Excerpt from product page

[]So here we are, it’s the holiday season and you have been working hard all year to stay healthy and lose a few pounds.  It was working great.  Well until now that is.  It’s the holiday season now, the most dreaded time of the year for improve your weight and body composition.

So what are you going to do?  Every year we are faced with this same choice.  Do we stick to our guns, abstain from the holiday foods and continue our progress?  Or do we give in, enjoy the foods, and deal with the fall out later?

What if we didn’t have to do that?  What if there were some way we could eat the stuffing and have our fat loss too?  Does this story sound familiar?






You have just started a new diet and exercise program.  Everything is going great and the pounds seem to be falling off for the first couple weeks and months.  But then something happened.  You aren’t exactly sure when or how but somewhere along the line things started to slow down.  The weight wasn’t coming off as fast anymore.  Maybe it has already stopped altogether or even worse yet; you have put a little weight back on!

[]You are confused and you are not quite sure what is going on but you know you don’t like it.  You don’t like it one bit.  So you think to yourself, “Well if I cut my Calories down to 1300 per day and got this far, maybe I need to cut them even lower.”

So that’s what you do.  You cut your daily Calorie intake even further and guess what?  You start losing weight again.  Hallelujah!  All is great with the world again.  But you and I both know the story is not over there.  No, not by a long shot.  Because it happens again.

So this time you reduce your Calorie intake again.  Hey, if it has worked the last two times why not do it again right?  So you do it again and again, each time the weight stops going down you subtract a few more Calories.




By now it’s the holiday season.  Thanksgiving is upon you and you are worried.  You have reduced yourself to about a can of soup per day.  (True story by the way, had a member of mine reduce herself all the way to that point before I could convince her to stop).   You know that when you go to Thanksgiving dinner there is no way that soup is the only thing on the menu.  You have worked so hard to get to this point.  But it’s not a good point.

Sure you have lost weight, but the weight loss has stopped again, you can’t take any more food out of your diet because there is literally nothing left.  You are hungry all the time because the only thing you are eating is a can of friggin soup and worst of all, when you look in the mirror, you actually look worse than you did before.

So Thanksgiving Day gets here.  You are starving, the aroma of amazing home cooked food fills the air and there is no escaping it.  Everything smells fantastic and everyone else is eating and being merry and having a great time.  Well except for you.  You are obsessing about what you can and what you can’t eat.  It is literally ruining your holiday and quite frankly everyone else’s too.

[]Then it happens!  You are frustrated, upset, discouraged and you just laid your eyes on a cupcake.  Duh duh duh (say it with the music).  You know exactly what you are going to do.  “Oh screw it, I want the friggin cupcake!” you say to yourself – and you eat it.  Guess what?  That was pretty much the most amazing thing you have tasted in you don’t know how long.  Suddenly you become a different person.  You can’t stop, that one cupcake wasn’t enough.  You have another and another.  Pretty soon you are raiding the cupboards like a savage animal trying to find some more of that blessed sugary goodness.

You eat and eat, and you don’t care.  You have officially jumped off the bandwagon.  You didn’t just jump off; you did a double axel sow cow with a perfect landing and gave it the finger.  No you gave it both fingers.  After that you go into a sugar induced high and eat the night away.

You wake up the next morning with a hangover.  This time not from too much alcohol, but from too much sugar.  You feel nauseous, you can’t see straight, and now you have to take “it.”  You have to take the walk of shame.  This time not like college, even though you may rather it be, this time you have to walk to the bathroom and step on the scale.  How much damage did you do last night?




This is gruesome.  You just undid months’ worth of dieting.  You are guilty, your stomach is twisting and turning and writhing in pain because of the guilt (although a good portion of that might still be the sugar).  You have a hollow feeling.  You feel disappointed in yourself.  What would your mother say to you?

“NO!” you say to yourself.  “I am not going to do this.”  So you don’t.  You simply don’t get on the scale.  You walk away and go about your day.  But now you are feeling guiltier than ever.  You have lost faith in yourself and you just kind of get through the rest of the day.  Another failed diet.  How could you let yourself do this again?  Why can’t you just get results like everyone else?  Why didn’t it work this time?

After about a day or two of this you finally snap.  The pain of the guilt is unbearable.  You need to know exactly how much damage you did.  So you close your eyes and step on the scale.  It’s time to face the piper.  After a brief prayer and a saddened sigh, you open your eyes.

