Excerpt from product page

Cheat Your Way Thin
*

*
*
*
*
*
*
*

Discover How You Can Join The Thousands
Of Others Who Have Already Used My Proven
"Cheating" System to Effortlessly Strip Away Countless
Inches From Their Own Hard-to-Lose Problem Areas--
All While Regularly Eating Ice Cream, Devouring Juicy
Burgers, And Indulging In Foods That Most Other
Dieters Can At Best _Dream About_

NO, IT'S NOT TOO GOOD TO BE TRUE, AND IN FACT, I'VE GOT MORE THAN
300 MEDICAL RESEARCH STUDIES AND COUNTLESS MORE "REAL-LIFE" SUCCESS
STORIES TO PROVE IT

Hi, bestselling author and nutritionist Joel Marion here. In just a
minute I'm going to share with you exactly why you _MUST_ regularly
indulge in the foods you love if you plan to achieve the fastest
possible fat-loss, but before I do that

HERE IT IS: THE _TRUE_, BEHIND-THE-SCENES STORY OF HOW MY MOST
EMBARRASSING "SCREW-UP" AS A FITNESS PROFESSIONAL JUST SO HAPPENED TO
BE THE BEST MISTAKE I EVER MADE

You know, I've been a part of the fitness industry as a personal
trainer, nutritionist and author for close to 10 years now. During
that time, I've had the opportunity to write for nearly every
newsstand publication you can think of, appear on more health and
fitness radio shows than I can count, and I've even been fortunate
enough to have my ideas broadcasted over the airways of some of the
most prestigious television networks.
But you know what else? And this is _WAY_ more important than any of
that:

WHEN IT COMES TO DIETING FOR FAT LOSS, I'M JUST LIKE YOU--AND I
ALWAYS HAVE BEEN.

You see, on February 18th, 2003 I set out to achieve a very real,
personal goal of mine to get into the best physical shape of my life.
And for at least a week prior, I sat there and _meticulously_ mapped
out every single item I planned to eat over the course of the next 12
weeks.
The end result? Exactly what you would expect to see in a "solid"
fat-loss nutrition program: plenty of fruit, veggies, lean protein,
and healthy fat.
And of course, _none_ of my favorites.
No pizza, no mac n' cheese, no ice cream, and certainly none of
those mouth-watering chocolate chip cookies that I had grown to love
so much over the years.
Surely, it wasn't going to be an easy ride, but I knew it's what I
absolutely _had_ to do to achieve my goals.
Or was it?
FAST FORWARD THREE WEEKS.
I roll out of bed, head to the bathroom, step on the scale and
notice that the numbers didn't change one bit since the day before. In
fact, they hadn't changed _all week_.
What the_ heck, _right?
I mean, I'm sitting there doing everything in the world I thought I
_should be_ doing, and instead of losing fat as fast as humanly
possible like I _should have been_, the exact opposite was
happening--I wasn't losing fat _at all_.
THREE DAYS AND A BUNCH OF CARDIO LATER, SAME STORY.
(By the way, does any of this sound the least bit familiar?)
By this time, I was feeling pretty discouraged. Simply put, the
fruits of my labor just weren't adding up to the effort I was putting
in--a scenario which ultimately paved the way to my most embarrassing
admission:
Maybe a day or two later, I get invited to this party--hosted by
Italians. Need I say more?
Thought so.
I walk in the door and smack dab in front of me is a seemingly
endless table spread-full of pasta, meatballs, pastries, and Italian
desserts.

But hey, I'm a personal trainer and fitness buff, so I resisted,
right?
_Wrong._
It didn't take but fifteen minutes and a single offer to "grab
something to eat" before I was living up to my reputation of having
the biggest appetite in town.
Plate after plate of Italian goodness--_devoured_.
It was _GREAT._
Until the next morning, of course, when I woke up guilt-ridden
feeling like a complete failure.
Yeah, I know, things weren't going as fast as I would have liked,
but so what?
Bottom line, I made a commitment to myself, and when the going got
tough, _I broke it_.

