your man. ;)
Sharp, witty and intuitive, as a seasoned copywriter, Mike is my go-to man for every copywriting project I need doing. A salespage, he's onto it with startling speed and incredible conversion rates.
A presell for a big-name product... He's there and converting as soon as I say the word. When it comes to coaching? I've learned more from Mike's little finger than I have from all 13 copywriting books I've purchased in the last year.
It's no surprise therefore, that when it comes to writing salescopy that converts, most Internet Marketers point the finger at Mike. They understand that the price pays itself 20 or 30 times over if you're willing to make the jump and pay.
Smart lil' buggers...
David Wilkinson
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Not too long ago I was a "wet behind the ears" copywriter. But that all changed the day I met Mike Morgan.
He took me under his wing as his apprentice. And during that time, Mike groomed me, shared invaluable knowledge and provided the foundation so I could become the top-gun, 6 figure copywriter I am today.
My promotions now suck in hundreds of thousands of dollars for my clients. I could really hype Mike to the hilt, but the funny thing is... I don't feel that's necessary, because the proof is in the pudding.
No... check that... The proof is in me. So... if you ever get a chance to learn from a million dollar copywriter and conversion expert like
Mike, you would be a fool NOT to take advantage of it. He did wonders for my career, and he'll go to whatever means necessary to shoot your conversion rates to the moon!
Vin Montello,
Montello Marketing
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As a professional copywriter for Tellman Knudson, I needed someone who could show me how to improve my conversion rates FAST, especially on my long copy letters -- which at the time were pulling at 20% or lower.
Micheal Morgan gave me exactly the tools I needed, with incredibly clear instruction, in record time.
His step-by-step process for improving each element of my copy allowed me to write a long copy letter within 2 days of his lessons that pulled at 6% during our campaign.
When it comes to clear, understandable directions and genius-level brilliant copy tactics, Micheal Morgan will give you the edge you need to break your conversion records, and that's money in the bank.
Jodi Meehan,
Copywriter, Overcome Everything Inc.
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For my copy, I consulted with someone who I consider to be not only one of the best copywriters, but also one of the best teachers of copywriting, Mike Morgan and my testing on a recent sales letter he helped me with showed an incredible 385% boost in conversion rates.
Brian Edmondson
BrianEdmondson.com
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Mike is phenomenal. He created for us not a sales page but a sales script we followed in a sales video. And with incredible results.
For a VERY targeted group we still generated thousands in the first two days.
His skills as a copywriter...no...copywriting master are hard to be equaled. We could not recommend him enough without sounding like hype.
Randy Fogg and Becky Dielman http://butterflymarketingvideos.com http://butterflymarketingexperts
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"The thing about Mike Morgan is, when you talk to him, he tells you these blindingly simple and brilliant things, and you end up going, '$#@!! -- why didn't I think about that?' And then you end up not resting until he tells you how he does it!"
David Garfinkel
http://copyletter.com
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Million Dollar Mike Morgan knows of which he speaketh y'all. I've known Mike for years and this dude has a take on copywriting and marketing that still makes me go. “How did you DO that?”
Jay White
catalogcopywritingsecrets.com
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"I met Mike Morgan at the Bencivenga 100 and was impressed with his hard hitting style and his ability to grab the reader, turn them upside down and shake their credit cards out of their pocket in their rush to buy."
Harlan Kilstein
Record Setting Copywriter
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"Mike Morgan will rock your internet world! Forget sizzle, forget steak, here's the real deal! Mike so brilliantly taps into the most powerful desires of your target market that they can't wait to buy!"
Mary Foley
Author, Speaker, Internet Entrepeneur
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“Mike is a natural born salesman. His creative insights to marketing strategies are unparalleled.”
Bruce Robinson
Master Persuader
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“As a graphic designer, I’ve seen the good, the bad, and the ugly of copy. When I get a project, sometimes the hardest part is wading through the piece and coming out the other side with enough energy and enthusiasm left to create a winning design.
When I read Mike’s copy, I am swiftly sucked into the “sweet zone” and effortlessly carried along until I emerge ready to plunk my cash on the table to buy whatever is on the line.
For a writer to have that effect on a designer is rare; it tells you a lot about the strength of the copy and delivery of the message.
Mike easily breaks down resistance and then hand-carries your prospect to the order button. When Mike writes copy for your project, your profits will explode!”
Valerie Gupton
Web Diva, Above & Beyond Graphic Design
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"I've been in direct response for the last 11 years. I've had quite a few copywriters I've used over that time, and I can say Mike produces a windfall of results.
The first ad he wrote for me was a full page magazine ad that produced $50,635 in sales the first month I ran it!
It's a virtual money machine for a guy sitting at home working in his boxers and a T-shirt.
As I roll out my marketing campaign Mike is the ONLY copywriter I feel confident in handling all my copy needs."
Leonard Grant,
Atlanta, Georgia
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"Working with Mike has been a real eye opener. He went above and beyond to help me position my business in a crowded field. He went deep on his research and it shows!
He gave me ideas worth thousands per month...and that was before he even started writing. My website conversion is up 912%!!!! Mike really overdelivered!"
