Small Business SEO | Small Business SEO
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SMALL BUSINESS SEO
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DISCOVER HOW YOU CAN INSTANTLY IMPROVE YOUR SEARCH
RANKINGS AND AVOID BEING SCAMMED BY DISREPUTABLE
SEO CONSULTANTS OR WEB DESIGNERS
DEAR LOCAL SMALL BUSINESS OWNER,
I know how frustrated you can be when the website you have lovingly
built fails to appear on the front page of Google. It's just like
building your shop or office in the middle of the Sahara Desert
because no-one can find you. Perhaps you've then gone out and engaged
a SEO Consultant who has made wild promises of front page rankings
only to find that you are ranked for a term that nobody searches.
I've been developing web sites since 1998, a lifetime in terms of
the internet, and consider the search engine optimization of sites to
be a part of the role. As you probably are well aware, a spectacularly
designed site that nobody can find on the search engines is totally
useless to you in generating more customers and sales from your online
presence. After all, that is why you have a web site for your small
business.
LET ME TELL YOU A STORY
Recently I was speaking to a lady and I asked her if she would mind
if I gave her a tip about her web site. The tip was that she have a
Contact link on her menu as I had a lot of trouble finding where to
email her some information she had requested. She then mentioned that
she had just spent a considerable sum with a SEO Consultant and
couldn't understand why they hadn't mentioned this.
As I had already had a peak at the code behind the web site, I was
quite surprised as the site had several problems that were quite
apparent. When I mentioned these to her and explained the impact it
had on her rankings, she was quite angry. She was somewhat satisfied
at least that the SEO Consultant had her ranked at number one on
Google for a particular search term. Using some free online software,
I told her that nobody searched for that term, so it wouldn't bring
any traffic to her site. I'm sure you can imagine her reaction!
SMALL BUSINESS SEO IS NOT A MYSTERY
SEO Consultants would have you believe that there is a great deal of
mystery surrounding their work. The reality is that the large
percentage of it is quite basic. It simply comes down to good website
development practice in the first place. In fact, engaging a
professional web developer in the first place can save you a lot of
time and money down the track in getting your pages ranked highly in
the search engines. The good news is that you can easily learn these
closely guarded secrets of SEO and either apply them yourself if you
have the skills, or at the very least engage someone to do it for you.
Because you are issuing specific instructions to a developer with the
knowledge you have gained, you will be able to check that the work has
been done properly and in accordance with your directions.
WHY I WROTE THIS BOOK
It's simple really. I'm tired of seeing people getting scammed for
SEO consulting work when small business SEO is something that every
small business owner can have a working knowledge of the process. I
want to unveil the mystery and give the tools to you as a small
business owner so you can take control of the essential components of
your website that will affect your search engine rankings.
YOUR SOLUTION TO SEARCH ENGINE RANKINGS
In this book, SEO FOR SMALL BUSINESS, you will learn:-
* What is search engine optimization and how it affects your small
business
* Why you need this knowledge
* The elements and importance of keyword and key phrase research
* Where to find a FREE online tool to do keyword research and how
to use it
* The absolutely critical elements on a web page that must be
present
* Why FREE listings get more traffic than paid listings
* The importance of the copy on your pages
* How to read the code behind your web pages
* How menus need to be structured so the search engines can read
them
* The importance of backlinks to your site and how to get them
* Plus much, much more to help you dominate the search engines for
your small business
This book is NOT written in "geek" talk, but in plain, simple
English that even the most inexperienced small business operator can
understand. But if you have any questions, you can always contact us
for further explanation.
BONUSES
Many people learn more easily from video than from text, so we are
including two special videos as bonuses with the book.
* A video walkthrough of how to use the FREE keyword tool to find
the best keywords for your small business. This video also includes a
demonstration of how you can spy on your competition and find out what
keywords they are using to dominate the search engines. We also show
you how you can use this tool to find topics for articles and content
on your site that will help your rankings even further.
* A second video showing you how to access the code on your site
and exactly what you need to be looking for. Specific examples show
the critical importance of various elements on your site and how
Google uses these to display your site in the search engine results.
