How To Start A Car Detailing Business
The Definitive Guide to Starting and Operating a Car Detailing
Business
4 Books, 21 Videos , and 2 Premade Websites!
WANT TO START A CAR DETAILING BUSINESS? ALREADY OWN A CAR DETAILING
BUSINESS?
I HAVE SOME BAD NEWS FOR YOU: MOST DETAIL BUSINESSES CLOSE WITHIN
18 MONTHS. You will not be one of these businesses if you read and
implement what you find in my ebooks and videos on operating a modern
detail shop.
My name is Bob Keppel and I have owned and operated successful
detailing businesses. In my time in the industry there was only one
thing more predictable than the closure of my competitors’ shops: the
yearly growth of my shop and its profits.
You cannot afford to run a common operation because there are simply
too many detail shops and too few customers! YOU MUST BE DIFFERENT TO
SURVIVE. I did two things significantly different form the competition
that gave me my edge:
*
I WORKED 25% FASTER. I observed, filmed, and analyzed
industry-standard detailing processes and removed repetitiveness and
redundancy to reduce work times by twenty-five percent.
*
I GOT MORE THAN HALF OF MY NEW CUSTOMERS FROM THE INTERNET. Instead
of waiting for my word-of-mouth reputation to spread (as most
detailers do), I took control of that reputation and actively spread
the word about my company on Google, Yahoo, craigslist, Angies List,
and many other online communities. We had so much business that we
had to turn away some work during the summer.
NEW SHOPS:
If you plan to open a detailing business, you must start from the
beginning with a detailing process—inspection, notation, vehicle prep,
interior detailing, exterior polishing and waxing, windows, and
delivery to customer—that is as efficient and effective as possible.
You do not have time to “work things out” as you go! My easy to learn
62 step detailing process gives you an easy to follow, consistent
system to produce top quality results in a minimal amount of time.
Where will you get new customers? Most new businesses waste
countless hours and dollars on flyers, newspaper advertising, and
radio advertising that doesn’t work. I was one of those businesses,
and I’ll tell you what works and what doesn’t work so you don’t have
to pay the “stupid tax” I did. My magic bullet was getting customers
from the Internet. I had success because my competition 1) didn’t
understand Internet advertising and 2) had too much money locked up in
old media (phone book, magazines, flyers) that gave them little to no
work. And even today, in 2010, detailers continue to ignore the flood
of customers available to them on the Internet. Step in and take those
customers from them!
This ebook includes a professionally designed web site with contact
info, photos (yes, you own the rights to the photos) description of
processes, and prices. It’s a proven design made just for detailers
that a web designer would charge $200 for! Have a look at the web page
. Also included is a full color craigslist ad with photos that we’ll
show you how to post to the top of the list every day. A $95 value!
Have a look at it . It can takes weeks to find a good web designer to
make these web tools, but you get them immediately, for free, with the
purchase of my ebook.
You don’t want start a detailing business and market it on “trial
and error.” Trial and error is hugely expensive. Businesses go out of
businesses from too much trial and error. I’ve done the trials and
made the errors for you! In great detail, I describe how to maximize
awareness of your detail business in your for the minimum amount of
money.
EXISTING SHOPS:
Congratulations! You took action and opened your shop. When you set
your prices, you made estimates about the time and money it takes to
perform each detail. It all looked great on paper but in the real
world jobs are taking longer and costing more than you expected. Have
you absolutely maximized your profits? Is there any product or time
wasted in your detailing process? This ebook and online videos will
show you how to:
*
Clean all wheels and wheel wells without touching them in 90
seconds.
*
Clean door jambs and trunk jambs without touching them in 90
seconds.
*
Remove bugs, wash car, and claybar all painted surfaces in 10
minutes.
*
Detail the interior of a car and vacuum it ONCE during the whole
process.
*
Go to your work vehicle once while washing, once while detailing,
and once while waxing. That’s it. Everything you need will be in your
pockets and in your apron as you work. No constant trips back and
forth to your supplies!
*
Clean every button, switch, vent, crevice, and gap in an instrument
panel and console in less than 2 minutes.
*
Dress the exterior rubber and plastic in 60 seconds.
*
Polish and wax an entire vehicle in 15 minutes. That's right,
combine these two time consuming steps into one!
