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Unraveling Google Penalties
Author: Casey Markee
It's vital that you understand the VERY real warning about the devastating affects a Google penalty can have on your business' bottom line. I see first hand the damage that businesses endure as I work and consult with penalized site owners on a daily basis.
I can tell you for a fact that every day, as thousands of businesses seek a winning hand in the elusive poker game known as Google rankings they're tempted to bend the rules...just a little. And although these 'black-hat' tactics can be successful in the short-term, such fatally-flawed schemes are doomed to fail. Simply put - It won't do you any good to temporarily rank at the top of Google. Your goal should be to stay ranked for a significant amount of time. I'd like to think that your goal should be to rank well for at least five years!
Why a Website Gets Penalized
If Google doesn't like what you are doing, how you are attracting traffic to your Website or with whom you're affiliated - expect to get penalized. So, if you want to work with Google you have to abide by their ever changing rules. For example, collecting a ton of links to your site all at once does work to increase your Webpage's search engine rankings...but only for a little while. Then when Google catches on to your manipulation you'll be worse off then if you did it the right way to start with.
Within this lesson I'll explain the difference between a Manual Penalty and an Automatic Penalty and then I'll quickly lay out the Nine Common Practices that Result in a Google Penalty.
So buy your copy of "The Web Un-Tangled!" and turn to page 113 and we'll get started.
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The Root of ALL Business Revenue
Author: Travis Wright
Here's a hard-earned little nugget that took me years in business to realize...
Every single dollar your company earns is due to a relationship in some way.
Yes, I know it sounds simple enough but you need to really site down and ponder this fact, because if you can get to a point that you not only understand it but really embrace it then you can't help but be successful. This also means that your business' success is directly dictated by your ability to create and nurture relationships. Let me explain...
Business to business (B2B) & business to customer (B2C) marketing are industry terms that can be heard daily. Well, I challenge that all marketing is business to people, because there is always another person on the other end of that keyboard that you want to connect with.
You want to build a relationship with them by identifying where they are online, so you can be in the right place at the right time and use the right content to build trust and have them eager to do business with your company. So, if you want to make sales and grow your client base, locally, nationally or even globally; you need to get good at building and nurturing relationships.
As you know the Internet is a big place with hundreds of tools to assist you, thousands of potential marketing tags for your Website and hundreds of thousands of "experts" looking for new businesses to help. It can be very overwhelming, trying to figure out which tools, services and people you can trust. My goal in this lesson is to explain how to build meaningful relationships in the middle of all that madness so that your business can be more successful online.
But before I can do that you need to do your part and meet me half way by buying a copy of "The Web Un-Tangled!" so that we can get started!
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How to Write Blog Posts Worth Reading
Author: Erika Napoletano
Have you ever attended a conference and lost an hour of your life to a crappy keynote speaker? Reading slides, tiny words, lifeless presentation – odds are you'd rather be footing the bill for the next Miley Cyrus video out of your retirement savings than have to sit in that room for one more minute.
I Hate it When People Waste My Time
I especially hate it when they waste my time with words. If you've read this far, it's possible that you're hiding in a dark place somewhere with a blanket and bag of Cheetos. You're hoping that this entire Blogging concept will go away (far away). It's also possible that you're rocking back and forth a bit in a semi-fetal position. So, with that in mind, let me offer three simple tips that will send your fears the way of the pterodactyl, New Coke, and that sock puppet from Pets.com:
You do not have to be a professional writer (actually, you don't have to be professional at all) to have a successful go at blogging. There's more to blogging than writing – some Blogs aren't "written" at all. Whatever you do and whatever you write, you should be having fun.
The most successful writers and Bloggers on this giant blue sphere all know one thing: if your audience doesn't feel, they'll never do. I'm going to help you create Blog posts – written, visual, and everything in between – that make people feel. So, release your knees, step away from the Cheetos and come out into the light, Carol Anne. I'm going to show you how to not waste your audience's time, guide them towards a goal, and avoid wasting words in the process.
Learn the rest of what Erika has to say within her lesson by buying a copy of "The Web Un-Tangled!" today.
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Your Website's Architecture
Author: Barry Bowman
For more than 13 years as an SEO (Search Engine Optimization) professional, the number one mistake I've encountered has been the way people structure their Websites. It seems like a simple thing to get right and it is - if you do it correctly from the beginning. So, why are so many people doing this simple thing so wrong?