LET ME ASK YOU A QUESTION: HAVE YOU EVER FELT EXTREMELY GUILTY AFTER
EATING SOMETHING YOU "SHOULDN'T HAVE" WHILE TRYING TO LOSE WEIGHT?

Believe me, I know how you feel. Like I said, I'm no different than
you.
So did I quit?
Not this time. Even with my _royal_ screw-up hanging over my head, I
knew I needed to get back on track.
So I did what any good fitness pro would do: I stood up, brushed off
the dirt, and got on with the plan.
NOW FOR THE _REALLY_ EMBARRASSING PART.
No more than a few days later, temptation decided to rear its ugly
head once again, this time in the form of not one, but two large,
freshly baked pizzas sitting on my kitchen table as I walked through
the door from a long day at work.
Apparently, my roommates at the time didn't much care that I was "on
a diet". Nice looking out, guys.
So I get offered a slice, and naturally (so as not to be rude, of
course) I accept.
Before you knew it, that one slice turned to two, then three, and it
wasn't long before I had put the finishing touches on nearly an entire
large pizza.
CAN YOU JUST _IMAGINE_ WHAT I'M THINKING AT THIS POINT?
Just in case you can't, let me get you up to speed: I'm thinking I
might as well find a new freakin' career path because I can't even
manage to resist the same cravings I regularly tell my clients to
withstand.
Talk about a humbling experience.
So you're probably wondering, did I quit after yet another
"screw-up"? Surprisingly, (even to me) I didn't.
Believe it or not, the next day I woke up, did some cardio, and
actually managed to have a pretty successful remainder of the week
diet-wise.
Then, THE DAY I HAD BEEN DREADING--weigh-in day--finally rolled
around.

To be honest, I stepped on the scale that day for one reason: to
find out just how much ground I had lost--_and would therefore have to
make up_--over the course of that last week.
Well, I never found out that number.
No, it's not that my fat butt broke the scale, and no, I didn't
suddenly, albeit conveniently, forget how to read.

YOU SEE, WHEN I LOOKED DOWN AT THE SCALE THAT DAY, I DISCOVERED
SOMETHING PRETTY UNREAL--DESPITE HAVING JUST EXPERIENCED THE MOST
UNDEDICATED WEEK OF MY ENTIRE DIETARY LIFE, I SOMEHOW MANAGED TO _LOSE
THREE POUNDS_.

A simple weigh-in fluke? I'm right there with you, but get this: No
more than a few seconds later I grabbed the measuring tape from the
bathroom sink only to find out that my waist measurement went down a
full inch to boot.
_What?_
I was floored. This made absolutely _no sense_ to me (at least at
the time it didn't; now, it makes _ALL_ the sense in the world, and
I'll soon fill you in).
So what in God's name happened?

HOW IN THE WORLD DID A WEEK FULL OF PIZZA, PASTA, AND PASTRIES PULL
ME STRAIGHT OUT OF A FAT LOSS RUT AND SUPERCHARGE MY RESULTS _WAY
BEYOND_ WHAT I WAS ABLE TO ACCOMPLISH BY STAYING "STRICT" WITH MY DIET
FOR WEEKS BEFOREHAND?

Is there an explanation?
You better believe there is.
In fact, I'll go as far as to say that the information I'm about to
share with you will probably prove to be the biggest "ah-ha" moment
you've ever had.
YOU SEE, IF YOU'VE EVER STARTED A DIET ONLY TO QUIT A FEW WEEKS
LATER FROM A LACK OF RESULTS--IF YOU'VE EVER SEEMINGLY DONE
_EVERYTHING_ _RIGHT_ ONLY TO FIND THAT THE SCALE WOULDN'T REWARD YOU
FOR YOUR EFFORTS--OR IF YOU'VE EVER GIVEN UP YOUR FAVORITE FOODS IN
THE NAME OF HEALTH AND WEIGHT LOSS ONLY TO LATER DISCOVER THAT THE
SACRIFICE DIDN'T QUITE PAN OUT, I'M HERE TO TELL YOU

IT'S NOT YOUR FAULT

Simply put, "diets" _can't_ work.
If you tried 'em and failed, you're just like 99% of the rest of the
world, myself included: _normal_.
You see, any time you restrict calories, you literally "program"
your body to fight against your every effort to lose weight.

