Powerful, easy to use and instantly downloadable social media strategy and tactics for small and medium businesses
“Use this social media toolkit to reach wider markets, close more sales, achieve traditional business goals and increase your flow of traffic, leads and customers”
“So why is social media so unique?
What can social media do for me?”
This ‘Action Plan’ package demonstrates how social media can:
Achieve ‘traditional’ business goals such as increased sales (AP Page 3), increased sales leads (AP Page 5), higher customer lifetime value (AP Page 5), shorter sales cycles (AP Page 6), improved online customer service (AP Page 7), increased search engine results (AP Page 7) and greater marketing ROI (AP Page 7) Help brands to nurture genuine (and profitable) relationships with their digital community
Be used as a marketing channel Provide value to consumers and therefore establish trust (remember: we buy from those we like and trust) Make brands appear more connected than their competitors Grow a digital community around a brand, organisation or individual Increase brand visibility and reach new markets
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Introducing: The Art & Science Commercial Social Media ‘Action Plan’ Package
Use this ‘Action Plan’ strategy to:
Integrate the social web into your marketing mix using the social media strategy contained inside our ‘Action Plan’ strategy document Build consumer trust and shorten sales cycles by executing wholesome nurturing strategies detailed in our quick-reference ‘cheat guide’ Generate a steady flow of customers and repeat-purchasers from your social community using the nurturing and conversion-path methodologies contained in the ‘Action Plan’ strategy document Cut through the noise of your competitors’ social profiles by creating a unique value-adding reason to join your community (which will naturally drive community growth)
Learn how to deal with the good, the bad and the ugly situations that happen on the social web (regardless of how well you execute your social media marketing) by using our techniques for handling positive and negative situations Speed up the creative process and never fall short of unique and clever status updates by taking inspiration from 60 status update examples included in the quick-reference tactical ‘daily social media management’ guide Grow a living, breathing community of engaged followers by using our ‘general community management tips’ and ‘rules of engagement’ and by learning eight core reasons why consumers interact with a brand’s social profile Learn how to create a bustling and engaged community of passionate followers using our the tactical ‘daily social media management’ guide
The ‘Action Plan’ also helps business owners, executives and entrepreneurs to:
Say goodbye to wondering what their next status update will be by taking creative inspiration from one of twelve common post types and sixty status update examples in the quick-reference tactical ‘cheat guide’ Plan, design and execute a social media campaignusing eight social media campaign examples and six clearly-defined steps for planning, creating and launching a social media campaign in the ‘Action Plan’ strategy document Understand and execute professional social community management by learning the three components of daily social community management and essential daily tasks for Facebook, Twitter, LinkedIn, Google+ and Pinterest
Keep their social communications consistent using the supplied Social Media Style Guide template and example Learn social media basics by accessing our small ‘Social Media Basics‘ library containing e-books on topics such as Pinterest, Twitter, Google+, LinkedIn and Search Engine Optimisation Be ‘likeable’ and make prospects and customers ‘fall in love’ with their brand by using our ‘best practice guidelines’, ‘rules of engagement’ and other community management tips for sharing transparent value in their posts, providing creative thought leadership and creating strong relationships with each follower in their community (remember: consumers buy from those they like and trust)
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Commercial Social Media: Using The Social Web To Achieve Traditional Business Goals
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This is your holistic social media ‘road map’ for leveraging the reach and influence of the social web to achieve traditional business goals
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What sets this apart from other products on the market?
Component One
Your ‘high level’ social media ‘road map’ strategy
The ‘Action Plan’ master strategy document contains a high level strategic approach allowing any marketer (regardless of experience) to add social media to their marketing mix.
The strategy document follows a ‘checklist’ style approach and allows the marketer to ‘check off’ each item as they progress through the strategy. Suitable for new, intermediate or experienced social media marketers.
Component Two
Your manual for effortless social media management
This is a tactical ‘cheat guide’ manual containing tactics for ‘in-the-trenches’ social media marketing. The manual is designed to be kept nearby and used as a quick-access reference manual. Highlights of the manual include sixty status update examples, tactics for producing ‘high engagement’ status updates, sources for finding compelling (and shareable) content and status update frequency guidelines for Facebook, Twitter, LinkedIn, Google+ and Pinterest.
Component Three
Checklists and templates to ‘pull out the box’ and ‘hit the ground running’
The package contains customisable checklists and templates to promote systematic and efficient social media marketing.