Scott Palat,
Internet Entrepeneur
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Have you ever dreamed of making an entire year's salary from your old job within just 90 minutes?
How about opening up your browser, and watching your sales climb up and up - not by the minute, not even by the second - but by the "refresh?"
Or making more money faster and easier than you've ever did before - while you're sleeping and even while you're on vacation?
I certainly did dream of this for the longest time, but no longer - because now, I'm living it!
It's a proven fact: Million Dollar Mike Morgan makes dreams come true!
Mike Morgan is single-handedly responsible for writing the very copy that converted up to 14% on launch day, and remained at around 10% for several more days!
These tremendous conversion rates inevitably took my product to a 6 figure launch within just 12 days after its debut into the market ... 7 of those days, I was on vacation at Disney World!
And today, the sales are still rolling in strong...
It's all in the power of words, and Million Dollar Mike's proprietary copywriting formula and high end conversion tactics receive my highest recommendation for anyone else who wants to turn their dreams into a reality!
Simon Leung
SimonLeung.com
AdWordsListBuilding.com
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Mike,
I just wanted to extend my personal note of thanks to you for your massive input and assistance on my latest project.
You provided an outstanding copywriting service that went over and above anything I could have expected. But more than that you also injected the entire launch with an infectious enthusiasm and drive that made its success inevitable.
I love working with you Mike, you know your stuff inside out but more importantly - you make it interesting and FUN to learn at the same time whilst still always focusing the one thing I like best - OUTSTANDING RESULTS!!
Thanks again for all your hard work and support, you've been invaluable to me.
Michael Cheney
MichaelsTrafficVideos.com
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“Mike Morgan is a top copywriter, he is one of the best guys out there”
Michel Fortin
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If you're serious about doing business online, then you know that the quickest and easiest way to put money in your pocket without any additional effort is simply to convert a few more visitors into customers.
Just one tiny little tweak in your sales process can unleash massive additional profits that are trapped in your website literally overnight... money that you are leaving on the table right this very minute. It's like finding buried treasure hidden in your business.
That's why I'm so glad my buddy "Million Dollar Mike" is finally making these conversion secrets available to everyone.
Mike's a rock solid copywriter, marketing strategist, and entrepreneur. He's a real online "renaissance man" with his finger on the pulse of how we think, feel, and most importantly, buy.
Mike showed me first-hand how powerful his conversion strategies are when he wrote my six-figure salesletter for JVFormula.com, and he's truly been a core part of my team ever since.
In fact, I don't make a move online without him, and now that he's made this program available, neither should you. He's proven himself time and again to be a selfless friend & collaborator who's always willing to go the extra mile.
Overdelivering is second nature to Mike - he just can't help himself, so rest assured that you're in very good hands. As I'm sure you know, many of the top internet marketers trust him with their million-dollar salesletters.
Isn't it time you started applying the same strategies and tactics in your online business? Now you can, so I urge you to stop letting your current sales process hold your profits hostage.
I hope you'll put "Million Dollar Mike" on your team just like I did, and unlock the buried treasure waiting for you inside YOUR website.
Sterling Valentine
www.JVFormula.com
Because the conversion crisis is real, it's here and it's only going to get worse.
Now, I'm a pretty "cup is half full" kind of guy... not at all prone to drama and controversy. So that's exactly why you should devour every word on this website. (Hint: you don't even need to buy a product to profit from this timely advice.)
But first, you may be curious if I'm qualified to enlighten you to the problems... and the solutions...
The Lowdown...
The call me "Million Dollar Mike", but my name is really Mike Morgan.
I've been on the Internet doing business starting in 1996. In the pre-dot-bomb cyberworld, I founded the first online Investment Bond brokerage (BondAgent.com.) That's where I cut my teeth in the advertising and marketing world.
We eventually sold $200,000,000 in bonds, and as CEO, I was frequently interviewed by financial media giants like BusinessWeek, Reuters and Dow Jones News.
During that venture, I discovered my love for creating killer advertising. It was sell bonds, or die. But the problem was... investment sales are perhaps THE most regulated market on Earth. So you had to learn how to advertise without hype... in fact, I couldn't make claims at all. Only the giants in the business had the lawyers and armies of compliance officers could do that.
So, I made do.
At the time, I'd never heard of copywriting, much less been trained in it. A few years after selling out I was taking stock in my life. I wasn't enjoying my Executive Recruiting job... and I missed the Internet.
I did some soul searching.
When I looked back on my heady years at the helm of BondAgent, I discovered I really loved two things about it.
1.Growing a business at hyper-speed
2.Writing reliable, profitable advertising.
It was soon after I discovered the world of copywriting. I studied the greats, Halbert, Bencivenga, Carlton, Sugarman and Garfinkel. I worked my tail off and got humiliating critiques from some of these guys... but I learned fast and never made the same mistakes twice.
I spent money out the nose on coaching to hone my advertising chops.
Some may even say it became an obsessive passion.
Sucking In Cash Like A Vacuum On Steroids
Soon, I wrote my first million dollar ad for Ewen Chia's Super Affiliate Cloning Program...
