Grow your web business with a profitable online business directory
About Chuck Frey
Chuck Frey is the publisher and author of and the Mind Mapping Software Blog, the leading blog focused on this type of productivity software. He was also the founder and publisher of the InnovationTools website from 2002 to 2012. He is also the author of several books, including Up Your Impact: 52 Innovative Strategies to Add Value to Your Work and Power Tips & Strategies for Mind Mapping Software.
Chuck's background includes extensive experience in all aspects of e-marketing strategy and tactics, innovation, creativity and public relations.
For 10 years, Chuck specified and managed online product directories for several large trade shows, including CONEXPO-CON/AGG, the largest exhibition in North American in any industry in the years in which it's held. He took what he learned and experimented with it on his web properties, and learned much in the process about what works and what doesn't, how to attract advertisers to invest in a directory and how to convince them to renew, and much more.
More recently, he has been an advertiser in a number of online directories, and has developed a keen sense of what manufacturers and service providers need in this type of web resource.
The bottom line? Chuck Frey provides a unique perspective on the subject of business directories that you won't find anywhere else.
Finally - a legitimate, proven way to add new revenue to your online business from advertising. Online business directories bring buyers and sellers together in ways that both benefit. In the process, you win.
Existing methods of generating revenue for your web business don't seem to be working as well any more:
E-books and other information products just aren't selling like they used to Many advertisers are no longer willing to spend money on banner advertising because they don't see a return on investment from it. Sponsorships are hard to get because so many advertisers have been forced to cut their budgets to the bone.
Finding new sources of revenue to make up for these shortfalls can be very challenging. You've got bills to pay. Your family is depending on you. It's hard to know where to turn.
The antidote for declining website revenues
Despite all of these challenges, advertisers are STILL willing to spend money. But they're looking for web publishers who can provide creative, high-impact alternatives to help them communicate their brand stories to the marketplace.
One unique type of web content they're willing to invest in is paid listings in online business directories - web pages that list companies, products and services of use to site visitors. But surprisingly, very few bloggers offer them to their advertisers and readers.
The incredible value of business directories
Online business directories concentrate a wealth of product information from your market or niche in one convenient location, where visitors can learn more about the solutions offered by advertisers and visit their websites.
Directories enable buyers to compare each companies offerings and zero in on a handful of suppliers that appear to meet their needs. At the same time, directories give advertisers a place to share what makes them unique and help them attract new customers.
Trade magazine publishers have known about this type of gold mine for years. That's why so many of them publish buyers guides, both in print and online. They meet the needs of buyers and sellers in a simple and compelling way - and they can be incredibly profitable!
Why online business directories are "customer magnets"
People who visit a business directory web page have a need, a problem that needs to be solved, and they're looking for potential solutions to it. In other words, they are predisposed to be interested in the types of products and services your advertisers have to offer.
That makes them very popular with buyers. For example, the Mind Mapping Product Directory on my blog is consistently the second or third most popular page on the entire site, month after month.
If you already cover new products on your website or blog and you're not offering this type of content to your readers, you're missing a BIG revenue opportunity!
My unique qualifications
How do I know? Because I've spent the last 15 years evaluating and specifying product directory products for several large trade shows and studying the models that industrial publishers have used to create their product directories. I've adapted what I've learned to my web properties, creating directories that have added tens of thousands of dollars in revenue to my bottom line.
As a result, I've developed a wealth of experience in what works well and what doesn't - everything from effective directory formats to how to sell listings and ensure that existing advertisers renew, year after year.
This is knowledge you won't find anywhere else online.
The ultimate guide to creating a profitable online directory
My new Business Directory Profit$ guide is the ultimate "how-to" resource for planning, launching and maintaining a profitable online marketplace. I'll teach you what works and pitfalls to avoid, and how to increase your odds of success. You'll be inspired by best-in-class examples from many industries. You'll discover proven features, functionality and strategies that you can adapt to your own needs.
All of this is laid out in a simple, 5-step process that anyone can follow to create their own customized business directory. No specialized knowledge is required.
Best of all, I'll provide you with convenient templates you can use to plan and build your directory - so you can start generating revenue immediately!