NOT QUITE MAKING SENSE? TIME FOR A LITTLE HISTORY LESSON.

Think back for just a minute to the time in which our ancestors
roamed the earth. You know, the hunter and gather, feast and famine
type days.
For those individuals, survival was king, and in order to survive,
they had to do the whole "eating" thing just like us.
Unfortunately, things weren't quite as easy for this group as they
are today. No supermarkets. No drive-through meal deals. Instead, when
our primitive ancestors wanted a nice steak, they had to go _find_ it.

This inevitably meant that there were plenty of instances in which
our yester-year counterparts went without food for days at a time. And
at other times, namely during the winter months, their bodies were
forced to get by on very little daily food and calories.
And the reason why they didn't die? There's only one--the body's
natural defense against starvation.
Don't get enough calories for an extended period of time? No
problem, the body simply causes "bad" hormones, fat storage enzymes,
and hunger to all increase while "good" hormones, metabolism, and fat
burning enzymes all take a dive.
Enter "starvation mode".
Friend to our ancestors; anything but to the dieter.
You see, dieting, although planned, is nothing more than a lesser
degree of premeditated starvation.
GO ON A DIET--_ANY DIET_--AND IT WONT BE LONG UNTIL THE BODY BEGINS
FIGHTING FOR EVERY OUNCE OF YOUR BODY FAT. YOU WANT TO LOSE IT; IT
WANTS TO KEEP IT. AND GUESS WHAT? IT WINS EVERY TIME.
Sad scenario, I know.

BUT WHAT IF THERE WAS SOME WAY TO "TRICK" YOUR BODY INTO THINKING
YOU AREN'T DIETING WHEN YOU ACTUALLY ARE?

What if you could essentially "block" the body from entering
starvation mode, _keeping fat burning at its highest point_, week
after week?
Well, _you can_.
_And even better news--YOU CAN DO IT BY STRATEGICALLY "CHEATING" ON
YOUR DIET WITH ALL YOUR FAVORITE FOODS._
Is it apple pie that you crave? Chocolate chip cookies (like me)? Or
maybe just the freedom to order whatever you want from your favorite
restaurant's menu? Whatever it is, believe it or not, you can actually
_USE_ _THOSE FOODS_ to help you _LOSE FAT_ _FASTER_.
But it needs to be strategic, and in Cheat Your Way Thin, that's
exactly what I teach you how to do.

Your testimonial.....

"SO HOW DOES STRATEGIC CHEATING OVERRIDE THE STARVATION PROTECTION
MECHANISM?"

That's a good question, and one I'm more than happy to answer.
You see, my series of screw-ups and subsequent "discovery" back in
2003 were simply the sparks that ignited what is now a full-out,
blazing "Cheat Your Way Thin" fire.
Fact is, I've personally worked with hundreds--scratch
that--_thousands_ of real people all over the world with the exact
approach I'm about to hand over to you today.
And even more, it's an approach that I developed and perfected
through a real 73 MONTHS OF TEDIOUS RESEARCH.
Can you just imagine going through hundreds of scientific journals
and research papers detailing the most recent facts and findings about
the regulation of bodyweight and metabolism?
Fortunately, you'll never have to, because I'VE ALREADY PUT IN THE
BLOOD, SWEAT, AND TEARS INTO DOING IT ALL FOR YOU.

AND HERE'S JUST A VERY BRIEF EXPLANATION OF WHAT THE RESEARCH SHOWS:


It takes the body about one week of calorie restriction to
substantially trigger "starvation mode" and perpetuate the negative
adaptations we discussed previously (decreased metabolism,
slowed/stalled fat loss, etc).
On the other hand, it takes a much shorter period of time to reverse
these trends via strategic practices of "overfeeding" or dietary
"cheating".
ESSENTIALLY, BY INCORPORATING BURSTS OF STRATEGIC CHEATING LIKE I
TEACH IN CHEAT YOUR WAY THIN, YOU CAN LITERALLY TURN YOUR METABOLISM
INTO YOUR FAT BURNING SLAVE BY ENSURING YOU _ALWAYS_ HAVE AN INTERNAL
ENVIRONMENT PRIMED FOR BURNING FAT--_AND YOU DO IT WITH YOUR FAVORITE
FOODS._

OH, AND DID I MENTION JUST HOW HUGE THAT IS PSYCHOLOGICALLY?