And it all exploded from there.
Since then, I've been creating feeding frenzies of sales for the likes of Mark Joyner, Rick Raddatz, Michael Cheney and more. I've also helped dozens of others as a consultant and helped them achieve phenomenal conversion rates. (Just take a look at the comments along the right of this page for proof.)
But I'm not just a copywriter. Ask any of my high-profile clients. I'm a high level business partner dedicated to helping people create their own multi-million dollar businesses. That's why I'm the go-to guy for some of the best.
Listen, I never wanted to do the guru thing. Don't want the ego that goes with it. I've turned down a dozen speaking engagements because I don't like the spotlight. I'm a family man with 4 growing kids, and that's important to me. Not to mention I like being the "behind the scenes" guy... so "guruism" isn't for me.
Problem is, nobody is really hitting the conversion problem with much more than copywriting. And that's a shame because copy is only part of the solution.
What's behind the problem? Read on and find out...
Who Exactly Are These Forces Of
Online Destruction?
I'll get to that in a moment. But first, it's no secret that the online battlefield has taken it's fair share of casualties.
Email open and click rates are plunging. Competition is multiplying. People are hunkering down. They unsubscribe from opt-in lists that don't provide value. And the state of salesmanship online is in shambles.
Here's the real kicker, if you've been around online for long, you know this to be true.
Reality is, it's part of a natural cycle in business. As the Internet marketing medium matures, it goes the way of Newspapers, Radio and Television before it. They all started with a bang (as advertising platforms) and people slowly became numb to the noise.
How many TV ads make you jump into the car in your rush to buy, or call an operator to order now?
Bottom line: Four powerful forces are brewing into the perfect storm. Just like the storms that hit more mature medias.
Here's the first one...
Market Saturation Blues
You heard it here. Online marketing has reached the saturation stage.
How do I know this?
Partly because I spent over 11 years tracking business cycles as a profession... and another 7 as a hobby. In the Bond business, I had to know the economic and business cycle movements like the back of my hand.
And it's readily apparent Internet Marketing is at saturation point right now. Maturity is just around the corner.
Is there more room?
Sure, there always is. But it's getting more competitive, more cut-throat and harder to make a buck than ever.
Just look at how many emails you get daily. If you've been around the 'net awhile, no doubt, you're on more lists than ever. That's a result of market saturation.
There's just more people doing business online. And that results in a lot more marketing clutter. And you get exposed to their marketing and watch them create magic... or not.
It comes down to this. The guys and gals in the top 20 percent know something that you don't.
In truth, there's two primary skills needed to make money online.
Generate hordes of traffic and rely on the law of large numbers
Scientifically tweak advertising to get maximum conversion
Sure, there's list building, tech stuff, and the miracle cure of the week. But traffic and conversion are the core of churning the cash.
Of the two, conversion is where it's at because it makes the dough.
And that's what every successful marketer in the top 20% of marketing knows. It's where the spend the majority of their time.
Sure traffic is important too, but it's not the most bang for the buck. Because without conversion, you're "working" for free.
It's simply too expensive to bombard your site with hundreds of thousands of relevant visitors a day. What's more, marketing by branding alone is risky business (unless you have a war-chest of dough to churn through.)
This is only one of the problems. You need to know all 4 to see the complete picture.
Stay with me and I'll tell you the rest of the story.
Next up...
The Online Isolation Chamber
Here's a flash... in this super-saturated market, it's more confusing than ever. You just don't know who to follow. And many of the so-called "step-by-step" Internet Marketing products just don't live up to their hype.
That means the vast majority of folks online try to go it alone.
That means no staff, maybe a few comrades they met in forums, and pressures from friends and family that they are certifiably insane.
Doesn't make for a good support system, does it?
So they keep looking for the big "secret" that will turn them into a gazzilionaire overnight. They load the hard drive with products they never study. Or they get into a coaching program and don't follow through.
I got some news... making it online takes work. That's right... that nasty four letter word.
Look, I have a lot of friends online. Big producers. None of them had their breakthrough until they got out of isolation.
Once they got some mentoring, and followed through, that's when they became "instant successes."
Funny, isn't it?
But what you don't know (and most don't tell you) is that it took years of struggle... and isolation before they hit the money-zone.
Why You Are Drowning In A
Sea of Insignificance
Remember looking in your email inbox this morning?
Were you looking at your morning mail based on subject lines... or who the email was from?
Chances are, you look at your email based on who sent it... not the snappy subject line.
That's because you yearn for something meaningful... like valuable information.
That means the lack of received value is horseman number three. I call it insignificance.
It doesn't take long to separate the worthy mail from the out-and-out sales pitches. Sure, some of them (the smart ones) give you value, and mix it with product recommendations... but at least you get something worthwhile first.
The rest?
A pack of hungry wolves who don't know selling is a really about reciprocity - not rape and pillage.
That's exactly why you look at the who before the what.
And the funny thing is, it doesn't take much extra effort to add value to others in your marketing. Hang on, I'll show you how in a minute.
