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"Stop Them Before It's Too Late!"
Why You're Getting RIPPED OFF On A Monthly Basis On The Hopes And Dreams That Protein Will Make You Bigger And Stronger
A Behind-The-Scenes Look At One Of The Fitness Industries Most Well-Kept Secrets From An Ex-Protein Supplement Developer And Research Scientist who agreed to 'reveal it all'
Still think you need To get ?
Do you think huge amounts of protein are necessary to building muscle?
Convinced that the more protein you eat, the bigger you get?
Still believe that you need to eat protein every 3 hours to stay in a "muscle-building" environment?
Think protein powders are truly helping you build extra muscle?
If you said yes to ANY of those questions, by the end of this article you'll discover why wasting $50+ per month on protein foods and supplements may be doing NOTHING to help you pack on extra muscle.
From: Brad Pilon - Former supplement developer and research scientist
To: People who want to save money and never deal with protein guilt again
Hi, my name is Brad Pilon.
I've spent the greater part of a decade working in the supplement industry. As the research and development manager of a supplement company, I've formulated dozens of different supplements for muscle building.
Many of the projects I took part in were formulating protein powders and other protein foods and supplements and selling them to people just like you.
If there was ever a person absolutely convinced that protein was the "key" to building muscle - it was me. I was the person spending hundreds of dollars on protein foods and supplements each month, buying extra meat at the grocery store, eating "slow-release" protein at night before bed, and worrying myself sick if I didn't get my "protein-fix" every 3 hours.
But all that disappeared in one Life-Changing Moment...
I can still remember the time I first realized that protein may not be the iron-clad muscle builder it was made out to be. It was during a very exclusive dinner in Glasgow Scotland. I'd just put the finishing touches on a new research contract examining the muscle-building and ergogenic (performance enhancing) effects of a new supplement.
During the closing comments of the dinner, protein came up. I had made a suggestion that adding protein to the new formula would increase the muscle building effects which in turn would make it an easier sell.
The lead scientist looked at me and said (in a sarcastic manner):
“Brad, if you BELIEVE in protein, then we will add it into the formula”.
As soon as I heard this I realized they understood and knew something about protein and muscle building that I didn't.
I realized I was missing some vital information about the connection between protein and building muscle. After all, everything I'd ever read in fitness books and magazines suggested that protein was the KEY to building muscle.
I felt as though my understanding was wholly inadequate. The concept of ‘belief’ has no place in a conversation about known scientific facts. And if a scientist needed to caudle my feelings of belief about consuming protein then they also recognized that I simply had not done enough research to bring a sound scientific argument to this dinner table.
But I was confused.
Everything I'd ever heard from fitness experts said protein was the key to building muscle, yet my fellow research scientists who've spent their entire life studying the scientifically proven effects of protein were suggesting that protein wasn't all it was hyped up to be.
Over The Next Few Months It Became VERY Clear To Me That Everything I'd Heard About Protein Was A Bunch Of BS - And I Was Pissed!
Learning something new is never easy.
I'll admit - I honestly wanted to prove my colleagues wrong. I wanted to prove to them that protein WAS the key to building muscle. Yet I was discovering that it simply wasn't.
It was as if my brain was in a deadlocked struggle with itself.
One side I didn't want to give up the belief I already had about protein, while the other side wanted to figure out the truth about protein. After all, I was spending over 220 dollars on protein EVERY month already so I figured at the very least, I could save myself a lot of money.
Eventually the rational side of my brain won the struggle so I dedicated virtually every waking hour to figuring out what my colleagues were talking about at that dinner table (mostly because I didn't want to embarrass myself in front of them again).
And What I Found Out Absolutely FLOORED Me...
Everything the muscle building magazines said, everything I'd read in online forums, everything they teach personal trainers and nutritionists, everything the supplement companies were saying...all pointed to one simple conclusion.
Protein really had virtually no backing to it AT ALL.
Everything I'd ever heard such as...
...it was the KEY component to building muscle
...if you didn't eat it every 3 hours your nitrogen balance would turn negative and you'd start losing muscle
...your body can only digest 30 or so grams of protein per meal
...if you weren't getting a minimum of 1g of protein per pound of body weight, it would be nearly impossible to gain muscle
...and everything else that fitness "experts" claim that protein does...
was just 1 big fat lie created to sell more protein!
In fact what I discovered was that...
The Supplement Industry Is Filled With Marketing Experts Whose Job Has 1 Purpose... To Make Us Protein-Obsessed Lunatics (And In Just A Minute - I'll Tell You Why)
I'm not saying this to try and change your beliefs. I'm revealing this information to protect you from the money-grubbing weasels trying to snatch every possible red cent out of your wallet.
