Simple Development Systems Fundraising
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SIMPLE DEVELOPMENT SYSTEMS
WHAT IF
YOU HAD A FORMULA FOR FUNDING SUCCESS?
WHAT IF THIS FORMULA WAS THE KEY TO CREATING LONG-TERM SUSTAINABLE
FUNDING FOR YOUR NONPROFIT ORGANIZATION?
WHAT IF YOU HAD ALL THE FUNDING YOU NEEDED TO FOCUS ON MISSION -
INSTEAD OF CHASING DOLLARS?
Read on, because
YOU’RE ABOUT TO DISCOVER THE SECRETS TO DEVELOPING SUSTAINABLE
FUNDING EVEN IN TODAY’S ECONOMY, NOW AND FOREVER . . .
If you’re a one-person development shop, you already know that the
statistics are grim
61% OF UNITED STATES NONPROFIT ORGANIZATIONS HAVE LESS THAN THREE
MONTHS OF CASH AVAILABLE
12% HAVE NONE.
Dear Nonprofit Professional:
I’ve been where you’re at right now
You’re the (as one of my subscribers wrote): “_ED, Major Gift
Officer, Grant Writer, Patient Relations Representative, Prospect
Researcher and Chief Cook and Bottle Washer _
not to mention PR and marketing director, event planner, individual
giving manager, director of stewardship and, yes, even graphic
designer!
Where do you find the time to:
* Write funded grant proposals and follow-up reports
* Grow your individual giving, including phoning donors and
launching your organization’s monthly giving program
* Make sure your nonprofit gets media coverage in traditional and
new media?
* Develop a website that draws visitors and donors?
* Cultivate major donors and plan your annual event too?
I’ve been where you’re at right now
* Wondering how you’ll cover payroll next month
* Trying to figure out how you can increase your services to meet
your community’s overwhelming need
* Knowing that you need help with fundraising but you just don’t
have the time or money to attend workshops or seminars. And hiring a
consultant? Forget about it.
SIMPLE DEVELOPMENT SYSTEMS IS THE ANSWER YOU’VE BEEN LOOKING FOR
Can you really afford to continue doing what you’re doing?
In the midst of a global recession:
* Expenses are rising
* Foundation dollars are (so *they* say) declining
* Donations are down
* You need ten more people to help you, even one would be nice, but
there's no money in the budget!
Building multiple streams of income is your answer. _Simple
Development Systems_ can be integrated with your existing fundraising
plan, AND teaches you step-by-step how to
* Grow your donor database and build an email supporter list
* Create a monthly giving program to create sustaining monthly
income - and build stronger donor loyalty
* Target small to mid-size foundations for general operating support
grants
* AND MORE!
But how do you know this will work for you, in your small fundraising
office? Why should you believe me?
LET ME TELL YOU MY STORY:
Back in 2001, I quit my job with one of the Philadelphia region’s
largest grantmaking foundations to take on a development position with
a small community health agency . My task? To create a development
department from the ground up.
I don’t need to tell you that it was challenging!
Thanks to a successful local businessman, this particular
organization had run a hugely successful capital campaign just five
years prior, raising over $5 million for a new facility.
And what had they done since?
Nothing. Nada. Not a thing.
* Major donors were ignored.
* Not a single foundation grant proposal had been written in five
years.
* The organization had memberships with a number of key community
organizations such as the Chamber of Commerce and the Rotary Club, yet
hadn’t had any contact with any of them in years.
* The businessman who had spearheaded the capital campaign was
deceased and none of the data from that campaign was available to me.
* The organization had no website.
* The organization’s annual membership campaign had been
outsourced to a succession of different mail-houses. The resulting
product lacked consistency, featured numerous duplications and was
expensive to produce (and recipients noticed). Members of the
community were angry and this campaign had steadily lost donors and
dollars for the past five years.
And the more I dug, the worse things looked.
The closest I’d come to fundraising experience was reviewing the
grant proposals at my old job.
Frankly, I thought that I’d taken on more – much more – than I
could handle.
I can still recall today how, two weeks after starting and close to
tears, I called my best friend and mentor to share with him all the
negatives I was uncovering on a daily basis. I had no idea where to
start. Talk about a pity party.
His response?
“HOW MANY PEOPLE GET TO CREATE THEIR OWN JOB????”
That was a light bulb moment for me! I began to get excited.
The very next day I sat down at my desk and mapped out a strategy.
I made:
* A plan for grants,
* a plan for public relations
* a plan for a website (the organization didn’t have one), and
* a plan for growing individual donors.
And then I did one of the smartest things I’ve ever done and
something that I continue to do ten years later.
_It’s not something that you’ll ever find in a typical
“development” course or workshop._
But it will make a major difference in your fundraising as you use it
in the next year. It’s just one of many ideas you’ll be shaking
your head, wondering why you hadn't learned this years ago.
