Membership Website|Subscription Website|Online Newsletter
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How to Start Your Own
Profitable Subscription Website or Online
Newsletterby Peter A. Schaible, former executive director of the Subscription Website Publishers Association
A step-by-step guide
that teaches you the secrets, tips, and techniques you need to
know to succeed at starting your own profitable subscription
website or online newsletter.You'll learn everything
you need to know to quickly get started in the online
publishing business on a shoestring budget. Revised and Updated for 2007!
"A subscription website is a
combination of doing what you love and sharing your wealth of
knowledge with those who will truly appreciate it. I know from personal experience. For three years, I was editor of the Subscription Website Publishers Association, an online newsletter, before I merged it with the Mequoda Library, another successful membership website (of which I am Editor-at-Large). I know the vital strategies and techniques for succeeding online because I learned most of them the hard way.
Believe me, there has never been a better time to create an online community that will allow you to live your dreams and prosper beyond your imagination! But only if you do it the right way. In this e-book, compiled from nearly five years of the best articles from the SWEPA archives, you'll learn how to succeed -- and how to avoid the pitfalls." -- Peter A. Schaible
Now you can stop dreaming and start making money with your own subscription website or online newsletter.
If you're a
writer, researcher, subject matter expert, enthusiastic hobbyist,
or an authority on almost any subject, you have the potential to
start your own profitable subscription website or online
newsletter.People are more than willing to pay to learn
what you already know.Smart website owners are now
realizing just what their hard-earned information is worth.
Specifically--cold hard cash.It's true. Much of the
information that used to be available for free to anyone and
everyone on the World Wide Web has been moved behind closed
doors.Smart writers are not giving it away anymore.
They're setting up paid, members-only websites and building online
communities of subscribers who value their
knowledge.Without a doubt, the Internet is changing and
creating moneymaking opportunities for people who like to write
and teach.
"Lots of people talk about membership websites, but only Peter Schaible tells you how to do it in step-by-step detail. You'll learn how to plan, produce, and promote all aspects of a membership site from an expert who's helped thousands achieve profit, satisfaction, and success. You'll learn the questions to ask and the steps to take."
-- Roger C. Parker, author, The Streetwise Guide to Relationship Marketing on the Internet
The end of free
Much of what used
to be free on the web is now accessible only for a fee. There is a
definite shift away from websites offering free information and
toward a subscription, or pay-for-view business
model.There are several reasons for this
trend.First, only a few websites operated by big companies
can afford to provide valuable content without being compensated.
Some can do it for the public relations value, but they are the
exception.The rest of us can't be so generous. And trying
to recapture our expenses by selling advertising on our websites
has failed to pay the bills.Second, the rise of the
Internet has enabled people with similar interests to find each
other and form online communities. Whether your interest is in
politics, gardening, or model railroading, the Internet connects
you to others who share your interests.Third, people who
contribute to public online discussion forums are feeling
vulnerable. You never know who is lurking and reading your
comments.But in the privacy of a subscribers-only website,
people feel more secure. They can share ideas with an affinity
group of like-minded people without fear.The result is a
proliferation of subscription websites and online newsletters on
literally hundreds of diverse and specialized topics.This
could spell opportunity for you.The fact is that all those
years of study, hands on experience, and tried and true wisdom is
worth a hefty income when turned into the new online
community.Communities that cost money to
enter.Communities that not only bring together a group of
people interested in a common topic, but also provide value and
insiders secrets that the public is dying to know
about.
"I publish three subscription websites. I would hate to try to do it without the information in this book. I wish it had been available a long time ago."
-- Jerry Minchey, www.SearchEngineU.com
Why having a subscription website on the Internet is so great
As the publisher of a subscription website,
you have an almost unfair advantage over other businesses that
don't operate on the Internet.