Every detail shop I’ve worked in or observed was wasting time with
unnecessary steps and excessive manual labor. Even when you’re
optimized, detailing is extremely hard work so why make it any harder
than it has to be? I’ll show you how to trim your detailing times 25%,
or refund your money if my system fails on this promise.
COULD YOU USE MORE BUSINESS? Have you tried advertising in flyers,
newspapers, and the phone book? They don’t work. You waste money, feel
foolish, and are afraid to ever spend another dollar on advertising.
But there is a largely untapped resource for customers and it’s mostly
free—the Internet. People are not picking up the phone book looking
for a detailer. They aren’t even asking their friends or family for a
recommendation. They’re going to the Internet where they can see
photos, see prices, read processes, read testimonials, and learn more
about a detail shop than any traditional referral source ever could.
Do you have a website? Does it rank on the first page of Google? Is
it on the first page of Yahoo? Is it on the top page of craigslist
every day? Does it have positive reviews on Google, Yahoo, Citysearch,
Yelp, and Merchant Circle? If not, you are missing out on a massive
group of customers ready to spend money with you today. This ebook
takes your web site and maximizes its potential by instruction you on
how to:
*
Get listed on the front page of Google, Yahoo, and Bing by choosing
the keywords that your customers are searching for (ie, Miami auto
detailing, Miami car detailing, detailing service, mobile detailing
Miami, etc.).
*
Get free clicks from the Google Local Business Listings directory.
*
Post a full color ad with photos to the top of craigslist every
morning. Not an average “hack detailer” ad, but a professionally
designed flyer that will make you stand out and get phone calls. And
yes, we even include the flyer itself (see ). Just add your name to
the template and you’re on craigslist today.
*
Get your customers to post positive reviews in directories like
Google and Yahoo to help push your listing to the top.
*
Get listed on Angies List, the #1 directory for customers with
incomes of $100,000+, and gain a steady stream of customers from this
desirable resource.
*
Obtain the emails of your customers and keep in contact with them
monthly to encourage repeat service.
Don’t have a website? Don’t like your website? We include a fully
designed website with photos, description of processes, and pricing
information with the purchase of my ebook. Just change your name on
the template and you’re online.
If you have a shop and are struggling to get new customers, you have
to get the very most out of your web site. The Internet is separating
profitable detail shops from failed ones in the modern economy. I
spent years trying to get to the top of the search engines, trying to
get calls from my craigslist ad, trying to get clicks to my website,
and trying to get my customers to spread the word about us with
positive online reviews. Once I figured it out, my detail shops took
off and never looked back. I’m sharing all my secrets in this ebook.
Buy it, read it, and take action. If it doesn’t bring you more
business, I’ll gladly refund your money.
What Comes With The Book?
1. EBOOK: "STARTING A MODERN DETAIL BUSINESS. WORKING FASTER AND
MARKETING ON THE INTERNET TO CRUSH THE COMPETITION."
The 57 page essential guide to opening a new detailing business or
taking an existing shop to the next level. Topics:
*
Obtaining the proper licenses.
*
What equipment and supplies to buy and where to buy them.
*
The 62 step detailing process that's 25% quicker than your
competition.
*
Offline marketing: car dealers, automotive businesses, car clubs,
body shops, and walk-up customers.
*
Getting placed on the first page of Google, Yahoo, and Bing.
*
Getting listed on Google Local--the map with business listings at
the top of your local searches.
*
Getting positive online reviews from your customers that drive your
website to the top of search engines and business directories.
*
Dominating craigslist with a full color ad posted to the top every
day.
*
Developing and cultivating a following on angieslist.com...the
premiere resource for wealthy car owners online.
*
How to answer the phone and convert callers into customers.
*
Offering superior customer service to maximize referrals and repeat
business.
2. EBOOK AND WEBSITE: "GET YOUR DETAIL SHOP ONLINE TODAY."
Includes a professionally designed website! Follow the step by step
directions to customize and upload this for-detailers-only website
within 24 hours. Have a look at the website .
3. Ebook and Craigslist Flyer: "The Auto Detailers’ Guide to
Mastering Craigslist."
Includes a professionally designed, full color craigslist ad with
photos! Take a look at the craigslist ad . Just edit your name and
follow our directions to ensure that you’re always on the first page
of craigslist’s Automotive Services category.
