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Attention Men & Women: If you’re tired of starving yourself and eliminating all of the foods you love for minimal results…
National Physique Competitor & Veteran Personal Trainer Reveals Why 99% of What You’ve Heard About Building Muscle and Getting RIPPED is Absolute Garbage!
DON’T Lift Another Weight or Do Another Cardio Session Until you Discover the Truth About Getting SHREDDED in Record Time!
Dear Friend,
Have you ever tried to burn fat by reducing your calories and restricting your diet to only “healthy” foods, just to see minimal results?
If you lost any body fat from this method, did you just gain it all back PLUS a little extra when you stopped?
Have you ever wondered why you can’t maintain a lean, muscular physique year round?
If so, then you’ve come to the right place.
Because, I’m finally going to reveal the ONE thing that’s preventing you from building the lean and ripped physique you’ve always wanted, and then I’m going to provide you with my solution that will finally eliminate this problem once and for all!
In fact my solution is so powerful and so complete that it will take this problem and turn it into your greatest muscle building and fat burning asset!
But First, Let me Tell You Why You Should Listen to Me!
My name is Jesse Hedeen.
I began helping people build muscle and burn fat back in 2005 as a certified personal trainer. In the summer of 2013 I became a National Level Physique Competitor in the NPC, the picture to the right is me at Jr. Nationals in Chicago.
I’ve been obsessed with building muscle and getting ripped since high school. This obsession has motivated me to study and apply many methods throughout the years.
Over the years I’ve bought programs, hired coaches and subscribed to hundreds of other fitness professionals newsletters and private forums to learn as much as possible. This process has been fundamental in not only figuring out what really works but also in developing my unique approach to building muscle and burning fat.
Now that you know a little bit about me, let’s talk about the reason why most people that start a workout program NEVER get the results they want.
The Problem: Conventional Bulking & Shredding Techniques are Killing Your Gains!
Me in December of 2012 after a healthy bulking phase at 225 lbs.
The strategy for most bulking programs is simply to eat more food. While it’s true, that in order to build more muscle and put on more size you need to have what is called a caloric surplus. This is where you’re eating more calories than you are using for energy. If you don’t have a surplus of calories it’s impossible to grow.
While I completely agree that bulking requires you to “eat more”, these programs fail to consider your current caloric intake and metabolism when suggesting where to start.
If you simply start shoving more food down your throat, yes there’s a good chance you’ll put on some mass. The problem is that the majority of this mass will be body fat.
If you start bulking with too many extra calories the result is extra body fat. My solution is a systematic approach to adding specific nutrients into your diet based on a variety of factors. My approach maximizes the addition of lean muscle while minimizing the accumulation of extra body fat. More on that in a minute.
Me in April of 2013 after a 16 week shredding phase at 185 lbs.
Shredding
You’re Doing It Wrong!
When you’re trying to burn fat, most diets simply suggest reducing the amount of food you eat by limiting or removing “bad” foods from your diet completely.
Again, I agree. In order to burn fat you need to create a caloric deficit. This is when you are eating less calories than you use for energy during the day. Over time your body will need to tap into your stored energy, ie fat cells, to meet your daily energy demands.
The reason I disagree with most fat loss programs is because they merely suggest that an individual start reducing their calories right out of the gate without any understanding of their current caloric intake or metabolism. For some people, actually most people, restricting their caloric intake is the LAST thing they should be doing.
IN FACT, Most People Should be Increasing Their Calories NOT Cutting Them!
You can only cut your calories for so long. Eventually you will stop losing weight as your body becomes fully adapted to your new caloric intake. At this point you might reduce your calories even more or start doing cardio and working harder in the gym. Or you might just quit due to a lack of results.
Whatever happens, you’ll eventually go back to eating normal again. Since your metabolism is now slower because of your low caloric intake. The amount of calories that you used to eat will now cause you to gain weight!
Eating at your “normal” caloric intake will not only cause you to store fat, but you’ll store even MORE fat than you had before you started dieting!
The Truth: There Is a Better Way To Build Muscle & Get Shredded!
