The Executive Rules! A Complete Guide to Landing an Executive Job
by Thad Greer
*
THE NATION'S LEADING CAREER STRATEGISTS AGREE...
_\"THE EXECUTIVE RULES!\"_
IS THE DEFINITIVE ROADMAP TO JOB SEARCH SUCCESS
IN TODAY'S HYPER-COMPETITIVE ECONOMY!!!\"
_\"A MUST READ FOR ANY JOB SEEKER!!!\"_
"As someone who has read a lot of career advice books, Thad's take
on the job hunting process and the real-world advice he writes about
is a must read for any job seeker.
...[Thad] has a refreshing perspective on the things that hiring
managers won't tell you and other great tips for job hunting success."
Chris Russell
Online Job Search Industry Expert, President and Founder of
SecretsoftheJobHunt.com and AllCountyJobs.com
_FROM THE DESK OF:_ THAD GREER, _Executive Recruiter/Career
Strategist/Author/Speaker_
It's 2012 and after 4 plus years of hardship, economists are now
saying the job market is finally starting to get better...
YEAH, RIGHT...
Every day we're getting mixed messages as to what's going on in our
economy.
The government reports that the unemployment rate is steadily dropping
- yet the pundits say those figures are misleading and can't be relied
upon.
Government critics claim the only reason the unemployment rate is
going down is because they are no longer counting those individuals
that have lost their unemployment benefits coupled with the fact that
many people have abandoned their job searches altogether.
Regardless of who's right and who's wrong, it doesn't change the fact
that the frustration among the American people is palapable.
TODAY'S JOB MARKET CONTINUES TO BE COMPARED TO THE
GREAT DEPRESSION -- WHICH LASTED 12 YEARS!!!
In 2010 at a town hall meeting in Washington, D.C., President Obama
acknowledged that the "unemployment rate is still high and people are
having a tough time," but one woman in the audience wasn't satisfied.
"Quite frankly, I'm exhausted. I'm exhausted of defending you,
defending your administration, defending the mantle of change that I
voted for, and deeply disappointed with where we are right now," said
Velman Hart veteran and chief financial officer for veteran service
organization AMVETS.
"I'm also a mother. I'm a wife. I'm an American veteran. And I'm one
of your middle-class Americans. I have been told that I voted for a
man who said he was going to change things in a meaningful way for the
middle class, she told the president. "I'm waiting, sir. I'm waiting.
I -- I don't feel it yet."
Velma then asked the question that so many Americans are still
wondering to this day: _"Mr. President, I need you to answer this
honestly:_ IS THIS MY NEW REALITY???"
_\"THIS IS THE BOOK TO OWN...\"_
"I found [The Executive Rules!] to be a candid explanation of how
recruiters and, by proxy, hiring managers view the world of getting a
job. I picked up countless tips and many great lessons learned...
If you want to have a recruiter viewpoint to turn to about how job
searches are done, what criteria is used for hiring people, and what
you can do to help create a successful job search, this is the book to
own. It was a pleasure to read and I learned A LOT."
Scot Herrick
Career Strategist, founder of CubeRules.com, author of I've Landed My
Dream Job - Now What???
Hello, my name is Thad Greer and I want to let you know up front my
intent is NOT to start a political conversation or debate in any form
or fashion.
My intent to draw attention to the fact that despite the "positive"
economic messages that may be coming out of Washington or CNN or CNBC
or the Wall Street Journal, AMERICANS ARE STILL STRUGGLING MIGHTILY TO
FIND WORK.
For most of the past 12 years I have worked as one of the nation's
leading Executive Recruiters and the Managing Partner with a
nationwide candidate search firm and like many business owners, my
firm enjoyed the economic prosperity that accompanied the dot com boom
following by the real estate boom and the historically low levels of
unemployment.
But in 2007, things began to change -- an economic storm was coming
and I could see it plain as day.
_"Oh sure Thad, it's easy for you to Monday morning quarterback the
last few years knowing what we know now,"_ you might be thinking.
