"Business Leaders - Discover An Amazing, Proven, Step-By-Step System That Businesses Are using To Deliver Quality Customer Service And Explode Their Profits"
... No Matter Whether You’re A Large, Medium Or Small Business, with this System You Can Learn How To Transform Your Business To Have Proven Success With Customer Relationship Management.
From: Peter Flynn
July, 2009
To All Business Leaders,
I’m not sure how you feel but as a business person and a consumer I’m pissed off at the level of good customer service I experience and you should be too!! I’ve got an amazing story of a day I experienced for you in a moment but before I get to that I want to ask you a few questions:
Are you a business owner / manager looking for real, practical hard edged improvements to seriously improve your customer service and; Are you worried about adding another layer of cost into your business with consultants that are vague about what they offer until you agree to big costs? Are you the sort of person who’s looking for real practical strategies to implement right now that will make a difference? Are you frustrated by big cost consulting companies who will most likely give you lots of powerpoint presentations full of big words and graphs with little practical application? Are you looking to attend to the underlying principles that bring long term sustainable results to your business in a competitive environment? Are you overwhelmed by all the technical mumbo-jumbo that most consultants throw at you? It's time to cut through the B.S. and find out the simple way to deliver quality customer service like the best companies in the world — efficiently, effectively and for maximum profits. Does it concern you that your organisation is going through a period where moral is very low, there is very little co-operation, resistance to authority, reactive attitudes and defensive communication – and it seems like such a long road back….
Whatever your motivation, read on and learn how you can implement proven customer service strategies...
Introducing the ‘THE INSIDER SECRETS TO CREATING A CUSTOMER DRIVEN BUSINESS’ e-book
Receive your customer service strategy step by step e-book immediately. You can be implementing real proven strategies in 10 minutes. REALLY!!
Now before I write another word, let me get one thing straight from the start. What you are about to read is NOT A QUICK FIX APPROACH OR A BAND AID SOLUTION TO YOUR PROBLEMS.
This is an Amazing Opportunity for you to attend to the underlying chronic problems with principles that will bring long term sustainable results.
It’s not about cutting costs and selling off assets or attending to things on the surface. It’s more to do with rolling up your sleeves and really reforming your business to be more customer driven and profitable.
The Insider Secrets To Creating A Customer Driven E-book will give you the opportunity To Truly Make A Difference with a proven practical step by step customer service program that will transform your business into a customer service powerhouse.
THIS IS THE MOST MISSED AND BIGGEST OPPORTUNITY YOU HAVE IN BUSINESS TODAY
Please allow me to introduce myself. My name is Peter Flynn and my great passion in life isn’t just customer service but how to REALLY DELIVER IT.
Apart from being born with an interest in people and their behaviours I got my passion from almost 25 years practical exposure to hundreds of businesses at all levels.
I’ve been to all the customer service seminars, read all the books and spoken to all the experts and there is one very clear thing to me. Very few companies know how to practically apply the theory and very few companies are getting it right.
If you don’t believe me go out now and walk into half a dozen cafes, shops – ANY BUSINESS and rate the service you get. And see how many of them attempt to find out who you are and what you really need.
Don’t tell anyone but I spent almost seven years in academic study completing an Arts Degree majoring in Criminology and Politics.
Whilst studying I was working as a merchandiser for a large confectionary company which is where my passion for the psychology of consumer behaviour started. So I completed my arts degree and went straight on to do a Marketing Degree.
I’ve had 25 years practical experience in all levels of business. I would describe myself as a consumer behaviour and marketing specialist with a comprehensive background within management, merchandising, sales and marketing, product development, account management and business development.
I have a broad range of experience with the structures and processes of large corporations and the challenges and strategies associated with starting and building small businesses.
And yes I have applied a lot of what I am talking about to my own businesses with success and I am proud of my accomplishments -- but I'm not telling you all of this to brag.
I'm telling you this because my experience has allowed me to put together what I know is a truly unique and practical guide on how to face your realities and deliver real results when it comes to improving your customer service ability and overall business.
