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KICKSTART YOUR SMALL BUSINESS WITH BRILLIANT ADVERTISING

 

Every small business needs advertising to succeed. You may have the best product, the best service, the best price, but unless you let potential customers know about it, your business will never get off the ground.

 

This book is to help with businesses that are physical and tangible, not ones that are exclusively conducted online, so if you only want to work online, this book is not for you. What I write will help you kickstart any business such as in retail, service, manufacturing, importing, business to business, or wholesale.

 

I have operated my own small businesses that mostly made me good money, but a couple of them failed. (Good experience, but OUCH it hurts.) One of those small businesses became very big ― international in fact ― and through all this experience I have learned the hard way what works and what does not when it comes to advertising. I have seen so much money wasted on misdirected or totally ineffective advertising that I knew it was time to write this book.

 

What an ordinary website!

You might look at my style on this page and think “If he’s an advertising expert, why does his website look so ordinary?” The answer is simple ― I know that you are looking for information, so that is what I am giving you.

 

Do you really want to be impressed with my web design skills or do you want to know if this book is going to help you? Do you think it has to be worth more if I throw in free extras that any web entrepreneur can get free of charge so they can pad their offers? Do you want facts or fluff before deciding whether to spend your money?

 

I am not only giving you the facts, I am giving you true value for money.

 

EXAMPLE 1: On page 30, I deal specifically with the subject of using advertising agents or doing it yourself. Advertising agents will hate me for what I write there. Why? Because I show you in very simple language why you can do without them.

 

EXAMPLE 2: On page 6, I explain why a lot of Yellow Pages advertising is absolutely wasted money. Once you read this you will see the point and not fall into the trap with the encouragement of the Yellow Pages rep and other “experts”.

 

EXAMPLE 3: On page 10, I show how to ensure that people will even open un-addressed mail  ― you know: “TO THE HOUSEHOLDER”. Nobody opens them right? Wrong! Your mail will be opened if you follow my advice.

 

These few examples should be enough to show you that what you are buying in this book is real life, down to earth, practical, and effective. But just in case you still have doubts I have included below the full contents list from my book. 36 pages of helpful, genuine information that can help make the difference between life and death for your small business.

Please note that page numbers may change as I make revisions from time to time. If any revisions are substantial I will forward them to you, even if it is a year or more after you buy the book. I want your small business to succeed, and advertising is a crucial factor.

What our book buyers say:

  "I didn't know where to start, but your book made sense of it all - GREAT!"  Jason

  "Some great ideas I would never have thought of. Thanks."    Suzie

  "Your Yellow Pages info is brilliant. Makes average Yellow Pages ads look pointless, but with your info I know I will get the calls."  Alex

  "We already tried your advice on 'Warm Calling' and have the orders to prove that it works. WOW!"   Nicki and Tim

  "You have saved me hundreds of $$$ by warning where I might waste money."   Jay

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INTRODUCTION

You're Ready To Start ..................................Page 1
But The Sales Aren't Happening!....................Page 1
Advertising For The Small Players..................Page 2
Which Media To Use?...................................Page 2
 

YELLOW PAGES
How Big Should My Ad Be? …………………..Page 3Businesses With A Big Presence …………....Page 3What’s Niche Marketing?………………………Page 4Businesses With A Small Presence …………Page 4Timeliness ……………………………………….Page 4Multiple Books And Multiple Categories ……..Page 5The Key To YP Advertising …………………….Page 5The Point Behind Your Text  …………………..Page 6The Format Of The Text ………………………..Page 6Don’t Be Afraid Of Your Competitors! ………...Page 7Yellow Pages Online ……………………………Page 7A Few More Points ………………………..Page 7
 

DIRECT MAIL       
Choosing Your Recipients …………………… Page 8Create Your Own List ………………………… Page 8Getting Them To Open It……………………… Page 9Un-Addressed Mail ……………………………  Page 9Addressed Direct Mail …………………………Page 10Getting Them To Read It - And Act On It ……Page 10Catchy Text ……………………………………. Page 11Text In Point Form ……………………………. Page 12Pictures And Graphics ……………………Page 12
 