Component Four
BONUS: Your small ‘Social Media Basics’ library
A BONUS educational resource in the form of a small social ‘Social Media Basics’ PDF library.
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This Package Solves Common Social Media Marketing Problems:
As a busy social media marketer you need:
Creative inspiration to get the job done faster (it takes dedicated time to switch to your ‘creative thinking hat’ when you are in ‘busy business mode’)
An idea of frequency and the types of posts required for each profile, to ‘make an impact’ and cut through the noise of other social profiles
A structured and systematic approach to social media marketing, so you can spend more time on strategies and tactics that work and less on strategies that don’t work
A high-level plan and up-to-date tactics designed to increase engagement with your community
Introductory reference material for Twitter, LinkedIn, Google+ and Pinterest
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“But What If I’m Already Managing A Facebook Page?”
This Action Plan Package is:
Suitable for marketers who are already managing a social media community. Also designed for new social media marketers. System-driven, containing customisable checklists and systems for logical execution of social media marketing
Designed to promote creative thinking, and is not just a ‘cookie cutter’ approach to tactical social media marketing Covered by a sixty day money back guarantee Written by an practising social media marketer
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Suitable for six different types of social media marketer
The high level strategy and tactical assets in the ‘Action Plan’ Package were written for:
Business Owners
Business owners who want to use social media to achieve traditional business goals
Use the high level strategy ‘Action Plan’ document to incorporate social media into your business’ marketing mix, reach wider markets and grow a community of followers around your brand Save precious time (and therefore money) by using the quick-reference tactical social media management guide for day-to-day social media marketing (saving time for other business activities) Use the included checklists and templates to complement your existing business systems (to save time and produce efficient results)
Managers or Executives
Marketing managers or executives with limited knowledge or experience in social media
Gain an understanding of how the social web contributes to traditional business goals so you can make an educated decision on how far you integrate social media into your organisation Feel comfortable in delegating social media marketing to a subordinate (provide them with these documents) Understand basic social media campaigns and use the included examples as inspiration for your own campaigns
Social Entrepreneurs
Social entrepreneurs who wish to offer social media management to their clients
Use all assets provided in the Action Plan Package to offer your own social media management services Impress prospects and leads by demonstrating your knowledge of the three elements of daily social media management Use the included status update examples and content suggestions as inspiration for your social media marketing deliverables (to impress your clients) Use the campaign examples as inspiration for campaigns you execute for your own clients
Interns Or Junior Staff
Interns or junior staff assigned to a social media ‘community management’ role
Exceed in your role by understanding and executing high-level and tactical social media marketing techniques designed to achieve traditional business goals (not just vanity metrics like ‘number of followers’ or ‘engagement’) Use the included status update examples to help you ‘gain momentum’ and impress clients and superiors with cutting-edge management techniques and terminology Learn the basics about each of the main social networks by using the included PDF reference library
Non-Social-Marketing Staff
Staff who are executing social media marketing as a secondary role
Understand and execute techniques that produce results (so you can avoid techniques that don’t provide results) (therefore saving time for your main role) Work as efficiently as possible using the quick-reference tactical social media management guide (to save time for your main role) Avoid wasting time researching social media ‘best practices’ and optimisation techniques (to save time for your main role)
Traditional Marketing Students
Traditional marketing students who wish to learn about commercial social media
Learn social media marketing basics and an introduction to some of the main social networks Understand how social media assists consumers in the purchase ‘decision making process’ Understand how social media marketing can be deployed to achieve traditional business goals
Here’s What You Get
…And What The Package Can Do For You
Included: 1. ‘Action Plan’ Strategy
The Action Plan Strategy document is a powerful and easy to use social media strategy for small and medium businesses. The Action Plan has been designed from the ground-up to be used in a direct, ‘step-by-step’ checklist style manner and contains checkboxes to ‘check-off’ as each item has been completed (It’s as easy as following the steps).
Contents:
Parts 1-2: Goal Setting & Profile Setup
The first two sections of the Action Plan explain how social media can be used to achieve seven common ‘traditional’ business goals. Also provides guidance and tips for setting up social platforms (Facebook, Twitter, LinkedIn, Google+ and Pinterest) and describes how to automate ‘mission critical’ social media marketing and monitoring strategies.
Parts 3-4: Conversion, Community Growth
Parts three and four explain how to create a ‘social conversion’ path and a powerful strategy for organic community growth.
