The Recession Handbook
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34 Year Old BUM Discovers the
Sure-Fire way of riding the Recession
How will the current global recession affect you and what can you do
about it? Should you head for the hills or stand and fight?
What exactly is a recession anyway? Will it lead to another Great
Depression? Will the whole world go to hell or is it just a natural
cycle of boom and bust?
Oh boy - what a can of worms. Everyone knows we are in the worst
recession of modern times. Things are really critical - banks going
under, brokerages going bust, big companies like GM and Chrysler
filing Chapter 11. Scary stuff. And then of course we have the Big
Bailout. Is that going to work? How will it affect you and your
children's future? Just how serious is this recession and what can you
do to ride it out?
Here's an easy way to get a grip on the situation without having to
be a financial expert or Warren Buffett. It's a new eBook called:
The Recession Handbook
Its tailored towards families and small business-people alike. It
gives you the Knowledge and Wisdom to not just make it through these
hard times...but to thrive and prosper through them.
You've heard of WARREN BUFFETT of course - THE WORLD'S RICHEST
PERSON 2008. He's currently ranked by Forbes as the second richest
person in the world with an estimated net worth of 37 billion dollars.
Surviving and thriving during recessions is Warren Buffett's
speciality. In 1936 during the biggest one of them all, The Great
Depression, Buffet bought 6-packs of Coca Cola from his grandfather's
grocery store for twenty five cents and resold each of the bottles for
a nickel - pocketing a five cent profit. He was only six years old at
the time. Funnily enough, fifty-two years later, in 1988, Buffet began
buying stock in the Coca-Cola Company, eventually purchasing up to 7
percent of the company for $1.02 billion - one of his most lucrative
investments.
This Book is Talking to You
This new eBook is written in down to earth language that anyone can
understand – you don't have to be a financial expert or Warren
Buffett. Its meant to give you a clear and broad understanding of what
the Recession is all about, how it affects you and what you can do
about it. Here's a short sample:
The Four Economic Stages
We're all worried about the recession. The ‘doom and gloom’
analysts tell us that this is the worst crisis since The Great
Depression. Warren Buffett describes it as “an Economic Pearl
Harbor”. However, what many people don’t know is that recessions
are just part of the natural economic cycle -a sequence of four stages
that an economy goes through. Each stage is a period of growth or
shrinkage. The most popular version of this business cycle is called
THE JUGLAR CYCLE and it has four main stages:
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EXPANSION. During this stage there is a drastic increase in
production and prices and low interests rates. This is the first big
growth of an economy. This is the stage where most millionaires or
future millionaires are made. The economy is growing rapidly at this
stage, and so businessmen and entrepreneurs are at an advantage! This
stage also includes the maturity of the economy.
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CRISIS. During this stage the stock exchanges crash and several
companies become bankrupt.
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RECESSION. Unfortunately, this is where we are now. During this
stage there is a big decrease in price and in output, because of extra
costs for the manufacturers. It all boils down to supply and demand
again! Interest rates are generally high at this stage. However, the
governments around the world are cutting interest rates drastically,
to try and kick-start the economy.
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RECOVERY. During this stage, stocks recover and the economy is
stabilized. This is all thanks to the drop in prices and interest
rates. A business always has incurring costs whether the economy is in
recession or not. Some businesses replace machinery, other have to pay
wages and salaries. This replacement gives the economy a boost, and
helps it to slowly climb. On top of that, low prices mean that
businesses get extra demand. That increases inflation. The interest
rates, even though they are low, still contribute to boosting the
financial sector (However since the USA rates are 0%-0.25%, the
financial sector will not benefit from the resulting boom as much as
it has in previous recessions). People have more faith in the
financial market, and therefore are more likely to take out loans and
mortgages. This gives the financial market another boost. Before you
know it, the economy is on the rise.
These four stages represent the economic ‘circle of life’. EVERY
ECONOMIC CYCLE STARTS WITH A BOOM, THEN A CRISIS, A RECESSION, AND
FINALLY A HAPPY ENDING.
The four stages of the economic cycle are like the four seasons of
the year. Fortunately, recessions are not as common as the winter!
Also, in every different cycle, the lengths of each stage vary. For
instance, the recession of 2001 had a very short recession stage.
However, the recession stage of the great depression was one of the
longest and most painful in history!