Philosophically I’m not into psyche up psychology or motivational speakers so much. I’m more about attending to the underlying principles that bring long term results and my real passion in life is the pursuit of quality customer service.
In this extensive, up-to-date ‘insider secrets to creating a customer driven business’ e-book you will have instant access to...
REAL customer service strategies and ingeniously simple lessons specifically designed to deliver more profit to your business. Proven and tested, practical, step by step tools and strategies to begin implementing a successful quality customer service program today Strategies & tactics on how to have satisfied customers return to your business to spend their money again and again Not only how to retain more customers but also getting streams of new customers every day from positive word of mouth Creating a culture where everyone chooses to bring energy, passion, and a positive attitude to the job every day Uncovering the secret to transforming a chronically unenthusiastic department into an effective team Protecting your business from the ups and downs of the economy with a loyal customer base that will never leave you The practical strategies and tactics you need to catapult your business to the number 1 position in your market making you the envy of every competitor you have # Finally bridging the gap between talking about it and doing something about it
And imagine doing all of this while reducing the costs of running your business!!
It Really Is Time To Face Reality - Let’s Get The Ball Rolling With a Few Home Truths!!
Ok I’m going to share some stuff with you straight up front that I’ve pulled out of my e-book that gets to the heart of why most businesses can’t achieve consistent quality customer service..
Here goes:
If you’re a CEO or business leader and you’ve got a big EGO the chances are you’re half the problem. EGO is one of the biggest destroyers of real growth and development. And it makes really intelligent people act stupid!! I agree it’s all about profit but it’s also about having more fun in your life. If you don’t get this ask yourself whether you enjoy what you do. If you don’t chances are the people around you don’t either. Many organisations talk big about customer service and then completely neglect the people that deal with the customer – the employees. You absolutely must treat your employees exactly as you want them to treat your best customers. And if your systems don’t support this it won’t happen. Laziness is one of the biggest problems faced by organisations and individuals. Most companies see a customer as a ‘one transaction’ proposition. Very few look at their worth over a lifetime. Most companies have marketing people who are good at putting together nice fluffy brochures and talking big words who are generally unaware of what’s really going on at the coal face. Yep it’s a big problem. Most people in larger organisations are so caught up in politics and ass covering that real growth and progression is non existent or slow at best. The reality is your employees will not tell you what they’re really thinking. They’re too scared of losing their job or pissing you off. Face up to it and do something about it. Same goes for customers unless you’re creative at eliciting information. You won’t change people’s behaviour if you don’t change their attitude and you won’t change their attitude if they don’t truly buy into it, understand it or are incentivised to do it. Very few employees are involved in creating vision and missions statements for businesses. Yet they are the only one’s who really should be involved. Most people in organisations could not tell you what the vision and mission statements for their organisations are – so what’s the point? We get so caught up with things on the surface that we lose sight of things of substance. It doesn’t matter whether you have 1 or 20,000 employees – good, quality customer service is absolutely possible. In fact, there’s more wow factor if you’re a bigger organisation. If the owner, CEO or somebody completely empowered to make changes doesn’t buy in to the customer service process you’re wasting your time. And if the same person doesn’t walk the talk it’s not impossible but very hard. 7 out of 10 people do not have an aptitude for customer service. FACT!! So if you have 5,000 customer service staff you better put good systems and processes in place to recruit those with an aptitude and help those without. Poor organisational behaviour is a primary reason for poor customer service. In my experience more than 80% of organisations have a culture of blame, indecision and mindless conformity. And in almost every case it’s the leaders that are responsible for this.
I could go on (and I do in my e-book) but I think you get the idea.
What Makes The Insider Secrets To Creating A Customer Driven Business E-book Any Different?
Ok I’m going to share some stuff with you straight up front that I’ve pulled out of my e-book that gets to the heart of why most businesses can’t achieve consistent quality customer service..
Most of the other courses out there only teach you one step in the Process . . . How to recruit or train your staff or issues like motivating your staff . . . And yes a lot of the information is excellent but it is only one small piece of the jigsaw. .