Remember those feelings of guilt and failure I experienced when I
first "cheated" back in 2003? _Never again_. Now when I cheat, it's
planned. And each time I do, I walk away knowing that I just
_accelerated_ my progress.
FRANKLY, IT DOESN'T GET MUCH BETTER THAN KNOWING THAT YOU JUST USED
YOUR FAVORITE DESERT TO SPEED ALONG FAT LOSS.
Anxiety? Nope. When cravings arise, there is _major_ COMFORT in
knowing that you'll be able to enjoy that very food in just a few
short days when your next cheat session rolls around.
Feelings of discouragement and decreased motivation? _Definitely_
with other diets, but with Cheat Your Way Thin, you'll actually be
excited to step on the scale week after week to view the consistent,
steady progress that regular, strategic cheating yields.
Simply put, strategic cheating solves the dietary dilemma by
providing you with powerful metabolic benefits and perhaps even more
powerful psychological ones.

Your testimonial.....

THE EXECUTION: KILLING OFF THE "OLD STYLE" OF DEAD END DIETING ONCE
AND FOR ALL

Stalled fat loss, decreased muscle mass, battered metabolism,
psychological defeat--_EVERY SINGLE DIET_ that restricts calories over
the long term falls victim to these "dead end" finales.
At best, you struggle and sacrifice to lose more muscle than actual
fat and finish with a metabolism so beaten down and useless that the
minute you even try to resume some form of normal eating pattern the
weight comes piling back on.
_Sound familiar?_
Well, I'm here to tell you that today it's _over_. WITH THE CREATION
OF THE CHEAT YOUR WAY THIN PROGRAM, "DEAD END" DIETING IS OFFICIALLY
DEAD.

DEAD END DIETING

CHEATYOURWAYTHIN

* Destroys your metabolism through week after week of calorie
restriction

* PROTECTS YOUR METABOLISM throughout the entire course of your fat
loss journey via strategic cheating and calorie manipulation

* Leads to massive breakdown of muscle tissue, further decreasing
metabolic rate

* Promotes MAINTENANCE OF CALORIE-BURNING LEAN MUSCLE tissue as you
strip away fat

* Causes any "weight" loss that does occur to be quickly reversed
when normal eating is resumed due to damaged metabolism

* Ensures LOST FAT STAYS LOST when you reach your goal as
metabolism is preserved, not destroyed

* Requires that you give up your favorite foods for weeks and
months at a time--highly unrealistic

* REQUIRES that you REGULARLY INDULGE IN YOUR FAVORITE
FOODS--_extremely practical_

* Provides no psychological outlet to take a break from dieting and
enjoy _substantial quantities_ of food

* No 100-calorie snack-packs here; SUBSTANTIALLY QUANTITIES ARE A
MUST, especially when you cheat

* Inevitably leads to stalled fat loss and fat loss plateaus

* Produces MEASURABLE, CONSISTENT RESULTS, WEEK AFTER WEEK AFTER
WEEK

* Frustrating; miserable

* EXCITING; ENJOYABLE

* Plummets natural hormone levels causing decreased sex drive and
overall lethargy

* Maintains natural hormone levels for INCREASED ENERGY AND LIBIDO

* Works _against_ the body

* Works _WITH_ the body

So which diets qualify as a dead-end diet? Virtually ALL of them.
Add a tweak or two along with a new cover and name and you've got the
same friggin' diet packaged 90 different ways, all sharing the same
exact problem:
THEY _ALL_ RESTRICT CALORIES AND THEY _ALL_ EVENTUALLY LEAD YOU DOWN
THAT SAME DEAD-END ROAD.
You see, the reason why you've struggled with these other diets is
simply because they unknowingly set you up to fail. It's not that _you
failed_, it's that _THEY FAILED YOU_.
That, my friend, ends today.