[]“WHATTHECRAP! HOWDIDTHATHAPPEN!”  You opened your eyes and guess what? You lost another 5 pounds since your little cupcake fiasco. You are not sure what to think.  You just broke every diet rule you have ever heard, and yet you had the best progress you have seen in the last 5 months.  What could that possibly mean?

It means that you stumbled onto one of the little known secrets of the nutrition world.  You can’t keep dieting forever.  The body doesn’t like when you don’t feed it.  You finally fed it and it responded by losing some weight.

In my book, Holiday Hedonism, I am going to take you step-by-step through everything you need to do to make sure that you lose weight, stay healthy, and get to enjoy all of your favorite holiday treats.

Yes, you can have your fat loss and eat your stuffing too.






[See What People Are Saying About My Nutrition Program] [Hide] [+]

[]Danavir Sarria

Danavirsarria.com

I met Justin a while ago and ever since he first showed me samples of his work, I knew he was the real deal. Everything he does is thought out very thoroughly and leaves no stones unturned. I can say with complete confidence that he is part of the top 5% of the fitness industry and all of his clients can attest to his results producing training.

Justin gave me an early copy to “Holiday Hedonism” and I can tell you without a doubt, it’s genius. In it, he gives you scientifically backed reason why you can eat your massive, joy filled, holiday dinners WITHOUT regretting it. Heck, with his system, your “fattening but delicious” dinner will actually help SPEED UP fat loss and break through plateaus. Who would of thought, huh? Not only that, but he let’s you in on his unique “calorie management” system where he teaches you how to control and “count” calories WITHOUT counting calories! That’s no typo. It’s real, it’s easy, it works, and you’ll love it! Lastly, he gives you a training program that works as a team with the nutrition plan to stop fat right in it’s tracks and will help you build a lean and athletic looking body on demand.

Ever since Justin has shown me something, it’s golden. He’s even trained me a couple of times and every time he has, I’ve gotten results FAST. So if I were you, I would get Holiday Hedonism as soon as possible. During a time of year where everyone let’s go and have to “restart” during new years, you’ll be leaner, happier, and better looking while enjoying your holidays with your friends and family

 

[]Megan Bradseth

BSN

Over five years ago I was introduced to Justin and I can say ever since then I have had a different outlook on working out and eating right. There were many things that I thought Justin would say that I’ve probably heard before about motivational talks and lectures on how to do things. I was a nurse going through school at the time and was all too familiar about lectures on the human body!! Justin was different though!! It was not about lecturing me, it’s about walking next to me and defeating my obstacles with me.  Justin makes a point to have each individual feel like his classes are geared just for them. You can take your speed, your time, your strength, but still be pushed to limits you thought you couldn’t go. I have a knee injury that Justin has helped me learn new techniques to strength and get the most mobility out of it. I was going to Physical Therapy three times a week with less progress than I had with Justin over the past few months. There were, and still are, many times I come to class and laugh at Justin for what “he thinks” the workout is going to be that day. I think to myself there is NO way I can finish that whole workout in 30 minutes, if AT ALL!! Justin pushes you through it though and you feel AMAZING!!  Along with Justin’s great classes, he is your own personal trainer in the wonderful FOOD world! Nutrition has been one of my hardest battles and probably will continue to be. Justin gives a great explanation on how to eat, and realistic every day habits that make changes a lifestyle change. I have been on many fad diets of shakes and calorie counting, but those don’t last. I am NOT going to eat shakes for every meal or even 2 meals a day for the rest of my life. I like food! Justin’s knowledge, patience, and thorough explanations have given me the confidence to eat right.

 

 

[]Lisa Shaughnessy

Fitness Marketing Q&A Show

I read through it this week and really enjoyed it. His tone is conversational and fun to read. He lays out all of the steps people need to follow the program and explains the principles of calorie and carb cycling in an easy to understand way. Justin also explains the various nutrients and the role they play in fat loss.

 

[]Chad Knutson

Flowback Analyst

When I started this new fitness chapter in my life and my new goals of getting back into competitive fighting, I had a good idea about the impact of the importance of a good diet.  Little did I know though just how much more I had to learn.  Like allot of the new training techniques I was introduced to I was skeptical about the outcome.  Justin and I spent allot of time discussing the importance of keeping a clean diet and making sure I ate plenty!!! My biggest hurdle with my diet was I wasn’t eating enough and it would stop my progress on the scale.  Making sure that I hit my high calorie and carb days were the key.  I weighed myself everyday for a month to track progress The only days I ever dropped weight was the day after my high calorie day every week like clockwork and maintained the rest of the week.  I took allot from seeing this and opened my eyes even more to the nutrition side of creating a better me.  Doesn’t matter how many workouts I put in a day or how intense they are if there isn’t a great diet plan to support it, your doing allot of work for very little results.

