Excerpt from product page

Unlock Short Sales: 30 Days to Short Sale Mastery!
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YOU CAN'T CONTROL THE ECONOMY, BUT YOU CAN CONTROL YOUR FUTURE. TAKE
CONTROL TODAY!

LEVERAGE MY PROVEN SHORT SALE SYSTEM - THE ONE THAT'S MADE ME WELL
INTO SIX FIGURES TO TAKE MASSIVE ACTION
mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New
Roman"; mso-bidi-theme-font:minor-bidi;} --> #1: NEGOTIATE SHORT SALES
IN RECORD TIME: LEARN THE SYSTEMS AND PROCESS TO CUT PROCESSING IN
HALF

In specific detail, the book will take you from never having done a
short sale before in your life to being able to negotiate circles
around those salty, seasoned veterans around you. They're still doing
it the hard waylet me show you how to do it the smart way!

I will show you the exact processes and techniques I use to cut
processing time to half! Remember, short sales are about PEOPLE and
getting them to work with you is the key!

Because if you say the wrong things, send the wrong documents, in the
wrong order or at the wrong timeyou just shot yourself in the foot!
With the techniques you'll learn, you will be SURE to do the right
thing at the right time! All you have to do is follow the flow
charts!! (Don't worrythey're super easy to follow.)

And that means to you that you won't have to go through the extremely
painful learning curve that most agents go through when they take on a
short sale. Or worse, you take one on, get half way through and give
up while swearing them off forever!

And that really means you'll go from zero to sixty in the time it
takes you to read the book and apply the techniques and have SUCCESS
in the process instead of frustration! And the reason I say that is,
it took me YEARS to untangle this part of the process. Trust me when I
say that I'm a completely average guy. There's NOTHING remarkable
about me. That's why I had to figure out a way to get PEOPLE to work
with menot against me. THAT is the key to short sales.

So let me ask you a few questions

_WOULD YOU TAKE ON SHORT SALES IF YOU KNEW YOU COULD SIGNIFICANTLY
REDUCE THE NEGOTIATION TIME??_

_COULD YOU CONFIDENTLY STEP INTO A NEGOTIATION WITH A MAJOR LENDER
KNOWING WHAT YOU NEEDED TO SAY line-height:115%;
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Roman"; mso-bidi-theme-font:minor-bidi;} --> #2 THE BIG PICTURE: SHORT
SALES AS A SYSTEM

Most people have nausea at the very thought of going through a short
sale. That's because they don't have a system. Look, if you asked me
to do something that was complex and had a bunch of steps for which I
didn't have a system, I'd probably fail and get frustrated too!!

With my proven 83 step-by-step system, you will know EXACTLY where you
are in the short sale process at EVERY turn. And more
importantlyyou'll know where to go next!

Imagine this as turn-by-turn driving directions that will get you
where you're going every timeas long as you follow them!I say this
because I had to develop a system that would keep ME on track.

After I had a few successes you wouldn't believe how the word traveled
that I was the "go-to" guy to send your short sales to get them done.
That meant I needed a system!

Which means to you that you won't have to re-invent the wheel! You
just have to use the wheel! You will have exact knowledge of the big
picture and the steps! You'll have everything from making sure you
have all the proper documents in place to making sure you've priced
the property right!And that really means you're MASSIVELY improving
your odds of a successful short sale transaction.

Imagine knowing that everything you're doing is working purposefully
TOWARDS a goal that has already been paved and traveled hundreds of
times before you. That feels a lot different than trying to find your
own road and your success rate will prove it! And the reason I say
that is, I've taught more people than I can remember how to go from
chaos to clarity by looking at this business as a SYSTEM made up of
component sub-systems. How do you eat a giant pizza? One bite at a
time!

In your opinion, do you feel that having a proven step-by-step guide
to successful short sales would be beneficial?

_WOULD YOU BE ABLE TO TAKE ON MULTIPLE SHORT SALES AT ONCE WITH A
SYSTEM THAT MANAGED THE PROCESS?_

Could you make more money than your chaotic, confused, frustrated
peers make because YOU have a proven system that WORKS?

The reality is, everyone has an excuse for why their deal diedand it's
NEVER because they weren't organized or because THEY were the problem!
I'm showing you how to make sure it's far less likely that it is you
that is the case of the failure.

