Email Marketing Content That Works! (A two-hour webinar)
EMAIL MARKETING CONTENT THAT WORKS!
(A PREVIOUSLY RECORDED TWO-HOUR WEBINAR)
PROGRAM DETAILS
PSST... I KNOW WHAT'S BOTHERING YOU (IN ADDITION TO MY PHOTO ON THE
SIDE). Every day, you read about e-mail and what a great tool it can
be for marketing a business. It's easy to send, easy to share and easy
to measure. And, it's a lot (lot) cheaper than trying to do anything
in print. It seems logical that in 2010 you should be doing a lot of
this for your own business.
THE PROBLEM (HERE'S THE \"BOTHERING YOU\" PART) IS THAT YOU DON'T KNOW
WHAT TO SAY OR HOW TO SAY IT. Plus, you hate writing.
You understand that interesting, useful, well-written content is the
fuel for the e-mail marketing engine, but you're just not sure how to
make it all happen.
SO YOU READ THE BOOKS AND YOU FOLLOW THE BLOGS AND YOU REALLY WORK AT
IT. You even do a little e-mail marketing here and there. But it never
seems to add up to much of anything. Your e-mail newsletter isn't very
effective and even the announcements and messages you send to clients
and customers fall flat.
That's the bad news. THE GOOD NEWS IS, I CAN TEACH YOU HOW TO DO A
BETTER JOB (AND WITH LESS EFFORT). I can show you how to select topics
that position you as expert; how to find and use your authentic voice;
how to use stories to keep your audience interested; and a whole lot
more (see the bullet points below).
ALL YOU HAVE TO DO IS PURCHASE THIS GROUND-BREAKING,
EARTH-SHATTERING, GUT-IGNITING (OR WHATEVER) TWO-HOUR WEBINAR. FROM
THERE, YOU'LL BE IMMEDIATELY REDIRECTED TO A WEB PAGE WHERE YOU CAN
WATCH IT WHENEVER YOU LIKE; AS MANY TIMES AS YOU LIKE.
HERE’S WHAT YOU’LL LEARN:
* Why good content matters
* How to define your target audience
* Why and how to narrow your focus
* Where to find an unlimited supply of good topic ideas
* How to position yourself as the “World’s Leading Expert”
* What to do if you can’t write well (or simply hate it)
* How to involve readers and generate feedback
* Striking the right balance between “promotional” and
“informational” content
* Finding your authentic voice (and why it matters)
* Why and how to use personal stories
* How to keep from giving away "too much" free information
* How to avoid content burnout
* The trick to making your writing come alive
* How social media has changed business e-mail (forever)
It's filled with real world examples, plenty of do's and don'ts and
audience participation.
TOTAL COST? $79.00. Considerably less than (I'm guessing) what one
new client is worth to you, or even one good idea that will make your
writing better and easier.
DOWNLOAD THIS POWERFUL, PRACTICAL, TWO-HOUR WORKSHOP AND WALK AWAY
WITH FRESH CONTENT IDEAS AND A HOST OF NEW WAYS TO SHAPE YOUR CONTENT
STRATEGY. Clothing optional.
I hope to webinar you there,
Michael Katz
Chief Penguin
Blue Penguin Development, Inc.
P.S. Once purchased, you can watch the full, two-hour presentation
whenever you like and as many times as you like. The webinar is in
"Flash" format, allowing you to start, pause and go back and forth
within the presentation.
HOSTED BY
BLUE PENGUIN DEVELOPMENT
An award-winning humorist, entrepreneur and human, Michael Katz is a
recognized expert in the development of electronic newsletters and
e-mail marketing content and founder of
Michael has been quoted in The Wall Street Journal, The New York
Times, Business Week Online and other national and local media. He is
the author of three books, and over the last 10 years has published
over 200 issues of his "E-Newsletter on E-Newsletters," a bi-weekly
with 6,000 passionate subscribers in over 40 countries around the
world.
Michael has an MBA from Boston University and a BA in Psychology from
McGill University in Montreal.
Blue Penguin Development, Inc. One Ash Street, Hopkinton, MA 01748,
USA, 508-497-0900,
