I dedicate this book to Vick Strizheus,
who intentionally pushed me in the
right direction… thank you, Vick!
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1987
“Dying is not the worst thing that can happen to you…
…living enslaved to a bad conditioning is!”
Luis Souza
It was December 25th, around 11 pm, and I was in Wiesbaden, Germany, speaking with Dr. Benkendorfer, a very tall man who I had just met about an hour ago. We were in the bar near the hall of the Schwarzer Bock Hotel, a very luxurious and expensive hotel, by the way, while I had no money in my pockets…
He asked what I wanted from the menu and I didn’t really know. He proposed oysters and I accepted, which led me to eat lots of oysters for the first time in my life. Don’t remember what I drank, only remember one of the next things that he said: “you will be the President of your country!”.
I was 22 years old and the year was 1987, a year that had begun with my graduation as an engineer, and one of my father’s horses kicking my mouth in the beginning of February. With this accident I lost 5 teeth, exactly one day after my orthodontist had removed the tooth device that I painfully used for about 10 months.
Some weeks after the accident and with temporary prosthetic teeth in my mouth, my mother took me to attend a mind control course, composed of 1 full week of 2 to 3 hours, every night, of lectures and trainings in an amphitheater of a school’s building in Porto Alegre, Brazil.
I loved that course and everything that I learned through it. Everything made sense to me and I started to practice every day, with a lot of belief, entering the alpha state and visualizing what I desired to happen in my life at least 2 times a day, as soon as I woke up in the morning and just before sleeping at night.
And many miracles, serendipities and “coincidences” started to happen with me through all the year until this very unusual celebration of Christmas, with a complete stranger and far, far away from my family.
Dr. Benkendorfer was a man with grey hair in his late 50s and, from all his height and authority, spoke with a strong voice, which made me hear carefully to every one of his words. But what he had just said was completely amazing!
You may be completely astonished now to know that I wasn’t amazed because “what” he said. I was amazed just because the fact that “he” said it and, in a certain sense, I was really waiting for someone, who already knew “who I was”, to appear in my life…
As a matter of fact, during all my long alpha state practices I was visualizing myself as the “president of the world”, so it didn’t really amaze me that someone else would be able to know that I would be “just” the “president of my country”, if you know what I mean…
Well, to make this story short I just can say that I ended up spending the next 7 days with Dr. Benkendorfer teaching me some cool stuff about power and wisdom to become a “president” of any kind, which for me would be an unimaginable step to take in that moment, especially when I realized that I hadn’t been a leader of any group of people I was part of before.
On the 1st day of January, 1988, Dr. Benkendorfer went away from Wiesbaden, and I was on my own again, back to Darmstadt, the city where I used to live in West Germany, during one of the last freezing winters before the fall of the Berlin wall.
About one night later without any particular reason I went to Frankfurt’s airport. And in the next morning, with a lot of certainty that I would become the president of my country very soon, I checked in the Sheraton Hotel, alone and just with my passport, in a time when no credit card was required to do that.
Five days later, after watching lots of movies and crying alone, inside my room, because I felt I wasn’t prepared to be president, I checked out from that extremely expensive hotel and got back to the student building where I used to live, leaving my clothes and other personal belongings as a guarantee for my debt.
Instead of fighting, making money on my own and getting ahead with some cool entrepreneurial projects that I had going on too, I just waited for the money my parents ended up sending me and got back to Porto Alegre 3 months later to live one of the most depressive phases of my life…
With time depression passed and I ended up finishing my master’s degree course, had a career as a microelectronics engineer, lived abroad, married a wonderful woman, had a amazingly smart daughter, wrote a book, built a house, planted a tree, have a golden retriever… …but 27 years later still didn’t become the president of anything… YET!
Not becoming a president actually makes me happy, because although I admire people like Obama and Lula, who are presidents, I don’t really envy them. I don’t really think they have a lot of freedom, and I’m a FREEDOM LOVER, more than anything.
