Excerpt from product page

Copywriting on Crack!
*

6 HIGH VALUED COPYWRITING
PRODUCTS FOR ONLY $17

_Includes_ Dear Fellow Copywriter,

I want to offer you 6 killer copywriting products for only $17
because I want to \"SUCK YOU IN\". And the best way to do that is to
make you a killer offer.

I'm hoping once you get your hands on this package, you'll see
exactly how I treat my clients. And that will make you _very
interested_ in some of my other offers.

Think of this as a special "introductory offer". Now with that out
of the way, here's what you get:

PRODUCT 1:
HOW TO WRITE A KILLER HEADLINE
IN 10 MINUTES OR LESS

I roll my eyes when people say they spend hours agonizing over a
headline.

Unless you have $20,000 of ad money on the line, you don't need to
fret that much. Actually, it's better to write 3-5 headlines, and then
pick the best.

With the formula in this report, you'll be able to do just that.

HERE'S HOW IT WORKS.

Follow step one to come up with your "grabber". Then add in step two
to put an emotional "locking point" with it. Finally, add the "hook"
in step three.

Then just write it out 3-5 different ways, and you'll be left with a
killer headline in under ten minutes.

You'll also discover:

Why you _shouldn't _use headline swipe files to help you come up
with fresh headlines

THE TRUTH ABOUT HOW THE 80/20 RULE APPLIES TO YOUR HEADLINE... and
how to use this to write _better_ headlines than ever before!

THE SECRET HEADLINE WRITING FORMULA: B + ER + INC = Killer Headline

HOW TO FIND YOUR BIGGEST AND BADDEST BENEFITS... and then turn them
into "can't ignore" hooks

Plus TONS more!

PRODUCT 2:
HOW TO MASTER WRITING BULLET
POINTS IN ONE SITTING

If you want to create copy that sells, you have to learn the art of
writing bullet points.

Wouldn't it be wonderful to do it in one dedicated sitting? Well,
you _can... _if you have the right approach.

HERE'S WHAT YOU WANT TO DO: first, make sure each sales letter
contains 6 specific types of bullet points. Why? Well it guarantees
that your bullet points are going to hit the biggest part of your
readers.

Listen. Your bullet points _must_ be SO POWERFUL that someone will
buy your product _just to get the answer to a single bullet point!_

And that's why you want to use my special \"HIT ALL 6 TYPES OF
BUYERS\" approach. I have _never_ seen this taught in any copywriting
class before.

In this report, you'll also find out:

THE \"SUCK METHOD\" -- how to suck out all the benefits of your
product then _twist_ them into bullet points

THE BIGGEST MISTAKE amateur copywriters make with their bullet
points that guarantees to depress response!

THE MAGIC BULLET POINT FORMULA: HB + C + (1-7) = Great Bullet Points


PRODUCT 3:
HOW TO CREATE STORIES THAT SELL

I want you to try this: spend 5 weeks studying some of the greatest
ads of all time. Look for one thing in particular: the types of
stories they use in those ads.

What you'll find is 95% of those ads follow three basic "story
plots".

EVEN BETTER: break the movement of those plots down into 5 steps.
Then, whenever you have to write copy... decide which of the three
plots best fits with your situation... and just follow the five steps.


That's what you get with this report. I've isolated the 3 most
successful plots in advertising history, and then created a five step
process that allows you to tap into these plots... even if you suck at
telling stories.

Then, I show you how to take it even further with:

THE SECRET ART OF SUBPLOTS and how to use them to keep your reader's
attention through even the longest sales letters

2 ADVANCED \"POSITIONING TACTICS\" you can use to send conversion
through the roof (warning: only for serious marketers!)

HOW TO USE POWER VERBS to keep your stories exciting and impactful

THE EXACT AMOUNT OF \"DRAMA\" to put into your stories

HOW TO WORK IN YOUR PROOF, BENEFITS AND SCARCITY NATURALLY INTO YOUR
STORY so it doesn't even appear like you're trying to sell them
something (The "sneak up on them" approach!)

PRODUCT 4:
101 'POWER TRANSITIONS' GUARANTEED
TO KEEP YOUR PROSPECTS READING EVERY
WORD OF YOUR COPY

This was "stolen" from one of the greatest copywriter's of all time,
Gary Halbert.

Funny thing is, Halbert never mentioned this technique in any of his
own copywriting products or his newsletter. Only the keenest
copywriters picked up on it through rigorous studies.

Everyone knows the importance of a headline and subheads. But not 1
copywriter in a thousand knows about a special \"THIRD TYPE OF
HEADLINE\".

Halbert knew about it, which was a major reason he was so
successful.

I'M TALKING ABOUT THIS: The third headline relates to "transitions",
which determines how your copy flows. If your copy doesn't use the
proper transitions, then the reader gets bored very easily.

Now this is where is gets interesting - once you know certain
time-tested transitions, it actually becomes easy to write copy that
flows as smooth as silk.

