Why We Are Fat &
How Not to Be - Ever Again!
The Eco-Diet and Fitness Plan
Sean F. Kelly
FIND OUR WHY WE'RE FAT...and how it's not your fault!
JUST BY WATCHING THIS VIDEO YOU WILL LEARN THE #1 REASON WHY MOST OF US ARE SO OUT OF SHAPE AND THE TOP 3 PERMANENT SOLUTIONS
Discover how most of what we are told by the Diet and Fitness industry contradicts the scientific truth and actually keeps you fat and unhealthy. Forget about all the hardship and discipline associated with dieting. Learn the 3 simple steps to loving exercise – guaranteed!
In "Why We Are Fat" You will learn:
The truth behind why most of us are fat and getting fatter all the time The real, underlying dietary causes of our worsening ill-health How you have been absolutely fooled into becoming fatter and less healthy All about the healthiest diet you can possibly eat Just how simple and easy it is to follow this philosophy - permanently How you can apply this plan successfully anywhere; at home, restaurants, or traveling The surprisingly low cost methods of applying this philosophy How to never again be addicted to fattening, unhealthy foods The simple secrets to regular exercise and how you're going to love every minute The fastest, most effective yet totally uncommon approach to building attractive, fat burning muscle How to enjoy simple, proven effective, short workouts - anywhere How this plan burns pure fat faster than any other How this plan will bring you health and vigor for the rest of your life Learn the psychological state that will keep you lean, attractive and healthy for life
Three primary benefits you will receive:
1. The ability to control your fat loss easily and permanently 2. The lean, sexy and attractive physique you desire 3. Lifelong health and illness prevention
Why We Are Fat… pinpoints the hidden, underlying reasons we are getting fatter and increasingly unhealthy. These mostly unknown causes are pinpointed where others have missed them entirely. The true, easy-to-apply solutions are then revealed leading you to permanent success. What makes this solution work so well? These methods are in harmony with your natural behaviors and daily activities. That is exactly why they are easy to follow, and permanent.
If there was one word to sum up why most of us are generally out of shape and getting fatter all the time that word is "confusion". No other single word does a better job. It’s actually not our genetics, hormones, or laziness. Sugar, fat, carbohydrates, and fast-food, are really not the root problems. This book is about un-confusing you. It is also about using your new awareness to get you to the physical state you desire - permanently.
ABOUT THE AUTHOR
Before - Age 26 After – Age 45 "best shape of my life" (and a better haircut)
My name is Sean Kelly. I’m a NSCA (National Strength and Conditioning Association) Certified Strength and Conditioning Specialist. I help people get lean, strong and healthy permanently. For close to 20 years I have been researching and discovering exactly why most us are becoming so uncontrollably fat and unhealthy.
Along the way, I have discovered that unfortunately, most of our teachers, dieticians, authors, doctors, scientists and even our governments have not been honest with us.
For most of my life, I was really fat and out of shape. I am one of us, not one of them. The sources of information presented here are from renowned doctors, scientists, evolutionary biologists, anthropologists, investigative journalists, athletes and doctors. In this respect, I am simply the messenger.
My goal is to deliver this message effectively to you. It is amazing how so many intelligent and educated people are trying to get slim and healthy but fail. That is precisely what motivated me to write down what I’ve learned. I constantly encounter smart people who are faced with literally thousands of supposed solutions yet who are still unsuccessful in attaining their health and fitness goals.
Most of the people I talk to blame themselves
for their poor physical condition.
They blame their bad genetics, low will-power, laziness, and lack of discipline.
While they are still open to solutions, many have unhappily accepted their poor physical state. Most of them have spent large sums of money and tireless effort in trying every new fat loss solution that has come along with little or no success. I have had many conversations with people about the philosophy and the ideas presented in this book. Some of them have heard bits and pieces of these ideas before, but never had the entire thing explained completely.
This book will give you ALL the steps you need to permanently reach your
fat loss and fitness goals.
It’s time to finally expose the true reason we are so increasingly fat and unhealthy. Once identified, we will isolate and remove these problems from our lives, forever.