And it’s exactly this love for freedom that kept me, during the last 27 years, wondering what had happened to me during those freezing days of the end of 1987. Why didn’t I keep moving forward and upward in my success spiral fast track? How did Dr. Benkendorfer know who I was and what I wanted to accomplish? Why did I start sabotaging my own plans to reach my goals? And how can I start all over again building a huge tribe of people who will give me the honor to have me as their leader?
This book is about the answers to these questions and what I would call missing links of the law of attraction and mind control techniques. I hope you can benefit from learning and applying these missing links to your own life, with results as big as the ones I’m already enjoying.
It’s important to mention that, although it took me almost 27 years to, let’s say “crack the code of the law of attraction”, it was only during the last 3 months that I made the most significant improvements.
About 3 months ago I joined Big Idea Mastermind and this event led me to have access to some personal improvement all time and priceless gems, that had a huge impact on me and were essential to crack that “code”. That’s the reason I’m so thankful to Vick Strizheus, one of my main mentors and the man in front and the Mind behind BIM.
Keep reading at your own risk and only if you are seriously wanting to have mind-blowing improvements in your life.
Anyway, make me a favor and start to feel better right now! That’s the key that will open all the doors that you may have between the place where you are today and the ones you want to reach in the future.
May you reach them fast!
—
iYou!
“You don’t get what you want, you get what you are.”
John Kanary
Some days ago, I got back from a trip to Miami to attend an amazing event that gave me the final push to be writing this book now…
Well, ok, let’s be honest here, the truth is that we, my wife, Marisa, my daughter, Naomi, and I love to go to the USA! And there are some cool things that we need to do every time we go there. First and above all: shopping! Especially because I’m a minority in my own family and 2 women lead me to go to those outlets fishing for amazingly good prices…
In second place, but I would say with a higher priority and even more enthusiasm, we need to visit at least one Barnes & Noble Library. In Miami we visited 3, and spent more than US$ 700.00 buying books, in less than 1 week!
But there is something very important that we are also almost religiously consistent in doing when we are in USA sole: we pay a visit to the “sanctuary” of the coolest technology store on Earth these days, the Apple Store!
And although I already have an iPad and an iPhone and Marisa has an iPhone and Naomi has an iPod, our desktops and laptops are all Windows based, so for many times while inside that “sanctuary” I kept myself wondering how my life would improve if I had a MacBook Pro and perhaps even more iThings originated from Steve Jobs’ legacy.
My conclusion, as a business owner and more precisely an online business owner, is that a MacBook Pro could indeed, and perhaps will really, improve my productivity. I’ll certainly buy it as soon as I realize it’s the right moment for my business, which will be when it can afford it.
An internet marketing coach that I hired last year taught me this lesson, he said that with the MacBook Pro I would be just 5% faster in doing the stuff I’m already doing with my Windows based PCs and that there would be a learning curve to adapt to a new computer too.
With this remark, Jim kept me focused on taking actions for my business that made it grow and improved myself at the same time. They made me become more aware of my real potential. Instead of buying another iThing I focused on becoming an iMe!
You see, there is a fallacy in our way of thinking, which keeps us all running like rats in a maze: “if I just had that thing, my life would be much better!” Apple and all other companies out there know and take advantage of this fact.
And it’s ok to go to an outlet shopping mall and buy clothes that will make you feel better (especially if you are NOT in debt!), but if you start an online or any other kind of business with the same mentality you will end up broke and very frustrated sooner than you can imagine.
It’s not buying stuff publicized by many emails that appear on your inbox everyday that will lead you to succeed online, offline or even in other galaxy!
In order to improve your life and get the things that you want surrounding you and your family, the key is to improve yourself first. Instead of buying an iThing, you need to become an iYou!
But what is the real meaning of being an iYou?
If you look at all those iThings, they don’t really seem so interesting from the outside, unless you grab them and start doing some cool stuff with them. They start to interact with you in a way that no other devices on this planet do.
But did you know that it’s not really the physical part of those iThings that allow them to do what they do?
It’s the programming inside them that is responsible for all the magic!
And did you know that the same reasoning applies to you?
If you want to become an iYou, you need to change and upgrade your programming!