So what happened after I used this formula? Fast forward a short 12
months and we had:
* Raised nearly $150,000 in foundation support, much of it general
operating support,
* Increased our individual giving by a full 25%, while reducing
costs by 31%,
* Begun successful outreach to local businesses, bringing on
corporate sponsors like Whole Foods,
* Implemented a number of successful community health initiatives,
* Established a weekly column in our local newspaper,
* Launched our first website fully equipped for online giving AND
* Begun a major gifts program!
Since then I've learned so much more! I've raised over $15 million
in funding and replicated that early success with dozens of small
nonprofit organizations, just like yours. And I'm about to share my
secret formula for success with you.
"I am just finishing the first year with my organization as the
new Executive Director. I had no idea that during the year my role
would soon expand to include donor developer, record keeper,
fundraiser, webmaster, social media monitor, planned giving
coordinator, event planner, etc.. pretty much the description of a
one-person shop! I was intrigued with the title of Pam's new book on
Simple Development Systems, Successful Fundraising for the One-Person
Shop. I knew she had written it just for me! This book is
a simple, easy to read, essential resource that I wish I had on day
one of my job. While reading through each chapter, I was able to
click on links to great references by experienced authors, many whom
I've already been introduced to through Pam's weekly blog.I know that
I will be referring back to this book, printing off pages for my
"swipe" file, and using her tips over and over. Every chapter is on a
topic that is so relevant to someone like me who finds themselves
wearing different hats. I'm looking forward to really using the
toolkit she has provided that will help get my plans and goals down
on paper in an organized way. Absolutely recommend this book to anyone
who is doing it all!I didn't know there was so much that I didn't
know. Now that I know better what questions to ask, I can
finally get a plan in place to work on the answers. Thank you."__
_Cheryl Melendez_
_Executive Director_
_Gospel Literature International_
Are you feeling overwhelmed in your job right now? Let's be
honest. Spearheading a one-person development department can feel
like you’re spinning 10 glass plates in the air. You’re the
grant proposal writer, database administrator, director of individual
gifts, webmaster, event planner, social media director and more! And
every day it seems as if “they” - the trendsetters - are dangling
more bright shiny objects in front of your face. Honestly, in a
small fundraising shop, I don't look at "trendsetters" I have a hard
enough time keeping my head above water as it is.
_Simple Development Systems_ will cut to the chase, leaving you with
the framework to develop a successful donor-centric development plan
for your organization. Why donor-centric? You're looking to build
lifetime donors and raise the money your organization needs now - _and
in the years to come_ aren't you?
$49.99
Here’s just some of what you'll be learning:
* How shifting your focus from money to building relationships will
take the stress out of fundraising (and raise more money!)
* How to tell an emotional story that engages your supporters at
their deepest core
* _Who your best donor is - and why knowing matters_
* _What donor-centricity really means (you only think you know)_
* _How to create a marketing mix so you’re always in your
supporters’ minds_
* _How to create a donor newsletter that brings in money all year
long_
* _How to create your organization's monthly giving program - and
how to grow it!_
* _How to write direct mail appeals that touch the heart - and reel
in the dollars!_
* _How to use email to build relationships_
* _How to streamline your grants program with general operating
support_
* _How to select the database that’s right for your organization -
now and five years from now_
* _How to create a manageable strategy for social media_
Regular readers of The Grow Report, my weekly ezine, know that I’m
a huge believer in sharing the best resources out there. That’s
why you’ll benefit not only from my expertise but from the guidance
of a host of seasoned experts who have contributed to _Simple
Development Systems_. People like
* _Ken Burnett_, Author of such classics as Relationship
Fundraising, Tiny Essentials of an Effective Volunteer Board and The
Zen of Fundraising, among others.
* _John Haydon_, Author of Facebook for Dummies and nonprofit
marketer extraordinaire,
* _Nancy Schwartz_, Nonprofit marketer, creator of “The Nonprofit
Tagline Report” and writer at the Getting Attention blog,
* _Jules Brown_, direct mail copywriter for some of the biggest
charities in New Zealand and Australia,
* _Lucy Gower_, Fundraising Innovator and UK fundraising expert,
* _Mazarine Treyz_, Author of The Wild Woman's Guide to Fundraising
and expert at getting mega-sponsorships for events
* _Gail Perry_, Author of Fired Up Fundraising, Turning Board
Passion into Action,
* _Robert Weiner_, host of TechSoup’s Technology for Fundraising
online,
* _Marc Pitman_, Author of “Ask without Fear!” and major gift
coach,
* And many others who have come together to offer their expertise to
you in _Simple Development Systems!_
This book has eight chapters, ranging from how to effectively tell
your story, to grants, to stewardship, to events, and everything in
between. Many chapters feature short _TALES FROM THE TRENCHES_.
