Excerpt from product page

Clickbank Special Offer from Media Training Online
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* Want to use the media to gain FREE publicity for your business?
* Looking for an alternative to paying $$$ for expensive
advertising?
* Need to deal with reporters but don’t know what to say?
* Worried about how to deal with tricky questions?
* Afraid you’ll make a mess of things if you go on radio or TV?

COMPLETE MEDIA CONFIDENCE

WILL TELL YOU EVERYTHING YOU NEED TO KNOW—AVAILABLE FOR VIEWING
RIGHT NOW!

Tom Maddocks

I’m Tom Maddocks, ONE OF BRITAIN’S LEADING AUTHORITIES ON MEDIA
TRAINING, having been quoted in the _Sunday Times_, _The Independent_,
_Financial Times_, _PR Week_ and many others. For years I WAS A
BUSINESS REPORTER AND PRESENTER ON BBC TELEVISION AND RADIO, as well
as on commercial channels in the UK.

Dealing with a whole variety of business people, I realised how many
were unsure of how best to deal with the media, and missed lots of
opportunities to raise their profile effectively.

Big companies nearly all put their media spokespeople through
face-to-face media training, of the kind I have been running since
2000, building on my experience as a broadcaster. But this training
was usually financially out of the reach of small organizations.
That’s why I developed COMPLETE MEDIA CONFIDENCE FOR THE SMALLER
BUSINESS, brought direct to your desk by streaming video. It INCLUDES
OVER TWO HOURS OF TECHNIQUES, TIPS AND GUIDANCE, with unique role-play
interview examples so you can see what works and what doesn’t.

COMPLETE MEDIA CONFIDENCE comes at a fraction of the cost of
conventional face-to-face media training, and is available for viewing
now.

WITH THE COMPLETE MEDIA CONFIDENCE COURSE YOU WILL DISCOVER:

* What reporters and editors are looking for.
* How to ensure you get your message across with maximum impact but
without being too 'pushy'.
* How to look and sound the part in radio and television
interviews—we show you using role-play interviews.
* How to handle awkward questions.

WATCH THE VIDEO INTRODUCTION BELOW TO LEARN MORE

WHAT THEY SAY ABOUT TOM’S TRAINING

“COMPLETE MEDIA CONFIDENCE does exactly what it says on the tin.
Tom and Linda are the “go-to guys” for media training and it is
fantastic that smaller businesses now have access to them through this
online course. Just a fraction of the information they give would be
worth the investment.”

~ _Emma Sargent, The Extraordinary Coaching Company_

“ His high-impact and professional style struck exactly the right
balance needed to motivate, inform and educate. His insight helps
individuals improve their communication style…”

~ _Marketing Communications Manager, pensions consultancy_

“ Tom and his team have consistently provided really excellent
media and communication skills training”

~ _Head of PR, business school_

“ Excellent … I gained help on focus, preparing the message, and
useful tips.”

~ _Executive, business software company_

“ Excellent .. I now feel much more confident and better prepared
to give a radio or TV interview.”

~ _Director, children’s charity_

THE TRAINING MODULES

MODULE 1: What journalists want—including: the media environment,
why engage with the media, the journalistic mindset, what is News, and
how can you supply it?

MODULE 2: How to prepare—including: confidence, clarity and
control, pro-active and reactive media handling, our exclusive 3-stage
preparation process, The EQUALS formula for coming up with a good
‘quote’, avoiding jargon.

MODULE 3: TV interviews—including: the process of getting you on
the air, roleplay interviews to show you what works and what
doesn’t, creating soundbites, what to wear, avoiding interview
traps.

MODULE 4: Press, radio and online interviews—including: the
questions to ask beforehand, vocal delivery tips, adapting your style,
taking control in a print interview, on margin-left: -40px;"
title="60-day-guarantee"
src="http://www.mediatraining-us.com/wp-content/uploads/2011/12/badge_guar-60-d_grey.png"
alt="60-Day Money Back Guarantee" width="146" height="147" />

Full Money Back GUARANTEE: I will send your money back if after
viewing the first module you’re not completely satisfied—you
can’t lose!

Tom Maddocks

WHAT YOU’LL LEARN IN THE COURSE

* Why engage with the media?
* The media landscape—understanding the opportunities
* Why media belt-tightening means even more opportunities for you
* Understanding the journalist’s mindset
* What makes a news story
* The EQUALS formula to bring your message alive with examples and
illustrations
* Creating a mutually beneficial relationship with media outlets
* Understanding pro-active and re-active media handling
* How to prepare effectively for any media interview
* Techniques for dealing with difficult questions
* Avoiding jargon
* The key questions you need to ask before any radio or TV interview
* Roleplay interviews to SHOW you what works in a TV interview
* How to approach a live vs pre-recorded interview
* What to wear for TV
* Verbal and non-verbal communication—how to sit, where to look on
TV
* Coming up with a great ‘soundbite’
* Radio and TV interviews—the similarities, and key differences
* Sidestepping reporter tricks
* Understanding deadlines
* Checking quotes
* Dealing with online media
* Coming up with ‘news hooks’ that will interest reporters in
your business
* Creating an effective Press Release
* Do-it-yourself PR vs hiring a publicist
* Press conferences and press events
* Dealing with the international media
* Handling journalists at informal occasions

AND IT DOESN’T END THERE …

You’ll also be given access to a

BONUS VIDEO
(SOLD SEPARATELY AT $47)

‘USE THE MEDIA TO BUILD YOUR BUSINESS’

Top media trainers Tom Maddocks and Linda Lewis have a host of tips
and techniques that will show you how to get media coverage to boost
your profile or that of your business … IN JUST 30 MINUTES!

THIS PACKAGE IS NORMALLY PRICED AT $347

BUT I’M OFFERING YOU A

OF $200 AS A SPECIAL CLICKBANK OFFER

SO YOU PAY ONLY

US$ 147!!

SO WHAT ARE YOU WAITING FOR?

UNLOCK THE SECRETS OF COMPLETE MEDIA CONFIDENCE

WITH MY ONLINE MEDIA TRAINING COURSE!

PLEASE FEEL FREE TO CONTACT US ON SUPPORT@MEDIATRAININGONLINE.COM IF
YOU HAVE ANY QUESTIONS.

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Copyright © 2011 Media Training Online Ltd. All rights reserved.

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In database since 2012-03-06 and last updated on 2012-09-03
 
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