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Scott Dudley, Copywriter and Information Marketer

Dear Information Marketer,

Are you sick and tired of sitting down to write copy but not knowing where to start?

Does writing sales letters take up hours of your time?

Does the final result never seem good enough?

If you answered yes to any of these questions, then this letter is for you.

As an information marketer you know what it is like.

You have put blood, sweat and tears into your latest product and you’re excited to release it to the world – and make lots of money.

You have done many hours of research, study and hard work to create it.

You have done your market research.

You have jam packed as much value as you possibly can into it.

And you are sure that it is going to sell like hot cakes…

But the problem is no matter how good your product is (and no matter how many people would potentially want to buy it) – you won’t make many sales unless you drive traffic to a sales page that converts.

If your sales letter is poorly written or if no one is interested in reading it, then the chances of making consistent sales are slim.

First of all the sales letter has to be address a particular need that the reader is desperately seeking, and secondly it has to be written in a way that is engaging and interesting to the prospect.

If your missing one of these ingredients you are doomed to fail.

I struggled myself as well

I know what it is like.

When I first started to write copy my sentences were all over the place and there was no logical flow to the sales letter at all.

My headlines were weak and of little interest to prospects.

The tone of my letters made me sound desperately in a need of a few sales.

My promises and guarantees were exaggerated and didn’t sound believable.

And my calls to action lacked the authority of someone that should be taken seriously.

So don’t worry too much if you struggle to write copy.

It’s not your fault…

It all comes down to experience and a lot of testing. But at the same time, you should really be looking for effective ways to short cut your learning curve as much as possible.

Unfortunately, the large majority of copywriting courses out there are very drawn out and take far too long to absorb and complete. Most people who buy them get excited to begin with, but then quickly get bored and never end up finishing the course.

I mean who really has the time or the desire to read a 500 page manual, or consume 12+ hours of video just to learn copywriting?

Well as it happens, I did all of that myself. I spent many months studying what works in copywriting and what doesn’t. I completed the highly acclaimed AWAI copywriting course and piles of other books written by past and present copywriting gurus.

But I’m guessing that you probably don’t want to have to do that.

And you don’t need to either.

I have the simple, quick and effective solution that best solves your problem.

But It didn’t come easy to me…

As a result of my research into copywriting, I began to notice a familiar pattern that all of these experts were using.

I started to write down these similarities and ended up compiling them into a step by step formula (or you could call it  a system) that could be used over and over again.

I was of the thinking that the vast majority of information that I had consumed made it sound a lot more complicated than it really needed to be.

I wanted to condense the information overload into a short, simple and easy to follow system that would allow me to crank out copy whenever I wanted to.

Initially I created the formula just for my own personal use to make it easy for me to write good sales letters.

But eventually I realised that there was a need for a product like this.

To sum up my formula is:




Introducing the C4IM Formula

The end result of this work was that I developed the C4IM Formula – which is short for “Copywriting For Information Marketers Formula.”  This formula has been specifically created for information marketers wanting to create their own copy. 

The huge advantage of this formula is that it is quick, simple and effective – the way copywriting should be. All you need to do is follow the step by step formula for your product and you should be able to write powerful sales letters effortlessly.

If you follow the formula (and have done your market research previously) it is quite possible to write sales letters from start to finish in less than about 3 hours, and once you get used to using the system you could quite easily cut this down to an hour, or possibly half an hour if you really focus.

Just like McDonalds benefits from an efficient system to quickly make burgers on demand, this formula will allow you to get predictable results each time you need to write a sales letter. And because these methods are compiled from a large array of information from recognised experts, you can be sure that they work.

Here is why the C4IM Formula is a must buy for any information marketer
No more guesswork. Simply plug into the formula and you will know exactly what you should be writing about and where each section of copy should go. (Isn’t this the biggest problem that newbie copywriters have – they don’t know where to start) No need to study for hours or complete any exercises. You can start writing your sales letters within five minutes of logging in. (Each module is 10 minutes maximum and has simple steps – I have made it as simple as possible) No need to take notes or read anything. The formula is broken up into short modules of video which tell you EXACTLY what you need to do step by step. (The videos are translated into text, but all you need to do is watch the videos and follow the step by step instructions) This formula can be used for information products relating to any market or industry. (It doesn’t matter what niche you are in, or if you have information products in multiple niches) Finish entire sales letters within 3 hours, possibly less once you are familiar with using the formula. (That is probably best case scenario in the beginning, but it’s still a damn site quicker than 99% of other copywriting courses out there). No need to pay top dollar to a copywriter to do it for you. (Perfect for those on a budget who can’t afford to pay a professional copywriter 4 or 5 figures per job)
Can you imagine how much time and effort this is going to save you?