Additionally I’ve included a number of must-read articles from my
websites and scads of bonuses. Worksheets, samples and templates are
included in the accompanying toolkit.
"Pamela Grow’s new book, “_Simple Development Solutions,
Successful fundraising for the one-person shop_” is exactly as
promised – a simple, thorough framework for donor-centric
development. As a very busy one-person department, I found it
straightforward and well worth my time – even in early November.
It’s packed with easy, high-impact action steps from Pam, and an
amazing amount of valuable content and links from experts like Tom
Ahern, Ken Burnett and Jules Brown.
My first pass resulted in sticky notes for immediate reference on: a
terrific grants chapter, a link to Harvey McKinnon’s teleseminar on
establishing a monthly giving program, “20 Phrases that will make
your donor feel like a hero” (from ), and the bonus “10 Steps to
Getting Your Nonprofit More [event] Sponsorships Fast.”
Having all these resources together in one place is a huge value. The
language is clear and the recommended actions are tried and true and
realistic for a single person shop. Thank you Pam!"
Ann Schutt, Fund Development Coordinator for a non-profit health
agency
In the Resources section of this book you’ll find my favorite
selected online resources. Because this is an ebook in pdf format,
you’ll be able to click directly on links as you read and instantly
go to the accompanying resource.
AS A BONUS FOR ORDERING _SIMPLE DEVELOPMENT SYSTEMS_ BEFORE DECEMBER
31ST, 2011, YOU WILL HAVE FULL ACCESS TO RECORDED TELESEMINARS AND
WEBINARS FROM MASTERS LIKE TOM AHERN, LISA SARGENT, MAL WARWICK, AND
MORE TO WATCH OR LISTEN TO AT YOUR CONVENIENCE. THESE ALONE ARE VALUED
AT OVER $500.00.
At a mere 120 pages, _Simple Development Systems_ is a short read.
Don’t mistake short for lacking in substance - or results. This
book is packed chock-full of information for the small shop, cutting
out all of the fluff and leaving you with a plan for donor-focused
fundraising now and into the future.
_Another bonus? Simple Development Systems will be revised and
updated on a regular basis, and you’ll always have access to the
latest version._
You CAN raise exponentially more money for your nonprofit. And
_Simple Development Systems_ can help you get it done, FAST. _And it's
right here, right at your fingertips, waiting for you to take that
next step._
Think of it:
You'll be sitting at your desk in the morning like usual, cup of
coffee in hand, when your office manager drops by with the mail. And
instead of one check, or two, there will be ten remit envelopes, then
the next day twenty, then a big grant check!
Imagine telling your coworker the good news, their program got funded
for another year! And doing a little dance together!
Imagine typing in those new numbers on your board report, how happy
you'll feel shaking hands at the board meeting, and listening to
admiring compliments on your new success!
Whether you’re new to nonprofit development or a seasoned pro,
you can map out a solid strategy for donor-centric fundraising, and
succeed!
It's time for you to decide.
For a limited time the _Simple Development Systems_ eBook and
accompanying toolkit of templates and worksheets is being offered at
the low price of $49.99. After January 1, 2012 the price goes up to
$79.99.
It's easy to get started right away. Click the order link below to be
taken to a secure order page provided by my authorized reseller,
Clickbank. After you've submitted your credit card information and
other details you'll be taken to the private webpage where you can
download all the files.
Only $49.99
_100% RISK-FREE GUARANTEE: _
Your success in using _Simple Development Systems_ is completely
guaranteed. In fact, here's my 100%
Better-Than-Risk-Free-Take-it-To-The-Bank Guarantee:
IF YOU TRULY BELIEVE I HAVEN'T DELIVERED ON THIS PROMISE THEN LET ME
KNOW WITHIN THE FIRST 60 DAYS OF PURCHASE AND I'LL ISSUE YOU A PROMPT
AND COURTEOUS REFUND. IS THAT FAIR OR WHAT? HOW MANY WORKSHOPS OR
TRAINING COURSES HAVE YOU ATTENDED THAT OFFERED A GUARANTEE?
That means you can try out all these materials at my risk, while you
see if they work for you or not. And if they don't produce, I honestly
want you to ask for your money back.
There is absolutely no risk whatsoever on your part. The burden to
deliver is entirely on me.
Look at it this way -- $79.99 SPECIAL INTRODUCTORY PRICE OF $49.99 is
a small price to pay compared to the money you're going to raise for
your organization this year.
PS: Still not sure? Download the before you decide.
PPS: Questions? Email me at
pamelagrow@simpledevelopmentsystems.com or call me at (484) 297-2186.
