Excerpt from product page

Be Your Own Personal Weight Loss Coach

Imagine Having the Body
That You Want to See in the Mirror Every Day!

Now You Can!

Take Control of Your Life
and Become
Your Own Weight Loss Coach!

From the desk of John Erwin

GUESS WHAT!?

You can throw out all of your expensive diet pills and delivered
meals. Fire your personal trainer and nutritionist. For a fraction of
the cost of all of those things, you can become your own personal
weight loss coach!

The fact is that most people who try to lose weight fail miserably.
Either they lose a few pounds and then gain them all back, or they
never seem to be able to get started on a plan that works for them.

They think losing weight should involve nothing more than avoiding
pizza and soda for a few months and popping a few magic fat-burner
pills. Then they get frustrated when the pounds don't disappear over
night.

What they don't understand is that losing weight is simple, even if
it is not easy! All you need is knowledge and an effective plan and
you will be on your way to achieving your personal weight loss goals.

If you continue to take somebody else's weight loss advice and
somebody else's magic pills and somebody else's pre-prepared food, you
will probably continue to be disappointed in your weight loss efforts.


By taking ownership of your own destiny and designing your own weight
loss and fitness program, you will already be heading down the road to
success!

With the storehouse of information contained in the _BECOME YOUR OWN
PERSONAL WEIGHT LOSS COACH_ program, you can start today on your road
to becoming the fit and healthy person you always dreamed of being!

You will notice that we do not insult you with any ridiculous
"before and after" shots of people who lost twenty pounds and four
inches from their bellies over night. Anybody can see that most of
those are bogus come-ons trying to get you to part with your money.

HERE IS A HINT: If you want to instantly look twenty pounds lighter
and a few inches smaller around the waist, simply do this: Stand
sideways in front of your mirror and relax like you usually hold
yourself. Notice the rounded shoulders, drooping neck, and protruding
belly! Now stand up straight, throw your shoulders back, look straight
ahead, and hold your belly in firmly with your abdomenal muscles.

VOILA! Is that really you standing there, or did Arnold or Carmen
slip into your room?

So, to immediately look better and feel better, practice holding
yourself in a better posture and imagine how confident you look as you
start on your road to better weight and health.

Discover How to Create Your Own Fitness Plan

and Become Your Own Weight Loss Coach Today!

Learn the FOUR PILLARS OF WEIGHT LOSS that you need as the
foundation of your personal program. .

Destroy the myths of \"WILLPOWER\" and \"FORBIDDEN FOODS\".

Be surprised when you learn when is the BEST TIME OF DAY TO
EXERCISE!

Learn the nutrition facts that you need to DESIGN YOUR OWN DIET.

Discover how to LOSE WEIGHT/FAT and improve your fitness by
creating an AMAZING WEIGHT LOSS AND FITNESS SYSTEM tailored
specifically for yourself!

The _BECOME YOUR OWN PERSONAL WEIGHT LOSS COACH_ program is much more
than just an instantly downloadable eBook!

We provide most of the information you need to get started in eBook
(PDF file) format because that is the most efficient way to get the
information to you so you can put it to use.

But, you will quickly see that our program has much more to offer!

After you buy the eBook, you will receive an invitation to join our
exclusive no-cost \"YOU ARE YOUR OWN WEIGHT LOSS COACH!\" newsletter,
which is available only to members of the program.

The newsletter is rich in fresh content and encouragement, giving you
frequent weight loss and fitness tips, the latest information from
weight loss research, tasty recipes, and more!

As a member of the program, you will also receive updates at no
additional cost to the _BECOME YOUR OWN PERSONAL WEIGHT LOSS COACH_
eBook, any time we publish a revised edition.

Our editors are constantly striving to make this program the best you
can possibly find, so we want you to have instant access to every
updated edition as the continually evolving science of weight loss
evolves!

So, join right now and get started!

If you take what you learn from the _BECOME YOUR OWN PERSONAL WEIGHT
LOSS COACH_ program and ACT on it in a consistent manner, you WILL
LOSE WEIGHT!!

OK, How Much Does Joining the _BECOME YOUR OWN PERSONAL WEIGHT
LOSS COACH_ Program Cost?

My editors and I have had intense discussions about this. I, of
course, wanted to give this valuable information away to you for a
pittance, but my editors thought you would have better results if you
had a steep financial investment in your weight loss program.

They thought we should charge the equivalent of a few hours of
professional nutrition or weight loss counseling time or what it would
cost for three months worth of worthless magic diet pills.

They wanted to charge $297 for the _BECOME YOUR OWN PERSONAL WEIGHT
LOSS COACH_ program!

But, I talked them way down from that. I pointed out that we are all
in this Great Recession together and we need to help each other out
every chance we get. I told them that if we charged less for the
program, you would be able to afford a little higher quality food for
a month or two, or maybe a new pair of running shoes!

So, they reluctantly agreed to let me offer the _BECOME YOUR OWN
PERSONAL WEIGHT LOSS COACH_ program for only $37 -- But, I wasn't
through with them yet!!

I told them I wanted to prove to myself and to you that this weight
loss system actually works, so I talked them into a special program of
"Guinea Pig Pricing" for the _BECOME YOUR OWN PERSONAL WEIGHT LOSS
COACH_ program.

Here is how it will work: When I graduated from college about thirty
years ago, I weighed 135 pounds (yeah, I know, I have always been kind
of scrawny). Since then, my weight has gradually risen over twenty
pounds to 157 and I have a very definite "spare tire" clinging to my
waist. When I drive my car, a roll of fat flops down over my seat
belt.

So, I challenged my editors to drop the initial price of the _BECOME
YOUR OWN PERSONAL WEIGHT LOSS COACH_ program one dollar for every two
pounds I have gained since college if I agreed to use the information
in the program to design my own weight loss and fitness system and to
diligently pursue my new lifestyle as the pounds melted away.

Then, for every two pounds I lose, we will raise the price of the
_BECOME YOUR OWN PERSONAL WEIGHT LOSS COACH_ program by one dollar,
until we get all the way back up to our official price of $37. But, I
also made them agree that if I can't lose any weight using the system,
but actually GAIN weight, that we will LOWER the price of the program
one dollar for every two pounds I gain over my present weight of 157
pounds.

They sighed and shook their heads and reluctantly agreed.

So, for a limited time only, you can join the _BECOME YOUR OWN
PERSONAL WEIGHT LOSS COACH_ program for the LOW PRICE OF

$27 (Our starting price of twenty six dollars lasted only one week,
because by following the program I lost two pounds -- thus the price
went up a dollar to TWENTY SEVEN DOLLARS)!

So, act now and buy your copy!

I'm starting to design my personal weight loss program today, June
29, 2009. (This is OLD NEWS. One week into the program, on 7-6-09, I
have lost two pounds). I will have an official weigh-in once a week
from here on out, and I have confidence I will be losing weight at a
steady rate, so this time next week the price might go UP!!

07-13-2009: Today's official weigh-in shows I am at 154 pounds. One
more pound and the price will go up another dollar! Join now and save
a buck!

$27.00

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