Here are some of the positive highlights of this program:
This plan only involves the food, behaviors and activities you naturally desire You can eat as much food as you want, and it is not special “diet” food You are free to eat all of the of large food groups - proteins, fats and carbs. “Cheating” is actually a required part of this dietary philosophy The solutions are simple and can be applied easily and almost anywhere The solutions will put you in peak health and keep you that way Every solution in this book is permanent and sustainable for the rest of your life You will find it effortless to stay lean, strong and healthy once you start The ideas are scientifically proven to work There is no limit to your success. You can get as lean and healthy as you wish Finally, this book is all you’ll need. There is nothing else to buy! Ever! No pills No wonder solutions No secret herbs No fitness machines or gadgets No pre-packaged meal plans No therapy sessions or drugs - nothing but the proven ideas presented in this book
" I've tried all kinds of diets and plans. Some worked but most didn't. Even with the ones that worked, I still always gained back any fat I lost. Further, it was always like "work" to be on those diets. They took extra time, effort and discipline and I ended up always thinking about the foods I was missing. This plan is different. It fit my natural behavior patterns and although I am not eating the unhealthy foods I used to crave, I don't miss them at all. In fact, I never want to eat them again. That's why I have been following this philosophy for over a year and have lost all the fat I wanted to lose. It continues to be effortless and cheating is always allowed - I just don't want to anymore. "
Vincent O’Meara, Dublin, Ireland
I have discovered the hidden truth behind why we are fat, unhealthy and out of shape – and the surprisingly, simple solutions to becoming slim, strong and healthy for the rest of your life. The answers to our obesity, dietary ill-health, fitness and related problems can be summed up in one word – evolution. These problems may be directly measured as a function of how widely we have diverged from our evolutionary heritage. In this book I explain exactly how and why, and then offer real solutions.
Finally, I'll explain the clear directions to applying these solutions realistically and successfully in today’s modern world. The personal and practical experiences in this book will provide you with a uniquely accessible understanding. As a formerly fat and unhealthy individual, I have spent the last 18 years researching this diet and fitness plan and the practical realities of following it in today’s modern world.
The three main topics of the book deliver:
A diet solution for your successful, permanent fat loss and health A new philosophy on exercise that will successfully get you moving your body – guaranteed The simplest, fastest, and most effective method for you to build attractive, fat burning muscle
I lost 25 pounds of pure fat since Sean introduced me to this diet. As a touring musician I need to look my best on stage and this diet helped me lose the weight I needed and keep the energy I need to perform.
Dan Lobalsamo, New Jersey
The surprisingly simple but previously overlooked solutions presented in this book are in harmony with your everyday goals and challenges
This philosophy on eating provides true enlightenment with no discipline or denial required Exercise turns from disciplined work to an act of joy Attractive and useful muscle becomes quickly attainable by anyone
The message is unique because it begins by targeting the startling underlying reasons for our mass fat and dietary ill-health problems. The proof of this plan’s effectiveness is reinforced by the book’s documented research and inescapable logic. Cutting through the fog of diet and fitness confusion and identifying the true problems quickly leads to simple and effective solutions.
Reinforcing these ideas:
Irrefutable scientific research supporting the findings and directions presented Step-by-step instructions on how you will apply every part of this plan – anywhere, anytime Ongoing resources including recipes, ideas, methods, testimonials, and support Real-life experiences and stories explaining and supporting this philosophy
People often ask: "What has kept me following this philosophy for over 18 years?"
My reply is simple; to return to the old diet and fitness solutions most people follow I would change back to my old self. Do any of these awful symptoms sound familiar?
Enduring endless discipline and denial “Don’t eat that food!” “Do your exercises!” Long, hard gym workouts and endless time spent on cardio equipment Constantly following the old saying “No Pain – No Gain” Irritable bowel syndrome Hunger swings, feelings of being faint and starving, or stuffed, bloated and often nauseous Bad skin Poor sleep habits Low libido Constant symptoms of ill-health and prone to illness Weakness and an overall lack of energy High blood sugar, blood triglycerides and cholesterol
I experienced them all up until I was 26 years old along with 40 extra pounds of pure fat. 18 years ago that all went away. My new physical state is much happier than the old!
The problems are far too serious to ignore:
Roughly 2 out of every 3 Americans are overweight or obese - an all time historical record. Half of all Americans have health problem that require taking a prescription drug every week Over 100 million Americans have high cholesterol. Diabetes has grown by 70% in less than 10 years The percentage of obese people has almost doubled in the last 30 years Diabetes, heart disease and other diet related disease rates are rising at alarming rates Americans spend more on health care, per capita than any other country in the world
......but, we give the diet and fitness industry over $40 billion of our money every year for their supposed solutions..... How is it that these problems just get worse all the time?