Part 5: Social Media Style Guide
Part five includes detailed instructions on how to create a social media ‘style guide’. A social media style guide is similar to a traditional brand style guide however focuses on ‘communication styles’ instead of visual elements. A social media style guide allows social media marketers to act and speak in a clearly defined, consistent manner.
Parts 6-7: Blogging & Content Planning
Parts six and seven contain instructions for creating a content strategy (a strategy to dictate where you find the content you’ll share with your community) and a system for strategic blogging.
Part 8: Organic Social Media Marketing Strategies
Part eight contains introductory organic social media marketing tactics and clearly explains how to use social profiles to promote your brand.
Part 9: Paid Social Media Marketing
Part nine explains how paid social media marketing (in the form of pay per click advertising) is an important part of a broad social media marketing strategy. Note: this part does not include a tactical approach towards pay per click campaigns (due to the complex nature of PPC platforms).
Parts 10-12: Existing Campaign, Surveillance & Measuring/Tracking
Parts ten, eleven and twelve cover the integration of existing campaigns into your social media marketing, social web surveillance strategies and tactics for measuring and tracking the results of your social media marketing (so you can optimize and report accordingly).
Part 13: Plan and Execute a Social Media Campaign
Part thirteen covers the difference between social media marketing and a social media campaign. Included are eight social media campaign examples and six clearly-defined steps for planning, creating and launching a social media campaign.
Part 14: Social Media Policy
The last part of the Action Plan covers the importance of a social media policy. (Note: the Action Plan does not include legal advice or guidance on tactical creation of social media policies).
Format: PDF. Requires Free Adobe PDF Viewer To Access.
Included: 2. Daily Social Media Management Manual
The Daily Social Media Management Manual is a quick-reference manual containing tactics, inspiration and best-practice guidelines for tactical, on-the-ground social media marketing.
The manual takes a ‘what to do and how to do it’ approach for executing social media marketing tactics. The manual was designed to provide inspiration for social media marketing tactics, not just a one-size-fits-all ‘cookie cutter’ approach.
Features of the Daily Social Media Management Manual:
The manual contains:
Sixty status update examples, ready to use ‘as is’ or as creative inspiration for your own custom status updates Tactics for producing ‘high engagement’ status updates Hashtag explanation, and tactics for creating/using hasthags Status update frequency guidelines for Facebook, Twitter, LinkedIn, Google+ and Pinterest (instructs how often to add a status update, and ideas and inspiration for what to say) Daily community management tasks for the above-mentioned Facebook, Twitter, LinkedIn, Google+ and Pinterest Thirteen general ‘rules of engagement’ for wholesome community management Six easily accessible sources for finding compelling (and shareable) content Strategies for locating and nurturing influencers Sixteen guidelines for posting content and updates to your profiles How to determine the best ways to persuade your customers Negative and positive feedback strategies (instructions for dealing with negative and positive comments) Ideas for blog posts
What’s included on each page of the cheat guide?
Page 1: Three Components Of Social Media Management
Describes the three main components of daily social media management. Instructs the social media marketer how to structure daily tasks around each component. Provides a logical approach to daily tasks.
Page 2: Daily Social Media Management Tasks
This page is a 3 x 5 matrix demonstrating the three components of daily social media management across the ‘big five’ social profiles: Facebook, Twitter, LinkedIn, Google+ and Pinterest. Instructs the marketer on frequency and types of posts required to make an impact across each profile. Use as a delivery guide and a source of inspiration for brilliant social media marketing.
Page 3: Twelve Inspiring Status Update Categories
This page is a quick-reference resource explaining twelve common status update categories. Use these categories to create compelling and value-adding posts for your profiles. Contains types such as ‘Passion Question’ and ‘Internal Content Share or Custom Collateral’. Use as a delivery guide and a source of inspiration.
Page 4: Inspiration And Ideas For Posts And Content
This page contains sixteen questions for assisting the process of creating value-adding status updates and content. Also contains twenty-one ‘best practice guidelines’ for posting text, image, video and link status updates. Contains over ten free-to-access content sources.
Page 5: Sixty Status Update Examples
This page includes sixty status update examples suitable for all social networks. Use these examples ‘as is’ or as inspiration for new status updates.
Page 6: Community Management Tips & Rules Of Engagement
This page contains thirteen ‘best practice’ community rules of engagement and eight widely applicable community management tips. Also contains eight reasons why consumers interact with a brand’s social profile.
