Excerpt from product page


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IF YOU ARE A PERSONAL TRAINER OR FITNESS COACH STRUGGLING TO BRING IN
THE BIG BUCKS PLEASE KNOW THIS ... YOUR LACK OF SUCCESS IS NOT BECAUSE
YOU LACK THE BEST CERTIFICATION, BOOT CAMP OR CORE EXERCISES. OR
BECAUSE YOU ARE NOT WRITING THE BEST PROGRAMS OR BECAUSE YOU ARE NOT
RECOMMENDING THE PROPER CARB OR PROTEIN RATIOS.

NOPE, THE SUCCESS YOU CRAVE IS BEING HELD HOSTAGE BECAUSE OF
SOMETHING MUCH MORE SIMPLE AND EASIER TO SOLVE, IF YOU ARE ONLY
WILLING TO LISTEN.

SO WHY ARE TRAINERS AND GYMS FAILING AT SUCH AN ENORMOUS RATE?

Here's why. Where most trainers get lost (I'm talking seasoned pros
and total rookies), is in not bringing value (beyond a list of
exercises) to their clients.

A $15 Groupon doesn't bring value. You may get interest, but cheap
does't fix the problem, it doesn't create loyalty. (The dumbbell rack
is stacked high with gyms and trainers who closed their doors despite
cheap memberships and cheap training packages.)

Adding to the frustration, Facebook and Twitter doesn't sell. Having
a zillion "likes" and followers alone won't fill your roster.

Even working in a busy gym won't promise new clients if you don't
know how to set yourself apart.

THE HARSH REALITY IS... MOST TRAINERS OUT THERE ARE GONG THROUGH THE
MOTIONS. THEY LITERALLY MAKE CRAP UP RIGHT BEFORE THEIR CLIENT ARRIVES
AND BANK ON THE IDEA THAT GETTING THEM "SORE" WILL KEEP THEM COMING
BACK. I HOPE YOU ALLOW THIS REALITY TO SINK IN.

Long term loyal customers "stick" because you've earned their
respect and loyalty ... and given them TONS of great reasons to stay.


I promise you, at least one of you has a client right now who is
sitting in front of their monthly budget with a pen and a calculator
realizing how much they could save if they cut you out.

I'm not trying to be a jerk, I'm speaking from experience. I had a
period when my business was in the toilet because I did not see my
service through the eyes of my client. The moment I shifted my
perspective, everything changed.

I promise you can make these changes too, it doesn't take long and
it's downright simple to accomplish. Especially with a 20 year fitness
veteran working side by side with you.

And once you "shift" you'll know how to bring a whole new level of
service that will blow your clients away.

IT'S TIME TO GET PERSONAL.

IF YOU DON'T KNOW THE RULES FOR TODAY'S WORLD, YOU WILL FOREVER
STRUGGLE AND LIKELY REMAIN ON THE HAMSTER WHEEL FEELING LOST ABOUT HOW
TO GROW YOUR BUSINESS AND MAKE REAL MONEY.

THE NO BS ANSWER, YOU BETTER BELIEVE IT. Again, it's not magic ju
ju. It's simple principles, the same principles that created over
$250,000 worth of business for me in four years. That stat may not
blow your hair back, but THAT $250,000 CAME FROM ONE CLIENT. I have
several more paying $4,000-$10,000 annually, year after year.

What I'm offering here is a proven formula broken down into 20 real
world, time-tested and easy to apply principles that ensure that you
FIND THE PERFECT CLIENTS AND KEEP THEM FOR YEARS WHETHER YOU JUST
STARTED TRAINING LAST WEEK ... OR YOU HAVE SEVERAL YEARS OF ROAD WEAR.


Your clients will pay you more and they'll stay with you longer.

Your business will grow in directions you've never imagined.

You'll finally stop living month-to-month.

Everything you need to change your business is in this book.

I'M NOT A GURU. I'M A TRAINER JUST LIKE YOU THAT WORKS A SIMPLE PLAN
OF PROVEN PRINCIPLES.

All Rights Reserved. Copyright 2011 Cox FItness left: 56px; top:
5510px; width: 656px; height: 259px; z-index: 31;">

You can contact me directly with your questions or concerns
(orders@20legalways.com). I'm invested in the process of making you
happy. I want you to be 100% comfortable about ordering even if you're
not totally convinced and need a test drive first. Your risk is
nothing as long as you agree to give it a try.

Listen, this is serious stuff for people who are serious about
achieving success. This should not be a hard decision to make, you a
have a great opportunity here. Order now while it's fresh in your mind
and your impact can begin right away. I look forward to hearing from
you.

Best wishes,

Kevin

PS: I'M HANDING IT OFF TO YOU NOW, IT'S UP TO YOU TO MAKE THE
DECISION TO COME ON BOARD AND SEE WHAT THE FUSS IS ALL ABOUT or to
walk away giving in to the non sensical belief that you are a victim
of the economy.

THIS IS A TIME TO BE HONEST WITH YOURSELF. Every single principle in
the book is something you can start doing right now.

These principles saved my business and brought it over the six
figure mark three separate times. If applied, they will do the same
for you or you'll get your money back.