REMOVE YOURSELF FROM THIS VICIOUS CYCLE AND REALIZE PERMANENT SUCCESS
The solution presented here will clearly give you that ability. If you are fat and have been struggling, please do not feel bad about previous failures. Understand that you were supposed to fail. In fact, you've been set up to fail. You entire environment assures your failure. It’s not just you; everyone around you is also failing. To understand the reasons behind this type of epic mass failure given all the supposed solutions is to begin to comprehend the problem and its surprisingly simple solutions. Simply put:
The supposed solutions we've been using are actually the problem itself in disguise!
“I was introduced to this philosophy in the summer of 2008. After reading the book I started the diet pretty quickly with only occasional periods of cheating. Those indiscretions amounted to less than 5% of my total calories in a week. I lost about 20 pounds of fat in just over 2 months. I lost the fat without increasing my activity and exercise level whatsoever.”
Lawrence S Taylor PhD Bronx NY
“The truth was nothing I expected – now I understand the reasons for all of my past failures. I used the solutions presented to remove the causes of my problems from my life. Easier than I ever suspected, I lost 35 pounds in just over 3 months and have kept if off ever since (for over 2 years) with no effort”
Greg Barsocki, IA
Specifically:
Learn the simple methods whereby you can change from the worst, most fattening and unhealthy foods to the healthiest - easily and permanently with little to no will power Why gyms are a complete waste of money, time and effort for the vast majority of us How women especially are completely misinformed and misdirected by our modern fitness industry The most effective methods known to fight and reverse the ageing process Learn the truth behind why most diet, exercise and fitness plans inevitably fail Learn the specific ways your body burns fat calories and how to maximize each one Understand that discipline, sacrifice, pain and failure are NOT part of the solution to your permanent fat loss and fitness success Learn how the $40 billion dollar a year diet and fitness industry makes money by keeping you perpetually confused, fat, and out of shape Follow the 3 simple steps that will have you loving exercise (within hours) - permanently Learn why we fail to reach our diet and fitness goals over and over again
Do you know anyone fitting any of these descriptions?
“Bulky” weight lifting people – unattractive mixture of muscle and fat
“In-shape” fat people – endless hours of exercise, but still visibly fat
“Skinny-fat” people – endless hours of exercise, but still fat – just smaller
If any of these situations sounds familiar - you are not alone
“I personally went through all 3 and almost gave up before I found this solution”
You can easily avoid them all!
Discover how the Diet and Fitness Industry causes:
Diet
Exercise
building muscle
To work AGAINST each other, keeping us fat, unhealthy and failing to reach our goals:
This book presents a proven UNIFYING theory on how to become lean, strong and healthy.
The ideas are reinforced by scientific proof, facts and logic. The solutions are simple and permanent.
Discover the simple ways these three areas of health and fitness can work together for greater than ever fat loss, health and improvements in appearance:
How?
Your Permanent fat loss and physical fitness result because:
The 3 areas will now re-inforce each other Minimum time/effort spent Maximum results The benefits highly outweigh the costs
How is this book different?
Before proposing an answer, this book first asks: Exactly why are most of us getting so fat and unhealthy? Other books propose solutions without identifying the true problem. As such, they are doomed never to find the perfect, permanent solution. At best they treat some of the symptoms, but only temporarily.
Other books and ideas have provided only partial “stab in the dark” answers at best. This plan directly addresses the true, root causes of our diet, health and fitness ills. Identifying the underlying problem leads to the fast, permanent solution.
There are far too many contemporary diet plans to list. The Atkins diet, South Beach, The Zone, Macrobiotic and Blood type diets to name a few. There are food philosophies, such as vegetarian, raw, or vegan. Then there are movements like slow food and other cultural diets we ponder including the French, Mediterranean or Japanese.
Through the clear lenses of science and evolution, the true reasons for the partial effectiveness of any of these plans are finally understood. This enlightenment provides a complete understanding of why most other diet plans mostly fail. Finally, this book provides realistic, practical answers on exactly how to follow this plan. These instructions are low cost, easy to follow and permanent.
The surprisingly simple but previously overlooked solutions in this book are completely inline with our practical everyday behaviors and challenges.
