The Ultimate PR, Event and Promotions Calendar for Media, Marketers
and Educators
The Ultimate Planning guide/calendar for Publishers, Editors,
Journalists, Broadcasters, Educators, Brand Managers, Advertising and
Public Relations Professionals. Includes: 440 Individual Daily Events,
179 National & International Weekly Events, 332 Monthly events and 75
religious holidays. Never wonder when 'National Health Month' or 'Talk
Like a Pirate Day' is again!
THE ULTIMATE PLANNING CALENDAR
DESIGNED AROUND THE NEEDS OF
JOURNALISTS, EDITORS, MARKETING, PUBLIC RELATIONS padding-left: 4px;
padding-right: 4px; padding-top: 1px; padding-bottom: 1px;
background-color: #00003C" align="center" valign="top">
BUY
A planning tool created by someone who understands
both sides of the media: Editorial and Advertising
I've always wanted a calendar like this. It wasn't until I became the
publisher of Couples Company, (re-launching in June) that I realized I
had to have it, not just for planning our editorial calendar and
researching information trends (which it is invaluable for). I also
needed it, as CEO, to make sure our product development and marketing
departments were capitalizing on other people's PR campaigns and
launching various products at the most favorable time. This
comprehensive promotion and editorial planning calendar is one of
those very few tools that works on both sides of the media divide and
I designed it to meet the needs of Editorial and Advertising.
Laura Dawn Lewis
Yes, today I am a publisher, editor and journalist, who still
consults on marketing for various media companies and start-ups.
But I didn't start this way. I started in the cut-throat world of
advertising sales and often worked on 100% commission. I learned very
quickly what worked and what didn't for bringing in new clients.
Whilst selling in print and broadcast, I often created a very crude
version of this calendar to bring in new clients or get an agency to
pony up some a few thousand more to coincide with a timely national
promotion. One of the biggest wastes I see, especially in media sales,
is lost opportunity. Knowing that a huge PR push is coming up around a
subject in advance gives advertising salespeople a reason to approach
new clients and often get additional promotional dollars that wouldn't
be available without this knowledge. That's just one way this can be
used.
What I'm doing is providing for you a tool that will make a huge
difference in your editorial planning or marketing plans. This amazing
calendar allows Publishers, Editors, Journalists, Broadcasters,
Educators, Brand Managers, Advertising and Public Relations
Professionals to plan stories, product launches, advertising campaigns
and events far in advance. The Promotional Calendar, designed and
compiled focusing on the information needs media professionals need to
inform the public or market their goods.
The 2011 promotional calendar Includes:
440 INDIVIDUAL DAILY EVENTS;
179 NATIONAL
332 MONTHLY EVENTS;
font-size: 12px; color: #333333; letter-spacing: normal"> Available
in a 11 X 17 2-color printable PDF or in ebook versions for Kindle,
Nook, iPad, Sony and other readers via online book retailers. This
invaluable resource will put you leagues ahead of your competition and
allow you to better plan and anticipate upcoming events and trends
like an insider. 'National Health Month' or 'Talk Like a Pirate
Day' is again!
Each page of the promotional calendar includes daily events, weekly
promotions, holidays, monthly observations, historical facts in an
easy to read printable format.
All events in the calendar appear in 3 places:
Promotional Events are listed on the Calendar (above);
Events are listed Chronologically by Month (Left)
and Events are Listed Alphabetically by subject, (right)
JUST $9.95
BUY
Now that you know what the basics are, how does this Calendar help
YOU?
IF YOU ARE A JOURNALIST, EDITOR OR PUBLISHER:
Use this calendar to plan features around topics that fit your
market;
Use it to discover traditions you may not know exist;
Use it to identify issues currently receiving extra attention;
Use it to identify potential feature stories;
Use it for little trivia notations and