Page 7: Success Mantras & Consumer Engagment Tips
Page seven includes five mantras or ‘rules of thumb’ to follow for achieving success in social media. Also includes five extra tips for produce a wholesome, magnetic (and profitable) community and six consumer engagement pro-tips.
Page 8: Positive and Negative Feedback Strategies
This page describes an example of a positive and negative feedback strategy (for dealing with good and bad situations that occur on the social web). Can be used word-for-word or customised according to the situation. Used as ‘peace of mind’ in case a consumer fires out a widely-visible complaint or problem on your profiles.
Page 9: Hashtag Tactics & Blog Post Inspiration
Page nine explains hashtags and how they can be used to increase brand visibility. Contains tips for choosing a hashtag and tips to gain maximum exposure from hashtag use. Page also contains 27 blog post ideas.
Page 10: Influencers & Management/Productivity Tools
The final page of the Cheat Guide contains tips for identifying and nurturing influencers in your community or industry. Also contains descriptions of fourteen free-to-use social media management and productivity tools such as Hootsuite, Shortstack, Google Alerts and DropBox.
Format: PDF. Requires Free Adobe PDF Viewer To Access.
Included: 3. 6×10 Social Platform Pro Tips Guide
The 6×10 Social Platform Pro Tips Guide contains sixty pro tips for Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube. The guide takes a tactical approach and describes tips for maximising impact with each profile. Use in conjunction with the tactical Cheat Guide for high-powered social media marketing.
Example Pro-Tips:
Facebook: Promote sponsored posts that showcase social proof
Use Facebook’s ‘sponsored post’ function to share posts that contain social proof. Share a post that contains some of your happy customers praising you. Doing so will demonstrate the social proof to other consumers.
Twitter: Write short, direct tweets
Write short and informative tweets without too much ‘fluff’. Remember you have a limited number of characters to use, and your followers will be used to reading tweet-style messages. Take a look at a popular Twitter account in your industry and see how they tweet.
LinkedIn: Join a group
Search for LinkedIn groups that are related to your business. Commenting on groups is a great way to interact with people and promote awareness of your brand.
Google+: Be conscious of Search Engine Optimisation (SEO)
Google uses link signals from Google+ to determine the organic rankings of the websites it indexes. Take advantage of this by sharing links to your blog and website in your Google+ profile (this will help you rank higher in Google’s organic search results).
Pinterest: Crowdsource
Ask your customers to take a picture of themselves with your product and pin it. They’ll tag you in the pin and you can then repin it on a ‘VIP’ board. Use this to gain exposure and build closer relationships with your existing customers (remember it’s cheaper to keep an existing customer than find a new one).
YouTube: Demonstrate your expertise
The key to powerful YouTube content is not to sell but to demonstrate your expertise. Pick a problem related to your business that your viewers might have and provide them with a video solution. If you’re a plumber, offer a simple plumbing tip. A cleaning company could make videos on simple carpet cleaning. Provide value to your consumers.
Format: PDF. Requires Free Adobe PDF Viewer To Access.
Included: 4. Social Media Style Guide Template
The Social Media Style Guide Template is a template designed to demonstrate the elements required for an effective social media style guide.
Format: Microsoft Word. Requires Microsoft Word (Or Similar) To Access.
Included: 5. Social Media Style Guide Example
The Social Media Style Guide Example is an example of a social media style guide. Demonstrates how a style guide contains specific guidelines for consistent social communications.
Format: Microsoft Word. Requires Microsoft Word (Or Similar) To Access.
Included: 6. Action Plan Checklist Template
This is the Action Plan document stripped-down into a table style checklist. Contains all of the line items in the Action Plan minus surrounding text.
Allows the social media marketer to track progress through the Commercial Social Media Strategy Action Plan document.
Format: Microsoft Word. Requires Microsoft Word (Or Similar) To Access.
Included: 7. Social Web Monitoring Checklist
The Social Web Monitoring Checklist is an editable checklist designed to allow the social media marketer to systematise the process of monitoring the social web by following a set process of checking different networks and social data sources.
Format: Microsoft Word. Requires Microsoft Word (Or Similar) To Access.
Included: 8. Content Calendar Template
The Content Calendar Template is a template designed to record and plan the content to be shared in social networks.
Allows the social media marketer to save time by planning all content for a certain time period (recommended: one week intervals).