Actually, with my 101 POWER TRANSITIONS you can master this advanced
technique without even practicing it. Just consult my list every 3-4
paragraphs, and enter the transition you like best.

Yes, it's that easy!

PRODUCT 5:
HOW TO CREATE A SIMPLE SQUEEZE PAGE
THAT CONVERTS AT 25%... AND
DO SO IN 9 MINUTES OR LESS!

Here's a neat trick: isolate the three main "approaches" for getting
the most sign ups for your squeeze page.

When it's time to create your next squeeze page, pick any of the
three you think will work best.

What's next? Write your headline using the first report, and your
bullet points with the second report... and you'll have a squeeze page
in under 9 minutes that is almost guaranteed to convert at least 1 in
4 visitors.

EVEN BETTER: use this strategy to quickly test different niches with
affiliate products... and then redirect them right through your
affiliate link. You don't even need to create a free "bribe" to get
started!

In this report you'll also discover:

THE 3 ELEMENTS your squeeze page _must have_ if you want to meet
with success

HOW TO IMMEDIATELY MAKE MONEY FROM ALMOST EVERY PERSON who signs up
for your list

HOW TO USE THE 80/20 RULE TO MAKE SQUEEZE PAGES that convert almost
every time!

A SECRET \"3 OUT OF 10\" RATIO most great marketers follow... but
aren't even aware of! (Use this same ratio and profit from it)

And more!

PRODUCT 6:
COPYWRITING POWER WORDS

It's best to focus on those little easy things that bring in massive
results. When it comes to writing copy with a "punch," power words are
the solution.

You know what the biggest difference is between stale copy and
exciting
copy? It's mostly _verbs. _Boring copy uses weak and passive verbs.
Engaging copy uses powerful action verbs.

He didn't_ talk_ to the crowd. He _enchanted _them. He wasn't
_filled _with energy. He _pulsated _with energy.

See the difference?

In this report I've came up with the most powerful verbs and
adjectives to use in your copywriting. Things such as:

The 18 best phrases to describe \"INSTANT\" BENEFITS

THE 39 BEST PHRASES TO DESCRIBE "without effort" benefits

THE 10 BEST WAYS TO DESCRIBE \"FINANCIAL GAIN\" BENEFITS

The 18 best words to use to position your product as inexpensive

OVER 216 OTHER \"POWER WORDS\" TO USE FOR TERMS SUCH AS lazy,
increase, fail, empower, humiliate and so on.

WHY YOU SHOULD STAY AWAY FROM THE WORD \"LEARN\" in your copy, and
17 other words to consider using instead

WHY YOU SHOULD AVOID THE WORD \"PAY\" IN YOUR AD... and use one of
these 15 phrases instead

And over 41 phrases to use instead of the words sell, buy, teach and
more!

YES, IT'S ONLY $17 FOR
ALL 6 OF THESE PRODUCTS

Could I charge more? Yes -- and perhaps in the near future I will.

But like I said earlier, I'm really trying to "bribe" you into
starting a business relationship with me because I hope to sell you
more copywriting stuff down the line.

This is a pure no-brainer for only $17. Each one of these reports on
their own could legitimately be offered for $17... and still be worth
TEN TIMES MORE than the investment required to obtain them.

But when you put them together... the whole becomes more than the
parts.

LET ME CLOSE WITH THIS: How much would it be worth to you to write a
really good headline in 10 minutes or less? To master the art of
writing bullet points in one sitting? To become a world class story
teller after only a little bit of study?

Well now here's your chance to find out.

AND YOU DON'T RISK A SINGLE
THING WITH MY SPECIAL GUARANTEE!

An incredible offer like this should come with an equally incredible
guarantee.

Here is mine: I want you to download your 6 products immediately
and start reading the one that excites you most.

If, after 15 minutes of reading _just one report, _you don't feel
like you've gotten over $100 worth of value, contact me and I'll
promptly issue you a refund.

Or give yourself a whole 60 days to read through each report and put
them to use. Then, at any time within those 60 days if you are not
happy with _any one_ of the six products in this package, contact me
and I'll return every penny of your purchase to you quickly and
quietly.

Bottom line is you have nothing to lose.

__ _YES JOSHUA, PLEASE GIVE ME INSTANT ACCESS TO THIS AMAZING
PACKAGE! _

_ I WANT TO DOWNLOAD THIS BEFORE THIS OFFER EXPIRES! _

_I understand I'll be downloading all this for a TINY ONE-TIME
INVESTMENT of just $17 when I act now!_

_I also realize I have nothing left to lose, since you're generous
enough to offer me a 60-day money-back guarantee if I'm unsatisfied in
anyway._

Order Now And Get Immediate Access

_ _

__

_ORDER WITH CONFIDENCE ON 100% SECURE SERVERS. _

*You need Adobe Acrobat to view these PDF files. Adobe Acrobat is
FREE, and I explain how you can get it on the download page.

Need Support? Email:

Joshua Collins, , P.O. Box 702 Clinton, TN 37757, 865-300-8822

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