Microgreens Course | GroAction.com
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I WANT TO SHOW YOU HOW I EARN $1000/WEEK IN SALES GROWING AND SELLING
MICROGREENS IN PORTLAND, OREGON.
LEARN HOW TO START A SUCCESSFUL BUSINESS USING MY GUIDE, MICROGREENS:
THE SECRET TO PROFITABLE URBAN FARMING
MY STORY
Rewind a year ago (2012). I, just like you, had no idea what
microgreens were. My friend, Curtis Stone, an urban farmer in British
Columbia, told me that I should try growing microgreens.
I said "You mean... pot?!"
He quickly answered: "No man! Microgreens, they're the 'veal of
vegetables, eh! You can make some serious cash growing those little
green things for farmer's markets and restaurants. I bet Portland
would be a great place to sell them. You should give it a try!"
It was great timing because I wanted to get away from working my
meaningless 9-5 job. I dreamt of connecting with the community in a
way that would reward me emotionally and financially, yet never knew
where to start.
With a bit of fear and excitement, I threw caution to the wind and
said: "SURE, LET'S GIVE IT A SHOT."
That day I headed down to the local nursery and purchased some trays,
some soil, and a couple packs of seeds. The beginnings of
Nightlight Farms
I HAD NO IDEA WHAT I WAS DOING. In fact, at that point, I HAD NEVER
GROWN A SINGLE PLANT!
BUT, I KNEW I COULD LEARN.
When I got home I planted the seeds and sure enough, 4 days later,
they sprouted! IT WAS SO EXCITING TO SEE THEM GROW. Now, it was
time to give them light. I visited my local Home Depot and bought a
$20 fluorescent grow light. When I got home, I hung it above my
trays and watched my crop get really, really tall and leggy. Whoops!
Leggy crops! lots of room for improvement...
As it turned out, THE LIGHT WAS WAY TOO FAR ABOVE THE GREENS. Not
letting this stop me, I immediately planted another tray of seeds
(much more densely too), and brought the light down to 1 foot above
the trays.
A WEEK LATER, THIS SECOND CROP TURNED OUT MUCH MUCH BETTER (SEE THE
PICTURE BELOW). In fact, my crop turned out so well, that I decided
to take my greens to a few local restaurants. crops looking much
better
I HAD ABSOLUTELY NO IDEA HOW TO SELL TO RESTAURANTS! SO I
IMPROVISED.
I packaged up my greens, printed some business cards, printed a sheet
with prices, and hit the town! The process of trying to sell my
product to well-known chefs around town, was quite an intimidating
experience. But, by the end of the day,a local chef put in an order
for my microgreens.
FACING MY FEAR OF REJECTION WAS INCREDIBLY REWARDING.
Fast-forward 10 days later and I WAS MAKING MY FIRST DELIVERY! I
COULDN'T BELIEVE IT! making my first delivery!
I'LL NEVER FORGET HOW EXCITED AND PROUD OF MYSELF I WAS THAT DAY.
Here's a picture of the greens being used at Besaw's in Portland,
Nightlight Farms' first client!
The microgreens in action!
After getting that initial restaurant client, everything really
started to fall into place. Within a few weeks I was selling at a
local farmer's market too! Needing more space to produce the
microgreens, I built a simple shelf so I could increase production
and satisfy demand. Simple grow rack
FAST-FORWARD TO TODAY
Nightlight Farms is in its second season, selling to three Portland
Farmer's markets and delivering to 10 local restaurants. NIGHTLIGHT
FARMS IS THRIVING. The best part is that there is still a lot of room
to expand. We have the ability to grow high value crops like salad
greens and accomodate special requests from bigger restaurants.
NOW THAT I 'VE SUCCEEDED, I WANT TO HELP YOU GET STARTED
So, the million dollar question... WHY?
WHY SHOULD I HELP YOU START YOUR OWN MICROGREENS BUSINESS?
Good question...
REASON#1: MONEY
This business will allow you to grow food for your community and make
great money while doing it! That's awesome. Never has there been a
better time to make money growing food. Microgreens are the best crops
to start with because they sell for more per pound than any other
vegetable, and can be grown in a small space.
REASON #2: COMMUNITY
It is an incredible feeling knowing that you are providing a high
quality food to the people in your community. There are few things
more satisfying than seeing new friends and customers return each week
with a smile on their face, excited to see you and your microgreens!
Famers' Market day will quickly become your favorite day of the week.
REASON#3: I want to help you live a life of purpose and value.
Owning a local, sustainable business is an incredibly rewarding
experience.
IS THIS RIGHT FOR YOU?
Growing microgreens certainly isn't for everyone. I know my story
sounds like fun and games, but THE FACT IS, BUILDING A BUSINESS IS A
LOT OF WORK.
It is far better to be realistic about this point and say no, than to
force it and fail at starting your business.
TWO BIG REASONS WHY THIS MAY NOT BE GOOD FOR YOU
#1: YOU CAN'T COMMIT THE TIME AND ENERGY NEEDED TO START A BUSINESS
Starting a business takes a lot of work. If you aren't ready to
commit your time and energy to the business, don't rush into it.
Building a business isn't for everyone, and that's just fine.
BEFORE YOU GO ON ANY FURTHER, TAKE A MINUTE NOW TO ASK YOURSELF THIS
QUESTION.
AM I WILLING TO FULLY COMMIT TO BUILDING A SUSTAINABLE BUSINESS?
If you're answer is anything less than "YES!!!!", THIS MIGHT NOT BE
THE RIGHT FIT.
If you are truly ready to commit to a life-changing experience full
of growth and abundance, let's get started together.
Click on the 'Get Started Now' button below and I'll see you on the
next page where we'll determine if your city is a good place to start
a microgreens business.
