Excerpt from product page

Home Staging Book - Selling Your House Faster, For More!
*

READY TO SELL YOUR HOUSE _FASTER_, FOR MORE?

SELLING YOUR HOME?

*
*

* Don't Leave Money
On The Table!
* Prepare your home to sell for more,
_faster_! *
* Home Staging Handbook

*

* Disappointed by your property's valuation.
* Wondering why your home's not getting any viewings.
* Confused because you're getting viewings but no offers.
* Overwhelmed by the thought of preparing your home to sell.
* Thinking of starting your own Staging business.

GET YOUR HOME READY - GET GOING TODAY!
SPECIAL OFFER PRICE
$69.99
YOU SAVE $30.00
ONLY $39.99

Download even if it's 2am

-------------------------

THE PROPERTY COACH(tm) HOME STAGING HANDBOOK

In 2009 with housing markets world wide slowing down, there's never
been a more important time to ensure that properties are perfectly
presented for the viewers.

The Home Staging Handbook shows you how to get your home ready, for
selling, _fast!_

Great advice with loads of before and after photos to help show you
how to prepare you home ready for the selling or rental market.

-------------------------

Home Staging! What's that?

Home staging, (home restyling, property presenting, house doctoring,
home fluffing) is the art of decorating a home to sell more quickly
and for more money.

Home staging is a process that brings out a home's best features,
minimises anything that may be seen negatively by potential buyers and
then decorating & accessorising it for the right target market.

WHAT'S IN THE HOME STAGING HANDBOOK? - HOW WILL IT HELP SELL MY
HOUSE?

Everything you need to know to get your home ready to sell.

SELLING YOUR HOME?

*
*

* Don't Leave Money
On The Table!
* Prepare your home to sell for more,
_faster_! *
* Home Staging Handbook

*

The Home Staging Handbook is like a recipe book that will show you
everything that you need to know about preparing your property for the
house selling, letting or property rental market.

The Home Staging Handbook will fast track your understanding of how
to take control of your property and prepare it for those all seeing
buyers or renters.

GET YOUR HOME READY - GET GOING TODAY!
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CHAPTER 1 - WHAT IS HOME STAGING?

* What is 'Home Staging'? - Why 'staging' and what does it mean?
* Why does it work? - How todays buyers differ from buyers in the
past and why staging can help you sell or rent.
* Who is this course for? - Why staging isn't just for people
selling a property.
* Who needs to 'Home Stage'? - If you think it's _just_ for
properties that have stuck on the agents books, think again.
* Why does it help? - Understanding why a buyer or renter chooses
one property over another.
* How is it done? - Looking at the logical process behind staging a
home to sell or rent. We step inside the mind of your potential buyers
and find out what they are looking for.
* Getting started - Enough talk, it's time to take action!

Understanding the Home Staging process is essential if you are going
to prepare your home for the selling or rental market.

-------------------------

Chapter 2 - First Impressions Count!

Seeing your property through the buyer's eyes!

* Why is the first impression so important? - Get the first
impression wrong and you could jepordize the whole viwing.
* When does the first impression happen? - You might think that is
is on the doorstep, but you'd be wrong.
* Why the first impression is not just about the 'Front Garden' &
'Hallway'.
* Case Studies & 'Befores & Afters'

Learn how buyers see your home for the first time, what can happen
if they get the wrong first impression and how to tackle that all
important first 30 seconds of the viewing.

-------------------------

Chapter 3 - Time To Utter Clutter!

Getting to grips with your stuff and making sure that it doesn't
clutter a viewers mind.

* What is 'Clutter'?
* How clutter hurts your sale.
* How does clutter happen?
* How to handle the clutter.
* Keeping it all under control.

This chapter answers all the questions you have on how to handle
your clutter.

PLUS learn my '6 stage' clutter clearing technique that handles
everything from a single drawer to the whole house.

-------------------------

Chapter 4 - DIY or Did It Yesterday!

Making sure your home's in good order - Why it speed up a sale &
achieves the asking price.

* Why DIY & good maintenance is important when selling or renting.
* What affect poor maintenance has on the potential buyer or
renter.
* How to assess the 'State' of your property and plan the
maintenance.
* Use the action plan and checklists to create your essential DIY
to do list to ensure your home is ready.

Leaving DIY jobs undone, in the hope that you can sell your property
and leave those tasks for the next owner is a BIG mistake.

Buyers want pay top prices for tatty homes.

The long and short is that if you try selling your home with
unfinished DIY or maintenance issues then potential buyers will knock
off the money that they think it will cost to get those jobs done.

-------------------------

SELLING YOUR HOME?

