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WHY ARE YOU HERE? WHAT MADE YOU CLICK ON THIS SITE?
YOU'VE CLICKED ON KOPYWRIGHTER.COM BECAUSE YOU'RE..
* IN SEARCH OF A WRITER, COPYWRITER, WEB COPYWRITER, EXPERT COPY
ANALYST, EDITOR OR PROOFREADER...
* DISSATISFIED WITH THE COPY ON YOUR WEBSITE..
* WRITING YOUR OWN MARKETING MATERIALS, NEWSLETTERS, BROCHURES,
PRESS RELEASES AND WEB CONTENT, BUT CAN'T UNDERSTAND WHY THE RESPONSE
RATE ISN'T BETTER..
* SEARCHING FOR TIPS, GUIDANCE AND CONSULTATION FOR A BETTER
CONVERSION RATE AND ROI (RETURN ON INVESTMENT).
TAKE HEART.. YOU'LL GET ALL THAT HERE.. OR A LINK TO IT!
AND BETTER YET, I'M GOING TO OFFER YOU FREE SAMPLE CHAPTERS OF MY
77-PAGE EBOOK, A ROOMFUL OF MONKEYS: COPYWRITING SECRETS TO
POWER-BOOST YOUR WEBSITE.
NO STRINGS ATTACHED, NO OBLIGATION, NO MONEY OUT OF YOUR POCKET.
BUT FIRST, THINK ABOUT YOUR LAST ADVERTISING OR MARKETING PROJECT..
* DID IT PRODUCE AS WELL AS YOU EXPECTED.. OR HOPED?
* DID YOUR WEBSITE TRAFFIC INCREASE?
* DID YOUR VISITORS STAY LONG ENOUGH TO BUY WHAT YOU'RE SELLING?
* DID YOUR RECEPTIONIST COMPLAIN ABOUT KEEPING UP WITH ALL THE
CALLS?
* IS YOUR INBOX OVERFLOWING WITH REAL, QUALIFIED LEADS?
* IS YOUR SALES DEPARTMENT EXCITED BECAUSE COLD CALLING HAS TURNED
NOT JUST INTO \"WARM CALLING,\" BUT HOT PROSPECTS?
* IS YOUR ACCOUNTING DEPARTMENT GRINNING FROM EAR TO EAR, BECAUSE
THEY'VE SEEN THE BOTTOM LINE?
OR WERE THE RESULTS... UNDERWHELMING... AND OVERLY DISAPPOINTING?
YOUR WEBSITE... SO HOW'S THAT WORKING OUT FOR YOU?
TAKE A MINUTE TO CONSIDER YOUR WEBSITE AND ALL THE MONEY YOU'VE
DUMPED IN WEB DESIGNERS' LAPS TO CREATE A FLASHY, \"STICKY\" SITE.
YOU PAID A TON OF DOUGH FOR SEO (SEARCH ENGINE OPTIMIZATION)..
..PAID FOR ADVERTISING ON SIMILAR SITES..
..AND JAMMED YOUR METATAGS WITH METICULOUSLY RESEARCHED KEYWORDS.
SO YOUR SITE MAY HAVE A GREAT LOOK, BUT CONSIDER WHAT IT'S GOTTEN
YOU.
VISITORS, YES. AND IF YOU'RE USING THE RIGHT TOOLS, YOU CAN TRACK
THAT IN DEPTH, INCLUDING WHICH KEYWORDS WORKED, AND WHICH KEYWORDS
DIDN'T.
BUT WHAT ABOUT THE CONVERSION RATE? (THAT'S THE VISITORS WHO
ACTUALLY CONVERTED TO PAYING CUSTOMERS).
ISN'T THAT WHAT YOU REALLY CARE ABOUT?
HOW MANY ORDERS HAVE YOU TAKEN THROUGH THE WEBSITE?
WHAT'S THE BOTTOM LINE ON SALES DIRECTLY ATTRIBUTABLE TO YOUR
WEBSITE?
IS IT POSSIBLE THAT YOU'VE NEGLECTED SOMETHING?