See what our customers had to say: I have never in my 10 years of
experience met an individual with such skill sets, knowledge, and
systems in place to turn the process of short sales into a science.
This wealth knowledge gives me the credibility and control I need when
dealing with my clients. I now have the time to focus on what I do
best; prospecting for future clients and new listings. By learning
Joel's systems I have tripled the size of my business which has in
turn tripled my income; all within one year's time. Joel's systems are
truly an invaluable asset to my business.
Ryan, S - Orange County, CA
Real Estate Agent I've known and worked with Joel for almost two
years and have first-hand knowledge that his systems and techniques
for getting short sales done work! The very first transaction I did
was closed - start to finish - in 59 days! I would definitely
recommend his material to anyone looking to gain a true understanding
of how this business works.
Robert C. - Plano, TX
Real Estate Agent mso-ascii-theme-font:minor-latin;
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mso-bidi-theme-font:minor-bidi;} --> #3: CAPTURE SINGLE LARGEST MARKET
FOR SELLERS IN REAL ESTATE TODAY

Have you read the paper, watched the news or talked to your neighbor?
Tell me where the good news has gone! Face it or get run over by it.
Short sales are here to stayand as the country's economy worsens, the
short sale market growsexplodes!!

I say this because our economy relies 100% on JOBS - people need to be
working and they're NOT. But you can add TREMENDOUS value to your own
job security by becoming an expert in short sales. Until the world
economy improves, short sales aren't going anywhere. Which means to
you that you have a VERY stable source of business for YEARS to come.
Two things would have to happen for short sales to go away: 1) the
economy would need to start adding hundreds of thousands of jobs per
month or 2) prices would have to go up.

In your opinion, do you feel that either of these two scenarios are
going to happen any time soon?
And that really means that for those willing to accept this unpleasant
reality, there is an enormous opportunity to do a TON of GOOD for
people facing this situation in their lives. Who says you can't do a
good thing and make money at the same time?

The reality is short sales are one of the single largest market for
real estate agents in the country today. In some cities, short sales
can be as much as two-thirds of ALL properties for sale. If you're not
an expert at this process, you're missing a HUGE opportunity to do a
great job for a chunk of your market.

If you knew how to leverage the single largest real estate market in
the country today, would you have a huge advantage over your
competitors? _IN YOUR OPINION, IS IT WORTH YOUR TIME AND EFFORT TO
ROLL UP YOUR SLEEVES AND FOLLOW A PROVEN PATH TO SUCCEED IN THE SHORT
SALE WORLD?_

What will it mean to you - financially - if you continue to let this
opportunity pass you by? # 4: MY EXACT SELLER SCRIPT - WORD FOR WORD

In the book, I give you my EXACT word for word script I've used
literally hundreds of times to talk with sellers, build rapport and
land their business over the phone. Talking to a short sale client is
absolutely nothing like speaking with a seller who has equity in their
home. Short sale clients face a gamut of unethical scammers who will
try anything to take advantage of a delicate situation.

You MUST stand apart from these unscrupulous operators. The only way
to do that is to truly and compassionately care about someone's life
and situation - and know what you're talking about! If you're simply
looking into short sales as a business, you won't succeed and you'll
likely end up hurting someone. Don't do that.
I say this because when you get on the phone, you have the opportunity
to be the one person that day, that week, that month that doesn't look
at this person as a pay day. If you show this person care and
compassion, you will be able to build a rapport and have a client and
friend for life. Which means to you that you MUST know how to approach
this phone call.

If you misspeak or don't know how to show this person you're in
control and you know where you're goingyou're sunk. And that really
means that mastering this initial phase of the process is KEY to your
success in short sales and being able to truly effect positive change
in someone's life.

That's the fantastic opportunity we have here: we can change lives
while we change our own. And the reason I say that is, I've done it!
It's an unbelievable experience to know that your hard work and
commitment changed someone's life in a outrageously positive and
meaningful way. Do that a few times a month and you'll find yourself
happy for no reason.

_IF YOU KNEW THAT EVERY TIME YOUR PHONE RANG WITH A POTENTIAL SHORT
SALE SELLER ON THE OTHER LINE, YOU WOULD HAVE THE EXACT RIGHT THINGS
TO SAY AND THAT YOUR WORDS HAD POWERWOULD YOU FEEL MORE COMFORTABLE IN
TAKING ON THIS KIND OF CLIENT?_
_IN YOUR OPINION, WOULD YOU FEEL EMPOWERED TO KNOW THAT HOW YOU HANDLE
A PHONE CALL COULD IMPACT YOUR FUTURE? THAT A PHONE CALL AND WHAT YOU
SAY COULD CHANGE SOMEONE'S LIFE?_ #5: MY SHORT SALE MARKETING SYSTEM
TO GENERATE YOUR SHORT SALE LEADS

I have a 4-part marketing system for you that WILL generate deals
within if you simply execute on it consistently.