*
*

* Don't Leave Money
On The Table!
* Prepare your home to sell for more,
_faster_! *
* Home Staging Handbook

*

GET YOUR HOME READY - GET GOING TODAY!
SPECIAL OFFER PRICE
$69.99
YOU SAVE $30.00
ONLY $39.99

Download even if it's 2am

-------------------------

Chapter 5 - Big Personalities _Don't_ Sell!

Taking 'you' out of the property and why it's so important.

* What is 'too' much personality?
* How do you identify whether your home has too much on show.
* Why it puts off the buyers or renters - Why you need to 'get
inside' your buyers mind.
* How to tell if you're showing too much personality?
* Some easy tips to find out what your viewers might think as they
walk around your home.
* How to get to grips without losing the soul in your property -
How to take 'you' out of the property but still maintain it's soul.

You love your home because it is an extension of you and your
personality, but when you're selling it isn't your personality that's
for sale... _it's your home_.

Learn how to remove too much of 'You' but still leave an attractive
property that the buyers will fall in love with.

-------------------------

Chapter 6 - What's The Focal Point?

Finding a room's 'Focal Point'

* What is a focal point? Understanding one of the most important
elements in home staging.
* How the focal point influences the way viewers feel about your
property.
* How focal points dramatically effect how buyers feel in each
room.
* What are good examples of focal points and what you should never
use as focal points!
* How to decide on the focal point for each different room and how
to make the most of them.

A rooms 'Focal Point' is where, on entering the space for the first
time, your eyes naturally gravitate towards. This not only gives the
room a central focus, but also gives anyone who enters the room,
something to focus on, pause and relax. Often the 'Focal Point' is not
noticed consiously by the viewer, however subconsiously it has a great
effect.

Learn how to identify your home's focal points and use them to
create interiors that seduce the buyers.

-------------------------

SELLING YOUR HOME?

*
*

* Don't Leave Money
On The Table!
* Prepare your home to sell for more,
_faster_! *
* Home Staging Handbook

*

GET YOUR HOME READY - GET GOING TODAY!
SPECIAL OFFER PRICE
$69.99
YOU SAVE $30.00
ONLY $39.99

Download even if it's 2am

-------------------------

Chapter 7 - Defining The Space

Making sure that viewers see your home from all the right angles.

* What is defining a space?
* Why poorly defined spaces confuse the buyer or renter.
* How to define different rooms in the home.
* Improving the flow of space in the property.
* Action plan and case studies to show you how to define the space
in your property.

Buyers can be easily confused by what they see when they are viewing
your property, that's the last thing you want to do.

A confused buyer can feel uncomfortable in undefined spaces, end up
being distracted by negative issues and barriers that they confront
while walking around rather than focusing on the positives of your
property.

Learn haw to lead the viewers through your property and how to
display each room so that the buyers see everything from the right
angles.

-------------------------

Chapter 8 - Does That Smell Sell?

Using all of the senses when preparing your property for those
viewers.

* What are the 'subtle, silent, stimulators'?
* How viewers are subconsciously affected by them.
* Why ignoring the senses can harm your sale.
* How to use the different senses to enhance the feel of your
property and seduce the viewers, silently.
* Use the action plans and checklists to handle everyday issues
while your home is on the market.

Our subconscious plays a huge role in the 'Buying Cycle'.

Learn how to harness the subconscious silent persuaders in your
potential buyers and make your home irresistable to them.

-------------------------

Chapter 9 - What's The Best Selling Colour?

Creating harmonious colour schemes that makes the most of your
property.

* Why colour affects the sale or rental of the property.
* Learning how to harness colour when showing your property.
* How to approach colour using a simple technique that works every
time.
* What colours work best where.

For many colour is the biggest stumbling block when preparing a
property to sell.

Learn my easy to follow colour choosing technique that I show you to
create colour schemes that work every time. See it in action in the
case study.

-------------------------

SELLING YOUR HOME?

*
*

* Don't Leave Money
On The Table!
* Prepare your home to sell for more,
_faster_! *
* Home Staging Handbook

*

GET YOUR HOME READY - GET GOING TODAY!
SPECIAL OFFER PRICE
$69.99
YOU SAVE $30.00
ONLY $39.99

Download even if it's 2am

-------------------------

Chapter 10 - Making The Lighting Inviting!

Using light to accentuate the positives in your property.

* How light affects the buyers reaction and feel to a room.
* Understanding this most underused element to revitalise your home
and give it the 3 'Ws' - Warm, Welcoming & Wonderful.
* What are the different light sources and how to use them to
enhance the feel of the property.
* Ideas on making every room inviting using the lighting.

