Attention All SQL Server Developers And Architects!
âGet Instant Access To My Proven SQL Development
And Design Best Practicesâ
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If You Want To Establish A Set Of Best Practices For Your Team that will result in:
Faster Development
Improved Maintainability
Better Performance
*and Less Meetings!
Then Please Pay Attention To What I Am About To Tell Youâ¦
From the Desk of Phil Steffek,
Data Architect, Director Of Reporting And AnalyticsRe: SQL Best Practices
Dear Data Architect,
If you are reading this letter then it is likely that you have a passion. You have a passion for database development.
You and your team combined have spent literally hundreds of hours (and based on your hourly rates $1,000s of dollars!) discussing standards and best practices for database development. If youâve been tasked with documenting best practices and getting consensus from all the stakeholders you know it’s going to be a huge initiative. In fact, most efforts to establish database development best practices eventually fail due to the excessive time and energy requirements.
I understand your pain because Iâve been there too many times to count! As a SQL consultant and as a technical team lead I was frequently asked to establish standards for database development. In fact, within one software development firm, senior management had me attempt to document their best practices three separate times. In each case the project was eventually scrapped as members of the team fought amongst themselves regarding obscure legacy naming conventions. What if I told you that you can get the job done cheaper, faster and without headaches using my proven SQL best practices?
Adopting Best Practices Will Save You Time and $$$
On Your Next Database Projectâ¦
Hereâs the BIG problem:Â Most so-called best practices are complete garbage.
Why? They skip over core principals, assuming everyone already agrees on them, provide vague guidance which is easily misinterpreted, and then concentrate on defining how to handle obscure minutiae. In the end most developers ignore the entire document. No wonder most of these initiatives fail!
Iâve reviewed dozens of âdraftâ or âin progressâ versions of SQL best practices and the majority of them left me with more questions than answers.
There Is A Faster & Easier Way To Establish Your SQL Best Practices!
Luckily for you, these problems become a blessing in disguise because I have spent the last five years compiling a SQL Server best practices guide with clear, detailed, guidance which will give your team everything they need to create an effective set of best practices that will speed your development time, streamline code reviews, and simultaneously improve performance and maintainability.
Introducingâ¦
âThe Definitive Guide To SQL Database Development and Design Best Practicesâ
With specific best practices covering table design, query writing, stored procedure development, and more.
These are the best practices which every team should be following.
Concise and clear-cut guidance organized in an easy to navigate manner which will accelerate all aspects of SQL Server database developmentâ¦
With The SQL Best Practices Guide you getâ¦
Specific best practices which you can begin implementing immediately.
This package contains guidance which is clearly and specifically stated. They are written in a manner which makes them easy to communicate to junior members of your team as well as making them simple to share with developers who are external to your group.
Our proven âDo, Consider, Avoid, Do notâ guidance accelerates adoption
Most best practice documents contain sections which leave the user wondering if the guidance was telling them to âdoâ something or âdo notâ. Our proven format provides specific guidance, written in terms which leave no room for multiple interpretations. Listen, no other SQL best practices package on the market is as specific as this and this was one of the major reasons I created this.
Your Skill Level Doesnât Matter!
Our custom best practices guidelines are designed to get the job done quickly, effectively, the result being a data model and stored procedures which will impress any professional SQL architect. By following these best practices you can be certain your product will attain these superior results EVERY TIME. Even if you are just starting your SQL career, or you are being asked to temporarily serve as your teamâs data architect you can be certain the guidance you have used for your design and development is the same as if youâd had an MVP looking over your shoulder.
This is NOT a novel. Just 18 pages=reviewable in a single sitting
Part of the formula for the successful adoption of my best practices is the short and concise nature of SQL Best Practices. SQL Best Practices has been boiled down to only 18 pages cover to cover. This means members of your team can sit down and read SQL Best Practices in well under an hour. This has proven to be substantially more effective than creating a lengthy novel that no one has the time or the energy to read.
Hereâs What You Can Expect To Find:
The truth is, software developers, data architects, SQL developers, and technical leads at all levels of their careers have benefited greatly from this package and testimonials like these started to flow into my email inbox:
A Lifesaver!
