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Shatterproof Spine
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Build An Athletic Low Back Why Shatterproof
Spine is Important To You

Let's put it this way...you can name at least 5 people in your
personal life that suffer from low back pain. Maybe your father,
uncle, neighbor, golf buddy or some of your clients? That's how
prevalent this condition is. It is the number #1 reason why PEOPLE
CALL OUT OF WORK, SKIP THE GYM, VISIT THE DOCTOR, AND STOP BEING
PHYSICALLY ACTIVE. It is a debilitating condition that robs you of
living life to the fullest. More and more people suffer from low back
pain because they cannot understand or fix the problems that are
causing it. Some low back pain is serious...some is mere discomfort.
Some low back pain is acute...and some cases are chronic lasting for
years that ultimately steal quality from your life.

In a society that is increasingly becoming more dependent on
painkillers and other medications; no one is taking the effort to
learn more about low back injuries. Why? Most of the information on
low back pain is generalizations. Low back pain is different for
everyone because we all have different pain tolerances. Without
definitive imaging and diagnosis, doctor visits amount to nothing more
than \"STAY OFF OF IT OR TRY TO REST\". The problem with that advice
is, low back sufferers become more sedentary, depressed, and
disconnected from family and friends. Do you know someone that doesn't
participate in many activities because of low back pain? Are they
happy-campers or \"DEBBIE-DOWNERS\"? Truth is, there is plenty of
research on low back injuries. Problem is people don't read it;
misinterpret it; or are not sure how to use it.

Listen Up Personal Trainers " >DO YOU TRAIN CLIENTS? Do you know what
keeps your clients coming back? If you said results, you are damn
right. The only thing that guarantees results in fitness is not a
magic pill...IT IS CONSISTENCY. The more consistent someone is with an
exercise program, the more results they obtain. Are you nodding your
head yet? Now, guess what is one of the most common reasons why a
client would stop being consistent with his/her exercise routine? Pain
or injury. Did you know that Americans suffer from lower back pain
more than any other orthopedic problem? LOW BACK PAIN IS THE CAUSE OF
THE MOST DAYS OFF FROM WORK AND THE MOST MISSED WORKOUTS. As a
personal trainer, wouldn't you want to learn more about this enemy?
This condition becomes your enemy because it prevents YOUR clients
from reaching their goals and your business depends on that! As a
personal trainer, it is your RESPONSIBILITY to ensure that all of your
clients must strengthen the core and evade low back injuries to keep
consistently training towards their goals. If they don't workout
regularly, they will not achieve their results--which means lost
business for you!

DO YOU ENJOY WORKING OUT? Exercise is great for getting leaner,
stronger, and feeling better. Exercising with debilitating pain is
detrimental to your conditioning, strength levels, and most of all,
your confidence! Haven't you always wanted to add one more plate to
the bar before a set of squats? Or maybe, you wanted to include some
lunges into your program? These small feats have crossed your mind,
but you always seem to hold back because of that weird feeling in your
back? That "twinge" that never seems to go away means there may be
something wrong or you aren't doing something right. If you only knew
what you should do to help your back?

A Video Workshop That Focuses on Low Back Strengthening

Shatterproof Spine is a LECTURE and HAND-ON workshop targeting
personal trainers and people that love to exercise. Over 30
power-point slides are discussed in detail including:
CORRECTIVE EXERCISES FOR LOW BACK HEALTH
STRENGTHENING EXERCISES FOR THE CORE AND LOWER BACK
PROPER POSTURE POSITIONING
UNDERSTANDING THE ROLE OF FATIGUE IN CORE STRENGTHENING
LEARNING HOW TO SIT CORRECTLY
BECOMING AWARE OF POOR MOVEMENTS
UNDERSTANDING MOBILITY " >Who Created Shatterproof Spine and Why?

Shatterproof Spine was created by me. I have trained clients for 12
years as my bread and butter. Personal training is not a hobby for me.
IT IS MY CAREER. It pays the mortgage, the bills and puts gas in the
car. With that being said, at the time I created the Shatterproof
Spine outline, I had worked with numerous amateur golfers that
exhibited low back pain. After some muscular screenings, they
demonstrated the same deviations and weaknesses that most of my other
clients were experiencing. After reading some of the research on joint
dysfunction and low back ailments--particularly from DR. STUART MCGILL
AND SHIRLEY SAHRMANN--I was prepared to try what I have learned on my
clients. It wasn't enough for me to simply know the research...I had
to apply it to my clientele and come up with my own conclusions. What
I found was astonishing. Applying certain exercises, mobility
font-style: normal; font-weight: normal; font-size: 18px;">Here's a
sample video:

More things you will learn:

* THE TYPES OF STRESSES ON THE VERTEBRAL DISCS
* HOW MUSCULAR IMBALANCES CONTRIBUTE TO MECHANICAL LOW BACK PAIN
* WHAT EXACTLY IS THE FUNCTION OF THE \"CORE\"?
* GOLF SWING TROUBLESHOOTING
* EXERCISES TO MINIMIZE LOW BACK PAIN
* MOVEMENTS TO AVOID DURING EXERCISE
* THE BEST STRETCHES FOR LOW BACK RELIEF

Instant Download... But That's Not It!What else is added with the
Shatterproof Spine video? Besides getting access to the full 90-minute
video RIGHT AWAY on your computer; you will also receive 2 very
special bonus products!