TAKE A LOOK AT THIS HOMEPAGE (WWW.KOPYWRIGHTER.COM , IN CASE YOU'VE
FORGOTTEN).. I'LL GIVE YOU SEVEN SECONDS. (I'LL TELL YOU WHY IT'S JUST
SEVEN SECONDS A LITTLE LATER).
NOTICE ANYTHING?
OR RATHER, THE LACK OF SOMETHING?
WHERE ARE ALL THE FANCY GRAPHICS?
FLASH?
ANIMATION?
MUSIC?
BANNERS?
THEY'RE ALL MIA.
DELIBERATELY.
BECAUSE THEY'RE DISTRACTIONS.
THINK AGAIN ABOUT WHY YOU'RE VISITING KOPYWIGHTER.COM.
DID YOU COME HERE TO JUST LOOK AT THE SHOW? OR DID YOU COME HERE TO
EXPERIENCE IT, TO LEARN A LITTLE BIT ABOUT THIS \"KOPYWRIGHTER\" GUY,
AND TAKE AWAY SOMETHING OF VALUE?
I PROMISE YOU'LL GET THAT, WITHOUT ALL THE FANCY DISTRACTIONS.
STRAIGHT TALK ABOUT COPYWRITING
IT'S A CLICHE: \"CONTENT IS KING.\"
IN FACT, WORDS ARE THE MOST IMPORTANT ELEMENT OF YOUR WEBSITE.
BAR NONE. CONTENT ISN'T JUST ABOUT WRITING, OF COURSE, IT'S
EVERYTHING ON YOUR SITE, INCLUDING THE DESIGN. LOOK AT MY TABLE OF
CONTENTS, A.K.A. \"FIND IT HERE\", ON THE LEFT. ALTHOUGH ALL OF IT WAS
WRITTEN, THERE ARE SOME DESIGN ELEMENTS: SIDEBARS, LINKS TO OTHER
PAGES, EACH STRATEGICALLY CREATED AND PLACED. THESE ARE THE KINDS OF
THINGS YOU EXPECT WHEN YOU CLICK ON A SEARCH ENGINE RESULT, OR FOLLOW
A LINK.
BUT THINK ABOUT IT. WHENEVER YOU VIST A SITE, FOR THE FIRST TIME OR
THE HUNDREDTH TIME, YOU'RE IN CONTROL, BECAUSE YOU'VE INVITED
YOURSELF.
YOU CHOSE TO COME HERE. YOU'VE MADE THE EFFORT BECAUSE YOU'RE
EXPECTING TO FIND WHAT YOU WANT. AND I KNOW THAT IF YOU DON'T FIND IT
QUICKLY, YOU'RE JUST A BACK-CLICK AWAY FROM LOOKING FOR A BETTER
RESULT, FROM SOME OTHER COPYWRITER.
AND HERE'S WHERE THE WRITING FIGURES IN.
THE SEVEN-SECOND RULE
IF YOU'RE ON A WEBSITE FOR A SPECIFIC REASON.. AND YOU CAN'T SEE
IMMEDIATELY HOW TO NAVIGATE THE SITE, OR HOW TO FIND THE SPECIFIC
ANSWER OR PRODUCT YOU CAME FOR..
.. CLICK!
ADIOS.
SAYONARA.
AUF WIEDERSEHEN.
CIAO.
ALOHA.
OR (INSERT YOUR NATIVE LANGUAGE'S \"GOODBYE WORDS\" HERE).
REMEMBER WHAT I SAID ABOUT \"SEVEN SECONDS?\" THAT'S THE ESTIMATED
LENGTH OF TIME AN AVERAGE WEB VISITOR STAYS ON YOUR SITE BEFORE HE
CLICKS BACK TO HIS SEARCH RESULTS TO FIND SOME OTHER SITE THAT'S
BETTER SUITED TO HIS NEEDS.
(FOR AN IN-DEPTH LOOK AT THE \"SEVEN SECOND RULE,\" CLICK ON THE
FOLLOWING LINK, CHAPTER 9 FROM \"A ROOMFUL OF MONKEYS\": THE SEVEN
SECOND RULE OF WEB COPYWRITING.