TESTIMONIALS
Rather than litter the page with countless testimonials, I've put
them on a separate page for you to view if you wish to do so. Follow
the link to .
OUR NO FUSS GUARANTEE
We are so confident that you will gain such an enormous amount of
knowledge from this book and videos to help you with your search
engine rankings that we offer a 60 day no fuss guarantee. If for any
reason you are not satisfied with the product, simply contact us and
we will cheerfully refund the purchase cost with no questions asked.
BUY SEO FOR SMALL BUSINESS NOW
WHETHER YOU HAVE A SITE FOR YOUR SMALL BUSINESS ALREADY ONLINE, OR
ARE THINKING OF GOING ONLINE, THIS BOOK IS A \"MUST HAVE\" SO YOUR WEB
PAGES ARE STRUCTURED IN THE RIGHT WAY TO RANK PROPERLY ON THE SEARCH
ENGINES.
Your investment in "SEO FOR SMALL BUSINESS" is only $47 which you
will no doubt recoup many times over with the knowledge gained and
also from more traffic to your site through better search engine
rankings.
Click on the button below to gain access to our secure server where
you can place your order. On completion of the order you will receive
access to the download page immediately where you can access your
product.
Yours for better rankings
Â
RIC RAFTIS
P.S. Remember, the success of your business efforts online depend on
good search engine rankings. Don't miss this opportunity to improve
yours with SMALL BUSINESS SEO. Order your copy today!
P.P.S. SEO FOR SMALL BUSINESS is an investment in your business and
not a cost. Applying the knowledge in this book will no doubt improve
your rankings, thus gaining you more traffic and sales.
LATEST NEWS
* Can Everyone See Your Website 09 Mar, 10
CAN EVERYONE SEE YOUR WEBSITE
A lot of small business websites are poorly written. Sorry, but
that's a fact. It has been common in the past for people to throw a
website online just to have an online presence. Many of these sites
were written in a Microsoft program called Frontpage. Thankfully it is
no longer sold today, but it's still around and people are still using
it to write websites.
The problem with Frontpage is that it essentially wrote web pages
for viewing in Internet Explorer. Whilst it is the dominant browser
because it ships with Windows, its market share is declining. All web
professionals use Firefox and Google's Chrome is making a sizable
impact on the browser market. The problem with Frontpage websites, and
many other sites built with visual software is that they don't display
properly in all browsers. When professionals write websites, they test
to make sure that the site is viewable in a range of browsers, not
just Internet Explorer.
So, how do you make sure that the visitors to your website can see
what you want them to see? Well, it's quite easy really. You use a
free service called . You simply enter your website address and tick
the browsers you want to check and they will return you a screen image
of what your website looks like in the browsers you have selected.
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As you can see from the image, there are a huge number of browsers
available for people to use, and they do use them, not just Internet
Explorer. Your website needs to be clearly visible in the main
browsers at least which include the dreaded IE of course, but also
Firefox, Opera and Safari for the Apple computers.
Browser visibility is an important part of small business SEO. If
you like, it's the end of the process. There is no point doing
everything right with your SEO and generating lots of traffic to your
small business website if people can't view it properly. They will
simply leave the site.
So make sure your visitors can see the website you want them to see.
If your website is not performing properly, then contact to get it
fixed.
* What is Small Business SEO All About? 04 Mar, 10
WHAT IS SMALL BUSINESS SEO ALL ABOUT?
Indeed, that's a very good question, what is small business SEO all
about?
So lets define it in a nutshell. Small business SEO is simply about
optimizing your website for the search engines so that you rank as
high as possible in the search engine results pages. When we talk
about small business SEO, there are two factors, the on-page or
on-site ones and the off-page or off-site ones.
SEO is not the mystery it once was. There used to be so many tricks
involved, but these days the search engines have got the vast majority
of them covered. That's not to say a new one won't come along tomorrow
and be successful. But success is a funny thing, particularly when it
comes to SEO. If the success is achieved through scamming the search
engines, then you can rest assured that it will only work for a while
until they build some new code into their algorithms to block the
tactic. They usually then penalize the sites using that tactic if it's
considered to be scamming, or "black hat" as it's known.