Personally I’ve used low-carb, no-carb, low-fat, no-fat, high fat, high-protein, carbohydrate cycling and even intermittent fasting diets. All of them allowed me to burn fat, but every single method caused me to put on more body fat than I had previously once I finished dieting!
Needless to say, I was very frustrated by this. I didn’t understand why I kept gaining fat after I had worked so hard to get shredded. I was mad that I kept setting new PRs in my body fat percentage.
Bulking up was great after following these strategies. The pounds piled on fast! I’d easily put on 15-20 pounds of MASS after dieting. The problem was that I didn’t realize that most of this weight was extra body fat. This is not the mass one should aspire to accumulate while bulking!
It became evident to me that I was getting fatter after each time I dieted because it was getting more difficult to burn that fat when I switched from a bulking phase to a shredding phase.
I racked my brain for a long time trying to understand why this was happening. As far as I knew I was doing everything right. From that point on I dedicated all of my spare time to reading, researching and talking to other athletes and trainers. I was determined to figure out what I was doing wrong!
And Then I Struck Gold!
After many conversations and hours spent reading numerous scientific reviews about the human metabolism and fat loss I finally found the information I’d been searching for! A series of papers that explained a very important process that takes place in the human body.
The reason for all of the problems I had experienced was because of my lack of knowledge regarding this one process. Realizing this I focused my time on understanding everything I could about this concept. Here’s what I learned:
Using the right system you can figure out your current metabolic rate and learn how to control it for your benefit! You do not have to put on a ton of fat in the offseason to build muscle and you don’t need to simultaneously starve yourself and perform hours of cardio each day to burn fat! Getting fat when you’re bulking and starving yourself when you’re shredding is not a good long-term approach to transforming your physique!
The Solution:
My System for Mastering Your Metabolism
To help you and others like you, I’ve spent A LOT of time putting together what I feel is the most complete program available for building a lean muscular physique. My system will guide you step by step through the process of building lean muscle without…
Adding extra body fat Without starving yourself Without hours of extra cardio Eliminating all of the foods that you love eating.
Introducing…
The Bulk and Shred System
The Bulk and Shred System will teach you how to manipulate your diet to build the body you’ve always wanted. In this system I will not only explain how to maximize your ability to get supper ripped with less time and effort, but I’ll also teach you how to add pounds of new muscle without the extra body fat!
While most products cost 2 or 3 times as much and only tell you how to build muscle OR burn fat, my system will show how to do both! Why? Because I believe that these two phases, Bulking and Shredding, should not be thought of as two separate processes. Bulking and Shredding is one big process, how well you do one will determine how well you do the other!
In order to build more muscle without adding body fat you need a systematic approach to increasing the amount of food that you’re eating. Eating a ton of food is NOT a good idea if your goal is to minimize extra fat storage while you’re building muscle. By using my system you will gradually increase your caloric intake which will not only allow you to build lean mass, but it will ramp up your metabolism to a whole new level.
The most important asset a person has when they start trying to burn fat is their metabolism. If they have a weak metabolism than their ability to burn fat will be minimal. Using my system your metabolism will be ROCKING!
When you are ready to start the shredding phase of my program, you will be flat out AMAZED at how quickly and easily the fat just melts off! Did I mention that you’ll be burning up this unwanted body fat while eating more than you’ve ever eaten on any other fat loss diet?
Did I mention that you will be able to eat the foods you love while the number on the scale continue to plummet?
Let me show you what you get when you decide to use my system…
Component 1: The Manual ($197 Value) – The Manual explains my entire system for bulking up and getting insanely shredded. It explains what you need to do and why you need to do it, including detailed instructions on how to figure out your specific macro-nutrient needs and the specific steps you need to take depending on your goals.
For me to go over all of the information I’ve put into this eBook it would require numerous consulting sessions costing $100 per consult. When I say that the information in the eBook is valued at $200 I’m probably being extremely conservative!
And I’m not even close to being done!
Component 2: Basics of Nutrition ($47 Value) – In the Basics of Nutrition I will explain everything you need to know about the six essential nutrients and much more!
The information that I go over in this eBook is all of the information that I explain to my new clients over the course of their first few training sessions. Often an entire consulting session is needed to explain all of this information.