Typically there are two reasons a Website starts off wrong. The first is that too much emphasis gets placed on design. The second is that the people developing the Website do so in a bubble.
Remember, a beautifully designed Website means nothing if its' core functionality and user experience are frustrating.
Now that you understand how important it is to carefully plan your Website's structure I'm going to walk you step by step through the process. Be warned - This is a very important concept and it's going to take a little time. So get comfortable and don't be afraid to grab a pencil and a piece of paper to map out an example Website as we go.
Customer Clicks: From Homepage to Buying Decision
How many clicks should a customer have to make? Less is best! We live in a very fast-paced culture and the Internet has only made it worse. Online customers expect quick results. If you fail to intrigue and engage a customer within that eight second time frame, 'click'…they're off reviewing the next search results listing and you've lost the sale.
"You have eight seconds to tell visitors: Who you are, what you sell, & give them a reason to click deeper into your Website."
The least amount of clicks to the deepest level on your Website is vital to customer usability and sales conversions. If you just stop and think about your own search habits and how you shop online, what I'm saying becomes abundantly clear. There is a hard rule about how many clicks away your check out process needs to be and it's different for e-commerce sites.
To find out how many clicks your site qualifies for grab your copy of "The Web Un-Tangled" today. This tip alone can save you thousands in lost sales!
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Your Brand: Be Authentic, Be Original
Author: Marshall Gill
What is Branding?
Your brand is you, your Website, your employees, the way you sign your emails, how you greet new customers, the way you answer your phone and yes even the way you tell customers thank you.
Don't get me wrong - design plays an active role in the buying decision but, no matter how cool your Website looks; customers aren't going to buy from you unless they trust you. That trust comes from a number of sources and one of the most powerful is all wrapped up in your Brand's story. The fun part is that it doesn't have to cost a million dollars in commercial advertising nor do you have to be a huge corporation to be successful at creating and utilizing Branding online.
All Customers Love and Spread "Why" Brand Stories
For over half a century marketing companies and strategists have been working to define WHY people believe in and choose or recommend a product. They are looking for way to break it down into an exact science that would then allow them to tap into a never-ending source of hungry customers.
I myself have spent over 15 years researching (and testing) a variety of tactics, studying consumption psychology and spending countless hours working on my own "brand-why formula".
A few things to remember and do as you get ready to build your Brand story:
To get customers to believe in and support your Brand, your Website will need to have compelling, insightful and humbly Branded content and experiences. You should NEVER put all your eggs in the basket of some whiz-bang marketing firm. Realistically, this will only leave you with an empty bank account and a slightly better chance of reaching a customer than with something you created. Creating and maintaining Brand content, experiences and conversations is NOT difficult - IF you remember to always be brief, be bold and be bright (and ooze a little passion when the time's right). Your Brand content will act as the foundation for every other piece of content your business creates. The next step is to build three separate documents that will help you define the three critical aspects of your Brand.
To gain access to the Step-by-Step How to Build your Brand Standards Guide grab your copy of "The Web Un-Tangled" today! Your customers are waiting for you!
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Build Your Website's Trust, Authority & Traffic
Author: Kristi Hagen
Search engines are fickle and self-absorbed. They aren't worried about the little guy (you) making it. Their business is completely focused on their own success and will make changes to their ranking formula as they see fit.
Current Search Ranking Formula
For now the top contributing factors to their formula are trust and authority, which is currently based on the number and quality of links pointing to each of your Webpages.
So, although your Links will not always be the best way to boost rankings, they are today, so be smart about how you build them. If you add them too fast, Google will notice and respond with a penalty. If you add them too slow, you'll never catch up to your competition.
The idea is to build just the right type of links at just the right pace and that's why I've created the Simple Six-Step Link Building Planner.
To get started with this Simple Six-Step Link Building Planner grab your copy of "The Web Un-Tangled!" and flip to page 91.
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Choosing a Website-Building Platform
Author: Brendon Turner
Today, Websites can be incredibly easy to make. From fifth graders to retiree's, everyone seems to be creating one. In this lesson, I'm going to get you started on the road to creating a professional Website using a platform that FREE, Search Engines love, with great plugin and design options, is easy to use and will grow with your needs.
The first concept we're going to discuss is your 'Content Management Systems' or CMS. This is a fancy name for something that allows the average Joe to become a Website-builder. It's not rocket science and you don't need to be a computer programmer to use it. A good CMS will grow with you and enable you to do almost anything to one of its Website templates. Like: adding content, images, videos, graphics and even a shopping cart.