For small business, it doesn't take that long to get a good, solid
working knowledge of SEO as it applies to them. Generally speaking,
you won't be competing against many local businesses and therefore the
application of a few of the fundamentals will see you ranking very
well. However, there are a lot of people out there whose livelihood
depends on maintaining that small business SEO is an area clouded in
mystery. The reality is, you can learn the vast majority of what you
need to know in a couple of hours. It's the application and monitoring
that can take longer.
Don't be roped into expensive SEO campaigns for your small business.
If you gain a working knowledge, you will find you can get the job
done relatively cheaply. Nothing like the $800 a month programs I hear
about all the time. Just as you have a working knowledge of tax but
employ an accountant, get yourself a working knowledge of and employ a
professional web developer to make sure your site is well structured.
* Small Business SEO Scams 03 Mar, 10
SMALL BUSINESS SEO SCAMS
If you have a small business website, then you have probably
received any number of emails offering SEO services promising to rank
you at the top of Google. Normally, the email will go something like
this or some similar variation.....
We would like to get your website on first page of Google.
All of our processes use the most ethical "white hat" Search Engine
Optimization techniques that will not get your website banned or
penalize.
Please reply and I would be happy to send you a proposal.
Some are much longer of course, but essentially they all contain
similar promises and the offer.
So why should you stay right away from such offers? Quite simple
really. Here's what is wrong with this email and the countless number
of them in a similar vein.
* You have no idea where they are from in real terms. There is no
website address attached to the email
* The emails generally come from an account at Gmail. Given the
number of emails these types of people send out, they would probably
be shut down for spamming if they sent them from their own hosting
account. I've seen the same emails several times from the same person
with different Gmail accounts.
If you do receive these types of email offering small business SEO,
then do not reply to them. It simply lets them know they have a live
email address and they will just send you more. Even worse, they could
build a list and sell it off to an unsavoury company. Just flag them
as junk mail so the sender is identified for further emails and they
just go to your junk folder.
If you have been the subject of a small business SEO scam, then I
would love to hear your story. I hope to publish a number of these as
a warning to others so they don't get caught. Simply send via the on
this site.
* Selecting A Professional Web Designer 01 Mar, 10
SELECTING A PROFESSIONAL WEB DESIGNER
Selecting a professional web designer or developer for your small
business can be a harrowing experience. This is usually the case as
the vast majority of small business people don't understand the actual
process of web design. Many think that it's all about a good looking
website, but unfortunately, this is only a part of the web design
process.
Web design, or rather web development as I prefer to call it,
involves a systematic process just like any other profession. The
first order of the day is to do some keyword and market research to
establish exactly what you are going to focus on with your website.
It's important to establish this area first and foremost as it can
have impact on the overall design and content of your eventual site.
Some people get quite hung up on the graphical aspect of the design
process and treat it as the most important. The reality is that the
most important aspect of any website is functionality. It must be easy
to use and navigate for visitors and not just present something pretty
for them to gaze at on their screen. Believe me, they won't stay long
if they can't find their way around and achieve their objectives in
visiting the site in the first place.
PROFESSIONAL WEB DEVELOPER QUALITIES
First of all, they must know how to do the market research and
keyword research for you if you don't have the programs to do it
yourself. If you have used free online tools to do some market
research, then that's great. However, commercial software like
provides far deeper insight into markets and software of this nature
should be in the arsenal of any professional web developer. Ask what
sort of software they use.
Secondly, a professional web developer will know how to write code
by hand. The worst type of websites that you see online are those that
have obviously been written using a visual interface. This type of
development never works properly as you need to know how to code and
control the code that is written in the background by "what you see is
what you get" editors. Unfortunately the name is not quite true and
"what you see" is not always "what you get".