IN 20 LEGAL WAY'S YOU'LL LEARN

► How one simple strategy helped me kick my income up over 70k!
(page 14)

► Another principle showed me that I had a gold mine one block
away from my house! (page 29)

► \"SHEEP DON'T DRIVE LIMOUSINES.\" WHEN I REALIZED THAT
PRINCIPLE, I WORKED LESS AND MADE A WHOLE LOT MORE! (PAGE 17)

► The single fastest way to lose a client or how I made and easy
$25,000. (page 27)

► It's never about price. (page 36)

No matter the economy

No matter what city

No matter your expereince level

And especially no matter how tough the last two years have been


My business is a living testimonial to either following or ignoring
these principles.

For years I enjoyed a great business with an easy lifestyle. Then I
started sleep walking through my days and within a short period of
time, I was scrambling for dear life to save not just my business but
keep a home for my family. So I know all too well, the horrible
feelings of being broke, and wondering if you should find something
else like "a real job."

But I promise, all that's required is to:

Stop blaming the economy.

Make the decision to get started.

I promised you it's not complicated.

You get see where I screwed up... and you get to see how I make
myself stand out from other trainers.

BOTTOM LINE ... this ebook is clear, honest, and universal for
anyone wanting to kick their business into high gear. You are already
at your computer, invest in your business 100% RISK FREE. If you don't
come away with at least one idea that will change your business, you
don't pay anything. A week of coffee is a bigger investment, and it
will yield you nothing more for your business than bad breath.

Before I sign off I will also include in this "game changing" offer,
a copy of my latest report, _How to Score 3 Clients in 3 Weeks. _It's
my easy no fail method to up your income fast!

Combined with 2_0 Legal Ways to Build a Six-Figure Personal Training
Business_... You are strapped in and ready for take off.

To get your copy immediately, simply click on this link and order!


Cut to the chase...

How much?

It's absurdly reasonable

Especially considering how one principle or idea can bring thousands
of dollars into your monthly income.

Your cost for the entire offer, with the _20 LEGAL WAYS_ ebook and a
copy of my newly released _HOW TO SCORE 3 CLIENTS IN 3 DAYS IS LESS
THAN A JUG OF PROTEIN POWDER, ONLY $39.00 _

_JUST ONE OF THE IDEAS IN EITHER BOOK COULD CHANGE YOUR ENTIRE
BUSINESS RIGHT NOW!_

SO IT'S AN EASY FIT INTO YOUR BUDGET.

Want to hear something better? You are not on the hook for even a
penny by checking this ebook out personally. Because you have a 100%
guarantee. My only request is you give this 100% just like I'm
offering 100% - you can't lose. You'll have 60 days to give it an
honest try.

How long do you want to keep living month to month or continue
stressing over the fact that losing just one client can determine
whether you can pay your rent, phone bill or just going to the movies?
Are you finally ready to learn the first simple step to becoming a
trainer worth holding onto?

Can I learn to do this quickly and easily?

Are you humble enough to learn from someone who has made most of the
mistakes and learned how to turn his business around?

"This is a great book invaluable for any personal trainer or private
strength coach who desires to develop a profitable business. Kevin not
only talks the talk but he walks the walk and his business insights
and profit building advice coupled with his years of experience is
invaluable."

Kelly Bagget, owner of

BONUS!!

Order your copy of _20 Legal Ways _and receive a brand new copy of
my latest report, _How to Score 3 Clients in 3 Weeks_ valued at
$27.50!

Dear trainer,

The personal trainers and fitness professionals who are ROCKING
their businesses right now know _there's no magic ju ju_ to bring in
the big bucks.

HERE'S THE ANSWER, stop being a luxury and become a necessity.
Nothing glamorous.... Become so vitally important, your clients FLAT
OUT REFUSE to cut you from their monthly budget.

_A__s the award winning author of the acclaimed #1 bestseller 7
RULES OF ACHIEVEMENT Tom Terwilliger is recognized as a leading
authority on Fitness and the Science of Goal Achievement. His personal
accomplishments include, countless body building titles including Mr.
America, longtime 'Fox Sports Net' TV show host and producer,
successful fitness entrepreneur, and bestselling author._

_After posting an excerpt on a fitness forum..._

"I'm not even a personal trainer, but after reading the first couple
pages provided ... i want more! Frustrating that it ends so abruptly
after a few great pages - please upload the complete version! cheers."


Charlie, Assistant Judo Instructor, Coffs Coast Judo, Coffs Harbour,
Australia

_ "I love this book. It is an easy, quick read with lots of
extremely valuable nuggets of information. I love how he lays it all
out and points out his faults and successes. It reads very well and is
inspiring. I really like the part on the lizard brain. I would say
this book is also about achieving success throughout your life. I am
going to read it again for some more inspiration. I started working on
my business while I was reading and feeling encouraged by the ideas he
suggested in the book. Great job. A labor of love!!!" _

_Melanie Penfield, Yoga Instructor, Evergreen Ctr. for Yoga,
Evergreen, CO _

I had the pleasure of working side by side Kevin Cox for several
years and I have always been impressed with his easy going and
cooperative demeanor and broad scope of knowledge and experience in
the areas of both fitness and entrepreneurial business. So when I read
is latest book '20 Legal Ways to Build a Six-Figure Personal Training
Business' I wasn't surprised by the broad scope of wisdom it conveyed,
but what I

was surprised by was its depth. When Kevin talks about "mediocrity
as death" in chapter one he hit the nail on the head and never misses
the mark from that point on.

_____________________________________________________________

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In database since 2011-10-08 and last updated on 2012-03-01
 
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