Component 3: Cliff’s Notes ($47 Value) – I cover a lot of information in The Manual. I feel that I’ve taken an overwhelming process and explained it in a way that anyone can understand it and be successful. However, I hate digging through a book that I just read to find one bit of information. That’s why I’ve included this quick reference guide.
In it you’ll find the essence of The Bulk and Shred System summarized into less than 10 pages. Every step you need to know is explained clear as day in this eBook. It can’t get any simpler than this!
Component 4: Training Manual ($97 Value) – Included with my Bulk & Shred System is an 8 Week Training Program designed for intermediate to advanced individuals. In this program I’ve provided 10 different routines that can be used whether you’re bulking up or getting shredded!
Don’t worry if you’re just starting out, I’ve also included a 4 Week Program for beginners that contain 5 different routines to get you started!
Component 5: Workout Logs & Measurements ($27 Value) – To help you keep track of your workouts I’ve created “ready to print” workout logs for you to take to the gym. Provided is a pdf copy of each of the workouts in the 4 and 8 Week Programs. I’ve also included the excel file so you can adjust the exercises you use if you choose to.
Oh, I almost forgot. In order to achieve your goals, it’s important to track your progress. I’ve provided a sheet with a number of different measurements you can have done every few weeks to ensure you’re on the path to success!
Component 6: Workout Videos ($97 Value) – Wouldn’t it be handy to have me explain and demonstrate every exercise in the Training Manual? I thought so too! That’s why I’ve put these video tutorials together for you. It would take me at least two, full hour long training sessions to go through all of the exercises in the programs that I’m hooking you up with; even then I would have to go fast and you’d probably miss something.
This way you can refer to these instructional videos before every workout OR you can view them on your smart phone or tablet while you’re at the gym! I freaking love technology!
Component 7: Unlimited Updates – It’s hard to put a value on the un-known so I’m not even going to try. I will tell you that I am constantly reading, researching and experimenting with new dieting and training tips in order to continue learning and providing the latest information to my clients. The Bulk and Shred System will continue to evolve and improve.
Whenever you purchase my system you will receive lifetime, unlimited, FREE updates. This includes additional components that may be added in the future as well as revised copies of any of the current components.
And today, you have the chance to grab the entire 7-component, $512 package for a onetime discounted payment of:
$97 $29
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I think it’s only fair that I warn you that The Bulk and Shred System isn’t for everyone. For example:
If your ideal method for burning fat is to immediately reduce your calories and limit your food choices, this is not for you. If you like to pack on more fat than muscle during your bulking season, just to see the number on the scale go up, this is not for you. If you enjoy doing hours of cardio in addition to your workouts for very minimal results, this is not for you. And if you have no interest in learning how to maximize your metabolism during your bulking season so you can get supper ripped during your shred session, then unfortunately this program is not for you.
The truth is that The Bulk and Shred System will literally transform your physique and your life! But it’s not easy and it will take effort on your part!
However, if it’s done correctly you will build more muscle then you’ve ever had! Get leaner then you’ve ever been! All while still being able to eat most of the foods you love!
Best of all my method is effective, safe and sustainable! Not only will you achieve your ideal physique, you will understand and improve your metabolism! Once you learn to control your metabolism you will be able to Build Muscle & Burn Fat at will!
But you have to follow my system. You’ll have to be disciplined. The process will only work if it’s followed correctly! If you can do that, then I promise you…NO, I GUARANTEE that you will be blown away by the results!
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“What If I Don’t Like Your System?”
Then it’s FREE!
I know that my system works. However I understand that you might still be skeptical, so I want to do everything I can to make this a simple, risk-free decision for you.
For this reason I’m going to make you an offer you can’t refuse! For every customer who purchases The Bulk and Shred System I am going to extend my Iron-Clad, 60-Day 100% Money Back Guarantee:
If you follow my system exactly as explained in the provided materials, and you do not see any significant improvement to your physique within 60 days, just contact me and I’ll refund your money. Simple as that!
I stand behind my product as the most complete muscle building and fat burning system available. If it doesn’t help you achieve those results when it’s executed correctly than you’ll get your money back. No hassle, no questions, just a fast and friendly refund.