I'm trying to take the blinds off your eyes and reveal what's REALLY going on behind the scenes.
Here's some proof of just how obsessed we've become with protein.
#1: How Much Protein Do They Sell Each Year? - Did you know that the protein supplement industry has projected sales of over 6 billion dollars by 2011?
Think about that.
By 2011 roughly 857,142,857 pounds of protein will be sold in just 1 year at an average price of about $35 for a 5 pound tub of protein.
With that much money coming in, you can bet that the fitness industry scoundrels (I know, I used to be one until I discovered their secrets) are trying to "hush" the fact that protein really might not be the miracle nutrient people think it is.
#2: Different Types Of Protein For Every Occasion - Have you ever gone to a store or shopped on a website to buy protein powder and couldn't make up your mind as to which one you needed?
I know I have. Multiple times.
Just take a look at the following types of protein powder you can buy....
Whey ProteinConcentrateIsolateIon-ExchangedMicro-filteredHydrolyzedCasein ProteinMilk ProteinEgg ProteinSoy ProteinRice ProteinMeal Replacement PowdersWeight GainersAll-Natural Protein And all the different combinations you get when combining these different protein powders for different purposes.
Because as we all know, it's "essential" to drink various protein drinks throughout the day to get the maximum effect...right?
#3: Even More Proof That We're Obsessed - I recently decided to browse around a popular forum and type in the word "protein" to see just how many people were talking about protein powders.
And I found one post in particular which literally dropped my jaw.
Turns out, someone started a thread asking the other members what they thought was the "best" protein powder. And as of early May 2009 - their were 6,632 posts in that 1 thread alone! It also had 792,655 page views, which shows just how big of a topic protein really is in the bodybuilding world.
Another quick search on one of the most popular supplement companies in the world brought back 475 different tubs of protein powder they were selling.
Type "protein powder" powder into Google and you get 129,000,000 hits. That means their are 129,000,000 websites out there talking about protein.
Yikes!
#4: Protein Guilt - Have you ever gone out to eat and tried to base your order on whether or not it had enough protein?
Ever wake up and immediately eat breakfast to make sure you introduced protein back into your body after the long night of sleep?
Ever spend extra money at the store because you wanted to make sure you had protein with each meal?
Do you spend hours of your life each week cooking food and putting it in plastic containers, carrying it around with you so you could make sure you have protein every 3 hours?
If you said yes to ANY of those...you are suffering from protein guilt.
The protein industry has forced us to believe that huge amounts of protein are absolutely necessary to building more muscle. But as you'll find out, that's not the case.
I'm not saying protein doesn't build muscle because it does.
However their are a lot of "caveats" that come along with it. And once you discover these tidbits of information, you're going to love the freedom of not worrying about protein all day long.
But The Supplement Companies Are Practically ANGELS Compared To The GOLIATH Big Food Industry!
I know this is hard to believe, but compared to the "root of all these problems" (the big food industry) - these protein supplements are practically angels.
You see, it's not their fault. They are legitimately trying to make a living off of the food-industries' million dollar table scraps.
It's the food industry that has the powerful lobby groups protecting and pushing protein - It's like protein has it's own billion dollar PR agency!
Certain people in the food industry will spare no expenses making sure you believe two things - Protein is good for you, and you need more protein.
In fact, the food industry actually helps the government decide what we should be eating!
So while every nutrition-guru likes to point their finger at the evil supplement industry - I'm here to tell you the real truth. The protein powder industry is no worse than the beef, egg or dairy industries!
I Spent The Next 23 Months Of My Life And Thousands Of Dollars Out Of My Pocket Writing "How Much Protein" So You Could Learn How It Feels To Be Free Of "Protein Guilt" Forever
Trust me, if there's anybody who didn't want to believe the things I'm about to say - it's me. I've been an athlete and bodybuilder nearly all my life, and it's easy to think that by simply eating more protein - I'll get bigger.
But unfortunately that's not true, and you deserve to know the truth.
And here's the absolutely astonishing part - the truth isn't some super secret document. Nor is it stolen corporate documents or insider information. It is an ABUNDANCE of scientific information that most academics are more than familiar with.
Unfortunately, you've most likely never heard any of it before, because most people who write about protein have some sort of financial benefit involved.
From kick backs, and royalties to being outright shareholders in supplement companies, most people we (I'm including myself) have turned to for advice have serious financial reasons to bend the truth a little.
