Marketing For Hair Salons
BEN BARKER PRESENTS...
THE COMPLETE GUIDE TO HAIR SALON PROFITS:
"HOW TO MULTIPLY YOUR SALON PROFITS WITHIN 2 WEEKS... AND STOP YOUR
BORED STYLISTS FROM WALKING OUT AND WORKING FOR YOUR COMPETITION
ACROSS THE STREET..."
...NOW YOU TOO CAN COMPETE WITH THE TOUGHEST COMPETITION, AND START
STUFFING MONEY BACK INTO YOUR OWN CASH REGISTER FROM TODAY FORWARDS.
It all started when you became a skilled hairdresser. You loved
meeting people, you loved showing off your creative flair.
Then after a while, you noticed how much money your boss - the salon
owner - was wedging into his cash register every day. That's when you
realized that you were on the wrong side of the fence!
So, you made a smart and brave move and started your own salon.
With your name above the door, staff working hard for you and
respecting you, friends and family being proud of you... it was a
great lifestyle, right?
Sadly, before long, the reality struck...
_RUNNING A SUCCESSFUL SALON WASN'T GOING TO BE AS EASY AS YOU HAD
IMAGINED._
Now your salon is barely breaking even. You have unmotivated staff
slouching around the salon, complaining that there is no work and how
bored they are.
If business doesn't pick up soon, then you know you are going to lose
your well trained, expert stylists (and often good friends) to the
local competition across the street.
Your dream has suddenly turned into a stressful nightmare.
But like all nightmares, your current situation can be ended with a
quick wake up call. That's why, in the next few minutes... I'm Going
To Show You A Modern Day Salon Marketing System That Is Fast, Can Be
Done On A Shoestring Budget,
And Is Very Easy To Implement...
A system which allows your salon to run much more smoothly, with much
higher profits, less advertising costs, and more repeat business.
A system which turns you into the talk of the town... and the envy of
your harsh competition across the street.
A system that even the most down and out, ready to quit, barely
breaking even salon owners can roll out, rinse and repeat and wash
away the stress of a struggling salon after putting it into action.
It's also very affordable, easy and quick, and will allow you to
start turning the profits back on in a snip.
And no, it's _NOT_ about spending thousands on newspaper ads or
Yellow Pages listings that don't work.
It's _NOT_ about damaging your business with sales and discounts
(that's a huge "nail in the coffin" mistake for most salon owners.)
This is _NOT_ some system that has been rehashed from the 90's. It's
a set of modern day marketing techniques that will...
* Bring in new customers with little to NO extra cost
* Keep customer loyalty higher than ever before
* Get more people recommending you to their friends
* Allow you to stand out from the competition no matter how big and
powerful they are
* Take the pressure off you, by getting other people to build your
business for you (including your competitors, believe it or not)
* Give you profit and time to open more salons over the coming years
And that means...
* No more lying awake at night worrying how the bills are going to
be paid.
* No more stressful days of low footfall or head counts.
* No more borrowing to pay your overheads.
* No more guilt or worries about laying off your best stylists or
worse still, letting them fall into the hands of your competition.
It's time to PUT YOUR BUSINESS BACK ON TARGET. It's time to start
making the kind of money that your old salon boss was making... where
your dream began, remember?
And it all starts with...
THE GOLDEN RULES OF SALON PROFITS:
MARKETING: Don't waste money on advertising, until you can afford to
test it. Use your profits to roll out small local ads, but don't take
the risk until you can afford to. Traditional advertising is not as
effective in 2011, so beware!
CUSTOMERS: Money back guarantees don't matter to customers... all
they care about is a comfortable experience, and feeling great when
they walk out. Get it wrong once, and you'll probably never have a
second chance.
COMPETITION: What makes your salon worth visiting over that big brand
across the street? What can you offer that they can't? What happens if
they introduce a new line of products or services... will you be able
to quickly adapt? The more unique you are, and the more flexible and
open to change you are, the less you will have to worry about
competition.
PRICING: Sales and discounts seldom save a business. If anything,
they make your salon look cheap and desperate. Use promotions and
events, not sales. If you need to cut costs, do it from the supply
end, don't take it out of the profits or staff wages.