BONUS PRODUCT #1
You will also receive my newest electronic book that complements
SHATTERPROOF SPINE titled \"5 PRACTICAL DRILLS TO IDENTIFY AT-RISK LOW
BACK SUFFERERS\". This eBook introduces 5 movements that I have
incorporated into my muscular screening assessments and exercise
preparation. Each movement is depicted with images illustrating the
correct version and the common deviations you will encounter.
Jam-packed with instructions and updated applicable information to
help you understand your clients' interpretation of low back pain or
discomfort. These tried and true drills have helped me devise exercise
programs simply based off the feedback I am able to acquire. Combined
with effective screening and coaching, these drills will help you and
your clients to build a STRONG ATHLETIC LOW BACK!

BONUS PRODUCT #2
Every exercise is an assessment. I firmly believe that if you limit
yourself to only 3-4 movements as your "screen"; you are missing out
on valuable feedback that can help develop a more efficient training
program. That is why I developed EYE OF THE TRAINER. This 30 minute
video is packed with 7 exercises that become your muscular
assessments. I have chosen 7 exercises that are performed in gyms
across the US. While performed regularly by exercisers
everywhere--they are typically done incorrectly. In the video, the
deviations are explained why they may occur. Following each
demonstration is some auxiliary exercises that you can add to your
workout to help strengthen the muscles causing the deviation. This
video is perfect for personal trainers that want to be more proficient
in coaching using observational cues! This video is also accessed
immediately after payment--along with SHATTERPROOF SPINE and
downloading the new eBook.

Scenes from "Eye of the Trainer" video:

Still Not Sure?

Shatterproof Spine has been my most popular, best selling workshop
video to date. Here is what some customers and fellow fitness
professionals had to say:

"Shatterproof Spine is an essential resource for every personal
trainer. I spent the better part of five years trying to learn what
John covers in under 2 hours. He parallels alot of things that I had
to go through trial and error with my own back injury. This product
would have saved me lots of time and frustration if I had this
available to me then."
- Dean Somerset
Medical color: #727880; font-style: normal; font-weight: normal;
font-size: 18px;">"Shatterproof Spine is foundational material for any
strength coach or personal trainer. The concepts that John outlines
are critical to not only keeping someone healthy, but improving their
performance as well. What's more, this DVD provides practical
instruction and exercise demonstrations to make sure you not only have
the foundational knowledge, but the practical coaching skills as
well.Shatterproof Spine is a solid resource and one that will benefit
many coaches and trainers alike."
- MIKE ROBERTSON,
IFAST OWNER color: #727880; font-style: normal; font-weight: normal;
font-size: 18px;">

"John Izzo's educational dvd, Shatterproof Spine, How to Build an
Athletic Low Back, is geared toward personal trainers, but will also
be quite useful to individuals who have the occasional or recurring
twinges of back pain. 90 minutes spent attentively with this DVD will
give you the tools to reverse that increasing back pain -- why your
back hurts and what to do about it -- for life. This DVD consists of a
live workshop during which the camera follows John as he demonstrates
and corrects individuals performing these exercises. This will be
useful both to personal trainers who need to know what to look in
error control and how to explain the fixes, as well as individuals
interested in corrective spinal exercises for personal use."
- LAREE DRAPER
WWW.DAVEDRAPER.COM

"Its been noted that upwards to 80% of Americans will experience
lower back pain at some point in their life. That's alot of
people...and if you are a personal trainer or strength coach, the odds
stand in your favor that you will work with someone with dreaded back
pain. Sadly, when it comes to assessment and program design with
regards to the spine, many fitness professionals stand behind the
eight-ball. With Shatterproof Spine, John has created a product that
undoubtedly sheds light on a murky topic. I place this on the MUST
HAVE shelf for any up and coming personal trainer."
-TONY GENTILCORE

"One the easiest to follow, yet informative videos on low back pain.
A great resource for those looking for exercises and tips to alleviate
low back pain, as well as strengthen the low back region. John really
puts together a complete package of education with Shatterproof Spine,
and one that will help any fitness professional or exercise regular in
avoiding low back issues."
- CHRIS MELTON,
JOINT MECHANIX, LLC

"Coming from a competitive background in powerlifting and
bodybuilding, I had suffered a serious back injury that really
disrupted my training. I started researching as much info as I could
on low back injuries and that is where I discovered John Izzo and
Shatterproof Spine. This video saved my countless hours of "doing the
wrong stuff in the gym". When working with my own clients, this
information has proven invaluable! Consider Shatterproof Spine an
investment in the training and health of yourself and your clients!"
- Rob King

"I built my clientele on low back rehab and performance. It took me 3
years to compile the necessary research. I scoured PubMed, purchased
textbooks and DVDs and attended conferences. In Shatterproof Spine,
John has done the work and his videos have helped me become a better
trainer because I am able to help my clients more effectively. And
that has paid me back ten-fold. I recommend Shatterproof Spine to any
trainer that deals with clients that suffer from some sort of low back
pain."
- Jon Goodman

"If you have been a personal trainer for any length of time, you know
that clients have plenty of other reasons for skipping workouts:
family, business, emergencies, etc. But when it comes to a client
skipping sessions because of low back issues, you have a chance to
eliminate that reason. Shatterproof Spine covers 2 hours worth of low
back concepts that you can apply to clients or your own exercise
routine. This product is a must-have for all trainers and coaches."
- Mark Young

ONLY $97

Please understand that this product is electronically delivered to
your computer--not doorstep! After payment you will have IMMEDIATE
ACCESS to the videos and eBook. You will receive a confirmation email
with the information. The eBook is in PDF format and be viewed on Mac
or PC provided you have a PDF Reader installed on your machine. If you
do not do so, you can download one here for .
Your satisfaction is guaranteed. If you do not find the information
educational, helpful, or applicable in any way shape or form-- you
will be refunded 100%. For any questions, please email:

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