But the last horsemen is the most deadly of the 4...
What Is The Death Of
Internet Marketers?
You've read the "Death of Internet Marketing" and/or the "Death of the Salesletter" by now I'm sure. At very least, you've heard of them.
Now, mind you, there is some actionable information in those two reports. I learned a lot myself. I implemented much of the wisdom they passed my way.
But the problem is... I think they skirted around the real issue. Maybe it's not sexy enough, but it's the problem that drives more Internet Marketers back to a J.O.B. than any other single factor.
I call it The Anti-Salesman.
Let me explain. The very best marketers I know, are all darn good salesmen (or women...) You have to be. After all you're in marketing to sell stuff, right?
But it can't be done without salesmanship... no matter how much technical wizardry you have in your bag of tricks.
There is an out-and-out lack of killer persuasion happening online. (That doesn't mean everybody... just the majority.)
The high end copywriters nail it, the top marketers leverage it, but John Q. Public just doesn't make the grade.
And even great salespeople who get online have a difficult time getting it right.
In This Business, If You Can't Sell,
It's Game Over
Now, I understand the fact that "salespeople" have gotten a bad rap for generations. We were practically brainwashed that way. Our parents bashed salespeople (unless that was their profession... or they hated being one.) Too many used car dealers and pushy insurance salesmen only poured gas on the fire. Practically everyone has a one liner about salesmen.
So it's not your fault the word makes you recoil. Programming from early life easily sticks with you like glue. Unless you do something about it.
But if you are committed to making your Internet Marketing pay it's time to banish the Anti-Salesman from your life forever. Because he will suck the life (and any hope of big profits) out of your marketing.
And it even gets better...
It becomes easier to get anything in life once you harness the power of persuasion. It's an important life skill, no matter who you are.
And it's buried within you. You didn't always take no for an answer when you were a kid. You were always talking your parents into one scheme or another.
That's proof that it's there... It's just buried. Pull out your "hidden" persuasion skills and see your results skyrocket. Because if you can't talk people into buying, the dream is dead.
So.... What Does It All Mean?
Okay, by now you must be wondering why this is important.
There is a solution to the crisis, you just need a little determination... and the right plan.
Copywriting isn't the whole solution, just part of it.
Here's the facts.
First, the non-copy elements of your marketing needs to be rock-solid. After all, a mega-potent offer, delivered to a starving crowd with the hook that can't be ignored has the biggest impact on your financial bottom-line.
You'll get a multiplied return on time spent crafting your offer, grabbing the right eyeballs and reeling them in with the "hook."
Second, you need to learn how to test, what to test... and when to test it so you can let the market tell you how they want to be sold.
The problem is it's difficult to set up testing software and get solid information. I've tried all kinds of testing software, most isn't easy. But you can get people to help you set it up... if you're willing to pay.
Third, you need to learn the shortcuts to writing profit pulling advertising so your testing is done at hyper-speed... without pain and frustration.
After all, the most difficult part of driving up conversion rates for most people is copy. Many marketers hate this part, but it's not an option... it's a MUST HAVE skill.
Sure, you can pay to hire a copywriter. Top ones like me charge $20,000 and a piece of the action. If you go bargain hunting, you need to evaluate the copy properly. Because the copy is where the rubber meets the road.
And finally, you need to get out of the "I already know that" mindset and focus on the fundamentals of making money. Heck, I've been guilty of that thinking in the past myself. As soon as I focused on fundamentals... my world opened up.
And it will happen to you.
After all, Michael Jordan became the best basketball player of all time because he ruthlessly practiced 3 things: shooting, passing, dribbling. Maybe it's not sexy, but I guarantee it works.
You can do it. You know it too. All you need to do is find what works. It may take some trial and error to hit the winning formula, but you can definitely do it.
Or... you can do it the easy way. You can get the lifetime skills you need to cash in on the Internet.
Announcing A TRUE Step-By-Step Program...
The Conversion Crash Course
Here's the nitty gritty.
This program is 12 weeks long. Each week we'll focus on a specific non-copy, or copy element and begin testing and tweaking. It may be called a "crash course" but 12 weeks is the shortest possible time I can cover a mountain of cutting-edge material. And I don't believe people learn well unless immersed.
Since this is a pilot program, the Conversion Crash Course will be limited to the first 200 who qualify and register (more on the qualifications in a minute.) Over half a million emails are being sent out by my strategic partners... the very people who have seen me create firestorms of profit with their own eyes.
Some of them have created staggering bonus offers (including a triple your money back guarantee) because they know I'll deliver the goods.
This is a program designed for people who have a website and traffic and want to go to the next level...
... or for copywriters who want to know MORE than copy... to set yourself apart.
If you're a raw rookie, you need to know in your gut conversion is the pot of gold at the end of the rainbow. If you'll put your nose to the grindstone, you can join too.
Whether you want to go from making a few thousand a month to six figures, or you're already there and you want to make the leap to a million dollar business.
You must meet these three qualifications.
Qualification 1 - For Stars and Future Stars ONLY. That means you MUST be driven to succeed. As small as the class will be, I want to be certain the right people are involved, because it's fun to work with the movers and shakers. If you're jaded about programs like this, I wish you well, but do not register.