"ALRIGHT, JOEL, IT'S PRETTY CLEAR THAT STRATEGIC CHEATING IS THE
SOLUTION TO THE WHOLE SLEW OF PROBLEMS THAT 'DEAD-END DIETS' CREATE.
BUT WHAT'S THE PROGRAM LOOK LIKE WHEN I'M _NOT_ 'CHEATING'?"

So you probably figured out by now that at least some portion of the
diet needs to be spent in a caloric deficit for fat loss to
occur--with Cheat Your Way Thin, we just make sure that portion
actually "works".
That said, one of the coolest things about this program is the
extremely diverse range of food choices I give you even during "diet"
time. For instance, one day you may find yourself enjoying a nice
flavorful NY Strip, while the next you're taking down a plate of
linguine Bolognese. Beef, chicken, fish, pork and just about any other
protein you can think of; fruits, veggies, and even bread, pasta,
potatoes and rice are all "fair game", just strategically timed to
ensure the absolute fastest fat loss in conjunction with your
scheduled "cheats".
Which leads me to the next unique component of the Cheat Your Way
Thin program.

THE SCIENCE BEYOND THE CHEAT

Another really interesting thing I discovered while sorting through
the research is how strongly correlated the body's starvation
mechanisms are with carbohydrate intake.
In fact, I've found they're so_ _closely connected that it's
possible to make strategic manipulations in both carbohydrate type and
amount--even during "diet" time--to further increase metabolism and
avoid starvation mode.
THIS IS WHERE CHEAT YOUR WAY THIN GIVES YOU A DOUBLE DOSE OF
METABOLISM STIMULATION AND PROTECTION.
First, you get the powerful metabolism boosting effects of
highly-strategic dietary cheating; then, on top of it, you further
preserve metabolism at other times via a few extremely simple tweaks
to your daily menu each day--tweaks that give you MORE OPTIONS, MORE
VARIETY, AND MOST IMPORTANTLY, _MORE RESULTS._
Basically, with this program I did all your science homework for
you, neatly arranged it into a stylish variety-filled plan, and then
supercharged it with a set-up to make certain you experience the most
rapid, cutting-edge fat loss you could ever possibly imagine--all
without _ever_ having to give up a single one of your favorite foods
again.
It's _all_ strategy--delivered straight to you in simplest form:

THE CHEAT YOUR WAY THIN PROGRAM

_THE CHEAT YOUR WAY THIN PROGRAM MANUAL ($197 VALUE) - This is the
full-on "specs" manual that details everything_ you need to know about
the diet including what to eat, when to eat it, detailed food lists,
charts, tables, FAQs, and 4 different variations of the program to
suit your individual preferences and needs.
Here at my office, my dietary program design services start at $197,
so when I say you're getting a real $197 value here, that's _exactly_
what you're getting.

But that's not what you are going to pay; in fact, when you order
today, you'll pay less than half that price:

$197 $97

Simply put, I want to put this powerful information into your
hands today at an extremely affordable price. To be frank, I could
charge five times that amount and it'd still be an incredible value,
but I'm not going to do that--at least not today.

LET ME BE FRANK: I WANT TO HELP PEOPLE WHO ARE READY TO TAKE ACTION.


People who are fed up with "dead-end dieting" and are ready to
experience just how powerful (and _enjoyable_) an approach like Cheat
Your Way Thin can be.
On this page, I was careful to lay it all out for you--plain and
simple; black and white.
More hopeless calorie restriction?
Or a fun, easy system that actually works?
The choice is yours.

Your testimonial.....

"BUT WHAT IF IT DOESN'T WORK FOR ME?"