COST CONTAINMENT: If something isn't generating profit or is a time
suck, then drop it. Look at what is making the biggest margins and
really make that a central point of your business.
DEBT: Cash flow kills more businesses than anything else. If you have
to borrow, make sure you have a realistic plan for repayments. If
you're borrowing just to keep your business above water, then you need
a new marketing plan, fast.
LOSSES: What isn't generating a profit? Breaking even is ok, but you
can't afford regular monthly losses to continue. Look at your
financial reports and records, and see what needs to go. Don't be
sentimental or emotionally attached; just drop whatever is sucking
money out of your business. Then focus more time and money on pushing
the thing that are working instead.
But that's not enough. There's something else you should know if you
want to turn your salon around in record time...
THE AVERAGE SALON ONLY KEEPS 30%-50% OF THE FIRST TIME CLIENTS WHO
WALK THROUGH THE DOOR.
Which means that if you can control who comes in, you can
SIGNIFICANTLY INCREASE YOUR REPEAT CUSTOMER BASE.
You know this already, but do you know how it's done?
Well, if not, then let's get into the real deep and dark secrets of a
profitable salon.
First, let's cover some tips for holding onto more customers...
1. YOU NEED A WEBSITE (OR A BETTER ONE)
The web is no longer just about worldwide companies anymore. Local
searches dominate the search engines every day.
People want to do some research on your salon before they book these
days. This is a great opportunity to sell yourself hands free.
All you need to do is include some basic info: hours, prices,
location, contact info, staff names, payments accepted, products you
carry. There are many inexpensive website builders/designers out there
today.
Want to cut down staff costs and calls? Then set up an online booking
system that takes care of all your incoming call bookings. It's not
that hard to do, and a web programmer can set this up for a reasonable
price.
There's actually a lot of premade solutions that you can ask a
programmer to install, which would drastically cut the costs even
further. Just tell them that you don't need a solution built, and that
they can use a premade booking system that integrates into your own
site.
2. DO SOMETHING WACKY
Some salons let their customers have a "duvet day" where they come in
wearing pyjamas. It sounds silly, but these kinds of quirks give your
salon personality and get people talking about you in a good way.
3. BE SMART WITH ANY PAID ADVERTISING
High profile, upper class clients are not interested in sales or
discounts. Middle class clients are not able to drop in during working
hours.
You need to send the right message to the right demographic for the
best response. Do you know who your main target demographic is? If so,
what would appeal to them the most?
How can you make it easier for them to make a booking and come in?
Where do they hang out and work? Knowing these things will allow you
to find ways of reaching them directly, and speaking their language.
4. GET A BETTER ACCOUNTANT
You haven't got time to worry about someone you don't trust. You
haven't got time to do it yourself. A good accountant can really put
money back in your pocket each month... money that could be well spent
on advertising or marketing to get more repeat customers.
There's so much more, this is just the start.
But the good news is... You Already Have What It Takes!
Now Here's The Key To Unlock It...
It's really not hard to build and keep a profitable salon once you
start to use your natural creativity and flair that you already have
deep down.
Some of the tips above might be enough for some salon owners to stand
a chance, but they are only the basics.
WE HAVEN'T EVEN BEGUN TO UNCOVER THE REAL, UNDERGROUND, STREET LEVEL
SECRETS THAT YOUR COMPETITION IS USING.
And that's what you are missing...
The PROVEN BLUEPRINTS to actually take your salon from barely
surviving to truly thriving.
And not just one off jackpots, but DAILY REPEAT CUSTOMERS and month
on month profit soaring. More bookings, busy staff, bills paid on
time.
Today, I'd like to give you that missing blueprint so you can SAVE
YOUR SALON FROM GOING UNDER.
ALLOW ME TO PRESENT... Your Complete Guide To Increasing Your Salon
Profits...
Even On A Shoestring Budget!
I've already given you some very real advice that works, but I know
you want and need more.
You need a COMPETITIVE EDGE if you want your salon doors open next
week, next month, next year.
You can't just do the same old, obvious and expensive methods and
expect a flurry of new customers like magic.
You need something that works today, in 2011 and beyond. Why? Because
people have more choice than ever these days, and they are starting to
tune their eyes and ears out of advertising... because there's so much
of it.