It is important to remember that the events are like a natural
circle, and no matter how bad a recession gets, it will always sort
itself out so long as consumers begin spending again. That is the
challenge that the government has. It has to get consumers spending
again, in a time when everyone is concerned about their money and
businesses have increased costs.
What else is in this eBook?
Here you go. Here's exactly what you get in THE RECESSION HANDBOOK
– the primer for helping you understand and cope. with the current
recession.
* THE RECESSION IN GENERAL
* 1.1 What is a Recession?
* 1.2 Typical signs of a Recession
* 1.3 The four economic stages
* 1.4 What Causes a Recession?
* 1.5 The $700bn bank bailout
* 1.6 Should we be afraid of a Recession?
* THE RECESSION AND YOU
* 2.1 What does the Recession mean for you?
* 2.2 The Mortgage Meltdown
* 2.3 Recession-Proof your job
* 2.4 Budgeting – the best trick up your sleeve
* 2.5 Personal Recession-Busting tips!
* THE RECESSION AND YOUR BUSINESS
* 3.1 What does the Recession mean for your Business?
* 3.2 Your main Objectives to combat the Recession
* 3.3 Customer Service is the key!
* 3.4 Recession-Proof your business
* 3.5 Recession-Busting Tips for your business!
* 3.6 Recessions don’t last forever!
* 3.7 Benefits of the Recession for your Business
* THE WARREN BUFFETT CASE STUDY
* 4.1 Background
* 4.2 Why is he mentioned in this eBook?
* 4.3 Warren Buffett’s Investment Style
* 4.4 Warren Buffett and budgeting
* 4.5 Applying Buffett’s Principles
* 4.6 Warren Buffett – an inspiration to us all
Own a Small Business? This Section is For You.
What does the Recession mean for your business? Even though it
sports huge obstacles for smaller businesses that are trying to
survive, it also creates many opportunities for those business people
who are on the ball. You're going to need to stay lean, mean and keen
to get through the economic downturn. Maybe that's a good thing. Maybe
it'll weed out underperforming businesses – survival of the fitness
and all that. Maybe those that come to grips with operating in
difficult economic circumstances will really thrive when the economy
inevitably turns again.
Even though the recession is hitting businesses hard – big and
small businesses, the customers haven't disappeared. They're just
being a lot more prudent in their spending – just as you are in your
business. This isn't the time to lash out on new equipment or take on
new employees. This is the time to “hold the fort”.
It's also the time to be looking at alternative methods of doing
business - to truly service your customer base rather than trying to
attract more customers with expensive marketing and advertising
campaigns. Note the word “expensive”. Businesses still need to
market and advertise – but in a more cost-effective way.
Your challenge to remain successful through all this economic
turmoil lies in how you realign your business to match the current
economic conditions. To do this, you must do 4 things.
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Focus on your core customers/clients.
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Reduce your operating expenses – your overhead.
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Conserve cash where ever you can.
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Above all, manage your business more proactively, rather than
reactively.
Your primary goal should be to develop a more cost effective, leaner
and more efficient operation. Your secondary goal should be to grow
your business. In order to achieve these goals you must do the
following.
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Conserve cash
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Protect assets
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Reduce costs
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Improve efficiency
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Grow your customer base.
What does all that mean exactly? Aha! You'll have to invest in the
book to find out. It could be the best investment you'll make in your
business this year.
So, there really is no reason why you should not get your OWN
economic stimulus package – Right here, right now!
How do you get your hands on this great Recession Handbook? Easy.
Just hit the PayPal button to take you through to our Verified
Merchant account. After you've paid you'll be able to instantly
download a PDF which you can read online or print out to read at your
leisure.
AND REMEMBER, You are covered by my NO QUIBBLE 60 day Money-Back
Iron-Cast Guarantee. If you don't get ALL the info you require in this
ebook, just send it back for a COMPLETE refund!
To your success in these economic times,
MIKE ROGERS
P.S. – You can either click off this site now and then continue to
struggle through the Recession on your own, or you can pick up the
‘Recession Handbook’ now, with my 100% guarantee, and you can on
your way to thrive in the economy
P.P.S. - You are covered by my NO QUIBBLE 60 day Money-Back
Iron-Cast Guarantee. If you don't get ALL the info you require in this
ebook, just send it back for a COMPLETE refund!
EMAIL: webmaster@recession-handbook.com
Instant digital delivery upon payment, Adobe Acrobat or .pdf reader
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