What to Look for in a CMS
Don't worry about understanding how to put design elements into your new Website – we'll go over that in the next Lesson. For now, here are the…
Three must-haves your CMS needs to provide you with.
The ability to create Search Engine friendly Links. It's critical that you have the ability to customize each Webpage and or Blog post Link or 'URL' on your Website.Tip! As a best practice, sprinkle your targeted Keywords within the URL and ONLY use hyphens as word separators, never underscores. The ability to add Customizable Webpage Titles and Meta Description Tags. We go into more detail about these tags later in the book so don't worry about understanding them more than knowing they're the top two places that Google looks in order to find out what your Webpage is about. The ability to create a Search Engine friendly Website Architecture. It's critical to create a logical and well-organized Link structure within your Website ensuring your Webpages can be crawled and indexed by the Search Engines. A good CMS will have the ability to handle this function through a built-in application or a Plugin, which is an add-on feature for your Website that you can buy separately for a few dollars…
Remember when I promised to recommend a one size fits all Content Management System that includes everything in our checklist and is FREE well, grab your copy of "The Web Un-Tangled" to find out what it is today!
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A Blog = Content, Prospects & Money
Author: Shelly Kramer
Google loves content - the higher quality the better. When I say quality I'm talking about a solid complete resource that answers questions people are asking, is highly entertaining and/or informative, is updated to stay fresh and is completely unique.
So how are you supposed to keep turning out this high quality content without having to maintain 100's of Webpages? That's where a Blog comes in. Every single type of business with a Website - no matter the industry - can highly benefit from adding a Blog. Let me explain.
Brands and businesses all too often overlook the importance of Blogging not only as a critical digital asset to please the Search Engines, but also as an effective generator of leads and sales.
To simplify - Blogging can result in revenue—and that means if you're not currently Blogging, you could be missing out on new prospects and money.
What Is A Blog, Exactly?
If you haven't yet tried your hand at Blogging, there's no question that it can be downright intimidating. Where do you start? What platform do you use? What do you Blog about? How do you get readers?
First things first: Take a deep breath. I'll answer all of those questions (and more).
All you need to do is grab your copy of "The Web Un-Tangled" today and we'll get started!
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Building Customer Personas
Author: Wes Straub
Always Remember the 80 / 20 Rule
After countless studies and a ridiculous amount of research, a marketing rule was born called the 80/20 Rule. In general it means that your typical customer only cares about 20% of the information you share with them. The other 80% never gets noticed. Yes, that means ONLY 20% of your content (sales pieces, graphics, etc.) is important to first-time customers.
For professional marketers the challenge is to get Website visitors engaged past that 20% mark and they do that by figuring out EXACTLY who their customers are. This is where building 'Customers Personas' comes into play.
Getting to Know Your Customers
The challenge you'll need to overcome is that like most businesses, you're 99% sure you already know who your customers are. Unless you regularly create or revisit some form of Customer Persona pinpointing your actual customer then you're wrong. You need to dive down the rabbit hole with me to learn the path to better online sales, reduced advertising budgets and stronger customer loyalty through Customer Personas. Sound good? Let's carry on…
Focusing on the Personas of Your Customers
Because it's impossible to target every customer hitting your Website, you need to create in-depth profiles for your primary customer types.
Your Final Customer Personas will Influence:
The kinds of products and services you're selling Your sales process and the steps included How your brand is represented The functionality of your Website Your writing style The look and feel of your Website The calls to action or 'CTA' you'll use What devices your Website will be optimized for Any and all other facets that make up your company's online presence.
Ultimately, if your Website makes customers feel like it's built for them, they'll be more likely to perform any action you want them to - whether it's signing up, contributing content or making a purchase.
The Customer Personas that you'll learn to build within this lesson are your guides through this entire adventure of building an online business. Do yourself a favor and take this task seriously because the pay offs will be endless. This is a VITAL first step that 90% of online businesses skip and I'm sure it one of the reasons so many Internet startups fail.
Prove from the start that your ready to do what it takes to succeed - buy 'The Web Un-Tangled' and take advantage of all of our experts that have gone before you!
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'The Web Un-Tangled!' feature author: Casey Markee
Learn how to Avoid a Google Penalty
Casey makes his living unwinding Google Penalties for businesses, let his battle knowledge keep your Website safely out of Google's penalty box.