_\"WHERE WERE YOU FIVE YEARS AGO???\"_
Five years ago I began to notice that more and more calls coming into
our office were from people looking for work and fewer and fewer were
from companies looking to bring on new employees. I watched helplessly
as client companies we had worked with for years went from steadily
hiring and expanding their businesses to laying people off and in many
situations, going out of business altogether.
It was as if someone had turned off a faucet. It seemed as though
companies were hiring on Friday and by Monday they had stopped
altogether.
\"PRACTICAL TIPS AND EXPERT ADVICE...\"
"With so many job seekers anxious for a job - ANY job, Thad reminds
readers that the most important thing for job seekers is to know what
they offer and how to market themselves. Thad’s practical tips and
expert advice are great additions to any job seeker’s arsenal! I
highly recommend you give it a read!"
Miriam Salpeter
Social Media Job Search Expert for Job-Hunt.org, CNN contributor,
founder of Keppie Careers
THINK IT'S LUCK THAT SEPARATES
THE 1% FROM THE 99%? _THINK AGAIN..._
2007 brought about another revelation as well - I uncovered the fact
that of the 2,500 executive-level job seekers that I come in contact
with in any given year, less than 1% are extended offers of employment
during our working relationship (keep in mind this was years before
the Occupy Wall Street movement ever came on the scene, so there was
no such talk about the discrepancies between the so-called 99% and
1%.)
I began to ask myself: Why are these professionals succeeding while
the other 99% are not? WHAT DO THEY KNOW THAT EVERYONE ELSE DOESN'T?
I assumed that there must be something specific they are doing or
saying that gives them an inherent advantage over their competition.
But wait, I thought. Maybe they're just lucky. You know, the ol'
'right place at the right time' theory. No, it had to be something
much more deliberate.
In my gut I knew that luck is definitely NOT the deciding factor
between the candidates that are extended offers of employment and the
overwhelming majority that are left to continue on with their job
searches; but I also recognized that the candidates who are the
strongest on paper are only offered the job LESS THAN 20% OF THE TIME!
In my desire to better understand and recognize those candidates with
the highest probability of success, I began an intensive research
project to determine, "Are there are specific actions that the top 1%
of candidates take that the other 99% do not?"
It didn't take long for me to determine that the answer to that
question is a resounding "YES!"
\"PLENTY OF ADVICE THAT IS RELEVANT TO ANYONE
LOOKING FOR A NEW JOB...\"
"The Executive Rules! will help you evalute what you want out of
your career and what your next move should be. [Thad] then steps you
through the process of designing and implementing a 'career marketing'
strategy which will help you sell yourself and find a great job.
The Executive Rules isn't just for job seekers seeking high level
jobs. I found plenty of advice that is relevant to ANYONE looking for
a new job or planning the next stage of their career."
Alison Doyle
Job Search Expert for About.com, author of Internet Your Way to a New
Job, About.com Guide to Job Searching and Alison Doyle's Job Search
Guidebook
HAVE YOU BEEN ASKING YOURSELF \"WHAT'S MY NEXT MOVE???\"
IF SO, EVERYTHING IS ABOUT TO CHANGE...
_PRESENTING_
THE EXECUTIVE RULES!
_A COMPLETE GUIDE TO LANDING AN EXECUTIVE JOB_
In _The Executive Rules! A Complete Guide to Landing an Executive
Job_, I reveal the CAREER STRATEGIES AND ACTIONS taken by virtually
every candidate I have successfully placed over the last decade,
proving once and for all that...
LUCK HAS LITTLE TO DO WITH CAREER SUCCESS!!
I provide you with firsthand insight as to why the conventional job
search strategies being used by the majority of today's job seekers
are just not working - ultimately forcing them to take the first
opportunity that comes along (if one ever does!)
I then detail a COMPREHENSIVE JOB SEARCH ROADMAP that is a blend of
web technology and traditional relationship building designed to help
you land the job you want in as short a time as possible!!!
_Inside you'll learn:_
* 2012's all-new "Career Marketing" strategy. Finding a job in a bad
economy requires a radically different approach than the one you take
in a good economy. The rules of engagement have changed!