Youâre a lifesaver! Our code reviews (and our code) is faster than ever. We are also starting to see faster turnaround on production bugs since more of our code has a standard look and feel. Prior to implementing the standards in your Best Practices all our developers were writing their stored procedures completely differently from everyone else. Every code review was a pain since most of the meeting was wasted with people bickering over error handling syntaxâ¦
The New Industry Standard
As a SQL Server consultant, visiting many client sites over the course of the year I can only hope SQL Server Best Practices becomes an industry standard. So much of my clients time and dollars is wasted simply because a lack of standards has resulted in consistently poor performing designs being propagated throughout a system.
Outsource Salvation
Iâd guess you donât get very many project managers purchasing your product but perhaps more should! Iâm supervising an offshore development team and code quality was a consistent problem, generally manifesting with poor performing queries which would take our tech lead hours to troubleshoot. I could see we were going to start missing deadlines left and right. I purchased the SQL Best Practices and sent a copy to the team. Iâd estimate the quality of our code has increased by 75%. My tech leadâs review time has also dropped significantly. Perhaps most importantly our offshore team was able to begin implementing the best practices the day they received them!
Check out a brief sample from Section 3 of SQL Best Practices:
3. Tables
3.1 General Guidelines
Do explicitly define a primary key on all tables.
Do explicitly define a unique domain key (aka Natural Key or Business Key) on each table.
Do specify schema name when creating objects.
Do explicitly name all constraints, indexes and keys (e.g. default constraints, foreign keys, check constraints, etc.). If a name is not specified SQL Server will generate an alphanumeric name which will differ in each environment the object is created in. Providing a specific name allows the object to be explicitly dropped or modified via a script. It also allows for easy comparison across environments.
Do not use SQL keywords for object or column names (e.g. Role, Rank, Select, User, File, Avg, Sum, etc) Note: using a keyword as part of a name is acceptable, for example âUserRoleâ.
3.2 Columns
Do use the smallest feasible data type for each column. This improves performance, storage requirements, and data quality.
Do name foreign key columns with the same column name as the primary key column. For example: If the primary key is a column called ClaimID, the foreign key column should also be named ClaimID.
Do set columns to NOT NULL wherever feasible.
Do prefix non-descriptive column names with the table name to improve clarity. For example, in a table called âOrganizationâ, instead of naming the columns ID and Name, name the columns OrganizationId and OrganizationName. This makes queries where multiple tables are joined together easier to understand.
Risk-Free Test-Drive For A Full 60 Days!
Donât Say âYesâ. Just Say âMaybeâ and give it a Risk-Free Test-Drive For A Full 60 Days!
The SQL Best Practices Guide has proven itself to hundreds of users and I proudly stand behind my product. Safely order today with my iron-clad guarantee.
Actually, I hate seeing the word âguaranteeâ everywhere. What is it supposed to mean? Just words. Platitudes to get you to buy. So, Iâm making you more than just a guarantee. Itâs a personal promise to you.
My 60 Day, 100% Satisfaction Or Your Money Back Promise
If, for any reason, within 60 days of purchase of the guide you feel that the product is not for you, simply let me know and I will refund every penny of your money with no questions asked.
As you can see, you have nothing to risk here. Download now!
$40 per hour * 4 hours=$160
If you assume that the average mid level database developer costs approximately $40 per hour (probably a low estimate in most markets) and if you assume the SQL Best Practices Guide will save you at least half a day’s works (a ridiculously low estimate if you consider it will be used by your entire team across multiple years) the value of this document would be at least 160 dollars. I know, I know, these numbers are way too low! Feel free to send me your feedback on how much time and money it’s saved your team. So hereâs the bottom line: If you have read this far, you only have one question leftâ¦
How Much Does This Cost?
How much would you pay to take any and all headaches out of consistently developing quality database projects â forever? The SQL Best Practices Guide has proven itself again and again. Itâs time for you to get in on the action.
After you order you will get instant access to the entire guide. You can begin reviewing these practices with your team and implementing them today. There is no need to wait for shipping and you can get the information you want seconds from now! Get started below:
Your One-Time Investment Is
Only $140 $120 $110 $90 $67!