And if you're in desperate financial straits, and feel like hocking your precious family heirlooms to get in, I strongly prefer you pass on the opportunity. This is NOT some "business opportunity" where I teach you how to become a millionaire overnight selling ebooks.
This course is something truly different and special.
It's the ultimate in conversion "best practices" for serious online entrepreneurs and copywriters the stars and up-and-coming stars of Internet Marketing who want to take their conversion skills to a whole new level. Even if you hire copywriters, you still need this knowledge so you can constantly improve your selling process. You'll be using this money-zone information for years to come.
Qualification 2 - You Must Have A Positive Attitude. I've fired my "bad attitude" clients. You know, the "cup is half empty" type? Look, when I do my best work, I'm having fun. I don't want some bad apple to spoil it for me, or anyone else in the course. PERIOD. If you can't bring a good attitude, and be willing to have FUN... please don't join.
Qualification 3 - You Must Ruthlessly Implement. The Conversion Crash Course is for the action oriented ONLY. The very nature of the process I'm going to take you through requires execution. Testing can't possibly work unless you tweak, track and trust the methodology.
People in the "I already know this stuff" trance... please refrain from joining.
I constantly go back and study the fundamentals... and it's paid off for my clients as we create multi-million dollar businesses. And any guru worth his salt would tell you the same.
FACT: Conversion = Cash Out Of Thin Air
The course takes place over 12 weeks and consists of three parts.
First, you'll learn the "Big 3" non-copy conversion boosters that have more influence on your success than anything else. Guest experts Mark Joyner, Tellman Knudson, and David Garfinkel will help you tune these elements up so your "Yugo" promotion gets pumped up like a Formula 1 race car.
We'll stay on the phone as long as it takes to answer questions and make sure it sticks. I don't care if I'm on the phone for 3 even 4 hours if that's what it takes.
You'll also have access to a private, members only forum where you can get any questions answered during the week, and personal one-on-one time with me. I'm committed to make sure you "get it" because that weeks content builds on the rest and you can't fall behind if you want maximum benefit.
Maybe it's not as good as having me in your home or office in person, but I would literally have to charge 15 times the price. That means this is the best option at the lowest cost to get access to my unique brand of conversion magic.
The second part of the program is dedicated to testing. We'll get you set up with proven, web-based testing and tracking software you can start using right away. Then, you'll learn my exact testing methods, what to test... and when to test it.
That's Where The Cash Register Starts Ringing
We'll be taking you by the hand and showing you precisely what to do. That means the barriers that keep you from success get blown to smithereens. (And you can laugh at the "gurus" with quiet satisfaction... because you do it, and they don't.)
The third and final part of the program takes the testing to a new dimension. Each week for the rest of the course will be focused on one or two critical copy elements. You'll be testing them as the program rolls on... in order of their money sucking power.
Don't worry if you don't like to write. You'll learn every simple shortcut in my bag of tricks to make it easy as possible.
You'll get templates, handouts, checklists and swipe files, and the principles behind what's proven to work. Just learning my proprietary swiping process alone will save you hours upon hours of pain and frustration.
Most people freeze like a Deer in the headlights when they need to write an ad.
Those days are over. I know this because I've consulted with marketers who hate to write, but by testing, and knowing the tricks - they've achieved phenomenal conversion rates.
Put it all together in a one time program and...
You Will Discover The Secrets To Boosting
Conversion No One Has Ever Shared
What I'm going to share with you in the next 12 weeks is the process I've used for building multi-million dollar online advertising promotions. These are the precise strategies and tactics you always wished someone would reveal to you... but never did.