BECAUSE YOU HAVE JUST A FEW PRECIOUS SECONDS TO CAPTURE AND HOLD THE
VISITOR, YOUR SITE BETTER BE SIMPLE TO UNDERSTAND AND EASY TO
NAVIGATE.
SO IT MAKES SENSE TO PROVIDE INFORMATION THAT GIVES YOUR VISITORS
THE INFORMATION THEY WANT, AS QUICKLY AND CLEARLY AS POSSIBLE, WITHOUT
A LOT OF INDUSTRY JARGON, DENSELY WRITTEN MISSION STATEMENTS, OR EMPTY
PROMISES.
WHAT EVERYONE'S LOOKING FOR ON A WEBSITE
IF YOU'RE ANYTHING LIKE ME, YOU EXPECT THAT EVERY WEBSITE, SOMEWHERE
WITHIN IT, WILL PROVIDE SPECIFICS ABOUT THE COMPANY, ITS HISTORY,
ACCREDITATIONS, AWARDS, PRODUCTS AND SERVICES.
I WANT FAQS THAT ARE GENUINE AND HELPFUL, AND NOT JUST WHAT THE
COMPANY WANTS ME TO KNOW.
I WANT COMPLETE CONTACT INFORMATION, INCLUDING NAMES, POSITIONS AND
THEIR QUALIFICATIONS RELEVANT TO THE COMPANY, PRODUCT OR SERVICE.
IF YOU HAVE A BRICK AND MORTAR STORE NEAR ME, I WILL WANT TO KNOW
YOUR HOURS, FIND DIRECTIONS OR MAPS, AND, ULTIMATELY, CLEAR
INFORMATION ABOUT PRICING, AND AN EASY-TO-FOLLOW METHOD FOR PURCHASING
THE PRODUCTS OR SERVICES I'M SEEKING.
BUT.. AND THIS IS THE IMPORTANT PART.. I'M NOT LOOKING FOR ANY OF
THAT IN THE FIRST SEVEN SECONDS. IF YOU DON'T HAVE WHAT I'M LOOKING
FOR..
* I DON'T CARE ABOUT YOUR MISSION STATEMENT
* I DON'T CARE IF YOU'RE FAMILY OWNED
* I DON'T CARE IF YOU'VE BEEN IN BUSINESS FOR 35 YEARS
* I DON'T CARE IF YOU'VE SATISFIED THOUSANDS OF CUSTOMERS
* AND I DON'T CARE ABOUT YOUR HOURS OR PAYMENT OPTIONS.
I DON'T WANT YOU TO TELL ME ABOUT YOU, I WANT YOU TO TELL ME ABOUT
ME, AND WHAT YOU CAN DO FOR ME.
\"IT'S ALL ABOUT ME\" (THE VISITOR)
I WANT YOU TO TELL ME, YOUR VISITOR, THAT YOU HAVE THE PRODUCTS OR
SERVICES I WANT, OBVIOUSLY, AND I WANT YOU TO TELL ME, IN SPECIFIC
DETAIL, HOW THEY'LL BENEFIT ME.
MOST OF ALL, I WANT YOU TO PROVE TO ME WHY I SHOULD DO BUSINESS WITH
YOU. WITHOUT YOUR INDUSTRY'S JARGON, DOUBLETALK OR \"ADVERTISING
WORDS.\"
TELL ME IN PLAIN, SIMPLE LANGUAGE, HOW I WILL BE A BETTER, HAPPIER
PERSON AFTER I BUY FROM YOU.. AND TELL ME WHY.
AND YOU'D BETTER DO THAT IN THOSE FIRST SEVEN SECONDS. (OR AT LEAST
GIVE ME A REASON TO KEEP ON READING PAST THOSE FIRST SEVEN SECONDS).
AND THAT'S IT IN A NUTSHELL.. JUST KEEP ME READING!
TELL ME A STORY ABOUT ME, IN WHICH I'M THE MAIN CHARACTER. IF I LIKE
WHAT I READ, I'LL LIKE YOU, AND I'LL GIVE YOU MY HARD EARNED DOUGH.