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Do You Want to Master Your Metabolism to Create the Physique You’ve Always Wanted?
Here’s the truth: I’ve spent a lot of years acquiring the information that I’ve put into The Bulk and Shred System. I’ve tried a variety of dieting strategies, some of them worked great, some of them didn’t.
Through years of trial and error I’ve finally figured out the best approach to build muscle, burn fat and maximize your metabolic potential! You could probably do the same thing if you really wanted to. If you started today it would only take you a few years experimenting to come up with your own system that works.
You could do it, it’s totally possible!
Or you could skip all of the work and use the system that I’ve developed for you and others like you. Rather than spending, who knows how long perfecting your method, you could start using my system within a few minutes and start seeing results in a matter of weeks!
Oh and remember there is literally no risk because of my 60 Day, Money Back Guarantee!
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I’m excited to see what you accomplish with The Bulk and Shred System! This is the information you’ve been waiting for! There really are no limits to what you can do with the right information!
Wishing you the best as you master your metabolism,
Jesse Hedeen
Transformation Specialist
National Physique Competitor
P.S. Don’t forget, with my 100% Money-back Guarantee, I’ve giving you access to all of the material in my Bulk and Shred System for 60 risk-free days! [Grab it Risk FREE today!]
P.P.S. Be sure to check out the FAQs below if you have a question about my program.
Q: Is the Bulk & Shred System only for men?
A: NO! The Bulk & Shred System is for both men and women.
Q: Will I need to restrict my diet and limit the foods that I enjoy eating?
A: No, this system is designed around a flexible approach to nutrition. More important than what you eat is how much you eat.
Q: I’m currently following the Paleo diet; will your system require me to follow a different diet?
A: Nope! My system will work with any type of dieting approach. If you prefer to eat foods that are recommended in a Paleo diet, then you can continue to eat those foods, just use my system to control the amount of food that you eat.
Q: Is this system only for bodybuilding competitors?
A: No, it is designed for anyone who wants to learn how to build muscle and burn fat. The level of extremes either way is entirely up to the user. The Bulk & Shred System is a vehicle, where you decide to go with it is up to you.
Q: Will I need to use any special supplements while following your program?
A: No. While supplements are a great addition to a muscle building or fat burning phase, they are not necessary. Once you have mastered your diet and training, you can start adding supplements to help with further improvement.
Q: Is the Bulk & Shred System to be used for building muscle or burning fat?
A: Both! Rather than create two separate products, one for building muscle and another for burning fat. I decided to create one product that walks the user through both processes. It was designed to be used as a complete system because your bulking phase can have a big impact on your shredding phase and the other way around. Also the transition from one phase to another is where many other programs fall short, that is not the case with my system. It explains each step completely and clearly so any experience level can be successful!
Q: How long is this program?
A: This system is meant to be repeated continuously, so there really isn’t specific number of days or weeks that this program is intended to be used for. A typical bulking phase can last 12-24 weeks where a typical shred session can last 8-16 weeks. Each phase depends on the individual, their goals and their current fitness level.
Q: Do I need to have access to a gym or my own equipment for your included training program?
A: Yes, the included 8 Week Program is designed for the gym. If you have some equipment at home you may be able to do some of the workouts with what you have. Currently in development is a bodyweight version of the 8 Week Program; it should be available within the year!
Q: How long does it take to receive your program once I pay for it?
A: The Bulk & Shred System is a digital product so you will have access to the entire program immediately. After your payment is finalized you’ll be taken to the download page. From there you can get access to all of the material within minutes of ordering.
Q: I am a total newbie; will your system be too difficult for me to follow?
A: Not at all! I’ve developed this system for all experience levels. I’ve made sure to break my system down into the simplest steps possible. I’ve even created the Cliff’s Notes version as a quick reference guide for even greater ease of use.
Q: What if it doesn’t work for me?
A: If you follow my system exactly as explained in the provided materials, and you do not see any significant improvement to your physique within 60 days, just contact me and I’ll refund your money. Simple as that!
I stand behind my product as the most complete muscle building and fat burning system available. If it doesn’t help you achieve those results when it’s executed correctly than you’ll get your money back. No hassle, no questions, just a fast and friendly refund.
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