Million dollar secrets like:
Secrets of the "Big 3" and how to leverage them before you even put your fingers on the keyboard (or pay a copywriter) so you have the hidden advantage the gurus use to knock down monster paydays The easiest thing you can do to almost instantly boost sales (takes only minutes) and create a rabid following of never ending customers Why most people get the "hook" wrong (if they even get THAT far)... and how you can rise to the top of the conversion heap when you learn the "PT Barnum Mindset" (no, it's not "a sucker is born every minute...") How to find your "thirsty crowd" and tap into them like a never ending cash machine using the "so called secret" of what they most desire Sure, everybody says to test... but very few actually do it. You'll discover how to make it fast, effective and painless with my favorite tool (FREE!) Plug in the proven formula for tweaking sales copy that can boost your sales by 500% or more! How to "write" attention grabbing headlines that keep visitor eyeballs stuck on your sales pitch... it's simple and easy as filling in the blanks How to deeply connect with total strangers so your believability skyrockets and they hang on every word. It's so powerful, you can't afford to miss this vital information... even if all you use to sell is audio and video The "missing link" used by world-class salesman (but ignored by the masses) and how you can embed it into your advertising for monster-sized response to your offers The four step method (proprietary) for creating winning ads in a fraction of the time... even if you can't write worth squat Online or offline, the more your prospects read... the more likely they are to buy! I'll show you how to get those dreaded skimmers re-engaged into your ad so you get head shaking results The secret to persona the gurus don't want you to know (but when you do you'll put your money-making abilities on steroids) The three parts of your salesletters that determine the success of your ad - and how to ruthlessly tweak them so they sing in harmony with your market and you get paid like a rockstar... Why most guarantees suck and scream out "DON'T BUY ME!" and how to turn it around so it's a potent sales point that makes them say YES Seven rules for swiping the right copy... break one and your short-cut takes a wrong turn on the long road to Disappointment Land The secret of using indirect-proof to pump up your sales... especially in the absence of testimonials, case studies, or a demonstration The 3 steps to getting your reader devouring your ad like a starved stray dog at a Five Star Steakhouse The secret reason your prospects buy... but will NEVER tell you (once you know, you get an invisible edge...) A fun and easy question you can ask to march in step with your readers... and tell them what they NEED in a completely genuine way A FREE high-end word processing program (my clients love it!) that gives you a professional grade writing platform and doesn't spew all of Microsoft Word's bloated code that takes hours to clean up in html A new way to test and tweak your copy for maximum conversion... completely free and directly from a former "insider" Why too much copy can put your salesletter on "death row" with no hope of parole What top pro's do when an old warhorse ad needs fresh new legs to regain it's former glory and profitability (ALL ads weaken at some point, miss this trick at your own peril) How to write bullets that trigger the instant "I WANT THAT" response and get readers stampeding towards the order button without reading another word A proprietary method for combining tiny little tweaks that rapidly add up to more money in your bank account The secret of tweaks that whisper and changes that scream... and how you can use it to test your way to dramatic conversion increases as rapidly as possible My 5 step process for silky-smooth reading ads that fly under the radar and are installed into your prospects buying response The simple exercise that injects you with money-making copywriting DNA faster than any other method known to man. It's so powerful, I still use it!) How to make use of the 12 most powerful human desires and claim your fair share of the online cash bonanza... ethically
Need Proof Million Dollar Mike
Delivers The Goods?
I always get asked, sounds like you know your stuff... but can you teach?
Fair question, I'd ask the same thing.
Here's the story of an online marketing newbie transformed into on-the-rise superstar...
"Not too long ago I was a "wet behind the ears" copywriter. But that all changed the day I met Mike Morgan. He took me under his wing as his apprentice. And during that time, Mike groomed me, shared invaluable knowledge and provided the foundation so I could become the top-gun, 6 figure copywriter I am today.
My promotions now suck in hundreds of thousands of dollars for my clients. I could really hype Mike to the hilt, but the funny thing is... I don't feel that's necessary, because the proof is in the pudding. No... check that... The proof is in me.
So... if you ever get a chance to learn from a million dollar copywriter and conversion expert like Mike, you would be a fool NOT to take advantage of it. He did wonders for my career, and he'll go to whatever means necessary to shoot your conversion rates to the moon!"
Vin Montello
MontelloMarketing.com
818-302-5201
(Note from Mike: By the way, my other apprentice, Kevin Hill, now works for million dollar marketer Russell Brunson full time.)
Highly Time Sensitive: Get Started Today
Okay, one more point. If you've been struggling to make more money, in less time and finally get your business working for YOU instead of being a slave to it you need to do something to find the way out.
After all, you've invested so much time and effort to build your business. Now it's time to get some attention. It's time to get your products into the hands of the people who need it. It's time to quit messing around with piecemeal solutions and go comprehensive.
This is your only chance.
This live program will NEVER be repeated.
And with the amount of emails going out, from good friends who know I produce results, 200 spots are going to sell out... and it shouldn't take long.
Here's what you'll get if you qualify as a member:
12 Weeks LIVE Coaching Recordings- All my tried and true conversion methodology, principles, strategies and tactics and proprietary information I can squeeze in over three months
Audio Downloads - All calls will be posted for listening and archiving, so you can use the blueprint over and over
Transcripts - Sometimes, it's quicker to reference a document instead of searching through an audio for that killer tidbit. The transcripts will be indexed to make it easy.
Templates - Easy to use, fill in the blank templates to make your copywriting a breeze
Swipe files - A motherload of swipe files so you can use my proprietary swiping process for devastating "in-the-money" results
Lifetime Access To Members Discussion - I have comments turned on for each and every module and would love to hear your feedback and questions.
Upgrades For Life - You read that right. The Conversion Crash Course will become the defacto best practices info for conversion, so as new techniques come out of my "Conversion Labs" I'll be sharing them with you... for years to come!
And that's just for starters. Look, anyone who has dealt with me in the business world knows that I always over-deliver. Just look at all of the comments marketers and copywriters say about me. That's the proof you need to know I'm committed to your success.
Look, I really never thought about coming out of the shadows. But darn it, information like this is just not available anywhere else.
If I didn't do it... who would?
When You Do It... Do It RIGHT
Listen, if you wanted to hire me to work with you on a project, you better be ready to send me a PayPal for $20,000, and be willing to share the profits.
The problem with that is I just can't work for everyone. There's simply not enough time in the day for me to do it.
This is the next best thing.