The Insider Secrets To Creating A Customer Driven Business is the most comprehensive practical guide you will find in the market.
You see I’ve got that unique mix of having done a lot of academic study on the topic and been fortunate enough to have even more practical experience implementing and testing all of the theory. .
…and with this balance I’ve been able to create a formula that really works – it’s practical and based on facing reality and taking action!!
Even the smallest action in this area if going to put you ahead of most of your competition. You just need to do something.
Let Me Tell You About A Day I Had Recently....I Bet You Can All Relate To This!!
I recently had the most amazing day of poor customer service. I was having a beer with a mate of mine at the end of the day reflecting on my experiences when suddenly it hit me. Even though a lot of businesses are aware of the importance of good customer service they simply don’t know how to create it.
And I’m talking about all types of businesses in every industry you can imagine. I mean in one day I had the most appalling customer service experiences with a café, a bank, a real estate company and a 5 star hotel resort.
My experiences were those typical things – you know;
I had to ask to be served in a café, had my order refused because the chef was not flexible Waited twenty minutes at a bank for my appointment while the person seeing me talked on the phone – only to be greeted with “so how can I help you today”? Normally a good question only they made the appointment with me to sign some papers. The real estate company tried to sell me a property that was nothing like the one I spent 20 minutes describing to them. I guess I was in their phone book so why not try me!! And the 5 star hotel refused to consider putting me in my preferred position in the hotel complex despite being a loyal customer of 10 years.
In every instance there was clearly no thought put in to the interface these companies were having with customers. And just on the bank experience again - I’m not just an ordinary customer. I have home loans, credit cards, insurance and a host of bank accounts with this company. Yet, the person I met had no idea who I was and why I was there.
And guess what – this same company has a multi million dollar advertising campaign claiming to be an expert in customer service. The old claims like “Bank with us, we’ll look after you”.
But I can tell you from my experience that this company has put no real practical thought into how to deliver on the promise. Yes I might be an isolated case but if they had a solid customer service plan I wouldn’t have been.
I could literally go on with example after example but I think you get the point – there’s a lot of talk and investment in customer service initiatives but very few companies have success making real, meaningful and sustainable change.
Finally, a practical guide that helps pull you through these blockages. Let me also make an important point;
There’s No Point Improving Your Customer Service If Your Goal Isn’t To Make More Profit
You see what’s the point in improving your customer service if your goal isn’t to make more profit? And I don’t mean just grow your business because I’ve seen businesses grow to double their original size and not make as much money. It’s all about the PROFIT.
And you know what else it’s about. Dare I say it – FUN. That’s right FUN. Think about it. I can’t speak for everybody but I would have thought most people would strive to be having fun as often as possible. Yet I would describe most work environments as much less than that.
"Why my strategies will work for absolutely ANY type of business... and why I've decided to share them with YOU!"
In my e-book you will discover that it doesn’t matter whether your organisation has 1 or 2 employees or even up to 20,000 employees. Every business interfaces with customers and the principles are all the same.
I’ve made it my personal mission in life to improve customer service levels not only in my home patch but all over the world. My strategies have been proven -- over and over -- to be the very best ways to improve customer service levels in any organisation.
And the best thing about them is...
You don't need to be a change management expert All the strategies and tools have been included in the e-book – so you can get started straight away I’ve removed all of the academic jargon and lingo and kept everything on a very practical level It doesn't require you to spend a lot of money on expensive tools to get started
"Discover EXACTLY how to start repairing your business... in the next ten minutes!"
So you know what you need to do. You have all of the information in front of you. How do you go about implementing change?
That’s the million dollar question that has eluded and keeps eluding so many business leaders over the years. Yet it needn’t be. You see, implementing a quality customer service program into your business is not as hard as you think as long as you know the rules of the game.
By reading this e-book you will discover the secrets on how to make the change - helping you overcome the gap between knowing what you need to do and going about doing it. By concentrating on first things first this e-book sets in motion a chain of activities that will ensure your business is on the right track and with the least amount of disruption.