As T. Harv Eker, the author of “Secrets of the Millionaire Mind”, says:
Programming lead to thoughts Thoughts lead to feelings Feelings lead to actions Actions lead to results
So if you are not satisfied with the results you are getting or simply want to reach better ones, you need to change your subconscious programming (or conditioning) first.
Once you acquire a new programming that ultimately leads you to reach the results you desire, you have all the right to feel like the happiest person in the whole world!
When you use your focus like this, everything is completely different and your efforts are more effective. Instead of focusing outside first and leaving all the inside confusion as it is, you will be focusing inside first and letting the outside accommodate to your new, richer, stronger, more powerful and orderly inner world.
You will be fully aware that your inner world creates your outer world, as T. Harv states!
But, if you have some pieces of the new programming conflicting with the old programming inside your mind you will suffer and perhaps prefer to forget about any desired change. You would be looking at the “terror barrier” and not feeling strong enough to crash it!
And now you and I can understand the breakdown that happened to me in the first days of 1988…
I’ll get back to this subject later, but now there is another key element to understand before you are able to start working on becoming an iYou fully equipped with all the best resources that you can pull from deep inside your mind.
Last year I was surfing inside my Netflix account when I stumbled upon some very cool TED TALKS and one of them in particular is responsible for the opening in front of my inner eyes of a whole new world full of amazingly wonderful and powerful possibilities.
That video is called “The Power of Introverts”, and it was given by Susan Cain, the author of “Quiet – The Power of Introverts in a World That Can’t Stop Talking”. Search it on YouTube to watch it, I highly recommend that you do that, because chances are that you are an introvert, especially if you are still reading this book right now.
And if you really are an introvert or simply fall a little to the introvert side of the introvert-extrovert spectrum, watching that video and reading Susan’s book will be eye-opening for you as it was for me.
Anyway, in short Susan spent 7 years researching and writing that book and she was able to condense lots of evidence that there are 2 main different types of personalities, based on different types of brains, with different levels of sensibilities.
Although introverts and extroverts live together for millennia, and are present not only in the human species, it was since the beginning of the 20th century that the extrovert ideal began to be promoted as the “winner one” in the western world. And it became “wrong” to be “shy” and “introvert”!
Actually I also learned with Susan that there is a difference between being “shy” and being an “introvert”. If you are shy, you are afraid of social interaction, if you are an introvert you simply don’t need so much social interaction and perhaps even prefer to stay on your own in order to do cool stuff like writing a book, for instance.
For many reasons, there are “shy introverts” as there are “shy extroverts”, but you and me don’t want to be “shy anything”, that’s for sure, because if you want to succeed you need to have social interaction in many different ways.
Introverts are more sensitive than extroverts, which means that introverts perceive much more information coming from the outside world, so they may get overwhelmed with too much over-stimulation when interacting in person with too many people, in parties, public speaking, walking in a shopping center, etc.
While extroverts love all that crowd energy, introverts tend to feel drained and discharged after a whole day of social gatherings or going to Universal Studios in Orlando, as it happened to Naomi, for instance. Extroverts recharge their “batteries” interacting with other people, while introverts do the same in solitude.
And when an introvert is for a long time, many days and/or months, interacting with strangers without time to recharge and reorganize his ideas, he might collapse as it happened to me in Germany, 1988.
Since that happened, for almost 27 years I was ashamed that it happened, even though I didn’t even know why and how it happened, because we live in an extrovert idealized world, and if you don’t qualify for that “ideal” we “need” to feel bad, right? We are taught and we even promote the idea that you need to be or at least behave as an extrovert in order to succeed.
It’s ironic that this is still happening nowadays, because the world has changed and if you look at many leaders who are appearing in our society lately, for the last decades, you clearly see that we may be living in an Introvert Revolution period of our history.
For many years I read many biographies and, in order to get inspiration, it’s always good to read biographies about the richest men and women of the world. For instance, I’ve read about Aristoteles Onassis, who was the richest man of the world for many years after the 2nd World War, and I also read about Bill Gates, who was the richest man of the world for many years in the end of the 20th century and still is number 2 nowadays.