That's why I have created a full A-Z guide which walks you through
modern day marketing and PR techniques to GET MORE PEOPLE CALLING YOUR
SALON AND BOOKING AN APPOINTMENT TODAY.
We're _NOT_ talking about throwing away thousands on a Yellow Pages
ad here. We're _NOT_ talking about giving discounts and sales which
cut into your profits either.
Those methods should be left behind in the 90's. They won't cut it
into today's fiercely competitive world.
Today, you need a mix of psychological tactics, persuasion, loyalty
building devices, word of mouth triggers... things that your
competition are clueless about.
Inside the guide below, that is exactly what you will be getting...
...along with A WIDE RANGE OF TOOLS TO GET PEOPLE TALKING ABOUT YOUR
SALON, COMING BACK EVERY MONTH, PAYING MORE THAN USUAL, BUYING MORE
PRODUCTS, FINDING YOU OVER THE COMPETITION, AND STAYING LOYAL FOR
LIFE.
SO LET'S GET A LITTLE MORE SPECIFIC. HERE'S WHAT I'LL BE SHARING WITH
YOU IN MORE DETAIL:
* What turns most potential customers off when it comes to your
business, before they even make an appointment... and how to solve
this problem with little to zero money involved (often in less than a
couple of days)
* Why your staff could be killing your profits, despite being the
best stylists in town... and over seven ways to turn these overlooked
problems around
* How to pull your staff out of their current low mood and attitude,
so you can portray a positive, professional image (this is crucial for
your business and your reputation)
* Why worrying about styling and book-keeping is distracting you
from the real problems that YOU could be personally causing in your
salon
* Why customers don't care about their great new hairstyle as much
as they care about the _____, and why this could be ruining your salon
* What does it really mean to give your customer an experience, and
not just a new hairstyle? Find out what it is, and how the pros do it
* 7 proven and cheap ways to instantly boost your salon's reputation
in the local community, and getting people to sell their friends on
your salon
* Is something as simple as your salon name actually killing your
business cold? Find out inside...
* How to spread the word using the internet and business cards, the
right way
* A cheap and simple way to increase customer loyalty by giving your
customers ______ when they leave the salon, which practically forces
them to come back at least once more, and makes your name stick in
their heads!
* How to turn your reception/waiting room into a customer seducing
honey trap... using a mix of social proof, branding, comfort and style
to really "lock in" your customer to become a fan of your salon... and
to truly remember the whole experience at the same time (this is gold
dust!)
* How to turn your under-booked services into your key selling
points for any advertising you do... or simply for up-selling
customers who are already sat in your salon
* The secret of turning bored, surplus salon staff into useful
marketing assistants that create an unbeatable experience for your
current customers in the salon (this really gets people talking about
you!)
* A simple trick for getting people to tell their friends about you,
and how to use _______ to create powerful social proof and
testimonials that they want to share with friends, family and even
complete strangers (this really is out of the box stuff, but it works
really well!)
* A fool proof and proven system for getting real, authentic and
detailed testimonials from delighted customers... so you can increase
your business, persuade more people to make a booking, become sought
after, and even increase your chances of getting a business loan (all
is explained inside)
* How to literally explode your business within a couple of months,
and without a penny spent on advertising, using an automated online
system that brings loyal customers back in one click (yes, it really
is that simple... and companies like Maceys, Disney, Vue Cinemas, and
even local butchers and book-stores are paying thousands to have this
done for them, but now you can do it yourself for free!)
* How to create a USP (Unique Selling Proposition) that sets you
apart from the competition and gives people a reason to choose your
salon over theirs every time... including real examples
* A simple, cheap and fast promotional method for establishing your
salon as the most professional in town, as well as being the place to
be for style conscious local residents... by tapping into what they
care about the most (hint = it's NOT about them or their hair!)