Once you've gained access to the e-book you'll have everything you need at your fingertips to start immediately.
You will discover everything you need to get going and succeed is right here: These 15 sections in my ‘SECRETS TO CREATING A CUSTOMER DRIVEN BUSINESS’ system work together to take you by the hand and guide you step-by-step on how to saturate your business with the voice of the customer.
Here's What You'll Learn When You Get Your Copy Of 'The Insider Secrets To Creating A Customer Driven Business'
A Step by Step Plan to Exceptional Customer Service
19 Super Profit Generating Sections & Much More
Section 1 - More On The Home Truths
Where I really get to the heart of the biggest and most controversial realities of business life and the critical blockages to achieving success.
Section 2 - All about how to research your customers
Learn how to go about it and the critical steps to understanding the behaviours of your customers. Most companies don’t even look at the feedback they get – I’ll show you exactly where to look and how to harness the opportunity.
Section 3 - The importance of a company vision & mission
The critical steps on how to go about creating a meaningful vision & mission and a practical example of a company that did it successfully.
Section 4 - All about company culture
Why it’s so important and a really good example of a company culture statement. In fact all you need to do is change the name on it to yours and it’s ready to go!!
Section 5 - The secret formula to growing your business
I discovered this many years ago. It blew me away and it will blow your mind as well. It’s so simple yet powerful and I include all of the strategies and tactics I’ve applied to growing many businesses over the years.
Section 6 - Secrets to systemising your business
What to systemise and how to do that without causing mass panic. In this lesson I reveal the SINGLE MOST POWERFUL STRATEGY that will make the biggest difference to your chances of succeeding. This alone is worth thousands of dollars.
Section 7 - What to do with conflict ridden, bureaucratic departments / organisation
I show you how you can go about turning the most useless, conflict ridden non productive, bureaucratic department into a buzzing source of energy, productivity and electricity.
Section 8 - The role sales strategies & tactics play with cusomer service
Why sales scripts are important and one of the killer things that always gets missed when developing sales incentives.
Section 9 - The secret formula to client services
In this section I get to the heart of how to service your clients better by interviewing a very successful business development manager in the financial services industry.
Section 10 - All about marketing strategies and tactics
Uncovering some critical issues that need to be resolved to make marketing meaningful to the process of improving your service to customers.
Section 11 - Customer service & loyalty programs
Where I reveal the three simple rules you MUST follow in order to achieve great and meaningful customer service. I also show you a loyalty process that turns prospects into raving fans of your business.
Section 12 - Customer service & the Internet
Where I reveal the three core principles that are applicable in any form of communication and the one key killer concept that is most important to harness the power of the Internet
Section 13 - Customer service & technology
In this section you will get some key insights into how to overcome technology barriers. There are some amazing resources out there – you just need to know where to look.
Section 14 - Success With Customer Relationship Management (CRM)
Where I define what CRM really is and how you can have success with it. I include a couple of really useful CRM resources that can apply to all budget levels for small, medium & large businesses.
Section 15 - Team building & people management
We all know team building and people management is important and in this section you will learn tested and proven strategies for building a winning team that will skyrocket your profit, productivity and reputation as a customer service powerhouse.
Section 16 - Funding your customer service initiatives
Where I reveal the key areas within your existing business that you will find extra funds to divert directly to improving your reputation with customers – without having to create a new budget
Section 17 - Why the customer is not always right
Where I reveal some key strategies on how to deal with your worst customers and employees. In this section I outline one of the biggest blockages to success that I’ve found in 100% of the companies I’ve worked with.
Section 18 - Where to start
Where I share my thoughts on how to take action immediately in a way that suits your business-
Section 19 - An insight into how long it will take
Is an interesting question and one that I address in this section.
I will give you everything you need to succeed at creating a customer driven business. By the time you have finished this course you will know way more than any of your competitors on how to retain your customers and capture theirs for life.
I challenge You. Go Ahead & Take a look at what other customer service products and consultants offer. .