This is why I want you to know the TRUTH and not made-up lies forcing you to buy protein that's not necessary.
However since I'm a bodybuilder myself, I realize you're skeptical.
That's why I'm going to let you...
Take A Sneak Peak At What's Inside "How Much Protein"
By default protein is the only ______ left that could possibly ________ for us. (page 8)
The difference between a REAL scientific end point and a SURROGATE scientific end point and how these two very different measurements end up being confused and lumped together as the same thing for marketing purposes
A mind-blowing nitrogen balance study that baffled even the researchers executing the study! (page 81)
A study done in 2008 by the Food and Nutrition Board proves whether or not nitrogen balance REALLY makes a difference in building muscle
Are you following the recommended amounts of protein given by the AMDA or RDA? If so, you're doing it completely wrong! (page 24-26)
Why figuring out your protein needs based on a formula such as 2.2 grams per pound of bodyweight is the WRONG way to figure out how much protein you need...
Could you need as little protein found in a 1/2 glass of milk to supply your daily needs? Find out on page 26!
Why staying consistent with one aspect of your diet will help you utilize all the protein you need without worrying about how muc you're getting each day! (26)
Ever get an upset stomach or "rather pungent flatulence"? I'll tell you why this is most likely happening on page 26
Eating 10x more protein doesn't equate into 10x more muscle
How you can actually burn LESS fat and carbohydrates by increasing your daily protein (I PROVE this fact with scientific research on page 29)
How to prove whether or not eating extra protein helps build more muscle by doing a "dose response" (page 28)
Warning: This Next Fact WILL Change The Way You Think About Protein Forever!
How you can eat 50 grams of protein and DIGEST 150 grams of protein..in the same day! (this is something the supplement companies will NEVER tell you)
What do saliva, gastric juice, pancreatic enzymes have to do with protein circulating your body? Find out on page 31
Find out what your stinky COLON has to do with protein levels in your body on page 31 - this will blow your mind!
Why anybody who thinks you need hundreds of grams of protein per day DON'T know a single thing about how the body works. Page 32 shows you a diagram of what protein REALLY does in your body.
The similarities of protein and....Lego blocks? (page 32)
Proof that how _____ and how ___ you ____ your muscles will determine how big your muscles will become (page 39)
The TRUTH about how much muscle you can realistically gain within 2-4 months with a good resistance training program - regardless of extra nutrition or supplements (page 40)
How scientific research can prove that the claims you see in magazines (i.e. you'll gain 15-20 pounds of muscle in 1 or 2 months) is virtually impossible without anabolic steroids
Why Dual energy X-ray absorptiometry (DXA),Magnetic resonance imaging (MRI), air displacement (BodPod) and water displacement (underwater weighing) are used to measure real changes in muscle mass....and the surprising results they found when tested against how much protein people ate on a daily basis!
How to gain 4.5 pounds of PURE muscle in just 10 weeks...eating only 120 grams of protein per day (pages 46-47)
Think vegetarians can't build muscle because of low levels of protein? I'll show you how they can easily gain JUST as much muscle as people eating meat everday on page 51! (Fact: One of the most well-known supplement companies in the world funded this study - which PROVES they're lying to you in their advertising!)
On page 54 I reveal the "magic number" - the amount of protein the average person needs to maintain each day to maximize muscle growth
Discover the 1 supplement I actually DO recommend that can increase your muscle gains by as much as 57% in just 6 weeks! (Page 56)
Watch as I show you a study where people who took in LESS amounts of protein gained MORE muscle!
How to gain LEAN body mass (e.g. muscle) even while on a severely calorie restricted diet
The difference in the meaning of "high protein" between science and supplement companies. (I wonder why supplement companies consider "high protein as much as 400% higher than science does...?)
A shocking conclusion to the meal timing debate. Does it matter when or how often you eat? Find out on page 62!
Will you lose muscle mass on just 1 meal per day? 63 reveals the details on this highly debated topic!
And Just In Case That's Not Enough - How Bout A Few More?
What's the most important thing your body needs after you workout? Not protein! Pages 65 & 70 reveal a supplement which showed a 250% increase in muscle mass over just protein alone.
Why most research studies trying to prove that protein synthesis is an indicator of muscle growth are a load of bull (as an ex-researcher I know exactly what they do and explain the process in-depth on pages 75-78)
Is protein synthesis REALLY a marker of muscle growth, or a clever sound byte for supplement companies to make it sound like their supplement will get you jacked?