Low cost of entry
No or low rent
Low overhead
No employees
Open 24 hours a day
Operate from anywhere in the world
Reach a worldwide audience
Reach a well educated, affluent market
Offer a visually rich website, with text, images, audio,
video
Enable consumers to find your website when they are ready to
buy
Receive paid orders from anywhere
Enable shopping with instant credit card approval
Deliver digital information products instantly
Build communities through discussion groups
Beat your competition to new markets
Adapt quickly to meet changing conditions
"Membership sites are the next revolution in the information marketing business. This book will give you specific tips and techniques to catapult your business into the stratosphere. Peter Schaible knows what he's doing in this important area and you NEED to listen to him. Buy this book!"
-- Fred Gleeck, www.TheProductGuru.com
The five most profitable subscription website business models
By far, coming up with the right topic for a successful
subscription website is the biggest stumbling block for
those wanting to get into this business.Choosing your site
topic is a serious issue, as the topic you choose pretty much
dictates your chances of success with a subscription
website. How to Start Your
Own Profitable Subscription Website or Online Newsletter
shows you how to think through your topic and test its viability before you begin.We have identified at least five successful models for
subscription website topic selection. These include:
Existing
newsletter topicsIf you already publish a successful
print newsletter, it is probably a good candidate for a
subscription website. Placing your newsletter content, archives,
and resources online in a 'subscribers only' website usually
enhances the perceived value of your print newsletter to both
current and potential subscribers.Those print newsletters
that don't have an online presence may find much of their
potential audience slowly drained away by competitors that do have
online sites.Trade associationA 'members
only' website is an ideal extension of the services provided by a
trade association. Having a members area inside the association's
Internet site can deliver a wealth of benefits to members, and at
the same time, provide an incentive for non-members to
join.One of the more recent trends is for trade
associations to exist only on the Internet, through
membership-only websites. Career
advancementPerhaps the most common topic for
successful subscription websites is career
advancement.This includes sites that provide advice, tips,
how-to's, and resource libraries about specific professions or
business skills such as management, marketing, business start-up,
making money, and the entire gamut of business
opportunities.Personality based/insider tipsMany
successful subscription websites are built around a well known or
respected person who provides subscribers with personal insights,
tips, advice and opinions. In most cases, the person behind these
sites has built a solid reputation and developed a following of
people wanting access to the information this expert
provides.Downloadable product
libraryOne of the more interesting subscription
website models is based entirely on providing subscribers a large
library of downloadable products, usually computer programs,
scripts, PDF files, audios, videos, tutorials or other materials
that can be delivered digitally.
"This should be required reading for anyone who is considering starting or currently has, a subscription website. As a membership site owner myself, I can tell you first hand that information in here is dead on accurate. I was pleasantly surprised to learn a few things myself as I read through this book. I wish it had been available when I was starting out. It would have reduced my learning curve significantly."
-- Tim Kerber, CEO, Small Business Web Site, www.SmallBusinessWebSite.com
Getting started
So how do you jump on the new bandwagon
barreling down the Information Highway and enjoy success without making painful and expensive mistakes? That's why we
compiled the best available information on membership websites into this special e-book.How to Start
Your Own Profitable Subscription Website or Online Newsletter
is a step-by-step guide that teaches you the vital secrets, tips, and techniques.You'll learn everything you need to know to quickly get started in the online publishing business on a shoestring budget.This recently revised, 120-page,
step-by-step guide is all meat and no fluff. It covers all the basics -- and many advanced techniques -- and makes it easy for you to start your online newsletter or subscription website business while avoiding costly mistakes.
You'll learn all the fundamentals as well as the intricate, little-known details
How to become a successful online publisher
The most profitable subscription business models
How to choose a winning online newsletter topic
Exact steps to launching your subscription website
How to process online subscriptions and credit cards
How to control start-up costs and maximize profits
How to get new subscribers and maximize renewals
The checklists and resources to help you succeed
Secrets to website design and marketing that work
Other topics include
How to register a domain name
Incorporating your business
Requesting a tax ID number
Selecting a hosting service
Getting an SSL certificate
Securing a payment gateway provider
Setting up a merchant account
Choosing site management software
The pros and cons of recurring billing
Search engine submittal
Publicizing your website
What to do when your site goes down
Graphic design tips
"I could not have developed my web site without How to start your own profitable subscription web site or online newsletter."