Getting the lighting right in your property can create a wonderful
environment that really wins the hearts of the potential buyers.

Getting the lighting wrong can create dreary, gloomy, stark and
unwelcoming spaces that people will quickly want to leave.

Learn how to easily make your homes lighting inviting.

-------------------------

Chapter 11 - Accessorising & Dressing Your Home

Turning ho-hum rooms into 'Wow' spaces.

* What is 'dressing a property'? understanding what you are trying
to achieve.
* What are accessories? - How to choose the right sort of things to
dress your rooms.
* How to accessorise your property to bring all the elements
together and knock those viewers socks off.
* How to 'Accessorise & Dress' every room in your homs - Specific
rooms and how to dress them.

Need help in dressing shelves, sofas, beds, bathrooms, kitchens,
walls?

Learn how to handle all the tricky spaces and turn your 'ho hum'
spaces into ones that have 'Wow'.

-------------------------

Chapter 12 - It's Showtime!

Time to let those eager buyers take a look

* What to do once you've finnished preparing your home for the
viewers - What Now?
* Buyers are coming to take a look - How to handle those viewings.
* Keeping everything looking perfect - What to do in preparation,
during and following the viewing.
* It's still your home - Letting strangers into your home has some
security & legal considerations, we take a look at them.

Congratulations you've made it to the top of the hill... but it
ain't over yet, not until the ink has dried on the legal documents.

This chapter helps you prepare for the period after you've finished
preparing your property for the viewers but before you've actually
sold it.

Some of the areas covered

* How you keep your home ready and in tip top condition even when
you are living in it every day.
* How to handle vacant properties. Properties that are vacant while
they are for sale have their own issues. We help you to avoid the
pitfalls that often arise in empty properties.
* Handling communal areas and neighbour issues. These can often be
tricky areas but we show you how to tackle messy communal areas and
'no mans land' and the unsightly neighbours front gardens.for sale
while they are.
* Ensuring that Estate Agents show your home so that viewers see it
at it's best.
* Dealing with security issues while your property is for sale.

Don't loose the sale by ignoring the dangers during the viewing
period.

-------------------------

SELLING YOUR HOME?

*
*

* Don't Leave Money
On The Table!
* Prepare your home to sell for more,
_faster_! *
* Home Staging Handbook

*

GET YOUR HOME READY - GET GOING TODAY!
SPECIAL OFFER PRICE
$69.99
YOU SAVE $30.00
ONLY $39.99

Download even if it's 2am

-------------------------

The Home Staging Handbook Features:

* Audio introductions to every element of home staging.
* Over 1000 full colour images to help illustrate and emphasise
each point.
* Real life home staging case studies to help clarify how to use
each element in the course.
* Interactive photos that show you more than static printed photos
can.
* Assessment forms to help you plan the work you need to do to
stage your home successfully.
* Checklists to help keep you on track.
* Action plans to help you put what you're learning, in the Home
Staging Handbook, into practice.
* Resources that allow click through to websites, helping you find
more information & products.
* Realistic and achievable home staging ideas that you can do.
* Down to earth, practical advice from a home staging professional
who 'does' as well as teaches.

-------------------------

HOME STAGING HANDBOOK SUCCESS STORIES

Nothing speaks louder than someone else's success.

Take a moment to read through some real life home staging success
stories.

Many of these are featured as case studies in the Home Staging
Handbook.

Many of the success stories are from people who had never attempted
to redecorate or carry out a makeover before they used this course.

GET YOUR HOME READY TO SELL IN 2009

"I didn't know where to start, then I found the Property Coach Home
Staging course. In my own time I followed the course and got great
results"

"Having pictures & audio really helped to make clear each part of
the course."

"The end result was that I sold my property within a week of putting
it on the market"

Loretta Meskin - Brighton

-------------------------

"I loved my home, but nobody else seemed to. It sat on the estate
agents books, with no offers, for weeks. "

"The course helped me to see what others were seeing and show me why
I needed to make some simple changes."

"I followed Brian's advice, put things right and sold for more than
my original asking price! Thanks Brian"

Amanda Falkson - London

-------------------------

"I'd thought about starting a Home Staging business but didn't know
how to learn the techniques. Then I found the Property Coach website
and discovered this fantastic course."

"Following this I staged a home for my friends and it sold within
days. Seeing the results and hearing about the viewers reactions
filled me with pride ... I did that!"

Camille Coom - Clapham

-------------------------

SELLING YOUR HOME?