Format: CSV. Requires Microsoft Excel (Or Similar) To Access.
Included: 9. Whitepaper: Using The Social Web To Achieve Traditional Business Goals
The ‘Using The Social Web To Achieve Traditional Business Goals’ Whitepaper explains fundamental theory behind social media marketing and describes how social media supports and boosts traditional business activites. The whitepaper also explains how social media achieves helps brands achieve traditional business goals.
The whitepaper includes:
Seven business goals you can acheive with social media (Page 1) Seven ways social media boost traditional business functions (Page 5) Five mantras for social media success (Page 7) Using social media to persuade consumers at different stages of the buying cycle (Page 9) Ten common social media mistakes (Page 12) Six reasons you need to use social media (Page 14) Essential tools of the social media trade (Page 16) Nine instantly useable community growth tactics (Page 18) The Art & Science Commercial Social Media ‘Action Plan’ Strategy (Page 22)
Format: PDF. Requires Free Adobe PDF Viewer To Access.
Included: 10. Getting Started Guide
The ‘Getting Started’ guide is the ‘instruction manual’ for this package and provides a step-by-step process for setting up, using and getting the most from this package.
The guide includes:
Getting Started How to get the most from this guide (five tips for extracting as much value as possible from the package) How to use each template and checklist
Format: PDF. Requires Free Adobe PDF Viewer To Access.
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BONUS: ‘Social Media Basics’ PDF Library:
Google+ Unleashed (Value $29)
Google+ Unleashed demonstrates how to get started with Google+ and expands into Google+ features like ‘Circles’ and ‘Hangouts’.
Introduction (Page 2) Your Google+ Profile (Page 3) Google+ Circles (Page 4) Google+ Stream (Page 5) Google+ Hangouts (Page 6) Google+ Photos (Page 7) Google+ Mobile (Page 8) Google+ Chrome (Page 9)
Format: PDF. Requires Free Adobe PDF Viewer To Access.
LinkedIn – Link And Expand Your Biz (Value $29)
Link And Expand Your Biz demonstrates the ‘new and improved’ LinkedIn, powerful features of the social network and tips to gain the most from your LinkedIn presence.
The New and Improved LinkedIn (Page 3) Get Connected With LinkedIn (Page 4) How to Use LinkedIn Effectively (Page 13) Finding a Job on LinkedIn (Page 19) LinkedIn Companies (Page 21) Using LinkedIn Advertising (Page 25) Your LinkedIn Profile Badge (Page 27)
Format: PDF. Requires Free Adobe PDF Viewer To Access.
Pinterest – How To Be Pinteresting (Value $29)
How To Be Pinteresting is beginner’s guide to Pinterest and covers basic Pinterest setup, account preferences, creating boards, finding followers, promotion techniques and more.
Table of Contents (Page 1) Getting Started With Pinterest (Page 2) Changing Your Account Preferences (Page 6) Creating Your Boards (Page 7) Firefox “Pin It” Button (Page 9) Finding Followers (Page 11) Promotion Techniques (Page 13) Pinning Videos (Page 14) How to Upload Videos and Images to Pinterest (Page 15) How to Deactivate your Pinterest Account (Page 16)
Format: PDF. Requires Free Adobe PDF Viewer To Access.
Twitter – Five Days To Twitter Mastery (Value $29)
Five Days To Twitter Mastery breaks down the entire Twitter education process into 5 manageable chunks that can be implemented over 5 days. Each day contains steps and check boxes that you can literally print out and follow one by one, checking off each step with a pen.
Table Of Contents (Page 2) Introduction (Page 3) Day 1 – Setting Up With Twitter (Page 6) Day 2 – Following And Unfollowing (Page 13) Day 3 – Sending And Reading Tweets (Page 18) Day 4 – Search And Research (Page 21) Day 5 – Advanced Tools (Page 27)
Format: PDF. Requires Free Adobe PDF Viewer To Access.
Corner The Local Search Engine Market (Value $29)
Corner The Local Search Engine Market teaches any offline company important aspects of local Search Engine Optimization.
Table Of Contents (Page 1) Introduction (Page 2) Why You Need This Guide (Page 2) Step One: Research (Page 3) Step Two: Title Tag (Page 4) Step Three: Gotta Get Dynamic (Page 6) Step Four: Backlinks (Page 7) Conclusion (Page 10)
Format: PDF. Requires Free Adobe PDF Viewer To Access.
