Ultimate Rebrander
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ULTIMATE REBRANDER
THE WORLD OF REBRANDERS HAS JUST BEEN TURNED ON ITS HEAD !
Why is it the ultimate ?
Because all other rebranders have lost the plot !!
Read on and see why ....
From the Desk of Harvey Segal
It's true.
Software developers have got so carried away with rebrander
technology that they are giving you
- features you don't need
- features which you definitely should NOT use
- but not the really vital features which only the Ultimate Rebrander
can give you
Want an example ?
One tool proclaims "At last, your affiliates can rebrand an ebook and
add their name, bio and even a graphic of their choice"
What a mistake ! That is the WORST thing you can do.
To explain why let's go back and remind ourselves why book publishers
want to allow their books to be rebranded.
What should a rebrander do ?
When it comes to selling any product on the Net there is one method
of promotion which beats every other hands down.
a) Imagine a visitor has arrived at your site - with a problem,
question or need related to your product niche.
The secret is to give him free but valuable information,
demonstrating how you are an authority on the subject, and ending with
a recommendation for a product - yours - showing how it will fulfil
his need.
The best way to do this is to give your website visitors a free book
about your product niche which provides quality information, avoids
the hard sell but concludes with an enticing link to YOUR product.
b) And then you want to get affiliates to promote the book for you.
Which means that you need to let them rebrand the book i.e insert
their affiliate links. The key here is to make this a very simple
process.
So here is the requirement
* A rebrandable book should have one goal - to focus on just selling
your product
* It should be easy for affiliates to rebrand
* You need stats to help affiliates monitor the success of their
promotion efforts and for you to improve the conversion rate of the
'sales' page (or download page) where you provide the book.
Let's see how other rebranders meet these requirements . . .
What are all the current rebranders doing ?
1) Do they focus on selling your product ?
Let's look at these fancy features
a) "Affiliates can rebrand an ebook and add their own name, bio and
graphics"
Now think. Do your readers need to know that your book has been
delivered by affiliate XYZ who has a website ABC, with photo supplied
? They could not care less.
This feature is irrelevant, it's a distraction and a big no-no.
b) "You don't need to insert placeholders to mark rebrandable fields,
just point and click. Change dozens of links with one click"
Now wait. How difficult is it to insert a placeholder ? And why do
you have dozens of links ? Does that mean your book is littered with
hard sell incitements to click to your product or to lots of other
products?
Well it shouldn't be. Really you would be far better off with just
the one link at the end of the book as it concludes with a
recommendation of a product (yours) which best fits the need of the
reader.
This feature is unnecessary.
c) "Highest quality PDF effects"
Now I'm all for producing a professional looking document. But your
goal is not to create the world's most artistic PDF file for a free
book, it's to provide good content to drive people to your site where
you sell the real product.
So this is not an essential feature
2) Do they make rebranding easy for your affiliate ?
If you want your affiliate to rebrand your ebook he needs to
* download a rebranding package.
* read and understand the rebranding instructions.
* run the rebranding program.
* upload the rebranded book to his web site.
* set up a web page with explanatory content leading to the book (or
make a copy of yours) rather than just providing a direct link to it.
(Customers don't want to download a file without a download page
telling them what it is about).
That alone will discourage 90% of your affiliates. BUT you have also
ruled out millions of potential affiliates - those without a website.
3) Do they provide stats ?
The big failure of all rebranders is that you have no control over
your affiliate promotion methods. Once a rebranded book is produced it
is out of your control, the affiliate can market it in any way
possible.
Unless you can get all your affiliates to go through the complete
upload and rebranding process every time you make an improvement to
your book (and they won't) you will have different and out-of-date
versions floating around on the Net. And similarly they won't be using
your latest sales copy - the one which you should be honing and
perfecting for maximum impact.
And even if they did you won't be able to get stats about visitors to
their sites
Let's summarize - what should a rebrander provide ? 1. What does your
customer want ?