(FOR ANOTHER IN-DEPTH LOOK AT THIS CONCEPT, CLICK THE FOLLOWING LINK,
ANOTHER EXCERPT FROM \"A ROOMFUL OF MONKEYS\".. BRINGING LIFE TO A
WEBSITE.. REAL LIFE
IT'S ALL ABOUT THE WORDING. THE WRITING. AND THE COPYWRITER.
SO IF ALL YOU'VE GOT TO SHOW VISITORS IS A FLASHY SITE THAT YOU PAID
A TON OF MONEY FOR, AND YOU HAVEN'T GIVEN ANYONE A REASON TO STAY OR
TO BUY WHAT YOU'RE SELLING, YOU'VE JUST LOST ANOTHER PAIR OF EYEBALLS.
AND THEY'RE NOT COMING BACK.
SO CAPTURE THEM, AND KEEP THEM.
HAVE YOU FIGURED OUT YET HOW IT'S DONE?
HMMM.. COULD IT BE THE WRITING THAT KEEPS PEOPLE ON YOUR SITE.. THAT
LEADS THEM TO YOUR ORDERING PAGE, THAT PERSUADES VISITORS TO PRESS THE
\"ADD TO CART\" BUTTON AND PLACE THEIR ORDERS?
THINK AGAIN WHY YOU CAME TO WWW.KOPYWRIGHTER.COM IN THE FIRST
PLACE..
* TO RESEARCH A COPYWRITER
* TO LEARN HOW YOUR WEB COPYWRITING CAN BE IMPROVED
* TO FIGURE OUT IF I HAVE THE CHOPS TO IMPROVE YOUR COMPANY'S
WEBSITE
* TO CREATE MORE MARKETABLE WRITTEN MATERIALS THAT TRIGGER A
\"SURGE\" IN YOUR COMPANY'S SALES.
GEE.. YOU'VE READ THIS FAR BECAUSE YOU'VE BEEN INTRIGUED BY
SOMETHING.. WHAT COULD IT BE?
(SFX: SOUND OF TRUMPETS) TA-DAH!
THE WRITING.
I DIDN'T TRICK YOU.
I DIDN'T USE ANY BIG WORDS OR COPYWRITING JARGON.
I DIDN'T EMPLOY ANY SMOKE AND MIRRORS
I DIDN'T OFFER EMPTY PROMISES, OVERBLOWN SUPERLATIVES, OR BANAL
GENERALITIES.
FINALLY.. WHY WEB WRITING IS MORE IMPORTANT THAN PICTURES (APOLOGIES
TO MY DESIGNER!)
A PICTURE MAY BE WORTH A THOUSAND WORDS, BUT ONLY BECAUSE PICTURES
CAN INVOKE MEMORIES OF PAST EXPERIENCES AND TRIGGER A STORY IN YOUR
HEAD.
BUT EACH OF US HAS DIFFERENT EXPERIENCES, DIFFERENT INFLUENCES, AND
DIFFERENT IDEAS.
SO A PICTURE OF A SAILBOAT ON A CALM SEA MAY BRING BACK PLEASURABLE
MEMORIES FOR A BOATING ENTHUSIAST...
...BUT FOR A NON-SWIMMER, THAT SAME PICTURE MAY DREDGE UP A VERY
DIFFERENT WATER-RELATED CHILDHOOD MEMORY, ONE FRAUGHT WITH TERROR.
AND FOR THAT VISITOR, A THOUSAND PICTURES SUDDENLY AREN'T WORTH A
FEW WELL-CHOSEN WORDS.
A THOUSAND WORDS, ON THE OTHER HAND, IF THEY'RE CLEAR AND SIMPLE TO
UNDERSTAND, LEAVE LITTLE ROOM FOR DOUBT.
IF YOU DO ALL THAT, THEN I, AS A CONSUMER, DISMISS MY FEAR OF
COMMITMENT (OF SHELLING OUT BUCKS) AND PAY WHAT YOU'RE ASKING, BECAUSE
I BELIEVE EITHER THAT IT'S WORTH IT, OR YOU'RE DELIVERING MORE VALUE
FOR MY MONEY.