I say this because I've done it myself! And real estate agents still
aren't paying attention to this market! People aren't taught to go
after the hard ones!!
Which means to you, that if you can execute consistently (EVERY DAY!
IT DOES TAKE WORK!) over the next 30 days on my marketing system,
follow it step-by-step every week, you CAN be landing clients in 30
days or less assuming you're starting from SCRATCH AND WORKING HARD.

And what that really means to you isyou're in control of your destiny!
Not a bad economy. Not a congress or a president. Not an ex-spouse.
Not your past. YOU - HERE NOW - have all the tools you need to
succeed.

The reason I say that is, I'm standing here now as a result of these
systems. I came from absolutely nothing. I didn't have a rich uncle or
a great benefactor. I hustled. I wouldn't' accept BS or failure or
all the excuses that people allow to limit their lives. AND, I didn't
have a turnkey system like the one I'm presenting to you! You've got
systems, you've got checklists and flow charts, you've got scripts,
you've got a guy that cares about people, knows how to problem solve,
has been in the business 10 years and has made 6-figures in this
business showing you exactly how to do it.

You're excuses are dead. Nothing comes easily, you WILL HAVE TO WORK
HARD...but it doesn't have to be impossible either.

Would spending your time executing on my proven marketing system be
worth more than what your're currently doing?

Would digging in and making a commitment to that person in the mirror
be worth it?

How would you feel about yourself to commit to following through on 1
program for 30 consecutive days?

Even if it didn't work, you'd still gain confidence in yourself for 30
days of committed follow through, wouldn't you?

What if this crazy stuff actually worked? Aren't you worth that?
Aren't you worth committing to yourself? #6: FIND BUYERS IN
DAYS...NOT WEEKS OR MONTHS!

One of the "diamonds in the rough" of this market is people are
finally coming around to the idea that investing in real estate is a
safer bet than the stock market - especially at the prices you can buy
homes these days.

Just think about it, where would YOU rather have your money? In a
stock market subject to losing 7-10% in a WEEK or a house that - even
in a terrible market - wouldn't lose that much in 12 months!
Bricks and wood and shingles are REAL and people are figuring that
out! And this has created a very healthy appetite for investors to
begin to reallocate their money from other investments to residential
real estate. HUGE money is pouring into the market for "investment
grade" homes. But you don't have to take my word for it, go do your
own research. Look at all the homes in your market that are selling
for cash! Those are overwhelmingly investors!

Which means to you - if you know how find them - that you can supply a
hungry pool of buyers with a great product at a great price. I'm NOT
talking about the scam artist "investors" who are simply out to take
advantage of this situation. I'm talking about buyers who want
long-term rental properties. There are literally thousands of these
kinds of absolutely legitimate buyers in your town and I'll show you
exactly how to find them.

And what this really means to you is, you've already got a built-in
buyers list in your market that you can tap into to move properties
very, very quickly! This one technique ALONE will shave WEEKS off the
short sale process. I'll teach you exactly how to do it!

And the reason I say that is, in my market we don't have time to mess
around! The foreclosure laws here only give a homeowner 21 DAYS from
foreclosure notice to the sale date. I HAD to figure out a way to get
homes sold FAST. This was a big part of my solution!

If you knew exactly how to move properties within days and at the same
time cut the short sale process in half, would that be a beneficial
thing to know?

How would having a solid list of buyers in your market help your
business overall?

Can you see value here for your ENTIRE real estate business?
CLAIM 7: LANDING IN BAD WEATHER: WHAT IT TAKES TO GET DEALS DONE

I would be completely careless if I said that every short sale was
going to be a walk in the park; they won't all be easy. Some will be
extremely difficult and some will be slam dunks.

With the systems I teach, you will turn out a LOT more slam dunks
than difficulties, but you better know how to handle the hard ones
when they come! I dedicate a chunk of my book to explaining in
explicit detail how to land deals when the turbulence has got you
bouncing out of your seat and your palms sweating!
I say this because, in the years and years I've been doing short
sales, I've had my fair share of turbulence. I had to figure out a way
to hang in there and land the deal. I'll show you exactly how to keep
your head when everyone else around you seems to be going crazy.

Which means to you that if you can be that one person who stays calm,
you'll be able to take control and lead your clients to a successful
transaction.
And that really means you'll be earning an incredibly valuable
reputation in your area as the go-to person who knows how to step up
and perform when others crumble. That kind of reputation is worth more
than anything I can imagine. People will follow when they find a real,
trustworthy leader. You can be that person.