NEWSPAPERS AND MAGAZINES
Papers Or Mags? ………………….............. Page 13Choosing The Most Suitable Publications …Page 14Where Should The Ads Go? ………………...Page 14How Big Should My Ads Be?……………….. Page 14How Should My Ad Look? ……………………Page 15Use Emotion …………………………………...Page 15Use Positive Language ………………………..Page 16Be Confident! …………………………………...Page 16But My Competitor Is Cheaper ……………….Page 16I Can’t Match Their Level Of Service! ………...Page 17
Getting Big Discounts On Advertisements.... Page 17
 

PROMOTIONAL PRODUCTS GIVEAWAYS
Pens And Pencils...................................... Page 18T-shirts And Caps …………………………......Page 18Balloons And Stickers …………………………Page 19Fridge Magnets …………………………………Page 19Mugs And Glassware ………………………….Page 19Keyrings, Pocketknives And Bottle Openers..Page 19Rulers, Note Pads, etc ………………………..Page 20Calendars ………………………….................Page 20Mouse Pads …………………………………....Page 20
 

RADIO

Introductory Comments .............................Page 20What Do I Say In My Ad? …………............ Page 21Whose Voice? ………………………………...Page 21How Often And How Long? ………...............Page 21
 

SIGNS……………………………………     Page 22

 

INTERNET
Cyberspace – It’s The Wild, Wild West! …Page 23Advantages Of Having A Website …………Page 23Getting A Website Of Your Own   ………  .Page 23Should I Do My Own? ………………………Page 24What Should My Website Say? …………  Page 24How Will Customers Find My Website? … Page 25Advertise In Order To Advertise …………… Page 25A Few More Points About Websites ………Page 25
 

COLD CALLING
Why It Can Be So Effective ………………….Page 26The Time Factor ……………………………….Page 27How To Do It Painlessly ………………………Page 27
 

WARM CALLING ………………………….Page  28

 

FREE OR “AT COST” FIRST ORDERS. Page 29  

 

SOME GENERAL PRINCIPLES

DIY Versus Paying Advertising Agents........ Page 30
Think Outside the Square …………………….Page 30
The Use of Capitals ……………………………Page 31
Choosing Fonts ………………………………..Page 32
 

SUMMING UP

The Pros And Cons Of The Various Media …Page 33
Themes We’ve Learned ……………………….Page 35
Customers Have To Be Generated …………..Page 35
Have An Ad Budget …………………………...Page 35
Create Ads Not Plaques ………………………Page 35
Sell Yourself Not Your Product ………………Page 35
Niche Marketing ………………………………..Page 35
Use Emotion To Get Attention ……………….Page 35
Try To Take A Long-term Approach ………….Page 35
Try To Be Creative ……………………………..Page 36
Try To Be Self-Reliant …………………………Page 36
Do Some Test Marketing ……………………..Page 36
Don’t Be Intimidated! …………………………..Page 36
 

CONCLUSION ……………………………..Page 36

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Well, now you know exactly what you are getting for your money, it is time for me to close the sale…………… OOPS! ― there goes another advertising secret. But after all, I am trying to teach you how to advertise and get results. You should always include a call to action such as: “Call now ― Get an immediate quote ― Buy now ― Email now ― Pick up that phone before it’s too late ― Fill in the order form and mail today ― Call your friendly widget expert today ― Place your ½ price order now ― Contact us today for exceptional service.”

My call to action is to suggest that you hit the “Buy Now” button, but BEFORE YOU DO…… (I just broke an important rule. I should not let anything distract you from ordering my book right now.) ….... I want you to know that I am so sure that I am offering real value for money in a world of mass produced e-books written by people who have no real – life experience, that I offer a full refund within 60 days if you think this book is not worth every penny.

When you download the book you will find my contact details. If you are not satisfied, simply email me at the address shown in the book and I will make the refund as quickly as humanly possible.

Now, please go straight to that Buy Now button and order the best value book you will ever find on the internet for only $50.

Best wishes for the success of your small business,

Harrison T Medway

Contact me [here](mailto:extempus08-domains@yahoo.co.uk) if you have question

 




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