* My sneaky trick for getting local newspapers to give you FREE
column inches and FREE advertising
* How to create newsworthy events and then make local papers, radio
stations and even local news TV stations give you thousands worth of
free advertising and PR as a result (hint = you can't just have an
open day and expect people to flock to your salon)
* Another sneaky system for tapping into your potential customers,
but through the power of children this time... (this is very untapped,
and it has a double barrel promotional effect for short and long term
gain)
* My full portfolio boosting system... how to start, manage and
promote your portfolio online for more customers. I'll even show you
how to get around customers who don't want their picture taken, but
you still want to show off your latest work and styles
* How to find dirt cheap (or sometimes totally FREE) models for all
your promotional campaigns, advertising, salon literature, website
images etc.
* How to get a new website up and running quickly, even if you're
not technical... so that you can bring in floods of local searchers
looking for their local salon
* How to get your new or existing website to the top of Google, so
you can get the biggest slice of internet users finding your site and
making a booking (this is probably the best free source of advertising
you'll ever experience)
* The one website I use called _______ which is jam packed with
potential new customers looking for businesses like yours every day
* How to run cheap, small budget ads online where you only ever pay
when someone clicks and visits your site to make a booking (this is a
great technique once you have the profits to play with)
* The secret of social media online... how to tap into the websites
that your customers are using every day, and get your business right
under their noses without being a pest or annoying advertiser
* Video gold: How most salon owners are totally overlooking one of
the biggest websites on planet Earth (Youtube.com)... and why - when
done right - it can be one of the best FREE advertising and branding
methods you will ever have access to
* Making flyers and distributing them for mere pennies... a simple
system that works, and brings in new customers each month along with
serious branding for your salon
* How to tap into a certain group of people that will literally be
"walking, talking billboards" for your salon... and are not just a
great demographic for representing your new styles, but also are able
to reach your perfect target customers
* A full system for re-opening a salon the right way... including
in-store tips, local press and a unique reason for the re-open (get
this wrong, and you probably won't get a second chance with this
method in the future)
* Lucrative handshakes... how to partner up with specific local
businesses that are overflowing with your potential customers... real
customers who are more than likely looking for a new hairstyle today!
You can even use this technique to steal customers from your biggest
competitor too...
* How to turn your employees into a driven sales force... using
incentives, competitions and prizes
* Radio ga-ga... how to get free promotions and publicity from local
radio stations, and getting new customers without the usual ignored
advertising methods that people tune out of their ears
And really, there's just so much more inside... including dozens of
tricks, tips, short-cuts, resources and ways to save money and time in
the process.
_And in case you were wondering, here is..._ Why It's So Easy And
Quick
(And Why This Guide Works So Well...)
You will find this guide effective because...
* It is NOT ABOUT SPENDING THOUSANDS ON USELESS ADVERTISING
* It IS NOT ABOUT SLASHING PRICES AND RUNNING SALES
* It is NOT ABOUT DOWNSIZING OR FIRING STAFF
* It shares the same underground marketing techniques USED BY THE
TOP 10% OF SUCCESSFUL SALONS IN THE COUNTRY
* It uses a mixture of clever sales and persuasion devices to entice
people into your salon for the first time, and KEEP THEM COMING BACK
FOR MORE
* It allows you to ACTUALLY RAISE PRICES, pick and choose your
customers, become an exclusive service and never worry about sales
slumps again
* It brings in LOYAL, LIFELONG REPEAT CUSTOMERS FOR FREE (most of
the time)
* It SETS YOU APART FROM THE COMPETITION, even if you basically
offer the same service and experience... and even if your salon isn't
as "fancy" or as big as theirs
Which means...
FINALLY YOU WILL BE ABLE TO:
* KNOW EXACTLY HOW MUCH PROFIT YOU WILL BE MAKING THIS MONTH, NEXT
MONTH AND ALL YEAR... SO YOU CAN GET BETTER FUNDING, SLEEP AT NIGHT,
AND AVOID LAYING OFF AND LOSING YOUR BEST STYLISTS
* Grow your salon's business and invest profits (or easily get a low
rate loan) to open a new branch in a different location
* SPEND LESS TIME BAILING THE WATER OUT OF YOUR SINKING SHIP, AND
ACTUALLY ENJOY THE LIFESTYLE, THE MONEY AND THE FREEDOM THAT OWNING A
SUCCESSFUL SALON BUSINESS CAN OFFER YOU
* Save yourself some grey hairs and early wrinkles... by cutting out
the choking stress of trying to save a dying business
_WHEN YOU PUT IT ALL TOGETHER, IT'S SAFE TO SAY..._
NO OTHER METHOD, SOLUTION OR SERVICE COMES CLOSE TO THIS. HERE'S
WHY...