* How to market your capabilities and potential contributions to the
appropriate employers - as well as determine WHO they are in the first
place!
* The Five Environmental Factors that should be weighed before ever
considering, applying or accepting a new position.
* The critical Seven Key Career Questions that everyone must answer
before ever conducting a new job search. By answering these 7
straight-forward questions you'll be able to determine specifically
what you want out of your career and what you are capable of
contributing to an employer!
* How to remove the filters or the "barriers to entry" in getting an
executive job - find out why cover letters are obsolete, 96% of all
resumes go unread and what you need to do if you want to ensure your
resume is viewed!
* The best companies you've never heard of.
* How blogs and other social networking sites can be critical factors
in accelerating (or in some cases, hindering) your job search.
* Why only 2% of job seekers find work using Internet job boards -
and how you can be one of them!
* And much, much more...
READ WHAT MORE OF TODAY'S TOP CAREER STRATEGISTS
HAVE TO SAY ABOUT \"THE EXECUTIVE RULES!\"
(I STRONGLY encourage you to do a Google search on each one of the
individuals supplying testimonials for _THE EXECUTIVE RULES!_ These
are not randomly selected individuals - they are some of the PREMIER
CAREER STRATEGISTS AND ADVISORS IN THE NATION!) "I can personally
endorse the soundness of Mr. Greer's ideas and practical advice for
all job seekers. The Executive Rules! is jam-packed with high quality
information such as how to find little known research about companies
and executives, how you are really being evaluated at an interview,
and interviewing musts!"
Susan Guarneri
National Certified Career Counselor, author of Job Search Bloopers:
Every Mistake You Can Make on the Road to Career Suicide and How to
Avoid Them "I highly recommend this insightful look into the job
search, particularly for folks at the senior level. The insights
provided by a true insider are bound to be helpful to the job-seeking
or career-changing executive or career-tracking C-suite-bound
professional."
Jan Melnik
Master Resume Writer, President of Absolute Advantage, author of The
Executive's Pocket Guide to ROI Resumes and Job Search "I just
finished reading Thad Greer's book, The Executive Rules! It is an
excellent resource that can help job seekers effectively navigate
their searches and negotiate potential land mines. Thad validates what
many recruiter surveys report..."
Barbara Safani
Career Expert for CNN.com, lead contributor to AOL Jobs, career
strategist for CareerBuilder, BlueSteps and Netshare
AS AN ADDED BONUS,
ORDER THE EXECUTIVE RULES! DOWNLOADABLE EBOOK ONLINE...
...AND GET THE AUDIOBOOK
ABSOLUTELY FREE!!!
_\"THE RIGHT BOOK AT THE RIGHT TIME...\"_
"From cover to cover, The Executive Rules! provides an insightful
look at the hiring process, including what hiring managers don t want
you to know. From the resume to search firms, to internet job boards,
to social networking, The Executive Rules! provides real world how to
advice and examples of what to do and not to do.
The result is an easy-to-follow guide to jump start any job search.
And with the ever competitive job market, The Executive Rules! is the
right book at the right time."
Scott Williamson
Career Strategist, author of Career Waymark "The Executive Rules!
takes on the daunting task of putting together a complete guide to
share the 'insider' information we all need when preparing for a job
search, interviewing and beyond. Anyone wanting to progress within
their current company or move on to another should read Thad's book.
The first of it's kind on the market today, I suggest to all my
students they add The Executive Rules! to their library!"
Elizabeth Richards
Director of Career Services, Kaplan Univeristy "Anyone looking for a
professional position would find useful guidance here. Thad thoroughly
explains the how and why of each of his points with helpful examples
and anecdotes from the hiring trenches. He also has up-to-the minute
tips on how best to use technological tools."
Heather Mundell
Certified Professional Coach, founder of Dream Big Coaching Services
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THE EXECUTIVE RULES!
_A COMPLETE GUIDE TO LANDING AN EXECUTIVE JOB_
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