The actual reason it's literally impossible for protein synthesis to be a marker of muscle growth (page 79)
A mind-blowing nitrogen balance that baffled even the researchers executing the study! (page 81)
The 2 factors you absolutely MUST include in your workout program to maximize gains - regardless of how much protein you eat
Does your protein powder claim that it builds muscle? If so, check the label for ingredient "X" - THAT ingredient is the REAL reason you're building muscle, not protein!
Why figuring out your protein needs based on daily calories OR percentage of your bodyweight is a waste of time - and what you need to do instead (page 96)
The TRUTH about how much protein your body can actually absorb (page 106) (hint - the true answer to this question is NOT what you've been hearing all your life!)
Do "incomplete proteins" still count toward your daily protein needs? Find out on pages 106-107
The truth about glutamine and whether or not it really is "conditionally essential" like most supplement companies say it is
The myth about fast and slow-acting proteins. Does it matter whether you take whey or casein protein? Page 110 reveals the truth.
39 research studies to prove what I'm saying is actually true!
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Don't Be A Victim Any Longer...
For both our sakes, don't let them take advantage of you or your money any longer. I've been in this game for a LONG time and you can trust me when I say - "you've been had". They've made you obsessed with protein for 1 simple reason - so you continue buying their protein foods and supplements.
They've done such a good job at mesmerizing people into thinking they need huge amounts of protein that the majority of bodybuilders will do nearly anything to defend their beliefs. They'll refuse to accept the truth, even when the facts are put right under their noses!
So if you're that kind of person you probably won't believe a word I'm saying.
And if so, you might as well go tell your forum buddies that I don't know what I'm talking about and keep wasting your money and time on extra protein that's doing nothing for you.
But if you're the kind of person open to the fact that maybe, just maybe, the people selling you over-priced protein foods and supplements are telling you exaggerated lies to keep you buying (pun intended)...keep reading.
Because after reading "How Much Protein" you'll be able to...
Stop Spending Your Hard Earned Money On Extra Protein Foods And Supplements And Pestering Waitresses To Give You An Extra Chicken Breast Every Time You Go Out For Dinner! - When I show you the 2 things PROVEN to build muscle (besides protein), you're going to save money each and every month because you'll never have to buy protein powder again.
"Saves a TON Of Money..."
"Everyone that trains with weights should buy this book because when you applied what you will learn in this book you will make better gains, improved your health, save a TON of money and you will save a ton of wasted time. This book is yet another home run for you Brad! "
Sincerely,
Pierre Farine
Let Go Of Protein Guilt FOREVER - Protein guilt is a very real and very common occurence in nearly anybody who thinks protein is important to building muscle. It seems to take over your life. But do you have it? Let's find out.
Do you...
Get anxious if you don't have protein with every meal?
Pick out food choices solely on the fact that they have a minimum of 30g protein per meal?
Time it "just right" so that you can have your protein fix immediately after working out?If you do any of these things, you're suffering from protein guilt just like I was.
And the worst thing about protein guilt is that sometimes it makes you FATTER!
Think about it.
Instead of simply having a salad for lunch, you add chicken. Instead of having a bowl of pasta for dinner, you add a few meatballs. Some people go so far as to actually eat higher calorie foods ON PURPOSE just to get extra protein!
"No More Protein Guilt!..."
"Dude, this is AWESOME. Protein guilt sucks. Thank God I don't have to deal with that anymore after reading your book.
I'm saving an EASY $75/month and eating more of the foods I want because I don't "need" to eat protein all day anymore.
Plus I don't get worried anymore when I'm out for the day with my fiancee...no more melted protein bars in my pockets!"
Jeremy Reeves
www.HassleFreeFatLoss.com
Focus On What DOES Build Muscle -Inside I'll reveal 2 things which DO matter when it comes to building muscle. Without these, you're literally never going to build muscle. I'll be honest, one is much more important than the other but they're both proven.
(HINT: One is a 100% safe supplement, one isn't a supplement at all)
Don't Be A "Sucker" Any Longer - I used to be the person who sold protein to people like you. In fact, I was the person who actually MADE the supplements you're consuming. Trust me when I say that these companies look at you as "suckers". I know the industry, I know the people. Although some companies are relatively genuine and honest, most of them are simply dream-stealing thieves trying to rip as much money out of your wallet as possible.
After you invest in "How Much Protein" you'll have a strong armed defense against their deceiving tactics. You'll see through their lies and as I already mentioned, you'll save a lot of money!
This Book ISN'T For Everybody...
Kind of hard to believe coming from the person selling the book, isn't it?
But it's true - this book is NOT for everybody.
In fact, probably only about 5 out of every 100 people reading this right now will actually end up purchasing the book.