Mostly you will get a lot of academic terms with vague references to costs. And in many instances you will only get information on how good customer service will benefit your business. . This is only one small piece of the process . .
The 'Insider Secrets to Creating A Customer Driven Business' is THE Complete Customer Service Package.
Armed with all these amazing strategies to give you an unfair advantage in the customer service game, you're going to be blown away with how smoothly your business runs while freeing you up to work on your business while your competitors are stuck working in their businesses.
But that's not all...
... Because this quality customer service program answers your every question, doubt, concern, or need about the right way to get started..
Not only will you discover everything you need to know about getting started quickly and easily, you'll also learn how to...
Identify the missing elements in your customer service approach. You just need to know the tips and tricks on how to access the information. Not only retain more customers but also get streams of new customers every day from positive word of mouth. You’ll be amazed how many customers will not only stick with you if you treat them well but they will also be happy to spend more. Create a culture where people buy deeply into the value of customer service and how to make this sustainable over the long term yet flexible enough to adapt to changes in market circumstances. Transform a chronically unenthusiastic department into an effective team Overcome the gap between talking about it and doing something about it with a series of steps and strategies formulated from practical experience. Finally face up to the realities of organizational behavior that are more than likely preventing you and your organization from taking meaningful action.
.... And you’ll also learn the #1 strategy that will make the single most difference to your customer service reform program. THIS ALONE IS WORTH THE ENTIRE VALUE OF THE E-BOOK …..
I have created the most complete quality customer service system - Ever!
When you claim your copy of the "Insider Secrets to Creating A Customer Driven Business'" you'll get the entire 111-page ebook, with My exact blueprint for creating a customer driven business all laid out in careful, step by step detail.
PLUS, you'll get a follow along ACTION PLAN worksheet that leads you through the entire process of becoming a customer driven business. This workbook has 5 Working Business tools built in!
Including:
An action plan
With a logical sequence of events for you to follow. This will save you hours of taking notes and figuring out what goes first.
A company cash flow tool and profit & loss statement
Created to take the complication out of creating cash flow and profit & loss statements. Use the ‘fill in the blanks’ templates to create cash flow and profit & loss statements that even a financial novice can understand.
A sample company growth plan template
With all of the formulas needed to help you set your growth targets based on existing and new customer acquisitions.
A sample testing and measuring sheet
Used for measuring retail activity – traffic, conversions by sales person etc - but applicable to just about any type of business.
A calendar of events template
Which I’ve used successfully to track what’s happening over a 12 month period. Print it out and stick it on the wall in your office. It’s really useful!!
This Action Plan workbook alone is worth hours of your time
'So Here's My Offer'
As I'm sure you can imagine many of the strategies that I reveal in this SYSTEM took me Years to learn -- and cost me thousands of dollars in research and testing...
... So it's difficult to put a value on the secrets I share here, but I'm sure you'll agree -- it's EASILY worth $5,000+ ... even as much as $10,000. After all, this is the SAME information large consulting firms will charge you $50,000+ for.
So you may be thinking I've attached a MASSIVE price tag to this package.
Well I havn't. In fact
'The Insider Secrets To Creating A Customer Driven Business' E-book is absolutely
FREE
No strings
No tricks
..and I know what you're thinking - Nothing really good is FREE so this probably isn't as good as it sounds.
Well it's every bit as good and more....
And just in case you're not sure let me say it another way. The cost to you to get 'The Insider Secrets To A Customer Driven Business' E-book is absolutely;
Cheers,
Peter Flynn
The Customer Relationship King
P.S. The Insider Secrets To A Customer Driven Business e-book is “currently” free, but I can’t guarantee that it will be free forever. If you are at all serious about improving the levels of customer service in your business and exploding your profits, then DO NOT miss this opportunity. Fill out the information above to register and download instantly.
Meet me at home on my blog
http://www.marketingwithflynny.com
Take a look at my Youtube channel
http://au.youtube.com/customerking
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http://www.twitter.com/peter_flynn
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