4. VIDEOS: "BOB KEPPEL’S VIDEO SERIES: THE THINKING MAN'S AUTO
DETAILING PROCESS - WORK 25% FASTER AND MAKE 25% MORE."
Simplify and consolidate your detailing process to make more in less
time. 20 videos in all:
*
Engine Detailing
*
What to Wear
*
Wash, Jambs, Wheels, and Wheel Wells
*
Claybar Treatment
*
Floormat Shampooing
*
Air Purging
*
Headliners and Trunks
*
Plastic Interior Panels
*
Carpet Shampooing
*
Interior Door Panels
*
Leather Seat Cleaning
*
Steering Wheel, Vents and Gauges
*
Road Tar Removal
*
Dressing Rubber and Plastic
*
Polishing and Waxing in One Step
*
Wax Removal and Surface Inspection
*
Chrome Trim Cleaning and Polishing
*
Window Cleaning: The Two Towel Method
5. EBOOK BONUS! "ADVANCED DETAILING PROBLEMS AND THEIR SIMPLE
FIXES."
Discusses resolutions to advanced detailing issues including:
*
Heavy Water Spots
*
Embedded Pet Hair
*
Concrete and Asphalt Removal
*
Chewing Gum Removal from Carpets
*
Odors
*
Food and Dairy Spills
*
Ink Stains
*
Pet Urine
*
Vomit
*
"Baked On" Sticker Removal
*
Bonded Brake Dust on Wheels
*
Mold
FREQUENTLY ASKED QUESTIONS
I’VE NEVER STARTED A BUSINESS. WHAT ARE THE NECESSARY LICENSES,
PERMITS, AND INSURANCE? The book walks you through starting a
business, from getting your federal identification, your state
licenses, your insurance, to opening your checking account.
WHAT DOES IT COST TO GET STARTED? To run a mobile operation will
cost you about $1500 in supplies and equipment to get started. If you
buy used equipment (craigslist is a great resource), you can reduce
equipment and supply costs to about $1000. We tell you exactly what
equipment to buy (right down to the brushes, chamois, buckets) and
where to buy it for the best prices.
WHY WOULD AN EXISTING SHOP OWNER BUY THIS BOOK? You’ll get a fresh
and new look at the detailing business. I ran my shop a lot different
from the shops I worked in. We worked extremely fast and had some
radical marketing concepts that caused us to become one of the top
shops in my city in a short time. You probably won’t implement
everything in my books and videos, but there’s plenty of tricks and
methods you haven’t thought of before that make the system worth it.
WHY WOULD A NEW SHOP OWNER BUY THIS BOOK? This is the most freshly
written book on the subject. Other books discuss antiquated detailing
techniques and most notably, don’t discuss the game changing subject
of Internet marketing.
There are training companies that do a very good job with technical
training, but one of their primary objectives is to hook you on their
chemicals and supplies. Also, they are very brief about marketing, and
don’t give you a website or specific instructions on how to rank in
search engines and acquire online reviews.
Frankly, you could spend over 4 times the cost of this book just
having a simple website and craigslist flyer designed. We include both
for free!
WHEN DO I GET MY MATERIALS? Immediately after purchase. The ebooks
are in Adobe PDF format, and the videos are hosted on YouTube.
DO YOU HAVE A RETURN POLICY? Absolutely! Read the book. Watch the
videos. Put them to work. If you don’t feel the system was worthwhile
for any reason, email me to let me know. You’ll get an instant and
full refund.
ORDER NOW!
Consider the value:
$29.95
“How To Start a Modern Detailing Business”
$200
“Get Your Detail Shop Online Today—A Custom Website Just for
Detailers”
$95
“The Auto Detailers’ Guide Mastering Craigslist—Includes a Custom
Craigslist Flyers Just for Detailers”
$49.95
“Bob Keppel’s Video Series: Streamlined Auto Detailing”
$19.95
“Advanced Detailing Problems and Their Simple Fixes”
In total, $395 of videos, books, and websites to help you launch
your new business or take your existing business to the next level. My
price to you…JUST $65! That’s less than half the profit from one
detail job!
And don’t forget, if you put my ideas to work and don’t feel they’re
worth all sixty five dollars, send an email and I’ll refund the whole
amount. No hassle. That’s my promise.
Happy detailing,
Bob Keppel
If these books, videos, and websites fall short of the promises made
here, for any reason, simply request your money back in an email and
I'll personally refund your purchase 100%.