So here is an easy way to find out if your web developer or
potential web developer can write code. Ask them on the phone, in
person or on an instant messenger such as Skype to tell you the code
to link to a web page at www.somedomain.com called blue widgets from
your web page. Just to make it a little more interesting, tell them
that the link must open in a new page or tab on the visitor's browser
and the link must be a "nofollow" link. (If you don't know what all
that means, don't worry. The important thing is that the web developer
should.
So here is what they should quote back to you:-
Blue Widgets
If they can do this off the top of their head without the time to
reference books or the web, then there is a very good chance that they
know how to hand code. This is an absolutely vital skill of any
professional web developer.
WHAT ABOUT SEARCH ENGINE OPTIMIZATION?
Any site that is written without taking into account the basic
principles of search optimization is like building a shop in the
middle of the desert. The origins of SEO for your site are based on
the keywords and phrases established when you did your research in the
first place.
The easiest way to check your web developer's skills in this regard
is to ask them for examples of sites they have written and what the
keyword or key phrase focus was for the site. Then simply check where
these sites are ranked on Google. You might also check to see where
the web developer's own site is ranked also as this will be an
indication of their attitude to SEO. If their own site isn't ranking
then it would indicate a problem as far as their SEO knowledge goes.
SMALL BUSINESS SEO
Whilst good SEO practices are critical for any site, they are even
more important for small business. The whole purpose of you being
online as a small business is to increase sales and gain customers
locally. By following basic small business SEO practices, there is
every chance your site can rank well in the search engines.
As a small business owner, you owe it to yourself to become familiar
with the basics. By gaining a working knowledge of the techniques
involved, you can make sure that your website is written properly and
has every chance of ranking well.
For more information on small business SEO, why not have a look at
the information you can learn from our book "".
* Market Samurai Review 28 Feb, 10
MARKET SAMURAI REVIEW
Whilst there are a number of free tools available on the web for
keyword research, the power offered by Market Samurai is unsurpassed
when it comes to complete market research. This is a must for every
small business planning on engaging in online marketing because if you
don't get your research right in the first place, then there will be
extensive amounts of rehashing website pages later. Initial keyword
research using the free tools is certainly handy, but it's not enough.
You also need to know the competition for those keywords and whether
or not you have a chance of ranking for them on the front page of
Google where it counts.
Personally, I have three pieces of commercial online marketing
software that I use daily when writing sites for clients. Of these
three, Market Samurai is the one with the most market information and
features. It is unsurpassed as a SEO tool in my view.
The first step with Market Samurai is to generate keywords for the
small business area or niche on which you are focusing. This will
produce many other similar keywords and phrases that you can drill
down through using fantastic filtering tools to include and exclude
certain words. You will eventually get a great list of possiblities
that you can assess. You can then analyze all these keywords for
levels of traffic, number of searches per day and a wealth of other
relevant information.
Market Samurai can tell you your chances of ranking on the front
page of Google, which is obviously the most desirable place to be for
any small business seeking to generate new customers, or even allow
existing ones to find you. You can see at a glance how the competition
is performing so you know exactly what you need to do in order to
topple them and replace their listing with yours in the place where it
counts.
Measurement is always important and with Market Samurai you can
track where all your pages are ranked simply by entering your website
address against the keywords you are focused on. Most small businesses
aren't only looking to rank for one keyword as small business is often
diverse in the products and services offered. For example, an
accountant may be seeking to rank for accountant yourtown, tax
accountant yourtown, tax advice yourtown and business advice yourtown.
Market Samurai provides the means of tracking all these keywords, your
rankings for each one and also providing complete details of the
competition for these keywords.
Market Samurai is so fully featured when it comes to marketing
information that will not only help your online marketing and search
engine optimization efforts, but more importantly it puts you in
control of your site and gives you an unfair advantage over the
competition.
To provide all the features and benefits of Market Samurai you would
probably need to write a book. Thankfully this isn't necessary as they
offer a free trial so you can explore the product for yourself. There
are also videos to explain how to use the product in the most
effective manner.
Click on the link to download your FREE TRIAL of today.
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Small Business SEO
37 St Arnaud Road, Wedderburn, Vic
Australia
Phone: +61 3 54943404
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