*
*

* Don't Leave Money
On The Table!
* Prepare your home to sell for more,
_faster_! *
* Home Staging Handbook

*

GET YOUR HOME READY - GET GOING TODAY!
SPECIAL OFFER PRICE
$69.99
YOU SAVE $30.00
ONLY $39.99

Download even if it's 2am

-------------------------

"Everyone should take this course. It is perfect if you are selling
your home, and invaluable in creating a relaxing, harmonious living
environment.
Thank-you"

Jeanie Beresford

-------------------------

"What a great course - full of useful and informative information
for home staging - really well done. I love the interactive pictures
to tie in the written information they really have a wonderful
impact."

Roll your mouse over this picture to see an example of the
many interactive pictures in the Home Staging Handbook

Lorraine Cameron

-------------------------

"I am a Professional Organizer in the U.S. and found myself with a
staging client one day a few weeks ago. I looked online for other
advice on staging. Your's was the first site to come up and was just
what I was looking for so I didn't have to search any further. Though
I've always felt that I have a very good eye for design I have never
staged a home for money before. It was nice to have a place to go to
validate the thoughts that I had about this particular home I was
working on. The job is almost done and I'm excited to see how this
"new & improved" home will do in our very depressed local real estate
market."

Anita Sharb

-------------------------

"I thought that this was a fantastic course. Not because I wanted to
know how to stage a house, but because I was looking to buy a house.
This course helped me look beyond the horrid colours, outdated design,
and the ridiculous staging of furniture. I got a great price on a
house that just needs a bit of updating, and then if I want, I can
flip it...but I just might keep it because it will be a very cute
house once I am finished with it."

Anita Duff

-------------------------

"I really enjoyed this online course and feel it will really help me
sell my home in the future. So many of the ideas presented were simply
things I would never have thought of on my own. The whole course was
fun and I always looked forward to each new lesson."

Charlene Cortese

-------------------------

"I found the course very helpful, clear and concise. It is written
in an engaging, easily understood style that even a "newbie" to home
staging like myself can read and use."

Michelle Mooney

-------------------------

"This course was direct, straightforward with a touch of humor. You
learn what you need to know without a bunch of fluff. Thanks Brian. I
learned a lot."

-------------------------

"I've always wondered what makes a home inviting. I know it when I
see it but I couldn't break it down into words. You broke it down into
very specific categories with a great deal of additional information.
I would recommend this course to anyone selling their home (I
recommended it today to a real estate agent!) and any homeowner who
simply would like to make their home into the best that it can be.
Thank you!"

Victoria Lee Arnold

-------------------------

"As a US citizen, I found Brian's course to be very informative and
concise in relating to the reader the various nuances governing the
sale of one's real estate for maximizing both a timely and profitable
result."

-------------------------

"This course has been so helpful and easy to understand. I would
highly recommend this information to the wide range of people that
could benefit from it. From the person preparing to sell their home to
the person searching for the tools to make their current home more
attractive and functional, can gain a lot of good information."

Wanda Bruce

-------------------------

"A great course, really sets you thinking and you can do it in your
own time !!"

Katie Griffin

-------------------------

SELLING YOUR HOME?

*
*

* Don't Leave Money
On The Table!
* Prepare your home to sell for more,
_faster_! *
* Home Staging Handbook

*

GET YOUR HOME READY - GET GOING TODAY!
SPECIAL OFFER PRICE
$69.99
YOU SAVE $30.00
ONLY $39.99

Download even if it's 2am

-------------------------

WHY BUY_ THIS_ HOME STAGING COURSE?

What's so different about this course to others?

With so many books, guides and courses out there to choose from,
what makes The Property Coach Home Staging Handbook different?

That's a good question.

This course is completely unique and written to be used as a full
resource.

It's interactive, and offers ways of learning that other courses
can't.

GET YOUR HOME READY TO SELL IN 2009

Why is this course unique to other home staging courses?

The Property Coach(tm) 'Home Staging Handbook' is unique and unlike
any other other home staging book or course.

Unlike other home staging courses, with the Home Staging Handbook
you can interact with the information, see changing pictures, hear my
thoughts on the topics, print off 'Action Plans' & 'Checklists' and
click through to further websites for more information, resources &
ideas.

Unlike printed books that begin to date the moment that they are
delivered to the shop, this course is in a continuous state of
development. When you buy it will be as up to date as it can be. In
fact since it's launch in May 2007 it has already been updated twice
with lots of new case studies, new pictures and new resources.

Unlike other 'weekend', 'evening' or 'residential' home staging
courses:

* You can learn at your own pace.
* Sit in the comfort of your own home - not on conference seats.
* You get full notes, not a slim course book with just edited
bullet points that you then have to scribble additional notes on.
* Read the course again and again as many times as you like.
* You don't pay hundreds of

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