(This is a special launch offer, weâre only opening this for a limited time before the offer closes!)
Thatâs right. Despite the enormous amount of time, education, and trial and error required to create this guide, your investment is only $67. Compare that $67 to the hourly rate for a top developers and youâll realize this guide will have paid for itself even if only a single section was adopted by your team (and I’m so confident the entire document will prove beneficial I’m providing a money back guarantee, see below). But please let me warn you right now, this low price only applies to this release and wonât last forever. I reserve the right to raise this special launch price at any time, so please do not hesitate!
This launch offer will close soon and you wonât be able to get in at this price later even if you want to. I am planning to create a separate offer which will include a monthly fee to receive access to updates as new versions of the guide are released. At this time though I am providing a lifetime subscription with every purchase. Warning! Once I start receiving more testimonials, Iâm going to raise the price accordingly.
First Iâll bump it up to $90.00, then to $110.00 and more⦠and itâll still be a bargain for what youâre getting and the amount of time and frustration these best practices will save you. So donât waste any time! Take action right now:
[Click Here To Order SQL Best Practices](http://1.functhat.pay.clickbank.net)
Remember, youâll only see this special deal right here on this page, so nowâs the time to jump on this..
This is going to change everything for you.
Get it nowâ¦!
Iâm ready and eager to start downloading. By taking action today, I understand that:
You will grant me instant access. Once my enrollment is successfully processed, you will give me immediate access to ALL of SQL Best Practices. By taking quick action today, I only pay a low investment of just $67. There are no renewals, no recurring fees, no other charges. This is a LIFETIME membership and I will have access to each updated version of the guide as it is released.
In addition, I understand that I will forfeit this introductory price and the lifetime subscription if I do not purchase it now.
I further understand that on top of all these incredible benefits, I am backed by your âBetter than 100% Risk-Free Money Back Promiseâ. It is on that basis that I am clicking the secure order link below and getting instant access to SQL Best Practices now:
Regular Price: $140 Launch Price: $67
[](http://1.functhat.pay.clickbank.net)There are NO monthly payments or hidden fees.
(I reserve the right to end this offer at anytime without warning.)
To ensure your information stays secure all payment processing is handled by Clickbank.com. They provide the highest level of online payment encryption and security and are the #1 payment processor for online products worldwide, so you know you can order with full confidence!
See you on the inside,
Phil Steffek
www.SQLBestPractices.com
P.S:Â Remember, you have my 100% Risk Free Unconditional Money-Back Guarantee. I am 110% sure you will be happy with your investment. But if for any reason you are not, no worries. Your investment is guaranteed for a full 60 days.
Want To Complete Projects The Easy and Quick Way? This is THE Perfect Opportunity Youâve Been Waiting Forâ¦
By now, you have a good idea what the SQL Best Practices Guide is all about. Youâve read the testimonials of people who rave about the product and you know that you have no risk when you purchase.
Remember, a short time from now you will have access to SQL Best Practices⦠If you are looking for tested and proven best practices which will make any project simpler and hassle-free, than I urge you to get in while its cheap. So take action & order now:
Regular Price: $140 Today: $67
There are NO monthly payments or hidden fees.
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P.P.S: This is a TIME-SENSITIVE OFFER! You will never have the opportunity to invest in this package again at this price once the introductory offer ends. Please do NOT click off this page unless you are positively certain you want to pass up on this offer. Give me the SQL Best Practices Guide right now
P.P.P.S.: SQL Best Practices is a downloadable document. No physical products will be shipped and you will get INSTANT ACCESS to be viewed immediately on your PC, Mac or iPhone. The handy PDF format can be viewed on any device.
Remember: You get a full 60-day money back guarantee. So if for some reason you’re not happy, just let me know and I’ll give you a full refund. No questions asked.
SQLBestPractices.com
Phil Steffek
phil.steffek@sqlbestpractices.com
SQL Database Development and Design
Best Practices
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Posted by [psteffek](http://sqlbestpractices.com/author/psteffek/) at 12:46 pm
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