Men
Work smarter not harder. Spend the least amount of time in the gym, but for the most possible new muscle and many other amazing benefits Learn how to be in the best physical shape of your life, in your 40’s 50’s 60’s and beyond Understand how to create the greatest hormonal response, effectively prolonging youthful function and appearance by naturally increasing testosterone levels Learn the most effective weapon to reduce the effects of ageing Learn the proven, fastest method to get incredibly lean, strong and powerful Build as much functional, attractive, lean muscle as you desire
Women
Understand what underlies true, irresistible attraction; beyond fashion, makeup, height or even age Learn the simple steps to becoming healthy, vivacious and irresistibly attractive Spend much less money, time, and effort to achieve your health & fitness and anti-aging goals Learn exactly how to build the strongest bones and avoid osteoporosis Learn the proven advantages women have over men and how female results are attained in ½ the time of men Those fast results will provide the greatest improvements in appearance, physical function and fat loss
“Today’s modern fitness and gym culture is shortchanging women more than any other group. There is a wholesale tendency in gyms to push women toward exercise classes, hours of cardio work on treadmills, small light weights and fancy looking machines. All of these activities have one thing in common; they result in very little if any positive physical change. Also, women are often uninformed or misinformed regarding the proven physiological facts. Women often pay for expensive, long term, but ineffective personal training. Any changes that do occur are often excruciatingly slow or involve mountains of time and effort”
The best diets, exercises, workout programs or fitness machines in the world will do you no good if you simply won’t use them, or use them only temporarily! The key to permanent and complete success is finding methods that not only work, but that you will actually use for the rest of your life.
Just over a year ago, my boyfriend and I decided it was time to focus on our health and, in particular, our diet. Our goal was simply to feel better. Our commitment was long-term so we weren’t interested in any fad diets or quick lose-weight programs.
We heard about Sean's plan and decided to give it a try. The more we read and researched, the more it seemed to make sense: eat the foods we were always meant to eat. It was that simple and easy.
As such, we started to transition our shopping and food choices. In a short time we started to feel the benefits of changing our diet: we felt great and lost fat. Dining out with friends or at restaurants hasn’t interfered with our diet. We are committed to maintaining our health over the long term and recognize that it wouldn’t be realistic to try and follow any plan that is too restrictive 100% of the time. Instead, we strive to follow it most of the time and allow ourselves to stray occasionally as encouraged by this philosophy … and this made the plan easier to incorporate into our lives and sustain for good.
Most interesting is the fact that the more we followed this simple plan, the more we wanted to follow it and we simply don't want the bad foods we used to crave any longer. Overall, the diet has made us think more about the food we eat and where we get it from … we lost all the fat and we feel great!
Tracy Chalmers, Toronto, Canada
Why I wrote this
I talk with different people all the time about diet and exercise. These people all have one thing in common; they are all attempting to get into better shape. The people I chat with are from all walks of life but are most often professional folks - judges, doctors, scientists, teachers, lawyers, students and business people.
What is amazing is that most of the plans people are following lack a logical premise. The people I chat with are usually on some popular program; the Atkins diet, South Beach diet, a macrobiotic diet, the water diet or the banana diet, low carbohydrate or something a celebrity or fitness guru was promoting.
I always ask the question “why” regarding the rules of the diet they are following. It usually only takes me 2 or 3 “why’s?” before they really don’t have an answer other than "the author of the diet said so". Further, there is no proof whatsoever that these plans will permanent.
Probably the most common answer I get is “I eat really well - you know, very healthy food. My wife and I buy the best stuff”. Then I hear all of the latest and greatest dietary clichés: “we eat lots of fish” “whole grain bread” “my wife buys lots of organic food”. Still, they are unhappy with their current state, they are working hard to change it but they are finding it hard to get any real results.
When I explain this philosophy I always start with the underlying evolutionary premise. The undeniable science and logic of the plan is clearly communicated. The “why’s?” are all answered completely right from the start.
My goal is for as many people as possible to be aware of the facts I have presented in this book. In my opinion everyone should be exposed to the truths about what we have come to know as our modern food.
Finally, my goal has been to introduce a practical, realistic and truly effective solution for the people who need it the most. That would be the majority of us who struggle with fat loss and health.