-- Dr. Lynn Carlisle, www.SpiritOfCaring.com
You'll learn these important elements to subscription website profitability
How to organize your website for your members. Get this
one wrong and you'll lose a lot of potential subscribers in the
first 10 seconds.
How to create the kind of content members love to read.
Hint: Seventy-nine percent of Internet users scan pages; they
do not read word-by-word.
How to avoid the top 10 website design sins. This is
vital if you want to attract visitors to your site and keep them
there.
How to cash in on the colors of success. This one might
surprise you.
The principles and rules of online journalism. They're
different from other media.
Successful marketing strategies. Begin with the three
simple questions you must ask before launching your
site.
The secret to making a subscription website valuable.
This tip alone is probably worth the entire price of How to
Start Your Own Profitable Subscription Website or Online
Newsletter.
Step-by-step guerilla marketing. Marketing your site
online is a lot like hacking your way through a jungle,
blindfolded. In this five-week, step-by-step series, we show you
how to avoid chopping off a foot with your own
machete.
How to Start Your
Own Profitable Subscription Website or Online Newsletter
is a conveniently
organized and formatted PDF file that includes all the basic
step-by-step information on how to get started, the checklists,
secrets, tips, and techniques, etc.
"If you want to start your own membership website (and why wouldn't you?) or if you want to grow your current membership site, you must go to the source of great information -- that's Peter Schaible and his book -- they both get my highest recommendation and respect."
-- Dr. Paul Hartunian, www.Hartunian.com
How to Start Your
Own Profitable Subscription Website or Online Newsletter
enables you to create a printed document. We advise printing
it out on three-hole punched paper and keeping it in a binder for
easy reference. But you'll want to keep the PDF file on your computer, too, because it's loaded with hypertext links to online resources you can use right now!
FIVE SPECIAL FREE BONUSES
Marketing Plan for a New Subscription Website
Now you can have a detailed, month-by-month action plan for attracting subscribers to your site and providing the copy that persuades them to sign up. The plan includes online and offline promotions that can fit any budget and that come with the recommended timing and frequency that maximizes the return on your efforts.
This plan previously sold online for $95. It's yours as a free bonus when you order How to Start Your Own Profitable Subscription Website or Online Newsletter.
Three Sample Business Plans for Subscription Websites
Each plan is more than 25 pages long and includes complete marketing analysis, strategy, implementation, and financial details. You can model your systematic membership website business plan on one of these three proven programs.
You could pay up to $100 each for any one of these plans; they're yours free when you order How to Start Your Own Profitable Subscription Website or Online Newsletter.
What To Do When Your Site Goes Down
Most website hosting services claim a 99 percent uptime per month. That sounds good, but do the math and you realize than means your site could be down for as long as seven hours a month!
Keep this special report handy. It explains common site problems and how to handle them. It's yours free when you order How to Start Your Own Profitable Subscription Website or Online Newsletter.
How to order
How to Start Your Own Profitable
Subscription Website or Online Newsletter covers all the
basics -- as well as many advanced techniques -- and makes it easy for you to start your subscription
website or online newsletter. You can be running your own
subscribers-only publishing business and begin earning money
with your website ASAP!
Get it now for just $47
Whether you have an idea under development for a subscription website or an existing print publication you want to take online, this is the information you need to get started right now!
Ironclad Money-back Guarantee:
If How to Start Your Own Profitable
Subscription Website or Online Newsletter is not
everything that we say it is and you are not completely
satisfied with it, then we will refund every penny of your
money with no questions asked.
That's more than a guarantee, that's a
promise.
Click on the button below to access our
secure order form
Immediate delivery!!! - When your order is processed we
will send you the complete package along with instructions via web
delivery. IMMEDIATE DOWNLOAD! Order How to Start Your Own Profitable Subscription Website or Online Newsletter now and download your e-book immediately!
ADDITIONAL BONUS
The resale resale rights to How to Start
Your Own Profitable Subscription Website or Online Newsletter are included.
Your purchase of How to Start
Your Own Profitable Subscription Website or Online Newsletter includes the right to resell the e-book and bonuses to your own customer list. Certain conditions apply. For details go to the Non-exclusive Resale License Agreement.