If you're a copywriter, what you'll learn here will allow you to double your fee's almost overnight. You won't be a "me too" copywriter. You will be so much more. You'll have the chops to test, and you'll become a high level consultant to your clients.
That means you'll make more money, and so will they.
If you're a marketer, you'll get access to my proven skills and proprietary methods and jack-up your take home for a fraction of what it costs to hire me. You'll learn the most important elements to driving conversion higher. And you'll have the chops to evaluate any copywriter you may hire.
Not to mention avoid a big problem: many copywriters leave you in the cold after they deliver their copy. Now you'll be able to mold it into a powerful selling tool by testing and tweaking it yourself.
The Undeniable TRUTH
About Internet Marketing...
No one can argue with this... higher conversion multiplies profits.
Double conversion rates double profits - FACT.
Triple conversion rates triple profits - FACT.
And the easiest way to double or triple conversions is to test. That's a fact too.
So I'm going to make this easy for you...
Most of the big guns in copywriting would charge $5,000 for information like this. They tell me it separates the stars from the rest of the herd.
I don't agree.
Even though this little-known formula is worth every bit of that, the people who need it most couldn't afford it. You deserve to have the money multiplying million dollar copywriter and conversion expert in your corner... (assuming you meet the qualifications.)
So you can try it out for just $1.
That's right, pay only a dollar today. You'll get privileged access to me, my powerful conversion processes and the first module. It's hard to argue the fact the first call covers the biggest conversion booster of them all...
How To Create Irresistible Offers Your Target Market Can't Ignore - with the legendary Mark Joyner and myself. This call goes beyond Mark's best-selling book, and straight to the heart (and profitability) of your business.
Then you can decide if I'm the right guy to show you how to shoot your conversions and your bottom-line into orbit.
And when you decide to stay, you'll discover the power of the rest of the formula... for as low as...
$16.63
Yep, when you break it all down, it's only $16.63 a day. How easy is that to make up by producing more sales?
Heck if you sell one more ebook a day, that can easily pay for a lifetime skill.
Lifetime membership in the Conversion Crash Course is only $1397, or 3 easy payments of $497. That breaks down to $16.63 a day, or $17.75 a day on the three pay plan.
What could you get for $17.75 today?
When it comes to your business, not much at all.
Less than 2 minutes of time from a top-gun copywriter 71 Clicks on Google AdWords at 25 cents a click An ebook from some nobody "conversion guru" at Clickbank
You could potentially make money with all those things... but not too much.
When it comes to your business, the Conversion Crash Course will literally change your life, your business and your fortunes.
$17.75 a day is a drop in the bucket compared to what you get.
Don't Know If The
Conversion Crash Course
Is Right For You?
Let me tell you how committed I am to doing the right thing for you.
If you have questions, concerns, or you just don't know if joining a hungry group of conversion fanatics is the best thing for your business...
Get on Skype and ask me!
You can reach me on Skype @ bigmarketing
I don't hide behind my copy, dial me up and get it straight from the horses mouth. If I don't think the Conversion Crash Course is right for you... I'll tell you. This isn't some cheap trick to "close you on the phone." Not at all, you'll quickly realize it as soon as we talk. If I think you're wasting your money because you're not ready, that's what I'll tell you... with sincerity. I promise.
NOTE: Please limit these skype chats to membership questions only, ok?
But I'm not just giving you a week to decide, I'll go even farther than that.
100% Satisfaction...
Guaranteed!
Bottom-line: I want to make sure you feel you're getting a huge return on your membership. After all, it's the most vital skill if you want to make money online.
So you can stay with me risk free until the start of call number four.
If the first three modules don't convince you this is the fastest way for you to stake your claim for higher bottom-line profits or if you're not happy for any reason at all within the next 60 days, all you need to do is email me and you get 100% of every cent you paid back.
No quibbles, questions or guilt.
But I doubt you would want to give up your spot...
Just imagine how good it feels to chunk away at your conversion crisis... week by week you'll multiply profits that give you more freedom and choices in life.
Picture how easy it will become when you know the right shortcuts that make writing ads a joy... instead of dreading putting your fingers on the keyboard.
Set up a chime in your email program... soon you'll be hearing the sweet sound of hyper-speed e-commerce as the order confirmations roll in.
Then get ready to see your merchant account get cooking!
My mission is to make certain you have the most profitable experience ever.
PERIOD.
And To Sweeten The Deal...
Exclusive Bonus #1 - AdWords Magic. ($97 Value) Getting targeted pay per click (PPC) traffic is the fastest way to present your offers to relevant prospects. Problem is, PPC traffic has to be converted too. And my pal Simon Leung knows it forward, backward and sideways. That's because he's a former insider at Google!
We'll show you tips, tricks and tactics that get you more traffic at lower costs. I have one whole niche product that brings me in over $30,000 a year... just marketing with Pay Per Click. We'll show you how to do it too!
Exclusive Bonus #2 Design Secrets. ($97 Value) Yes, even design has influence on conversion. Get it wrong it sinks... but get it right and you'll soar. So my friend Dave Mizrachi, legendary direct response designer will make a rare appearance to share his secrets.