Free Whitepaper & Email Program
Commercial Social Media: Using The Social Web To Achieve Traditional Business Goals
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You’re Standing At A ‘Fork In The Road’
You have a simple choice. You’re standing at a crossroad, with three paths ahead:
Path One:
You remain on the same trajectory and change nothing. You continue to invest your own time (or time of an employee) into your social media marketing at the same tack, without any extra strategic or tactical input. Your in-house strategy works reasonably well for you, but could definitely be improved (what internal strategy couldn’t?). You could benefit from inspiration to help you create more original status updates and content.
You run the risk of underperformance or ‘missing out’ on a strategy or tactic that could dramatically assist your social media marketing.
Path Two:
You invest in a contractor, freelancer or social agency to conduct social media marketing for you. You’ll spend time to help them ‘off the ground’ and take a gamble with their services. And the time you take to fill out questionnaires, orientation forms, hold kick-off meetings with an account manager (and wait for results) will be expensive too. Before you see results, you’ve already spent anywhere from $1000 to $10,000 in initial fees.
You’ll probably get results, however they’ll arrive with a plump pricetag.
Path Three:
You’ll utilise this Action Plan Package to execute ‘agency-like’ social media marketing containing highly considered strategy and clever inspiration for your social media marketing at the fraction of the price of an agency retainer or project fee.
You’ll use our high-level ‘Action Plan’ document to audit your high level social media marketing strategy. You’ll use our strategic ‘Cheat Guide’ to produce inspired status updates and grow a wholesome community around your brand. You’ll also:
Save time and execute strategies faster Never be lost for creative inspiration Gain a stronger understanding of social media marketing Systematise your social media marketing procedures as much as possible (saved time = saved money) Be able to delegate social media marketing to another staff member Learn social media basics and time-saving ‘pro-tips’
To summarise:
You understand that the social web is rapidly becoming a crucial element in any brand’s marketing mix. Your competitors are using it, and they’re probably using it well. Businesses are spending up big on social media and you need to keep up. You understand that the social web can contribute to traditional business goals, and that social platforms like Facebook, Twitter, LinkedIn, Google+ and Pinterest are effectively databases of millions of users. You want to access these databases to promote your products and build strong relationships with your target consumers. You understand you can increase awareness of your brand, build friendly relationships with your followers (which equals profitable relationships) and grow your overall brand recognition. You also understand that investing in a contractor, freelancer or agency to conduct your social media marketing can be expensive.
You realise that social media marketing can be executed in-house, but it’s important to know how to do it. It’s easy to lose hours on unprofitable or unproductive results.
“So… What’s My Investment In The Action Plan Package?”
As a fellow business owner, I understand that any any business purchase needs to be of sound nature and unconditionally exist to provide a return on investment.
As a result of this ‘ROI’ factor, It took me considerable reasoning to determine the price of the Action Plan Package.
Look at the assets you’ll receive in the instantly downloadable package:
Combined Value: $528, Plus Free Lifetime Updates
Let me make it clear that I want you to gain an ROI on this purchase. I want you to see results from using this product. I want to provide you with a tool you can use regardless of your experience in social media.
So I asked myself a few questions:
What does it cost to save an hour or two, or three or eight per week (What’s an hour of a marketing executive or business owner’s time worth? $250? $1000?)? What is this information worth to an organisation in extra revenue per year? What does it cost to understand a powerful business tool?
These are the questions I asked myself when calculating the price of this guide.
I threw all of the pros and cons of using this product into an equation:
I estimated that the price of increasing an understanding in social media, plus a strategy for rapidly adding social media to a marketing mix PLUS tactics for executing social media marketing could provide thousands of dollars of value per year to a business. Maybe even hundreds of thousands.
So what could I charge for the package? $1000? $500? Even at $500 the package could pay for itself quickly, if used correctly.
So I originally figured $219. $219 was a figure that made sense. $219 is less than:
A few hours fee of a social media consultant A social media seminar A reasonably priced workshop from a social media agency
There is far more value than $219 worth in this package. So it’s a steal. It’s an ‘out-of-the-box’ social media action kit. It contains high level strategy and instantly useable tactics for growing a social community.
In The End I Gave In…
And Settled For Less Than $219
But in the end I gave in. I settled on a lower amount.
I set the price of the ‘Action Plan’ Package at a fractional $119.
That’s less than the value of the bonus library alone, and far less than the price of the services of a social media agency.