[PEEK INSIDE THE BOOK]
] [
'The Web Un-Tangled!' feature author: Travis Wright
Grow Your Business Relationships
As one of the most influential voices online, Travis continues to be the 'Voice' for huge brands. Let Travis show you how he builds and nurtures relationships that have been the key to his success.
[PEEK INSIDE THE BOOK]
] [
'The Web Un-Tangled!' feature author: Erika Napoletano
A "Share-Worthy" Content Template
This twice published author will help you develop content that's worth reading AND build to be shared. Then use her turn key template to make creating blog posts a simple task of filling in the blank!
[PEEK INSIDE THE BOOK]
] [
'The Web Un-Tangled!' feature author: Barry Bowman
Your Website's Usability & Structure
A seasoned veteran in all things Web, Barry will guide you through setting up the foundation and functionality of your Website so that you get it right the first time.
[PEEK INSIDE THE BOOK]
] [
'The Web Un-Tangled!' feature author: Marshall Gill
Be Authentic, Be Original, Be Heard!
Our 12 year branding expert rips down the veil of mystery and shows you *exactly* how to build a strong and truthful brand presence, allowing your voice to break through the noise that's drowning out so many online.
[PEEK INSIDE THE BOOK]
] [
'The Web Un-Tangled!' feature author: Kristi Hagen
Build a Site's Trust, Authority & Traffic
Let a master of everything search related take you through the steps to building up your Website's trust and authority in the eyes of the search engines. Kristi will show you how your site can stand out from the crowd.
[PEEK INSIDE THE BOOK]
] [
'The Web Un-Tangled!' feature author: Brendon Turner
Your Perfect Website-Building Program
A seasoned expert when it comes to building Websites Search Engines LOVE, Brendon will lead you through choosing the right platform for your Website.
[PEEK INSIDE THE BOOK]
] [
'The Web Un-Tangled!' feature author: Shelly Kramer
Blog = Content, Prospects & Money
Businesses often overlook the importance of Blogging not only as a way to please the Search Engines, but also as a generator of leads and sales. If you're not Blogging, you could be missing out on new prospects and money.
[PEEK INSIDE THE BOOK]
] [
'The Web Un-Tangled!' feature author: Wes Straub
Laser Target Your Customers
Understanding *exactly* who your customers are before you create content will save you tens of thousands of dollars and countless hours of frustration. Let our Customer Persona expert show you exactly how he does this for clients.
[PEEK INSIDE THE BOOK]
]
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My online sales grew by 20% in the first month after reading the book.
- Cristy Ortiz, Mexico
You'll be 'Online Business' Dangerous
If you think this is just another techy SEO' book, think again. 'The Web Un-Tangled' is more than some duh-book for dummies. It's an in-the-know and always current guide written by successful online business entrepreneurs.
It shows you how to build and create a business internet marketing on line products. It's a collection of real world answers organized into a mineable menu perfect for the every day businessperson.
The Top Five Ways 'The Web Un-Tangled' is Powerful
Designed for Everyone - It will empower you no matter your skill set. Structured for Busy People - Everything is organized to get you right-to-the-point. Always Current - The 'only' resource of its kind that is constantly updated. Cheat Sheet Packed - Each lesson summary will save you precious time. Unparalleled Instruction - Tap the knowledge of 11 industry leaders.
Core Features
The only online business book written by 11 experts Covers everything needed to set up & run an online business 120+ pages of real world answers for busy entrepreneurs Uniquely starts with 'pen & paper' lessons Content evolves with the reader & industry every month Each lesson ends with a cheat sheet
Reviews from Readers
"Being a small business owner and self educated regarding how and what to do to get my online business up and running to its potential is not an easy task. I found your e-book amazing. Great Authors, very easy to comprehend and I walked away with knowledge I didn't have before and the knowledge now to make my business more successful. Would highly recommend."
Renee Buckby, Australia - Jan 2014
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Rodrigo Diz, Brazil - Jan 2014
"After reading the Web Un-Tangled, I quickly realized that the guest experience now extends beyond our restaurant walls and can begin as soon as customers navigate our online content. I'm starting to see how online content is replacing the hostess as the initial point of contact and can shape the guest perception before even stepping foot in our restaurant."
Nicholas Hewton, Canada - Jan 2014
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