No more struggling to work out where to start and what to write.

And no need to wade through page after page of copywriting training materials.

No one knows more than I do about how much you can get bogged down in reading about copywriting. I spent a long time in learning mode myself, and the worst thing about this is that you don’t get paid to learn.

You don’t need to go through all that.

I have done all the hard work for you.

Your copywriting blues will be over forever and you won’t need to pay expensive fees to a professional copywriter anymore – because you will know exactly how to do it yourself…

It is going to make your life a lot easier, and your business a lot more profitable.

You don’t need to be brilliant at writing text book style either. An average writer can still great results providing they follow the formula. One big secret is to write just like you are having a face to face conversation with someone, and then to read back your writing to see it if flows nicely.

Are you starting to see just how simple and easy I have made it for you?

After completing all of these modules you will have a sales letter ready to use and sell your product. From there you can split test any of these elements above to keep improving your conversion rates.

Here’s what you get

The C4IM Formula is a digital information product that you will be able to access 24 hours a day once you become a member. You will get immediate access to the members area upon payment.

The contents of the program are as follows:

Module 1 – The Preparation

Market research and identifying exactly who you are selling to

Module 2 – The Headline

Find out exactly how to write benefit driven headlines with killer hooks that motivate the prospect to keep reading.

Module 3 – The Lead

Learn how to start your sales letter without losing the attention of the prospect and start talking about the problem.

Module 4 – The Solution

Introduce your product as the ideal solution to the problem above.

Module 5 – The Benefits

Hit your prospects hot buttons by showing them how your product will benefit them.

Module 6 – The Proof

Prove to the prospect that it does what you say it does, and that it has worked for other customers.

Module 7 – The Offer

Talk about the specific details of the product that you are offering to sell to them.

Module 8 – The Guarantee

Remove the risk and skepticism by providing a money back guarantee

Module 9 – The Scarcity

Make it clear that the prospect must take action today to not miss out on something that is limited.

Module 10 – The Call To Action

Introduce the price and actually ask for the order.

Module 11 – The Close

Remind them what will happen if they don’t take action.

Module 12 – The Editing

Polishing up your copy and editing your draft to complete the finished product.

But Wait, Check Out These Free Bonuses That I Have Thrown In

Bonus #1

Some of the topics included in this audio interview with Mike Filsaime are:

•How almost anyone can turn a ‘hobby job’ or part time business into a multi-million dollar company – powerful stuff

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•The one strategy Mike believes has brought him more success than anything else over the last few years (and it’s made him a ‘household name’.)

•Plus lots more..

Bonus #2

Ted Nicholas is going to teach you exactly how to get into the hearts and minds of your readers so that they are compelled to buy from you.

Ted is not only a successful international speaker and author, he is also an expert marketing consultant, and one of the most successful and highest paid copywriters in the world.

He has produced 5.9 billion dollars worth of sales in his own companies and through his clients companies.

When it comes to direct-response marketing, advertising, publishing online & offline copywriting you’ll find no finer teacher – Ted has run more space ads than any other marketer in the US in the last 50 years …

Bonus #3

Joel Comm is an internet entrepreneur who has been online for over 20 years. He is a master at earning money from Google Adsense, and is the author of many popular books, including the NY Times Best-Seller, The AdSense Code.

In this audio interview he teaches you his amazing secrets to EXACTLY how he earns all his Adsense income in this cutting edge audio lesson.

Ever wanted to earn a fantastic living from posting little Google Ads on your website? Here’s how to do it, right here!

Bonus #4

Using the power of Marketing Leverage Andrew regularly affiliates to products in the Clickbank marketplace and earns himself $40,000+ commissions, all in the space of a week.

Leverage goes even further than that, recently Andrew took a resale rights product and turned it into a $25,000 pay day for himself!

And he has done this repeatedly over and over again!

And he believes anyone can do what he has done and he teaches you step by step everything you need to know about how to use marketing leverage to earn for yourself 5 figure paychecks, regularly.

Bonus #5

Listen to Michael Cheney discuss opt-in lists, co-reg lists, pre-launch lists (which have helped him generate 2 six figure launches) and special Sub-Lists tactics you can use to achieve higher response rates and sell more products)

Michael Cheney has won numerous prizes for various affiliate competitions that he has participated in and the reason he has been a winner over and over again is due to his list building secrets.

No list = no sales.

Huge list = Piles of sales.

Bonus #6

Find out from one of the world’s most renowned internet marketers, EXACTLY, how to earn for yourself a consistent, monthly income as an Affiliate marketer.

You’ll hear Willie’s success blueprint so that you can use it for yourself, and you’ll get to listen in on Willie telling Simon and Jeremy how anybody can get started as an affiliate marketer and start earning regular monthly pay checks of thousands of dollars, within a few short months.

