Recession Proof - Networking That Really Works
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You get called into an office. Two or three people are waiting.
There's a short, tense meeting. You can ask questions, but you don't
really have any. And an hour later, you're putting your things into a
cardboard box, in shock.
You've been laid off.
And one thought keeps going through your head, over and over and
over. "My God. _What will I do_?" And the even worse answer: "I don't
know."
This is what a recession looks like - and we're in the very early
stages of a deep, long, severe one. Is there anything you can do? Or
are you simply stuck?
You can't control the economy. You can't control your competitors,
your boss, or dozens of other factors that affect your success. But
you can do one thing, that more than anything, will recession-proof
your career. You can build your network. And my book, , will show you
how.
A strong, growing network is the key to success. Networked people
know more. They can accomplish more. They can sidestep obstacles. They
can seize opportunities nobody else even knows exist. And they enjoy a
kind of professional security that most people can only dream of.
Getting laid off, while a setback, isn't the train wreck it is for
most people. Networked people pick up the phone, and start making
calls.
My name is Peter Darling. I make my living as a business
development and marketing expert. I specialize in working with
attorneys, and I've coached hundreds of executives in the art of
building, and maintaining, critical relationships. If you were a
private client, you would pay at least $200 an hour to learn what's in
-- for only $12.95.
In any business, anywhere, anytime, anyone who's successful knows
how to make and keep critical relationships. It's the unbreakable,
permanent law of any kind of success. It really is all about who you
know. How many people do you know personally who seem to have
everything it takes to succeed - they're talented, hardworking, and
really good at what they do - but their careers never really seem to
take off? In an economic downturn, these are the people who are
suddenly very vulnerable.
Maybe you're one of them.
Almost always, the problem isn't intelligence, or skill, or
willingness to put in the hours. If you look closely, and are honest
about it, it's relationships - or lack of them. They don't know how to
create the right kind of relationships.
Time and time again, that key contact at the right time spells the
difference between success and failure. Having a strong network is the
single biggest career advantage you - or anyone - can have.
IT'S THAT IMPORTANT.
Almost always, the problem isn't intelligence, or skill, or
willingness to put in the hours. If you look closely, and are honest
about it, it's relationships - or lack of them. They don't know how to
create the right kind of relationships.
"MORE BUSINESS DECISIONS OCCUR OVER LUNCH AND DINNER THAN AT ANY
OTHER TIME, YET NO MBA COURSES ARE GIVEN ON THE SUBJECT."
-PETER DRUCKER
answers the critical networking questions. How do you make those
contacts? How do you create a network that really works? How can you
become one of those people who can pick up the phone and get the
answers, information or introductions they need, _instantly_?
Most networking books have one major flaw. They don't tell you _what
to do_. Think about it. Encouragement, rules, generalities and so on
are all great, but they're not enough. You need to know what to do.
Specifically. In order to network, you need a step-by-step guide. is
exactly that. "THE WAY OF THE WORLD IS MEETING PEOPLE THROUGH OTHER
PEOPLE."
-ROBERT KERRIGAN
I wrote in a very definite way -- _practical_ and _actionable_.
Unlike other networking books, it tells you exactly what to do - step
by step, in detail. Where to stand, what to say, what to do. It's
almost like a cookbook. Networking is broken down into concrete,
specific steps. You will learn how to:
Understand the "dos" and the "don'ts" of expert networkers
Determine the best places to make contacts.
Meet people, break the ice and make sure they remember you.
Converse easily and expertly with anyone
Learn, and use, the 11 secrets of a networking conversation
Keep your contacts engaged, and your network healthy
Use the latest, cutting-edge Internet tools to build your network
. . . and much, much, much more. _Much_ more.
This may be the most important book you will read this year. Why?
Because networking is _exploding_. There are an incredible number of
ways to communicate, to build relationships - email, pagers, texting,
cellphones, Facebook, LinkedIn, message boards - the list is endless.
More than ever before in history, being connected is crucial. The
business world is rapidly dividing into two groups - people who know
and use networks, and people who get left behind. Which group do you
want to be in? "POSITION YOURSELF AS A CENTER OF INFLUENCE - THE ONE
WHO KNOWS THE MOVERS AND SHAKERS. PEOPLE WILL RESPOND TO THAT, AND
YOU'LL SOON BECOME WHAT YOU PROJECT."
-BOB BERG
is a hands-on book. I have spoken on networking to audiences from
coast to coast, and the book is filled with specific, actionable steps
you can take, right now, to start building your network. teaches you
how to make things happen. A few examples:
NEED TO MEET SOMEONE? There are ten conversational phrases that
will keep the conversation going - they're on page 47.
NEED TO KNOW HOW TO USE LINKEDIN TO BUILD YOUR NETWORK ONLINE?
That's on page 88.
NEED AN EASY, EFFECTIVE SYSTEM FOR KEEPING IN TOUCH WITH PEOPLE,
AND KEEPING THEM UP TO DATE ON YOU? Look on page 102.
You're in a crowded room. There's a group of people talking, and
you'd really like to join the conversation. You don't know a soul. HOW
DO YOU GRACEFULLY BREAK INTO THE GROUP? It's on Page 66.
A strong, growing network is the key to success. Networked people
know more. They can accomplish more. They can sidestep obstacles. They
can seize opportunities nobody else even knows exist. And they enjoy a
kind of professional security most people can only dream of. "FINALLY,
BUSINESS IS A COBWEB OF HUMAN RELATIONSHIPS."
-ROSS PEROT
Finally, purchasing is much more than simply ordering a book. It's
joining a community. First, you'll receive updates, revisions and
additions to the book as they come out - free. As they're developed,
you'll also be able to participate in a message board, a blog and
other online resources, all designed to help you sharpen your
networking skills, and stay up-to-date on the latest techniques.
If you were to buy a networking book in a bookstore, or on Amazon,
you should expect to pay at least twice the cost of - to say nothing
of the delay. is a downloadable Adobe Acrobat e-book. You can have it
in your hands in minutes.
Nobody else can do this for you. You can't buy, outsource, or borrow
your network. It's up to you. For less than the cost of a CD, you can
begin building a launching pad, a safety net and a force multiplier
for your career. You can put into place the all-important network of
contacts that can protect your career, your income, you family. You
can begin making it happen for yourself. You can have it downloaded to
your computer in minutes.
Or you can take your chances.
To order , click the button below:
Very truly yours,
Peter Darling
P.S. If you'd like to test-drive the book before you download it, .
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(c) NetworkingThatReallyWorks