The equation makes sense.
You want to market your brand using social media. But you don’t want to use an expensive social media agency. You want to conduct your own social media marketing, but you need up-to-date strategy and tactics. And you want to do it quickly. It’s this formula that drove me to produce the Action Plan Package and make it available for you to access, right now.
You’re backed by a money back guarantee. And you can literally be applying the tactics in your social media profiles in under five minutes from now.
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- $119, Instant Download, Lifetime Updates & 60 Day Money Back Guarantee -
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The Action Plan Package allows you to ‘dip your toe in the water’ without investing big figures in a social media agency.
$119 Is The Price… What Do You Save, And What Do You Gain?
For $119 You’ll Save:
Time (by shortening the ‘creative’ process required for social media marketing, by executing strategies that produce results and by reducing inefficient ‘time-waster’ strategies), Money (by reducing the wasted time you or your staff spend on your social media profiles. Saved time = saved wages) Stress (by actually understanding how social communications contribute to traditional business goals… no more guessing)
For $119 You’ll Gain:
An instantly actionable social media strategy designed to (a) grow your community and (b) nurture them into becoming customers and advocates Creative inspiration to produce clever status updates An inspiring and easy to use tactical resource, designed to assist your creative process Step-by-step ‘check-box’ approaches designed to methodically walk you through the whole process of marketing your brand via the social web Pre-made systems and procedures to streamline your activities A small ‘Social Media Basics’ library
“A Simple Choice”
The next move is up to you.
The ‘Action Plan’ Package has value to provide, regardless of your experience in social media.
Use this action plan package to:
Use the social web as a marketing channel Offer social media marketing services to your own clients Learn about the fastest growing online communications channel
And, if it doesn’t provide value, you’re entitled to a money back guarantee. Try it out risk free.
Remember: I want you to gain value from this product. If you don’t within sixty days, you get your money back.
This is a simple choice that is up to you!
[Click here to download access the Art & Science Commercial Social Media Action Plan]. Remember: you’re backed by a money-back guarantee so there’s no risk.
To your social media success,
Ben Sweetlove
Social Media Strategist
Art & Science Commercial Social Media
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- $119, Instant Download, Lifetime Updates & 60 Day Money Back Guarantee -
P.S. Remember that I want you to gain an ROI on this purchase. I want you to see results from using this product. I want to provide you with a tool you can use regardless of your experience in social media.
P.P.S. Remember there’s no risk. Try the product for 60 days risk free. If you don’t like it at any time, let us know and Clickbank will provide a no-questions-asked refund.
P.P.P.S. Here are four concrete reasons you must consider social media:
1. Your target market is going to talk about your industry or brand whether you like it or not.
Brands need to be at least present in the social web to influence transactional behaviour in their favour. Each time a consumer speaks to a brand on a social network and they don’t respond, the brand seems disconnected from their industry (and, a competitor might beat them to it).
2. Billions of people use social media.
Volume alone should dictate a reason for organisations to consider social media as a valuable element in their marketing mix.
3. Social media is inexpensive in comparison to traditional mass media channels.
‘Wowing’ customers via social media costs far less than advertising or special sales promotions, and tends to yield far more efficient results. It’s also cheaper to reach mass-markets (and these mass markets can be laser targeted).
4. The things you say and do are symbols of who you are.
Social media allows brands to demonstrate the things that mean the most them. This broadcasts ‘brand personality’ and establishes trust in the hearts and minds of members of a brand’s social community. And remember: consumers buy from those they like and trust. Brands can use social communications to differentiate themselves from their competitors.
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- $119, Instant Download, Lifetime Updates & 60 Day Money Back Guarantee -
EARNINGS DISCLAIMER: Examples of projected earnings, strategies and techniques are based on the personal experiences and knowledge of the author only and have not taken your unique circumstances into account. As a condition of reading this publication and using the customisable templates you acknowledge that techniques which the author says have brought success may not work as well or at all for you. ClickBank is the retailer of this product. CLICKBANK® is a registered trademark of Click Sales, Inc., a Delaware corporation located at 917 S. Lusk Street, Suite 200, Boise Idaho, 83706, USA and used by permission. ClickBank's role as retailer does not constitute an endorsement, approval or review of this product or any claim, statement or opinion used in promotion of this product. [Privacy Policy] [Website Terms & Conditions]
Copyright 2013 - All Rights Reserved. Contact Us: contact@artandscience.com.au
