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Camcorder
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CAMCORDER TECHNIQUES MADE EASY...

"HERE\\'S THE QUICKEST, EASIEST WAY TO SHOOT QUALITY FOOTAGE ON YOUR
CAMCORDER, SO GOOD, YOUR FRIENDS WILL THINK YOU HIRED A
PROFESSIONAL... GUARANTEED"

(SO DON\\'T EVEN THINK ABOUT SHOOTING ANOTHER VIDEO UNTIL YOU\\'VE
READ THIS!)

From:
Mark Lewis
Friday 11:15 a.m

DEAR FRIEND,

IN A MOMENT, I\'M GONNA MAKE YOU SO ANGRY YOU\'LL WANT TO TAKE YOUR
CAMCORDER BACK TO THE SALESMAN AND SHOW HIM A _SPECIA_L DIGITAL
EFFECT!

FACT: 98% of the people selling camcorders and accessories are
professional sales people, not experienced owners and operators of
camcorders.

HEY! Do you know what that means? It means YOU HAVE BEEN KNOWINGLY
OR UN-KNOWINGLY MISINFORMED ABOUT HOW TO CORRECTLY USE YOUR CAMCORDER.
Or have been prompted to purchase a model that is innapropriate for
your wants and needs. AND THAT MAKES ME ANGRY!

This will more often than not, result in an expensive piece of
electronic equipment that becomes a frustrating nightmare to use or a
source of embarassment when a filmed event is shown to family and
friends!

ASK YOURSELF THIS:

WOULD YOU GO OUT AND BUY YOURSELF A CAR, WITHOUT FIRST HAVING
LEARNT HOW TO DRIVE?

Would you spend $1,000+ of your hard earned money on a home
entertainment system, to only use it once or twice a year?

OF COURSE YOU WOULDN\'T! But you often won't give a second thought
to using your camcorder at a Christmas function without first
familiarizing yourself with it's operation, then putting it aside or
in a cupboard for months at a time.

Statistics have shown that most people use their camcorders to
record scenes of their children, family occasions and holidays,
leaving the camcorder packed away to gather dust the rest of the time.


ALL VIDEOGRAPHERS ARE NOT CREATED EQUAL...

You may be someone who likes to use your camcorder every chance you
get, but without proper instruction and guidance you found it didn't
turn out to be as easy as you thought it would, did it?

Take a look at the following statements and see if any of them
apply to you -

I LOVE FILMING, BUT WHEN I LOOK AT THE FOOTAGE I HAVE TAKEN,
SOMETHING DOESN\'T LOOK QUITE RIGHT.

I get moans and groans from family and friends when I suggest that
they all come to my place and watch the footage I took of the
game/party/holiday etc.

\'FUNNIEST HOME VIDEOS\' BEST DESCRIBES MY FILMING (AND THAT WAS
NOT MY INTENTION).

My camera is an expensive 'bookend' left untouched in a dark
corner.

_ IT DOESN\'T HAVE TO BE THIS WAY!_

OK, so you enjoy using your video camera. You want to film family
events, trips and holidays or sporting events and adventures, but...

HOW HARD IS IT TO PRODUCE AN ACCEPTABLE QUALITY VIDEO?

Have you ever tried to drive a nail into a board without using a
hammer? Maybe using a shoe, or a book, or something equally
inappropriate? It's impossible isn't it? BUT GIVEN THE RIGHT HAMMER,
even a child can drive a nail (sometimes in places you'd rather not
have nails).

Anyway, it's the same with video production (and remember you may
be just filming the holiday or a party, but its still a 'Video
Production').

Producing a video of acceptable quality is almost impossible

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