Dave was the top designer online... before he realized he could make more money niche marketing. He's designed sites for a who's who of top marketers like Alex Mandossian, Armand Morin, Anthony Blake, Mark Joyner, Mike Filsaime, Andrew Fox and more. I don't personally know anyone more qualified in website design... that actually sells. Yes, he's that good. Don't miss this unique opportunity.
Exclusive Bonus #3 Power Persuasion. ($97 Value) To sell online, you need salesmanship. And the door to salesmanship is the power of persuasion. That's why I decided no conversion course could miss this critical skill.
Join me, and my expert guest Dave Lakhani. Dave literally wrote the book on persuasion and is one of the most persuasive people on the planet. You'll discover how to unleash your "inner salesperson" as rapidly as possible. Look, the best marketers are the best salespeople. PERIOD. It's time to get hip to what works. Having this knowledge in your arsenal will serve you for years to come.
Exclusive Bonus #4 Teleseminar Conversion Machine. ($97 Value) What's the fastest and easiest way to monetize a list? Teleseminars! And one of the top teleseminar go-to guys is my buddy Rick Raddatz.
Join Rick and I and we'll show you how to supercharge your teleseminar conversions with proven response boosters. Get instant rapport, build relationships with prospects faster, and discover the power of event based marketing... easy as pie.
Exclusive Bonus #5 - Short Copy Mojo ($97 Value) Long copy isn't always the answer... especially if you have a catalog site. Many of the principles we cover in the Conversion Crash Course will help, but here's the cherry on top. Jay White is an expert in short copy and a darn good teacher too. He'll be giving you a sprinkling of his mojo and make your short-copy sing.
And not only do you get to listen, you'll get handouts and transcripts too. Each and every month, you'll get one or two of these bonuses delivered right to your members area.
That's $485 in additional value.
And no, these aren't pitch calls. Who the heck wants to pay this kind of money to get pitched! They are all content, original and you'll never see them in any other bonus package... not anywhere, or anytime.
Ready To Double Your
Website Profits?
Obviously, you know it costs time and money to get traffic. How do you leverage it?
Simple, everyone talks about traffic, but the biggest moneymakers online outsource traffic and focus on conversion. That's the "dirty little secret" they never share.
The solution has never been made easier, more comprehensive, or more reliable.
Because more conversion=more money.
If you are converting at 1% making $2500 a month, improve it to 2% and you're making $5,000. And if you don't spend another penny on traffic, you've just cut your cost per sale in half.
That's why you need conversion. It leverages YOUR profitability.
It all comes down to this. There's 200 spots up for grabs. I have some of the best partners on the planet, and they know I'll convert it, because this is what has been needed for years.
With a half million emails going out, lots of qualified people are going to be seeing this offer.
That means this program will sell out incredibly fast.
If you meet the qualifications, now is the time to make your move. It's only a buck to see if it's the answer you've been searching for.
What have you got to lose?
Yes, Mike, I'm Ready To Solve The Conversion Puzzle!
Please Let Me In To This One-Of-A-Kind LIVE Program Before You Sell Out!
I'd have to be crazy to miss this once-in-a-lifetime opportunity! And I understand how much of a tremendous value this package is for only $1397 $297, considering the valuable lifetime skill I'll acquire. Not to mention the course pays for itself in higher conversions!
I understand I get:
12 weeks Live Coaching Recordings Audio Downloads Transcripts Copy Templates Swipe Files Members Only Discussion Bonus Adwords Module Bonus Teleseminar Module Bonus Design Module Bonus Persuasion Module Bonus Short Copy Module Private Facebook Group Upgrades For LIFE
And thanks for discounting my Conversion Crash Course by $1,100 to an insane deal of only $297! Now I can find out for myself with out risking much at all. And thanks for the guarantee to! I know if I don't feel I'm getting MORE than my moneys worth in the first 3 calls or for any reason at all within the next 60 days, I can email you and get an instant, no questions asked refund of $297.
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Let's wrap it up.
There's a lot of hype about traffic. If you're ready to double your sales, you could just double your traffic, right?
The problem with spending time on traffic, is the fact there are so many ways to get it. And in the end, you need a separate skill to leverage each form of traffic.
Lets say it would take adding 3 sources of traffic to double your take home.
That means 3 separate skills you need to learn and master.
Or... you could do it with conversion. It's the master-key to making money... obviously you already know that. After all, traffic doesn't make money on it's own. It has to be converted to cash...
Or you may as well throw away your online dream.
To your stellar conversions,
"Million Dollar Mike"
P.S. I dare you to find a more comprehensive live program available. There isn't one. If you're ready to get serious about making money on the Internet, a buck is a small price to find your answer. And there's not one conversion expert out there who will let you find out for that price.
P.P.S. Action speaks louder than words. When you commit your action for making your business stronger and more profitable, I'll provide more action to help you achieve your goals than you can imagine. The people in this program will have my utmost attention and focus.
105 N 4th Street Suite 305
Coeur d' Alene, Idaho 83814
208-661-8652
