The Wright Approach to SEO and SEM
The Wright Approach to SEO and SEM
A Practical Guide to Developing and Maintaining
a Successful Online Position
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By: Randall Wright
Description:
Making a Web site attractive to search engines is a key factor for success as a Web site developer. The goal of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) is to optimize a Web site and create Web pages that are usable, accessible, and friendly to search engines. Obtaining the basic information to organically optimize a Web site is a time consuming activity, and the information and resources can be overwhelming.
Search Engine Marketing has been known as the easy but expensive way out for most Web sites competing for search engine placement on a pay-per-click (PPC) system such as Google Ad Words or Yahoo! Marketing, otherwise known as Overture.
Search Engine Optimization has been the fuzzy area, which has been ignored and often misused. Most people believe that SEO and SEM are completely different from each other. In fact, both SEO and SEM are much more closely related than many may think. In the following pages, you will discover how you can develop a professional SEO and SEM campaign, which could save you thousands of dollars each month.
These standards were written as a guide through the process of developing an accessible and usable site. The most important step behind any development plan is SEO; SEM is the second step once SEO has been completed. Anyone with responsibilities for a Web site should know these basics about SEO, as well as some knowledge of SEM.
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