This wasn't even on my radar when I first started doing short sales,
but it's the absolute truth. People love people who have courage and
lead them through challenging situations. And they refer clients to
you as a result!
_WHEN THE GOING GETS TOUGH, THE TOUGH GET GOINGWOULD YOU LIKE TO KNOW
HOW TO NAVIGATE YOUR CLIENTS THROUGH HARD TRANSACTIONS AND STILL GET
THE DEAL DONE FOR YOU AND YOUR CLIENTS?_

_IN YOUR OPINION, DO YOU FEEL THAT BUILDING A REPUTATION AS THE
TOUGH-AS-NAILS, GO-TO PERSON WOULD BE A VALUABLE ASSET TO YOUR
BUSINESS? _
_WHAT WOULD IT MEAN TO YOUR LIFE IN GENERAL TO HAVE TECHNIQUES TO GET
THROUGH THE TOUGH STUFF? HOW WOULD THAT EFFECT YOUR CONFIDENCE IN
GENERAL?_ #8: Legal Pitfalls to Avoid

Okay, first off, I'm NOT an attorney and this isn't legal advice. I'm
also not a meteorologist, but I can tell you beyond a shadow of a
doubt, 100% of the time, when it's raining. I'm not a doctor, but I
can tell you 100% of the time that if I'm sneezing and coughing and
blowing my noseI'm probably sick.

Common sense isn't illegal.

You'll have to go get your own legal counsel in your own market, but
let me help you get the right questions to ask. I say this because in
my experience, most attorneys don't have the first CLUE about what a
short sale is, how to do one, what to look out for and how to protect
you and your clients from potential liabilities. This hasn't made its
way to law school curriculum just yet apparently.

So if you get knee-deep into a short sale and haven't done the right
things, made the proper disclosures and gotten them in writing, you're
not in a good spot. Make SURE you do this part right and you shouldn't
have anything to worry about. Do this part wrong - which is to do
nothing at all - and you've created a potential problem that should
NEVER be a concern in the first place if done properly.

And this really means that you DO NOT need to be afraid to take on
short sales! The reason I say this is, there are plenty of folks out
there doing this business the wrong way. Your job is to operate with a
higher standard and do it the right way! That's the ONLY way to do
business.

In your opinion, do you feel that having all the proper legal
documentation in place from the START would help you achieve a level
of comfort and peace of mind with short sales?

_WOULD MAKING SURE YOU'VE PROTECTED YOURSELF AND YOUR CLIENT'S
INTEREST BE A BENEFIT TO YOU? _ #9: 6 RULES FOR SUCCESS

So far, I've discussed all the technical methods and systems I use to
get short sales completed. These are absolutely critical to your
success, but AS IMPORTANT to your success will be how you handle the
intangibles. My 6 Rules for Short Sale Success will close the gap
between your knowledge and your outcome.
Because if all your are is a robot, you're not going to do well with
short sales. But if you can incorporate my 6 Rules, you will
SUBSTANTIALLY IMPROVE what you're able to do. I will teach you how to
anticipate a bank's next move, how to facilitate involvement between
the various parties to a transaction, how to understand what motivates
the players to a transaction and most importantly, how to take control
of the deal each, every day.

Specifically, this means to you that your ability to get deals done
will be UNMATCHED when you can incorporate both the Quantitative
(systems, techniques, checklists, flow charts, scripts, etc.) with the
Qualitative (motivations, anticipation, understanding, facilitation,
etc.) components of the short sale process. This goes far, far beyond
a simple "how-to" process; this is the nature of short sales, the
human part.
And that really means you'll have tools that nobody else has. Short
sales is a finesse situation and if you follow my 6 Rules you'll be
able to navigate these waters with eloquence and grace. Doing this
will earn you more reputational value inside lenders' short sale
departments than any amount of anger, demands, hot-headed fussing or
threats. That approach simply doesn't work.

And the reason I say that is, I've proven this time and time and time
again in my own business. There's a reason that the old saying is,
"You can catch more flies with honey" and not "You can smash more
flies with a giant sledge hammer"!
_IN YOUR OPINION, WOULD LEARNING HOW TO NEGOTIATE A SHORT SALE SUCH
THAT YOU EARNED RESPECT AND COOPERATION INSTEAD OF ANGER AND PUSHBACK
BE A HUGE BENEFIT TO YOUR BUSINESS?_

_WOULD KNOWING HOW TO SEE WHAT WAS LIKELY COMING AROUND THE CORNER
AND ANTICIPATE YOUR NEXT MOVE BEFORE THE OTHER PERSON MAKES THEIRS BE
A TREMENDOUS HELP? _

UNLOCK SHORT SALES: 30 DAYS TO SHORT SALE MASTERY

ONLY $97

With ONE successful short sale would you earn more than the price of
this book? Short sales don't need to be hard! Take advantage of this
once in a lifetime opportunity to earn a great living while helping
people out of challenging situations! Download in PDF format
immediately after purchase!

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