 

[]Marcia Roline

Educater

About three weeks before starting a challenge I made major changes in my diet. I was inspired by a friend’s son who lost a significant amount of weight by eating lean meats, vegetables and fruits and exercising. I realized I had to make lifelong modifications or I was never going to meet my goal. Justin offered a nutrition workshop during the first few weeks of my membership which solidified the major changes I had made. I finally felt like I was on the right track. Justin shared this quote one day during class; “Losing weight is easy once you accept what you have to do”. True story, except as the e-card forwarded by Lisa said, “I am not losing weight; I am getting rid of it. I have no intention of finding it again.”

From the first day of the challenge, I introduced myself as “Hey! I am Marcia, the winner of the 6-week Summer Slim Down Challenge”. It was not from a place of conceit or even true confidence. It was from a much deeper locality. I was determined and I was committed, but not just for myself. I had a plan of what to do with the money if I won. I was going to give away in memory of my late-husband, Tim.

With great purpose, consistent hard work at the gym, and complete change in my eating habits, I met every day of the challenge and beyond. I have gotten rid of nearly 30 pounds, dropped 4 pants sizes and am stronger than I have been in years. I am very excited about my new lifestyle and in a few short days, I am participating in my first triathlon. I still have a long way to go to reach my final weight/health goal, but I feel like I have taken many baby steps and without all of the help and support, I would never have gotten this far. Now on to the next challenge!! All I can say is BRING IT!

 

[]Lisa Kampmeier

At Home Business

It’s been two years tomorrow that I’ve been working out with Justin.  I can’t believe the difference in my life.  I’ve always loved working out, but with everything else I tried I just couldn’t seem to make significant changes in my body….until I started here.  At the time I started I had lost 20 pounds with Weight Watchers and was stuck in a rut.  I was invited to a small friendly 21 day challenge at Elite and I thought, “what do I have to lose?”  After 21 days I was sold on the place, the program, and I won the challenge!

Today I am 20 additional pounds lighter, stronger than I have ever been, can do things I never thought possible and feel incredible.

I love the personalized workouts for each person, the awesome family atmosphere we seem to have here at the studio and the crazy simple nutrition plan he has everyone follow.  It’s not your basic box gym – it’s a place you come where someone literally helps you with your personal goals, and I love that.  I love it so much so I decided to join the Elite family and become a trainer myself and help Justin change lives.  I want others to experience the life changing benefits I was so determined to achieve and finally found.

 

[]Missy Thomas

Director Of Care Services

I continue to be surprised by the amount of encouragement, support and expertise Justin provides to his members. He has incredible up-to-date knowledge when it comes to all areas of fitness and nutrition, and is continuously sharing it in a way that is easy to understand and possible to follow.

Throughout my time at the studio, I have lost inches, gained muscle and I even lost weight during the Holidays! When I became pregnant with my second boy, I continued to train with Justin. I felt amazing, gained minimal weight and was told by my doctor that I was “strong,” “in great shape” and could do “anything!” just weeks after delivery.

I’m grateful for the genuine concern Justin has for his members and the time he takes to answer our questions, train with us and provide us with whatever support we need to meet our individual goals. I am a happier, healthier mom & wife, thanks to Elite Performance & Fitness!


[]


Check out everything you will be getting with Holiday Hedonism




Holiday Hedonism - $39 Value

Your complete nutrition guide.  This book will take you from A to Z and show you the exact WHY AND HOW of this nutrition strategy.


Meal Planning Guide

The simplest way to plan your meals ahead of time to make sure that you are getting everything you need.  I break down the whole process into the most fundamental steps that can easily be adapted to any situation.


Bonus: The Quick Start Guide - $19 Value

Skip all of the WHY and get straight to the HOW.  The Quick Start Guide is a great place to start but you will definitely want to go back and read the WHY so you understand the reasoning behind the program.


Bonus: Recipes - $14 Value

No nutrition guide is complete without a few recipes.  I have included over 100 recipes for you to try out over this holiday season.