A solution to his problem, question or need. You need to supply him
the answer with the very latest version of your ebook not an
out-of-date one hosted at an affiliate site.
He does not want to know anything about the person whose link he
followed to get your book i.e. your affiliate.
2. What does your affiliate want ?
He wants the same simplicity that he gets with an affiliate link to a
paid product. i.e. he does not have to make a copy of your sales page
and upload your ebook to a site.
He would also find tracking stats useful.
3. What do you want ?
Control of all versions. Access to all conversion stats. No need to
notify affiliates to rebrand the latest version.
-------------------------
All current rebranders fail on all these points.
What is the solution ?
What we need is to have the same situation as when an affiliate
promotes a paid product. He does not get involved in any copying or
uploading of sales pages. He is simply given an affiliate link which
directs customers to the one and only sales copy at the publisher's
site.
Only one tool will do this.
The Ultimate Rebrander.
I use the Ultimate Rebrander for all my books
[More info here]
The Ultimate Rebrander will generate a link for your affiliate to
use.
When his visitors click on that link they will download the ebook
from YOUR SITE with the affiliate information embedded in it
on-the-fly at the time of download.
So all your affiliate has to do is promote that one Ultimate
Rebrander link to your book. Which means
* he does not need to create a rebranded copy and put it at his own
site.
* he does not even need to have a site !
* there is only one version of the book - the one at your site. You
don't have the situation where old versions are available at different
sites.
* you can monitor download conversion stats and provide affiliates
with stats on their advertising campaigns.
How it works
Simple - you set up the content of your book as an HTML page and
insert placeholders where the affiliate information will be plugged
in. Any text or link can be replaced. Ultimate Rebrander does the
rest.
Any Restrictions ?
Yes, here they are:
* You cannot use an existing PDF file
However - you have the advantage that you don't need to find an extra
tool to create a PDF. It's already inbuilt into the Ultimate
Rebrander.
* You cannot produce the full range of PDF effects. There is a
restricted set of HTML tags.
However - look at this showing what is possible. That is more than
sufficient.
But wait - another fabulous feature
You can also put placeholders in the download page.
Now suppose you don't link to a free book at the end of the page but
have a link directly to a product. What you have created is a
rebrandable article !
So as well as giving your affiliates rebrandable ebooks Ultimate
Rebrander can also give them another powerful promotion tool -
rebrandable articles
Rebranders Compared
Here are the key features you should look for.
Ultimate
Rebrander
Other
Rebranders
Notes
1. Affiliate does not need to copy and upload PDF
Affiliate just collects a link
2. Affiliate does not need a web site
This makes your books/reports ideal products to promote for all
newcomers to Internet marketing
3. Uses original download page
Affiliate does not need to create his own page or provide an
up-to-date copy of yours
4. Latest version of your PDF book
You don't have old versions of your book scattered around the Net.
Your customer always collects the most current version.
5. PDF creation included
You don't need to purchase a separate tool to create PDF files
6. Rebrands articles as well as PDF books
Opens up a huge new promotion avenue
7. Download conversion stats
You can see the percentage of visitors who go on to download the
book, allowing you to make improvements if necessary
8. Link tracking stats
Your affiliates can see the number of hits from each of their
advertising campaigns
9. Links can be cloaked
Your affiliates will like this. You can choose to have their links
cloaked in both the PDF and the download page
10. Limit access to rebrandable fields
(some)
Ideal if you want to charge for rebranding selected fields
11. Full range of PDF effects
(some)
Alas we can't compete here.
But remember - you don't need the world's most beautifully designed
free book. Your book just needs valuable and persuasive content to
make the sale
Conclusion
When it comes to meeting the key requirements that a rebrander should
have - and not unnecessary technical gimmickry - the revolutionary
concept behind the Ultimate Rebrander beats all other tools
What is the cost ?
We won't charge a recurring monthly fee or a $147 payment like other
rebranding tools - which can only provide one of the 11 features
above.
Click
