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Master the Strategies of the Event Planning Pros to
Host an Exciting and Profitable 5K Run or Walk Event

From: Lori Rice and Carrie Hill
Authors, The Ultimate Guide to Planning a 5K Run or Walk Fundraiser

Dear Event Planner:

Would you like to capitalize on one of the hottest fitness and fundraising trends? Every year the number of charity athletic events grows and with good reason! They're fun, exciting ways for people to improve their health through exercise and support a worthy charity at the same time.

According to the Run Walk Ride Fundraising Council, over 12 million people participate in these events every year. And that's just the top 30 nationally ranked programs! There's still lots of room for new events, especially when you use the creative techniques we teach you in this book.

It's taken months of work to compile all of the best information and resources for you. Between us we have personally planned dozens of competitive running events and casual walk-a-thons. We know how what potential participants are looking for -- what will draw them out to come to your event. We also know how exhausting planning such an event can be! So we've included many tips that will save you time, effort and reduce stress.

You'll discover these success secrets:

Increase the number of participants in your run or walk with our proven marketing strategies - advertising, publicity and online promotion.

Find the volunteers you need, match them to the right tasks so they'll happily help out at your event year after year using our unique volunteer personality profile system.

Decrease expenses and maximize revenues by "piggybacking" on to other events in your area.

Get donations: corporate sponsors, goodie bag items, t-shirt sponsors, food and beverages for before/after the race and water stations.

Recruit and motivate teams and individuals to get donations for your charity, exact tips you can give them to raise more money.

The complete logistics of planning a run or walk -- from registration to timing procedures for the finish line, we show you how!

  Toolkit with editable forms will save you hours of work!

Master checklist - Remember all the important details by using this checklist to guide you throughout event planning.

Race day checklist - Handy list just for the race day itself. Add special notes and names of people who will be responsible for each item, so nothing gets left out!

Registration form - A sample form you can edit for your event. Add your own event information or just use as an example to get you started.

Waiver of liability form - A must have for any race! This basic sample shows you what should be included in a waiver.

Spreadsheets - Enter registrations as they come in, makes it easy to sort by T-shirt size (for ordering) or race categories.

Self assessment tool - Use this worksheet after the event to evaluate its performance. Make note of what to do and not do next year, planning ahead for your future success!


If you've never planned a run or walk or run before, this is the best place to start. OK, we might be a little biased here. But we've also been in your shoes -- planning a race from scratch and having no guide to follow. What a nightmare! No one should have to do that!

For experienced race planners, there are also many ideas to take your event to the next level. From volunteer management to new strategies for fundraising in tough economic times, there's much to be gained here.

What are you waiting for? Get started planning a fantastic run or walk to benefit your cause now!

Just released, October 8, 2009! Regular price will be $47, now get this resource for the low introductory price of $27. After payment, a screen with the download link will display. If you

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