Bonus: The 7 Day Meal Plan And Shopping List - $25 Value

Take the guess work out of your shopping list with this complete, done for you, 7 day meal plan.  Complete with a shopping list.


Bonus: Workout Guide - $29 Value

Nutrition is 80% of the game but no program is complete without working out.  Use this guide to sync up your workouts and your nutrition




[]As you can see this is not just some random quick fix book.  This is actually the full nutrition strategy that I use both personally and with every single one of my personal clients.  That is actually how this book started.  It was originally a project for me to write down my complete nutrition strategy for my clients.  After finishing the project, it occurred to me that many other people could benefit from the simplicity of this program.

If you were to come into my private studio and work with me one on one it would cost you $300 per month to have me coach you through this same exact information.  Being that there is several months worth of progress and work inside of this book, it would be fair to say that you would be close to $1000 spent before you completed all the work with me in person.

Now obviously I am not going to charge you $1000 for this book.  Certainly not $300 either.  I am going to ask only 1/10 of that price.

You can grab Holiday Hedonism: How To Lose Weight This Holiday Season Without Sacrificing The Foods You Love for only $39.95.









I am 100% confident that you will love the nutrition strategy that I have put together for you in Holiday Hedonism.  I am so confident that I will give you a full 60 days to check it out absolutely risk free.  If for any reason in the first 60 days, you decide that my program is not right for you, just let me know and I will give you a 100% refund.  No questions asked.








Purchase Holiday Hedonism For Only 39.95


[See What People Are Saying About My Nutrition Program] [Hide] [+]

[]Danavir Sarria

Danavirsarria.com

I met Justin a while ago and ever since he first showed me samples of his work, I knew he was the real deal. Everything he does is thought out very thoroughly and leaves no stones unturned. I can say with complete confidence that he is part of the top 5% of the fitness industry and all of his clients can attest to his results producing training.

Justin gave me an early copy to “Holiday Hedonism” and I can tell you without a doubt, it’s genius. In it, he gives you scientifically backed reason why you can eat your massive, joy filled, holiday dinners WITHOUT regretting it. Heck, with his system, your “fattening but delicious” dinner will actually help SPEED UP fat loss and break through plateaus. Who would of thought, huh? Not only that, but he let’s you in on his unique “calorie management” system where he teaches you how to control and “count” calories WITHOUT counting calories! That’s no typo. It’s real, it’s easy, it works, and you’ll love it! Lastly, he gives you a training program that works as a team with the nutrition plan to stop fat right in it’s tracks and will help you build a lean and athletic looking body on demand.

Ever since Justin has shown me something, it’s golden. He’s even trained me a couple of times and every time he has, I’ve gotten results FAST. So if I were you, I would get Holiday Hedonism as soon as possible. During a time of year where everyone let’s go and have to “restart” during new years, you’ll be leaner, happier, and better looking while enjoying your holidays with your friends and family

 

[]Megan Bradseth

BSN

Over five years ago I was introduced to Justin and I can say ever since then I have had a different outlook on working out and eating right. There were many things that I thought Justin would say that I’ve probably heard before about motivational talks and lectures on how to do things. I was a nurse going through school at the time and was all too familiar about lectures on the human body!! Justin was different though!! It was not about lecturing me, it’s about walking next to me and defeating my obstacles with me.  Justin makes a point to have each individual feel like his classes are geared just for them. You can take your speed, your time, your strength, but still be pushed to limits you thought you couldn’t go. I have a knee injury that Justin has helped me learn new techniques to strength and get the most mobility out of it. I was going to Physical Therapy three times a week with less progress than I had with Justin over the past few months. There were, and still are, many times I come to class and laugh at Justin for what “he thinks” the workout is going to be that day. I think to myself there is NO way I can finish that whole workout in 30 minutes, if AT ALL!! Justin pushes you through it though and you feel AMAZING!!  Along with Justin’s great classes, he is your own personal trainer in the wonderful FOOD world! Nutrition has been one of my hardest battles and probably will continue to be. Justin gives a great explanation on how to eat, and realistic every day habits that make changes a lifestyle change. I have been on many fad diets of shakes and calorie counting, but those don’t last. I am NOT going to eat shakes for every meal or even 2 meals a day for the rest of my life. I like food! Justin’s knowledge, patience, and thorough explanations have given me the confidence to eat right.