What's contained in Business Directory Profit$
This 54-page guide includes:
A concise explanation of what business directories are and the significant value they provide to web publishers, advertisers and readers How to select products and services that are relevant to your readers for your directory (includes a worksheet to help you identify and evaluate your opportunities) How to tailor your business directory's features to your website visitors' needs Innovative models for online directories (including a video review of some particularly compelling ones) How to build a simple directory for your website (template and instructions provided!) How to develop a pricing model for advertiser listings How to sell advertising opportunities in your directory How to get some initial momentum going with your directory How to maximize advertiser renewals (this set of strategies I had to learn the hard way - you benefit!) How to promote your online directory (in order to show value to advertisers, you MUST drive traffic to it) Key selling points you can include in your promotional campaigns to your potential advertisers Upsell opportunities that you can use to better serve your advertisers and increase your profits
Another home run for Chuck Frey! Chuck Frey's new Business Directory Profit$ is a must-read, resource-rich introduction and step-by-step tutorial describing why and how bloggers and web marketers can profit from online directories. Drawing on his own experiences, Chuck covers all the bases: planning and design to promoting, pricing, and—most important—keeping advertisers happy. Resources include annotated examples, worksheets, templates, marketing materials, and videos to get you inspired and started.
- Roger C. Parker, Published & Profitable Blog
Time-saving templates, videos and resources
I don't just show you what to do, I provide you with templates to apply what you've learned and produce your directory faster. Business Directory Profit$ includes some valuable extras:
A template to create your own online directory (some knowledge of HTML and web editing software like Adobe Dreamweaver is recommended) A template to create a stunning product showcase e-newsletter (sort of like a mini-product directory - delivered right to your readers' inboxes!) A video review of the major types of online business directories, with an explanation of the thinking behind each one A video tutorial on how to modify the directory template that comes with Business Directory Profit$ to meet your needs A comprehensive list of WordPress themes that can be used to create extensive categorized business and local directories
"Business Directory Profit$ is your one-stop resource for creating a valuable, income-producing business directory on your existing website. Filled with uncommon tips, and with instructions simple enough even I can follow them, this new guide shows you how to do the right things in the right way. It will enable you to create a unique resource that will delight your readers, meet the needs of your advertisers - and will earn you an attractive new stream of revenue in the process. Snatch this one up and put it into action NOW! You'll be glad you did."
- Phil Gerbyshak, Chief Connections Officer of Milwaukee Social Media
Who can benefit from Product Directory Profit$?
Product Directory Profit$ isn't for every website owner. If you:
Review products on your blog Publish news about new products Provide your readers with buying advice Need to differentiate your blog from its competitors
Then a product directory is the perfect way to increase your blog's value to your readers and advertisers - and significantly increase your revenues.
Ask yourself these important questions:
Is your blog a leader in its niche? Are you respected as an authority in your area of expertise? Do you have a well-developed network of peers and followers?
If so, then your blog can support a business directory. You need to attract enough traffic to your blog to make an investment in a product directory listing worthwhile to your potential advertisers.
On the other hand, if your blog is primarily focused on how to do things, make things or is devoted to your philosophical musings, then Business Directory Profit$ isn't for you.
"Business Directory Profit$ presents a very important idea that you need to implement. It shows you how to create a new revenue stream by recommending products and services - something you already do. This formalizes the process and will not only will delight your advertisers, it will make it easier for them to add revenue to their bottom line."
- Stephanie Diamond, President, Digital Media Works, Inc. and author of The Visual Marketing Revolution: 26 Rules to Help Social Media Marketers Connect the Dots
How much can you make with an online business directory?
The table at right gives you an accurate picture of the awesome profit potential of online business directories.
As you can see, all you need is a relatively small number of ads to start making some serious money. Imagine how many advertisers you could attract from your niche.
Run the numbers yourself and you'll see the potential of this type of paid content on your website. That means your modest investment in Business Directory Profit$ will easily be returned many times over.
It's time to make an investment in your website's future
You have a choice to make: You can be a victim of declining revenues, letting the value of your website business steadily decline. Or you can get creative, adding unique, useful services to your website that increase its value to your readers and advertisers. That, in turn, enhances your reputation as an thought leader and innovator in your niche.
An online business directory is the ideal addition to any product-oriented website. It's easy to implement and offers immediate profit potential. My comprehensive new guide will help you to get started building one today!
Your investment in this set of resources is only US$39.95 - a fraction of what you stand to make in advertiser revenue. Upon purchase, it will be available for immediate download as a 2.3 MB PDF file. All of the templates, videos and other resources are accessible via links within the PDF report.
My ironclad guarantee
If Business Directory Profit$ isn't all you hoped for, you may request a full refund within 30 days - no questions asked. There's no risk to you!
Get started creating your business directory today!
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Questions? Please send an e-mail to chuck <<at>> chuckfrey <<dot>> com.