You’ll hear in the first few minutes the exact reason why 95% of affiliate marketers are failing to make money online. (chances are you’re already committing this mistake right now and losing out big time) …

Bonus #7

Jason James is a former U.S. Marine who has become a highly accomplished and sought after speaker and consultant with expertise in: eBay buying and selling, membership website creation, internet marketing, joint ventures, product launches, motivational tactics, and strategic planning.

In this audio interview he shows you how to explode your online sales and create huge mailing lists through the effective use of Audio and Video.

Bonus #8

In this audio Interview Louis Allport discusses:

•The sure-fire strategy you can start using today to build instant credibility in practically any niche marketplace you choose.

•How to create new products about subjects you know little or nothing about and in the shortest time possible.

•The thought process you need to go through before deciding on what types of product to create (getting this right first time can generate huge sales volumes)

•plus loads more…

Bonus #9

Have you ever wondered how some people possess an almost magical ability to conquer adversity in their lives?

When you look around it’s obvious many of today’s most successful people have overcome huge obstacles and set backs to achieve their success.

If you’d like to know how to take those first critical steps to starting your own business and securing your personal and financial future then ‘Thinking Rich’ is a must listen to interview.

Bonus #10

In this very special audio interview, Jason Potash will tell you…

•The subtle patterns found in successful content sites that you can apply to YOUR articles – getting you ranked faster & higher than ever before!

•The “hybrid” approach to article writing that can take your results to the next level.

•How to ethically steal other people’s traffic – and have them thanking you for it!

•How the wrong article directories can actually hurt your efforts (even if you submit to the “right ones”, too.)


These 10 awesome bonuses are all yours at no extra charge if you purchase the C4IM Formula.

It doesn’t get any better than that…

So, are you still skeptical?

It’s OK if you are.

I don’t blame you with all the garbage that is being pedaled online.

There is junk everywhere.

So in order to reduce your risk I am going to make you an offer that is clearly a “no brainer.”

Risk Free 60 Day Satisfaction Guarantee

I’m so confident that you will get a ton of value out of the C4IM Formula that I will give you a full 60 days from date of purchase to evaluate the product.

If for any reason you decide that you are not happy with the C4IM Formula, then simply send a request to support and I will refund every cent paid.

No questions asked and no hassles.

Is that fair or what?

But you better hurry, because I am seriously considering increasing the price soon considering how much value you are getting.

Don’t put this off because there is a strong possibility that you may have to pay more for it if you do.

Time is of the essence here.

Just imagine yourself being able to effortlessly motor through your sales letter

Remember this system is designed to be quick, easy and effective…

The course is designed to give you a blueprint to start writing great sales letters within hours and save your precious time.

Relieve the stress of writers block…

And keep in mind that the program is specifically designed for information marketers that are not trained copywriters – JUST LIKE YOU!

Now obviously, I can’t guarantee that by completing this course you will be able to write million dollar sales letters like the elite, especially at the beginning. Everybody has different talents and skills, and some of you will put more effort into the course than others.

But I can promise you that if you follow the formula, you will find it a lot easier and quicker to write sales letters that flow logically and sound appealing to your target market.

Anyway here is the deal…

The C4IM Formula is just $97 and you get immediate access once you have paid for it.

Click the order button below to order now and get started immediately. 


Warning – You will waste a lot of time without this precious knowledge

What is most likely going to happen if you don’t take action?

Well there is a good chance that you will try to work out the finer points of writing a good sales letter yourself. You will consume free information on blogs and buy cheap books to try to work it out.

But the big problem with this is that you waste hour after hour studying bits and pieces about the large picture of copywriting. You could easily waste six months trying to figure out how to write a sales letter than converts.

And then you will finally get around to actually trying to write your sales letter. Most likely you will struggle because of the information overload that you have put yourself through.

I know because I have been there.

It drove me crazy…

But you don’t have to go through any of this.

In fact if you have already researched your target market, it is quite possible that you could have your sales letter written within three hours of signing up for this program.

[Click here to get started immediately](http://1.dollars73.pay.clickbank.net?sku=1364649659)

And don’t forget that all of the risk is on us with the 60 Day Satisfaction Guarantee above, so you have absolutely nothing to lose – and PLENTY to gain if you take action now.

PS:  Remember that this formula is the end result of reading dozens of copywriting books and studying plenty of other information products teaching copywriting. Most of them were extremely time consuming and very dry.

It wasn’t what I would call fun…

But this product has condensed all of the teachings from a large number of sources into the one step by step formula that you can start using to write sales letters immediately.

Which means that you don’t have to become a student of copywriting, you just follow the formula and actually write your sales letter without the confusion and struggle.




Click the order button below to order now and get started immediately.


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