 

 

[]Lisa Shaughnessy

Fitness Marketing Q&A Show

I read through it this week and really enjoyed it. His tone is conversational and fun to read. He lays out all of the steps people need to follow the program and explains the principles of calorie and carb cycling in an easy to understand way. Justin also explains the various nutrients and the role they play in fat loss.

 

[]Chad Knutson

Flowback Analyst

When I started this new fitness chapter in my life and my new goals of getting back into competitive fighting, I had a good idea about the impact of the importance of a good diet.  Little did I know though just how much more I had to learn.  Like allot of the new training techniques I was introduced to I was skeptical about the outcome.  Justin and I spent allot of time discussing the importance of keeping a clean diet and making sure I ate plenty!!! My biggest hurdle with my diet was I wasn’t eating enough and it would stop my progress on the scale.  Making sure that I hit my high calorie and carb days were the key.  I weighed myself everyday for a month to track progress The only days I ever dropped weight was the day after my high calorie day every week like clockwork and maintained the rest of the week.  I took allot from seeing this and opened my eyes even more to the nutrition side of creating a better me.  Doesn’t matter how many workouts I put in a day or how intense they are if there isn’t a great diet plan to support it, your doing allot of work for very little results.

 

[]Marcia Roline

Educater

About three weeks before starting a challenge I made major changes in my diet. I was inspired by a friend’s son who lost a significant amount of weight by eating lean meats, vegetables and fruits and exercising. I realized I had to make lifelong modifications or I was never going to meet my goal. Justin offered a nutrition workshop during the first few weeks of my membership which solidified the major changes I had made. I finally felt like I was on the right track. Justin shared this quote one day during class; “Losing weight is easy once you accept what you have to do”. True story, except as the e-card forwarded by Lisa said, “I am not losing weight; I am getting rid of it. I have no intention of finding it again.”

From the first day of the challenge, I introduced myself as “Hey! I am Marcia, the winner of the 6-week Summer Slim Down Challenge”. It was not from a place of conceit or even true confidence. It was from a much deeper locality. I was determined and I was committed, but not just for myself. I had a plan of what to do with the money if I won. I was going to give away in memory of my late-husband, Tim.

With great purpose, consistent hard work at the gym, and complete change in my eating habits, I met every day of the challenge and beyond. I have gotten rid of nearly 30 pounds, dropped 4 pants sizes and am stronger than I have been in years. I am very excited about my new lifestyle and in a few short days, I am participating in my first triathlon. I still have a long way to go to reach my final weight/health goal, but I feel like I have taken many baby steps and without all of the help and support, I would never have gotten this far. Now on to the next challenge!! All I can say is BRING IT!

 

[]Lisa Kampmeier

At Home Business

It’s been two years tomorrow that I’ve been working out with Justin.  I can’t believe the difference in my life.  I’ve always loved working out, but with everything else I tried I just couldn’t seem to make significant changes in my body….until I started here.  At the time I started I had lost 20 pounds with Weight Watchers and was stuck in a rut.  I was invited to a small friendly 21 day challenge at Elite and I thought, “what do I have to lose?”  After 21 days I was sold on the place, the program, and I won the challenge!

Today I am 20 additional pounds lighter, stronger than I have ever been, can do things I never thought possible and feel incredible.

I love the personalized workouts for each person, the awesome family atmosphere we seem to have here at the studio and the crazy simple nutrition plan he has everyone follow.  It’s not your basic box gym – it’s a place you come where someone literally helps you with your personal goals, and I love that.  I love it so much so I decided to join the Elite family and become a trainer myself and help Justin change lives.  I want others to experience the life changing benefits I was so determined to achieve and finally found.

 

[]Missy Thomas

Director Of Care Services

I continue to be surprised by the amount of encouragement, support and expertise Justin provides to his members. He has incredible up-to-date knowledge when it comes to all areas of fitness and nutrition, and is continuously sharing it in a way that is easy to understand and possible to follow.

Throughout my time at the studio, I have lost inches, gained muscle and I even lost weight during the Holidays! When I became pregnant with my second boy, I continued to train with Justin. I felt amazing, gained minimal weight and was told by my doctor that I was “strong,” “in great shape” and could do “anything!” just weeks after delivery.

I’m grateful for the genuine concern Justin has for his members and the time he takes to answer our questions, train with us and provide us with whatever support we need to meet our individual goals. I am a happier, healthier mom & wife, thanks to Elite Performance & Fitness!



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