After reading this, I got angry. The underlying problem has been right under our noses all along. I just under 2 months I lost the 25 pounds of pure fat that have been hanging off of me for the last 20 years. That was 4 years ago and I remain at my perfect weight – I look much better though as I have gained some great looking muscle. This has been nothing but fun and my habits have changed forever.
Douglas Richardson, San Francisco, CA
Included with the plan itself is the irrefutable scientific evidence that is works.
Learn how most of what you are told by the Diet and Fitness industry is a lie and actually contradicts the scientific truth:
Nobody Hates Exercise – I’ll Prove It! This program will
get anyone to start exercising regularly, no matter
how much you think you may hate it.
Learn and understand how permanent states of fantastic, seemingly effortless health and fitness are really all about:
Behavioral psychology Economics Logistics ..... and actually have absolutely nothing to do with discipline, hardship, or denial
Starting in our 30’s, as we age unfortunately we begin
to lose the following vital characteristics:
Muscular strength Power (speed) Muscular endurance Muscle Mass Muscular aerobic capacity Resting metabolic rate (metabolism) Lean body mass % Bone mineral density Anabolic hormones Physical function (sports, work, every day life)
Following this program can literally reverse these negative consequences of aging, causing all of the positive characteristics of our youthful years to actually increase.
Additional benefits:
You will learn how you have been tricked, socialized and carefully manipulated into eating the most fattening, unhealthy and low quality foods
I will prove to you that once the confusion regarding what you should eat is removed, you will love the foods on this diet above all others for the rest of your life, without any discipline or denial
Within minutes of understanding this easy to apply philosophy you will have a permanent screen with which to judge the true value and effect of any food put in front of you
Learn why counting calories, measuring exact quantities of food, or any other plans involving strict, step by step, specific directions are doomed to failure right from the start
Learn exactly why “cheating” or eating just about anything every now and then is actually a really good idea
Learn the simple, scientific truth about combining foods for optimal health, fat loss and well being. Learn why dessert is still okay, as long as you eat it at the right time
Learn how alcohol easily remains a part of this successful plan
Learn how to easily make your favorite fast foods healthy without sacrificing taste
Learn the proven and easy to apply method to permanently reduce the amounts of salt, sugar, butter and oil you consume – without sacrifice or denial
Understand why you should throw away your juicing machine but keep your blender
Learn how to apply this permanent philosophy quickly and easily at restaurants, airports, hotels, on the road, or in the company of friends and relatives
Learn exactly how to completely transition from your old addictive, fattening and unhealthy foods to your new healthy diet - in one day
Learn how to save a ton of money effort in obtaining the healthiest foods you can possibly eat – regardless of your family size or income
Learn the practical truth behind many of the so-called fat loss tricks – how some work and some don’t and how to easily apply them along with this philosophy for added fat loss
Learn the immense hidden costs to our society of our growing obesity and food related ill-health that we are all paying for - whether you know it or not
Learn how embracing this philosophy contributes directly to stopping the world’s greatest perpetrators of the following:
Animal cruelty Pollution to the environment Genetically modified crops Low Value - $.08/dollar - food Our tax $ used for the $ subsidies they receive New, dangerous diseases and Pathogens (ex. E-coli57) 80% of the world’s fresh water use Greatest single cause of global green house gases - more than the combined global effect of all automobiles.
Learn the truth about overpriced “organic” food and why you are likely paying far too much money for food that is not really organic at all. Find out exactly how to by the real thing at low, reasonable prices
Learn how to actually enjoy repetitive exercise
Understand the how healthy, fit people and chronically out of shape people actually think differently. Learn to quickly harness this powerful mindset to become permanently healthy, fit, and attractive
Learn about and use the wonderful and free tool that provides real, scientific proof of effectiveness (or lack thereof) of any vitamin, herb or supplement, regardless of the manufacturers’ claims
Learn exactly how the simple act of buying a used freezer can result in fantastic long term fat loss and good health
Learn how using a slow cooker, and some small portable food containers can be vitally important in greatly improving your ability to become lean, strong and healthy
ORDER NOW AND GET THE VIDEO VERSION OF THE BOOK ABSOLUTELY FREE!
A promise -
if you follow this plan you will successfully lose fat, gain muscle and be the healthiest you can be, guaranteed!
90 Day, 100% Money Back Guarantee!
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The Eco-Diet and Fitness Plan
Sean F. Kelly
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