de Montgomerie Publishing - Entrepreneur Prodigy - The Experiential
MBA - Definitive Reference Guide
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ENTREPRENEUR PRODIGY
The Experiential MBA
Definitive Reference Guide
By Richard Montgomerie
Written by an experienced and successful technology entrepreneur,
this is exactly the type of book that the author wished
that he had access to when he started out.
The author has condensed learnings, experiences and success of the
last ten years of his entrepreneurial life into this comprehensive
how-to toolkit.
Real-world experience cross-referenced with the core elements of the
MBA curriculum to provide balanced coverage of all the key areas for
entrepreneurs and start-ups to use as a strong starting point.
Whether you come from a conventional academic background or are more
like go-getters such as Richard Branson, Bill Gates, Paul Allen, Ralph
Lauren, Steve Jobs, Larry Ellison and Michael Dell - who became self
made billionaires and were university
dropouts - there is an angle that you will find accessible in this
book.
Entrepreneur Prodigy introduces and explains the fundamentals that
anyone can follow and develop themselves in order to become a
successful entrepreneur and enjoy all of the benefits, growth and
achievements that are earned as a result.
This book covers the following comprehensive list of topics:
Introduction to Business for Entrepreneurs
Business Structures
Ethics and Business
Basic Marketing, Target Marketing and Promotion Strategies
The Basics of Economics and Accounting
Probability and Statistics
Decision Models
Financing & Investment and Financial Models
Corporate Finance and Capital Markets
Sales and Business Development
Negotiating, Tactics, Strategy and Corporate Strategy
Research & Development and Information Technology
Business Legal Considerations and Intellectual Property
Product Launch Management
Operations, Manufacturing and Operations Management
International Business
Leadership and Managing People
Organisational & Behavioural Structures
Public Relations and Media Management
Corporate Governance
Guide to Starting a Business for Entrepreneurs
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