Confessions of a Website Copywriter
A TOP COPYWRITER\'S _EXPLOSIVE_ CONFESSIONS...
MYTHS, LIES AND
WEB PAGE SALES LETTERS
THE COPYWRITING SECRETS PROFESSIONAL COPYWRITERS DON\\'T WANT YOU TO
KNOW ABOUT...
"One of the _best_ manuals around"
- Dr Joe Vitale
Best selling author and copywriter
The first thing your visitor judges on your site and how to
manipulate it to increase readership. (Hint, it's not the headline).
_- See page 125_
8 DIRECT RESPONSE OFFERS THAT HAVE PROVEN TO LIFT WEBSITE
CONVERSIONS THROUGH THE ROOF.
_- See page 84_
28 Unique Selling Propositions that can help you dominate any
market?
_- See page 30_
7 SIMPLE WAYS TO ATTRACT YOUR PROSPECT\'S EYE-PATH TO THE
IMPORTANT PARTS OF YOUR SALES PRESENTATION!
_- See page 158_
And much more...
... If you are serious about selling online, then you simply can't
miss this important information below.
FROM THE DESK OF LENNY ENG
PERTH, AUSTRALIA
RE: COPYWRITERS SECRETS TO CREATING PROFITABLE WEB PAGE SALES
LETTERS
Dear Friend,
IF YOU\'VE EVER tried writing a web page sales letter, you'll know
how frustratingly difficult it can be.
But I'm here to tell you that it doesn't have to be like that!
I've written enormously profitable webpage sales letters for the
Internet for some of the biggest and most successful clients going
around.
_(For example, a client of mine recently made over $36,000 from a
promotion to small list of 1,600 prospects, all from my work!)_
But as successful as I've been, I am the first to admit that I
haven't always found it this easy.
_LIKE YOU, I USED TO STRUGGLE_ _WRITING COPY!_ And mysteries of what
to say, how to say it and more really haunted me...
I used to sit down at my computer and pull my hair out for hours. In
fact, I _was_ personally responsible some of the weakest and most
pathetic copy ever written.
But that all changed when I worked out -- through exhaustive
research and online testing -- the secrets to creating website copy
that actually works.
WHY I AM ONE OF THE TOP COPYWRITERS ONLINE TODAY
During my journey, I've personally invested more than $30,000 and 5
years on my marketing education. I've devoured every copywriting
publication and home study program available for direct mail, print
advertising, consumer behavior, website usability and sales and
marketing.
I've studied thousands of winning controls in both online and
offline environments, and in both lead generation and direct sales.
I've scientifically analyzed how these controls worked and why.
I've used this powerful knowledge to create high conversion websites
for some of the biggest clients in the world. This includes one of the
world's the largest affiliate networking companies, America's biggest
book publicist and even a famous movie director.
Today, clients routines pay me up to $6,000 for a basic sales
letter. And they consider this fee a bargain because they know their
investment is always returned with interest.
One of my clients recently pulled in over $36,000 in 3 days. This is
remarkable considering the promotion was a hard offer to a small list
of only 1,600 subscribers and the product was a big ticket item. And
several of my clients have enjoyed similar results.
Another client turned student of mine recently sold more than
$72,000 worth of product in just one week using the sales letter
techniques I taught him. These are the same techniques I'm about to
blow the lid off below.
I\'VE LEARNT IMPORTANT LESSONS AND DISPELLED MANY MYTHS IN MY TIME
_Here are some examples..._
UGLY WEBSITES HURT RESPONSE - Forget any crap stories you may have
heard about ugly websites selling big mounts of merchandise. It's all
rubbish. Studies by Stanford University (and my own online testing)
have proved that amateur looking sites make consumers feel nervous and
will hurt your response.
Sure, there have been the odd exception, but you'll find in these
cases the visitors _already_ knew the business (eg. Dan Kennedy) well
before they arrived so trust was never an issue. But the truth is
you'll never gain the trust of a NEW visitor with an ugly, amateurish
site that looks untrustworthy.
GRAPHIC HEAVY WEB DESIGN DOESN\'T SELL - You need a design that
communicates trust, but not one that's so over the top that it kills
your download time and distracts away from your message. Only use
pictures that serve a purpose, such as a product picture so prospects
can visualize your picture or a professional logo to build trust. And
don't listen to your web designer for conversion advice... they know
nothing!
NOTHING INCREASES CONVERSIONS LIKE YOUR OFFER - John Caples could
rise from the grave to write your copy, but it will pale into
significance against a powerful offer. It's true that words sell more
than pictures. But offers also sell more than copy. If you really want
to increase your conversions, then you need to master the direct
response offers.
TIME-TESTED COPYWRITING LORE STILL WORKS ONLINE - Long copy sells,
but not for free offers. Long copy needs to be interrupted by
headlines, bullet points, text highlights and Johnson boxes to hold a
reader's attention. Headlines make a huge difference so test them.
People buy with emotions then justify their decisions with logic, so
both arguments increase conversion.
These are just some of the important lessons I've learnt over the
years. And thankfully I've finally found the time to put all this
knowledge (and more) into a single powerful resource.
Introducing...
Confessions of a Website Copywriter
I've put all my tested strategies into a manual I call _"CONFESSIONS
OF A WEBSITE COPYWRITER"_. This work represents all my own personal
research, experiences and lessons that I have learned on writing
profitable copy for the Internet.
_NOW YOU MAY BE WONDERING_ why I am revealing these copywriting
strategies. The fact is, I am sick an tired of the same tired old
"secrets" from direct mail being flogged off as stuff for online and I
want to set the record straight. And I see no reason why these
strategies should remain the secret of only a select few.
"Confessions of a Website Copywriter" _EXPLAINS IN PLAIN ENGLISH_
how to quickly and easily write your own web page sales letter. And
nothing has been spared to give you the same knowledge and experience
as a Super Copywriter.
You don't have to spend weeks learning tedious facts. As soon as you
read each strategy, you'll be able to implement it straight away on
your website.
You won't be puzzled or about any of these strategies either (not
even for a moment).
In fact, here's what other trusted experts say about it:
TYPICAL COMMENTS FROM COPYWRITING AND MARKETING EXPERTS...
"EXCELLENT!" ONE OF THE BEST MANUALS ON HOW TO WRITE WEB COPY
AROUND."
DR. JOE VITALE
#1 Best-Selling Author - "Spiritual Marketing"
www.mrfire.com
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