While Onassis was a typical extrovert, you and I can clearly see that Bill is very introvert. By the way as you can read in Susan’s site, he names “The Power of Introverts” one of his all-time favorite TED Talks.
And what do you say about one of Bill’s best billionaire friends, Warren? Remember him? Warren Buffet? Yes, he is a very good example of a very, very, very successful introvert who is on top for decades, as a matter of fact.
But the list of powerful introvert men and women is really very big, as you can read in Susan’s book, having very famous scientists, presidents of countries, president’s wives like Eleanor Roosevelt, spiritual leaders like Gandi, and even brand new and still young billionaires like Mark Zuckerberg, the founder of Facebook.
The inner world of introverts is richer and deeper. In my opinion we have an enormous potential still to be explored and unleashed to help and amaze everyone else in the whole world.
I love the first page (in red) of Susan’s book: A MANIFESTO FOR INTROVERTS.
The first statement is: “There’s a word for people who are in their heads too much: thinkers!”
If you say think bigger to an introvert, s/he will come back with something really amazing! And that’s the reason a lot of cool stuff came and still comes from our minds, like the first personal computer, created by Steve Wozniak, just to mention one more famous introvert.
We don’t need to be ashamed of being introverts, but we do need to understand ourselves and create a good personal way of thriving in this tough “extrovert idealized” world that we live in.
In my case, and my family’s, now we understand the reason we prefer to stay at home and relax chatting and reading a good book, during whole weekends, instead of going to parties and socializing, even though we already spent the whole week working at home. We are recharging our batteries for the next week!
By the way, in my opinion, when it comes to business… for an introvert starting a business online is the ideal way to start, because you will be able to interact with other people, but keeping your distance at the same time. With an online business you can manage your time in order to be able to recharge your batteries whenever you like, and that’s very important!
I guess this is the main reason I prefer to do all my business online, too much social interaction drains me emotionally, even when I’m only answering emails, imagine if I had to be on the front desk of a physical store.
Now I understand the reason I hated so much to go to my job as an engineer for 6 consecutive years, 3 in Brazil and 3 in Italy… I guess besides the fact that in reality I do prefer to be my own boss, I didn’t really hate my colleagues, I didn’t really hate my bosses, I just emotionally and even biologically needed my own space and some solitude in order to be able to enjoy what I was doing.
Now I understand that I am very sensitive and I accept and respect myself as I am and am willing to turn in strength what could be and was considered a handicap.
Acquiring this knowledge about how introverts are is really important, even if you are an extrovert, because you will be able to see things clearly while you and other people around you take decisions that you previously didn’t understand. By the way, now I’m able to understand better my wife and daughter too, which led us to improve our relationships.
If you are an introvert and want to express yourself better, become an iYou and join the Introvert Revolution that is already going on, but will only keep getting stronger and stronger in the coming years.
If you are an extrovert, do your best to understand what is happening around you and help your introvert friends grow, because they have lots of potential to become very powerful in the future and you will like to keep the friendship when this happens.
This is not something that “I’m saying”, it’s something that you can see in reality and even in innumerous comedy movies that Hollywood keeps producing. There are many actors like Ben Stiller, for instance, who made all his career always playing roles as a shy introvert guy who overcomes his shyness during and at the end of the story and becomes our hero!
Oh, if you are girl and are looking for a male mate, choose an introvert and help him grow! He will be much more reliable and faithful and reward you in better manners than any extrovert out there would even be able to dream about!
And I guess the same applies if you are a guy, my friend!
Anyway, in this beginning of the 21st century the truth is that the Internet allows everyone to express their opinions, but you can be certain that the prevailing ideas will come from people like you who had the courage to become iYou!
How do you start doing that?
Keep reading, getting excited and feeling better, this is the key to unlock you!
In the next chapters I reveal what you need to do to attract what you want as fast as you can.
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FEEL BETTER 24/7/365 – Special Launch Promotion
It took me almost 27 years and thousands and thousands of dollars to have the insights and understanding to be able to compile the content of this book, making sure that I’m providing information that assure that the Law of Attraction MUST work everywhere, every time and for everyone.
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