Excerpt from product page

Longevity Rules! — Live Longer, Better
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LIVE LONGER, BETTER

[ Available Early December! ]

EVERYTHING YOU NEED TO KNOW. LONGEVITY, ANTI-AGEING AND
LIFE-EXTENSION PRINCIPLES AND PRACTICES IN FINE DETAIL.

Dear readers, let's face it, there are many books on longevity, life
extension, anti-ageing and health. And most of them blather on
about dietary supplements, quack diets or people living in the
mountains or some far-off place, or starving yourself, or using some
way-out practice that has nothing to do with you and me.

This is different.

_LONGEVITY RULES!_ is a lifestyle training program in DOWNLOADABLE
EBOOK form, accompanied by 200 Microsoft PowerPoint presentation
slides (for those who want it). It teaches you how to optimise your
longevity and wellness with nutrition, physical activity, mind-body,
and environmental health. It's evidence-based and referenced, and in
plain language. There are two versions: A PERSONAL EDITION, and a
PROFESSIONAL EDITION that includes the presentation slides.

The PERSONAL EDITION IS for people who want to live long and healthy
lives from any age; and the PROFESSIONAL EDITION, including the
presentation slides, is for personal and training purposes for
professionals in preventive health - dietitians, personal trainers,
fitness specialists, nurses, diabetes and heart rehabilitation
specialists and many more.

I'm Paul Rogers and I specialise in lifestyle training. This
program, in ebook and PowerPoint, is like nothing you've seen
previously -- and that's because there is nothing like it available in
bookshops or the internet. Finally, you can follow a lesson-by-lesson
guide, with pin-point explantion, that takes you through the _proven_
healthy living practices that raise your chances of living a long life
- and of equal importance - a functional life.

Measure and manage your risk with leading-edge information and a
range of simple assessments and tests - diabetes, heart disease,
cancer, nutrition, exercise, brain health.

And the thing is, it's not that difficult to do. You don't have to
eat like an Eastern monk or exercise like an Olympic athlete. The
ebook is based on a 200-slide presentation training course I use in my
personal lifestyle training business. At a modest $80/hour this course
takes 3 days to present and I would charge $1600 for the full
delivery. You can get it for very much less than that -- even the full
PowerPoint course of 200 slides.

"So what makes this program different to all the other stuff I might
read online?"

The first thing is that it's carefully and logically constructed
and comprehensive so that you know you're getting information that has
a well-grounded evidence base - in other words, no crazy diets, no
exaggerated claims for supplements or odd practices, yet still laden
with cutting edge information that you might not easily get, or
understand, from other sources. Hundreds of scientific references are
listed for those who want more reading. And I back it up with support.


And second, I'm well-qualifed to deliver this program with over 25
years of research in the medical, biological and
environmental sciences with my company Ecol Data, plus practical
experience in the health and fitness industry as a personal trainer,
including hundreds of articles in reputable online and offline
publications. I'm not a doctor, but I am a new breed of health
professional specialising in prevention rather than cure. I don't
diagnose and I don't treat - and I don't spruik bunkum or sell
supplements. Some of you will know me. I'm a wellness Guide over at
About.com, one of the largest health and wellness publishers on the
internet, where I've written hundreds of articles. I've been around on
the internet since 1992 (yes, I saw the birth of the commercial
internet). And quess what . . .

One of my articles on Fat Burning is always at 1 or 2 on Google,
usually number 1. You can check it out. Go to Google.com and type in
"fat burning" or "how to burn fat". You'll get about 15 to 18 million
pages. And number 1 (rarely No. 2)? . . . that's my About.com article
and it's been there for  well over 12 months at (usually) number 1 -
and there's good reason for that. It tells the truth about how you
burn fat for weight loss, which is so important for optimum health and
wellness.

Give yourself a chance to hold onto your health, fitness and brain
function for the long haul.

