PR for the Professions
Discover How to
Add Clients and Raise Fees
using SIMPLE public relations techniques
that establish you as an EXPERT in your community
Welcome to PR for the Professions, a collection of manuals that
teach professionals simple, implementable marketing methods to reach
their business goals and improve their quality of life by positioning
themselves as experts in the communities where they practice.
Please click below on your professional designation for further
information on marketing your practice using public relations
strategies that enhance your reputation and credibility.
(doctors, dentists, optometrists, chiropractors, psychologists,
physical therapists, and veterinarians)
(lawyers, attorneys, and mediators)
(stock brokers, tax preparers, insurance agents, financial planners,
community bankers, and accountants)
(realtors, architects, contractors, engineers, and all
self-employed professionals)
Public relations is the best marketing activity for professionals
because it:
* Educates--and thus by its very nature provides value to the
community
* Conveys professionalism
* Establishes credibility and trust
And if you are conducting other types of marketing in your practice,
public relations will make those activities more effective by
supporting them with the credibility conveyed through media coverage.
Although there are many aspects to PR, the one most suitable to
professionals is called expert positioning. This simply means that you
want to be seen by the public as an expert resource, as THE person to
go to for the best service available and for the most accurate and
thorough information.
This is not about advertising. Anyone who wants to spend money can
advertise and say just about anything they want. The public knows
this, and so they give it very little credibility, if they pay
attention at all.
Besides, you don't want to come across looking like a money-focused
sales pro; you simply want people to be aware of your practice and
develop a preference for you as their provider that is based on
respect for your knowledge and experience.
Most people see the value of media coverage and other types of PR,
but have no idea how to make it happen. I can tell you it's no
accident, but some simple public relations tools, many that your staff
can help you implement, will enable you to reap the benefits of
community name recognition, respect for you and your practice, client
loyalty, and status as a preferred professional resource--resulting in
higher incomes and, if you desire, more leisure time.
"PR for Health Care Professionals shows you how to build your
practice and its value while enhancing your professional prestige. I
wish I'd had this book 20 years ago. It's well-written and worth many
times the price."
~ Richard Tarver, dentist
For more information or to order your copy of PR for the Professions
please click on the appropriate link above.
------------------------------
Legal Information
|| || ||
------------------------------
Synchronicity CJL, Inc.
P.O. Box 327, Morro Bay, CA 93443