_THEN IT'S ALL FREE._

Listen, I know firsthand just how much of an impact this program is
going to have on your body and your life once you make that decisive
first move to take action and gain access to this exclusive
information.
That's why when you act today I want to make that decision extremely
easy for you by extending to you my IRON-CLAD, NO-QUESTIONS-ASKED,
OVER-THE-TOP 60-DAY MONEY-BACK GUARANTEE:
If at any point over the course of the next 60 days you are not
satisfied with your investment in the Cheat Your Way Thin system,
simply contact me and I will return to you every single penny you
paid.
That's right, I'm giving you a full EIGHT WEEKS to evaluate the
entire program, and if for any reason you don't believe it's the best
fat loss program you've ever come across, you pay _nothing_.
You see, I can make an over-the-top guarantee like this for one
simple reason: I've researched it, I've tested it, and I've perfected
it. _THE PROGRAM FLAT OUT WORKS._
Test it for yourself. Experience the results for yourself. And if
it's not everything I've told you it is, I'll give you a full refund
and allow you to keep the entire system just for giving it an honest
try.
Now THAT is what I call a more-than-fair deal, wouldn't you agree?

WILL YOU ORDER RIGHT NOW?
If so, .
If not, let me ask you a question:
ARE YOU NOT GOING TO ORDER TODAY BECAUSE OF SKEPTICISM? Perhaps
maybe--even after everything I've shared with you on this page--you
don't believe that the program will work, or at least work for you.
Perhaps you're thinking, "Joel, you don't understand"
"I have too much to lose."
"My whole family is overweight."
"My metabolism is too slow."
"I don't have the time, the resources, the energy."
Can I share something with you? ALL OF THESE THINGS ARE NOTHING MORE
THAN DOWNRIGHT, DIRTY, ROTTEN, SELF-IMPOSED, SELF-LIMITING _EXCUSES_.
Sure, excuses like these always seem valid to the person making them
(and believe me, even I have to check myself from time to time), but
if we're being real here, let's call it like it is: they're_
cop-outs._
Are you going to let your "reasons" and "excuses" stop you from
achieving your best? From attaining your goals? From becoming the
person you are _supposed_ to become?
_DON'T!_
The fact is this: while you may have indeed struggled with diets and
weight loss in the past, you did so for one simple reason - these
programs SET YOU UP to fail.
They _couldn't_ work, and despite your best efforts, they_ _failed_
_you, not vice versa.
Then there's Cheat Your Way Thin, a program that gets rid of all the
lies about "why you can't do it" by giving you the complete opposite
of what these other programs offer: a system that SCIENTIFICALLY
STACKS THE DECK IN YOUR FAVOR, both physically and psychologically, to
ensure you succeed.
YOU SEE, IT DOESN'T MATTER IF YOU'RE MALE OR FEMALE, YOUNG OR OLD,
OR IF YOU HAVE AS LITTLE AS TEN OR AS MUCH AS A HUNDRED POUNDS TO
LOSE--the principles of this program work _across the board_, and when
you allow yourself to break free from the reasons of your past, you'll
find that they'll work for you, too.
Don't let another "reason" stand in the way of you and the body you
deserve. With this program, you _can_ and _will_ succeed--OR IT'S
FREE.
You have the guarantee, you have the facts; the rest, as always, is
up to you.

In health, fitness, and an overall love for life,
Joel Marion, CISSN, NSCA-CPT _Men's Fitness_ Training Advisory Team
_LifeScript.com_ Women's Fitness Expert Panel
P.S. Remember, with my Iron-clad, 100% Money-back Guarantee, I'm
giving you 60 risk-free days to discover what countless others already
have--this is the easiest, fastest way to lose unwanted body fat,
period. .

Your testimonial.....

Your testimonial.....

NOTE: CHEAT YOUR WAY THIN is a completely downloadable program
manual. No physical products will be shipped. After you order, you
will get INSTANT ACCESS to download the program onto your computer.
The format for the manual is adobe acrobat PDF, which can be viewed on
Mac or PC.

_copyright joel marion fitness solutions, LLC. all rights reserved._
We take your privacy very seriously. Your email address is never
shared
with anyone for any reason. Read our entire privacy policy .

| | | | | | |

Sites you may be interested in