LONGEVITY RULES! LIVE LONGER, BETTER . . . WHAT THE PROGRAM CAN DO
FOR YOU . . . THE FUNDAMENTALS AND THE STRATEGIES

* Type 2 diabetes - beat it for life
* Cardiovascular disease - your arteries: the key to many things
* Cancer - mostly lifestyle and environment, not genes
* Obesity - the big risk for just about everything
* Strong bones - get them and keep them
* Nutrition for health and longevity - eat for life not for fads
* Food quality, organics, functional foods - natural foods, mostly
plants
* Dietary and nutritional supplements - good guys, bad guys
* Food safety - microbiological, chemical - it's more than just
organics
* Physical activity and exercise - swim, bike, run, walk - just do
something now!
* Environmental health (toxics, carcinogens in food, air, water,
workplace) - the covert disease risks
* Motivational and behavioural change - how to get there from here
* Relaxation, mind-body-brain health - it's more than physical

You can start putting these longevity strategies into practice
within minutes of downloading this program. Support? You get updates
for the life of the product and a members' forum - even revision notes
that describe the changes - and I'm not going to stop now after all
this time. What's more, the FREE BONUSES add even more value.

BONUS 1. THE ORGANIC FACTOR EBOOK

This is a professionally written book (originally a printed book) of
around 110,000 words, with references, on organic and environmental
lifestyle that I wrote a few years ago. It's included _FREE_ with both
the personal and professional LONGEVITY RULES! programs.

BONUS 2. NUTRITION FOR SPORTS AND EXERCISE

The second _FREE BONUS_ is a special downloadable report I wrote
exclusively for LONGEVITY RULES! It summarises best practice in sports
nutrition and I update this regularly with all the latest information
on what, how and when to eat for superior exercise and competition
performance. The Pro version of LONGEVITY RULES! also includes an
accompanying Power Point slide set.

LET'S REVIEW WHAT YOU'RE GETTING IN THE PROGRAM.

* 15 Lesson chapters, 200 text pages in Adobe PDF ebook format,
downloadable immediately
* Validated risk assessment questionnaires for diabetes, heart
disease, cancer, nutrition, exercise
* Sample workouts and diet plans
* Fact sheets, training manual and PowerPoint slides (Professional
edition)
* Free unlimited life-of-product content updates
* Exclusive membership site, newsletter with special reviews
* Over 200 Power Point presentation slides plus notes (Professional
edition only)
* 60-day guaranteed refund via CLICKBANK if not satisfied, and
outstanding support for all content and purchases

. . . including the free bonuses listed above if you buy now. I'll
be revising the program after Christmas. There's so much content here,
I may decide to break it up into separate products.

TESTIMONIALS COMING SOON.

COMPARE THE INCLUSIONS IN THE PERSONAL AND PROFESSIONAL EDITIONS.

LONGEVITY RULES! INCLUDED RESOURCES
PERSONAL EDITION  $US39
PROFESSIONAL EDITION  $US69

Complete downloadable ebook in PDF format
Yes
Yes

200+ PowerPoint slides (PPT) plus notes
No
Yes

PowerPoint slide images in PDF
Yes
Yes

Instruction manual with sample learner questions, answers and
suggestions
No
Yes

Fact sheets designed for client/trainee distribution
No
Yes

Unlimited life-of-product updates
Yes
Yes

Site membership with exclusive newsletter and review articles
Yes
Yes

60-day full money-back guarantee through Clickbank
Yes
Yes

BONUS. _Nutrition for Sports and Exercise_ ebook in PDF
Yes
Yes

BONUS. _Nutrition for Sports and Exercise_ PowerPoint slides (PPT)
No
Yes

BONUS. _The Organic Factor_ ebook
Yes
Yes

THAT'S ONLY _$US39_ FOR THE PERSONAL EDITION AND _$US69_ FOR THE PRO
EDITION. GET YOUR COPY NOW, CHANGE YOUR LIFE, TEACH OTHERS HOW TO. YOU
CAN TRUST THE PURCHASING SAFETY AND SECURITY OF CLICKBANK PLUS A
60-DAY FULL MONEY-BACK GUARANTEE.