Why?
It's simple - they aren't serious enough about their health.
This isn't your typical, "do this and lose this much weight" kind of book. It's designed to turn you into an "insider" - giving you a collection of information that literally isn't available anywhere else in the world.
I'm not kidding, there is NO person on Earth qualified to give you the information you'll get in this book. Sure, there are are a handful of academics and scientists who could EASILY give you this exact answer, but none of them are willing to take time out from their busy schedules to actually sit down and right a book just for you.
You'll become part of a very exclusive group of "in the know" fitness enthusiasts who want to know everything possible about their bodies. Because sometimes it's just as important to know how your body works as it is to get actionable steps for losing weight or building muscle.
To you, fitness is probably somewhat of a hobby.
What do fisherman do to get more information about fishing? Ask any fisherman out there why they're continually studying fishing and it won't be to simply catch more fish - it's to learn the tidbits of information other people don't know so they can have a "leg up" on everybody else.
I'm guessing you're the same kind of person. You study fitness not only to become lean, strong and energetic - but simply because you're interested in the subject. And it makes it that much better when you know information that other people don't know.
And this, my friend, is just that. Information that's literally NEVER been released before....ever. You'll be on the cutting-edge to the most controversial and life-changing information about protein to ever hit the streets.
So What's It Going To Cost You?
Well think about it. Let's say for example you spend $40 per month on a 5 pound tub of protein. You also spend an extra $50 per month buying extra meat, fish and other sources of protein to make sure you get enough.
That's a fairly conservative number, right?
That's $90 per MONTH you could be saving by learning what I'm about to tell you. And for some people it's going to be much, much more than that.
In just a single year you've saved over $1,000 - simply from learning what I'm going to share with you and not becoming prey to supplement companies.
So if I told you it was $150 and that you'd get your money back in just 2 months - that'd be a great deal wouldn't it? If you were to get those kinds of returns in a business you'd be living in a 30 room mansion.
But I won't ask for anywhere near that.
In fact, I'm not even asking for $80. Even at that price you'd get your money back the first month!
I've decided to let you snatch it up today for just $59 $39!
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Now, you might be thinking...
"Well Can't I Just Learn From This Article And Just Stop Eating As Much Protein?"
I'll be honest - you can do that.
However, I cover MUCH more in the How Much Protein book than simply not eating as much protein.
I can't "give away the farm" but trust me - unless you actually read the book and see everything I've put together as a whole, you probably won't believe and trust me until you see it.
And if I were you, I wouldn't either.
Let me give you an example:
While I was writing the rough draft to this book I told a few friends about my idea. Naturally they didn't believe me and wanted to see proof, so when I was done writing the rough draft I sent it to them. Without going into detail, let's just say they had sore jaws the next day after hitting the floor.
They said it would flip the protein supplement industry upside down if enough people found out about it. In fact, they encouraged me to prepare my lawyers (which actually might be a good idea) because the supplement companies will be FURIOUS when they read this book..
But I don't care.
Once I uncovered these dirty secrets, I literally quit my job because I couldn't take the guilt of selling a product to unsuspecting people who practically worshipped something that didn't even work.
So if you don't want to be a victim anymore, if you want to save money each and every month, if you want to live without protein guilt for the rest of your life and enjoy more "hassle-free" living, then I urge you to grab yourself a copy of How Much Protein today.
Remember, invest just $39.95 today and you'll be saving a very conservative $90 per month for the rest of your life.
You'll also enjoy more peace of mind, less protein guilt and anxiety, and learn how to forget about protein and focus on what REALLY builds muscle.
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Sincerely,
Brad Pilon
P.S. I know you're skeptical. That's why this book comes with a 100% money-back guarantee for 56 days. Within that time if you don't think it's worth every single penny, simply send me an email and you'll be refunded immediately. No hoops to jump through, no hassles. Plus you get to keep the book just for trying it out!
P.P.S. I'm not going to try and confuse you with research jargon you can't understand. I wrote this book so even a 10 year old could understand everything I reveal. Unlike many other research-based books (this book contains 39 research studies to prove my point), you'll actually be able to read this and understand what I'm talking about :)
P.P.P.S. How much money have you spent on extra protein in the last month or two? Remember, after reading this book you won't need to buy extra protein anymore because it's not necessary! You'll save money every single month for the rest of your life. It's like getting a $1,000+ per year salary increase just for reading a book!
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How Much Protein is (C) Strength Works, Inc. Ontario, Canada. For Questions or Comments Please contact help (at) eatstopeat (dot) com.