It SAVES YOU TIME AND MONEY... no more wasting cash on advertising
that doesn't work, no more spending all your time and energy on
products and services that are losing you cash.
It uses techniques that your competition aren't using... YOU DON'T
NEED TO SPEND THOUSANDS ON ADVERTS, OR HAVE A GLOBAL BRAND NAME to
succeed with your salon. You simply need a way to reach new customers
cost effectively, and keep them coming back over and over.
It DOESN'T REQUIRE OUTSIDE CONSULTANTS OR COMPANIES... some marketing
and PR companies will cost you several small loans before you see your
first new customer as a result. This system you're getting today is
practically free in comparison, and it usually delivers far more
measurable results.
You CAN GET STARTED TODAY... no waiting for months of meetings to
take place, no waiting for the post to arrive, no back and forth phone
calls. You can literally pick this up today and start picking out new
tricks and methods to get more customers through your door tomorrow.
There's ZERO RISK... you won't risk a single penny with your
investment in this program, unlike many other services which charge
thousands, and certainly don't offer the same kind of reassurance or
guarantee.
HOW TO GET STARTED:
To grab this COMPLETE salon profit blueprint, there's a download link
below. Once you've clicked that link, you'll be taken to the order
screen to make a secure payment.
You will then be sent to a Thank You page with the simple download
instructions within seconds.
That means you can literally get started today... no waiting for the
postman for the next few days!
The material is available to read online so simply download to your
computer, or print off. So no matter what, you'll always have a backup
copy if you need it.
So there's one last question for you...
WHAT PRICE WOULD YOU PUT ON SAVING AT LEAST ONE PROFITABLE, RESPECTED,
POPULAR AND BUZZING SALON THIS YEAR?
What would it mean if you lost your current business? Could you cope
with going back to a regular day job taking orders from someone else?
Just think of all the admin and waiting time to set up another salon
in the future. It's far easier to hold onto what you've got, than
trying to build it all back up from scratch again, right?
And besides, it won't be so easy next time around... as lenders won't
be so keen to back you after a first failed attempt.
On the other hand, what would it mean if you kept your current
business, and you found just ten new regular customers this month?
This system is more than capable of getting you an extra ten
customers per month. So look at the numbers and see if it makes
sense...
Month
#No of New Customers
#Total No of Repeat Customers
Total New Revenue (Ave of $150 per customer
1
10
10
$1500
2
10
20
$3000
3
10
30
$4500
That puts things into perspective, doesn't it?
Seriously, those numbers are conservative when you use this system.
But even so, what would an extra $4500 in revenue do for your
business?
_WHAT'S THE WORST CASE SCENARIO? _
Maybe you only get five new customers as a result of this. What does
that compare to potentially losing five more customers by not taking
action instead?
What's it worth to you, personally? What does that success offer you,
your friends and your family?
MAYBE YOU'RE NOT THE ONLY ONE RIDING ON YOUR SALON'S SUCCESS. MAYBE
YOU HAVE MOUTHS TO FEED. MAYBE YOU JUST CAN'T STAND BEING LABELLED AS
A FAILURE?
What would life look like with a wildly profitable salon buzzing away
in the background? All that FREE TIME, EXTRA CASH, EXCITEMENT, PRIDE.
Those are worth fighting for, right?
What if you ended up with two or three salons? How much money would
that make you? What would you do with that money? Do you think life
would start to look a bit different, and feel different, with that
kind of money rolling in each day?
With all that in mind, wouldn't you say its worth a little bit of
spare pocket change to invest in my guide?
Of course it is! Right?
WELL THE GOOD NEWS IS, WITH THIS GUIDE, YOU'LL BE ABLE TO GET THERE
WITHOUT SPENDING HUNDREDS...
...and without spending months wasting time and money on old
advertising methods that no longer work.
_In fact, the entire guide is only going to be $37 FOR YOU TODAY._
I would - and should - charge more.