WANT MORE DETAIL? HERE'S A SAMPLE OF WHAT ELSE YOU'LL FIND IN THE
LONGEVITY RULES! PROGRAM:

* The BEST DIETS for the prevention of heart disease, diabetes and
cancer and for weight loss. (They're not too different, and you have
plenty of choice as long as you stick to some basic rules.)
* Are vegetarian and VEGAN diets healthy? Are lOW-CARB diets
healthy? Find out. (And how to make them healthy.)
* The 7 BASIC FOODS you should eat _every_ day.
* Why most people fail at WEIGHT LOSS, and three strategies that
ensure success if you get them right.
* That most people - even many so-called experts -- don't
understand how 'fat burning' works and why this could be holding your
weight loss efforts back.
* HOW MUCH EXERCISE you need, what types, and what health
improvements you can expect. (It may surprise you to know that it need
not be too demanding.)
* How to easily TEST YOUR FITNESS in a few minutes. And what common
diseases being fit can protect you from.
* Why you should add WEIGHT TRAINING to your fitness disciplines,
and why you need the exercise "triad" for super fitness. (But you can
still get away with less.)
* Does CHOLESTEROL matter? Yes it does, and how to fine-tune your
cholesterol readings to evaluate your heart disease risk.
* Does low cholesterol cause STROKE OR CANCER? The answer is NO --
and why the cholesterol 'SKEPTICS' can do you real harm.
* Why you need to watch your blood GLUCOSE AND CHOLESTEROL levels
from an early age.
* WHAT CAUSES CANCER? You'll find out every LIFESTYLE CAUSE OF
CANCER - and what is known or likely to be protective of human cancer
in nutritional and physical activity practices. (No quack facts here,
only consolidated research.)
* EVERY FOOD, CHEMICAL, POLLUTANT, VIRUS AND PROCESS that has been
'PROVEN' TO CAUSE HUMAN CANCER - from asbestos to vinyl chloride - and
how to protect yourself. This is a validated list from recognised
authorities. Includes over 130 agents.
* The truth about ORGANIC FOODS and how to apply it. (It's just
about all positive, but there are some cautions.)
* Every proven way to RAISE HDL (the good cholesterol) and lower
triglycerides -- a crucial strategy in heart disease protection.
* 12 MEDICAL TESTS AND EXAMS you should consider having on a
regular basis and that can alert you to health problems before they
get serious -- in consultation with your doctor of course.
* Why FIT AND FAT people can be healthier than unfit, lean people
-- and how to measure that fitness. (It is better to be lean and fit,
and there are some traps with this one.)
* How BOOZE AND COFFEE just might be your best friends. Ah, but you
have to understand dose and the J curve. You'll see how this
fundamental principle of bio-toxicology is grossly misunderstood and
is a key to eating well and using supplements wisely.
* The 10 ENVIRONMENTAL CHEMICAL POLLUTANTS that represent the most
risk to your health -- and why.
* The 10 FOOD ADDITIVES that are best avoided -- and why.
* 7 ways to stop ALZHEIMER'S DISEASE and dementia. You don't want
to risk it.
* How to decide if you need VITAMIN AND MINERAL SUPPLEMENTS; and
the tricks and traps of the shonks.
* The SUPPLEMENTS THAT REALLY WORK for health and fitness - and the
ones that could do you real harm or even hurt your sports performance.
* CRITICAL FACTS ABOUT FITNESS AND HEALTH such as the ideal waist
measurement for you; ideal cholesterol and glucose levels; ideal
body-mass index (and why you need to be careful of BMI); how to
measure your fitness quickly and accurately; how to tell if you're
strong enough for your age and gender, and much more.

THAT'S ONLY _$US39_ FOR THE PERSONAL EDITION AND _$US69_ FOR THE PRO
EDITION.

_I look forward to helping you achieve the best health you can._

Paul Rogers -- Your partner in wellness and longevity.

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