However, the truth is that I know the last thing you need is another
hefty bill. It's not fair to ask for huge sums of money when you're in
a bind already.
Besides, the way I see it, you'll like it so much that you'll want to
hire me or buy more services and products from me in the future.
Either way, there's no obligation or pressure.
Just give it a shot and see what happens.
But despite how small the investment is, I'd still like to make sure
you are totally happy and protected, with this... 100% RISK FREE
TRIAL!
"You Turn Your Salon Profits Around In 60 Days,
Or You Pay NOTHING..."
Grab your copy today, and follow the simple steps I have created for
you.
_I'LL GIVE YOU AN ENTIRE 60 DAYS TO GIVE IT A FAIR SHOT. IF YOU DON'T
LIKE IT, OR CAN'T GET GOING FOR WHATEVER REASON - OR EVEN FOR NO
REASON AT ALL - THEN SIMPLY SHOOT ME A QUICK EMAIL AND TELL ME YOU'RE
NOT PAYING FOR IT._
I won't ask you any weird questions or try to convince you to change
your mind. You'll pay nothing, and there will be no hard feelings.
I know this guarantee will be abused by the occasional person, but
it's the only way I can prove to you that I really do stand behind my
claims and this system.
I mean, think about it...
If this was a piece of junk, why would I offer such a solid
guarantee? There's only one reason I'm offering this risk free
trial...
... because I know you'll love it and I wouldn't be able to buy it
back off you at twice the price!
But I'll let YOU be the judge of that, once you get started.
So what are you waiting for? Isn't it time you showed your friends
and family what you're capable of? Isn't it time you put your own
stress levels to bed, and finally got a good night's sleep?
If so, then...
HERE'S HOW YOU CAN GET INSTANT ACCESS TODAY:
To grab this COMPLETE guide to Marketing For Hair Salons system,
there's an order button below. Once you've clicked that button, you'll
be taken to the order screen to make a secure payment.
You will then be able to download your Ebook within seconds. That
means YOU CAN LITERALLY GET STARTED TODAY... no waiting for the
postman for the next few days!
The material is available to read online and to download to your
computer. So no matter what, you'll always have a backup copy if you
need it.
\"THE COMPLETE GUIDE TO HAIR SALON PROFITS\"
$37.00
Checkout securely via ClickBank
(All you need is a credit card, no special Internet accounts or
anything like that. And it's totally secure. YOUR CREDIT CARD DATA IS
PASSED DIRECTLY TO THE BANK AND NO ONE BUT THE BANK HAS ACCESS TO YOUR
SENSITIVE INFORMATION.)
Instant download access You can be reading this e-book in as little
as 5 minutes from now!
This is an electronic book (e-book) that can be downloaded to your
computer in a flash!
Produced in .pdf format and available for instant download.
Delivery time will vary depending on the type and quality of your
computer equipment and internet connection.
BEN BARKER
P.S.
_And with a 60 DAY RISK FREE TRIAL, you can simply give it a shot and
see how quick and easy it is to turn your salon around in record
time._
_Give it a test drive and see what happens. There's no pressure.
What's the worst that can happen? You only get a few more clients this
month... which could translate into a few extra hundred a month in
profit? For such a small investment of just $37, is that really such a
bad deal?_
_JUST REMEMBER, IT'S FAR EASIER TO KEEP A BUSINESS ALIVE THAN IT IS
TRYING TO START AGAIN... THERE'S JUST TOO MUCH HASSLE, ADMIN, BEGGING
THE BANKS (WHO WON'T TOUCH YOU WITH A 10FT STICK THE SECOND TIME
AROUND.)_
_You don't want that, neither do I. So give this a shot and see what
happens instead. I think you'll be pleasantly surprised with how
quickly you will start to see the cash coming back in._
_There's obviously a lot riding on your success... not just the pride
and freedom for yourself, but the pressure of friends and family to
support too. If not for yourself, do it for them. Do it for the
quality time you'll be able to spend with them. _
_Who knows, this time next year, you could be sat on three or four
new salons and on your way to the big league. Can you imagine what
that would do for your self-confidence, mood and welfare? _
_Get started today, and see how far you can go._ | | |