ALL THIS (AND MORE) IS EXPLAINED IN A STRAIGHTFORWARD FASHION IN A
ROOMFUL OF MONKEYS: COPYWRITING SECRETS TO POWER-BOOST YOUR WEBSITE, A
77-PAGE E-BOOK FILLED WITH JUICY BITS AND TIPS ABOUT COPYWRITING AND
WHAT YOU CAN DO TO \"POWER-BOOST\" THE EFFECTIVENESS OF YOUR WEBSITE.
IN IT, YOU'LL GET EVEN GREATER DETAIL WHY IT'S ESSENTIAL TO MAKE THE
WRITER THE MOST IMPORTANT PART OF YOUR MARKETING EFFORTS, WHETHER
THEY'RE IN TRADITIONAL PRINTED FORM, OR ON YOUR WEBSITE.
NO RISK!
JUST CLICK THE FOLLOWING LINK TO GET A ROOMFUL OF MONKEYS DETAILS,
INCLUDING A LINK TO THE CLICKBANK ORDER PAGE. IT'S JUST $29, A SMALL
PRICE TO PAY FOR THE INVALUABLE INFORMATION YOU'LL RECEIVE TO IMPROVE
YOUR WEBSITE'S STICKINESS, YOUR CONVERSION RATE, AND BETTER YET, YOUR
ROI.
CLICKBANK SELLS OUR PRODUCTS.. THEY ARE A TRUSTED ONLINE RETAILER
SPECIALIZING IN DIGITALLY DELIVERED PRODUCTS.
IF FOR ANY REASON YOU'RE NOT SATISFIED WITH THE E-BOOK, YOU'LL HAVE
CLICKBANK'S 60 DAY RETURN POLICY.. SO YOU TAKE NO RISK AT ALL.
IT WON'T TAKE YOU 60 DAYS TO DIGEST ALL THE INFORMATION I'M GOING TO
GIVE YOU IN A ROOMFUL OF MONKEYS: COPYWRITING SECRETS TO POWER-BOOST
YOUR WEBSITE, BUT THAT GIVES YOU AMPLE TIME TO START PUTTING THE
TECHNIQUES I TEACH YOU INTO EFFECT.
YOUR WEBSITE WILL LOVE THE POWER BOOST, AND SO WILL YOUR BOTTOM
LINE.
ONCE YOUR ORDER IS APPROVED, YOU'LL GET AN EMAIL WITH COMPLETE
INSTRUCTIONS TO AUTOMATICALLY DOWNLOAD YOUR COPY OF A ROOMFUL OF
MONKEYS. IT'LL BE AVAILABLE AS EITHER A .PDF OR .ZIP FILE, FOR YOUR
CONVENIENCE.
IF YOU HAVE ANY PROBLEMS, I'M JUST AN EMAIL AWAY AT
MAIL@KOPYWRIGHTER.COM . YOU CAN ALSO LET ME KNOW IF YOU'D LIKE TO BE
CONTACTED FOR A NO-OBLIGATION COPYWRITING CONSULTATION.
FOR AN IMMEDIATE LOOK AT THE KOPYWRIGHTER STYLE AND EXPERIENCE, YOU
CAN ACCESS THE LINKS ON THE LEFT, OR CLICK HERE FOR COPY SAMPLES AND
THE KOPYRIGHTER BIO.
I HEREBY PROMISE THAT YOU WON'T BE BOMBARDED WITH DAILY EMAILS OR
SNAIL MAIL.
I KEEP THOSE TO A MINIMUM, SO THAT WHEN YOU RECEIVE THEM
PERIODICALLY, YOU'LL BE (IT IS TO BE HOPED) DELIGHTED TO GET THEM.
YOUR SMALL $29 INVESTMENT NOW WILL GIVE YOU INVALUABLE COPYWRITING
TIPS, TRENDS AND ADVICE, AND IMPROVE YOUR MARKETING EFFORTS!
THANKS!
BILL KAYE
THE KOPYWRIGHTER
\"WRITING FOR YOUR SUCCESS!\"
P.S. TO ORDER YOUR COPY OF A ROOMFUL OF MONKEYS: COPYWRITING SECRETS
TO POWER-BOOST YOUR WEBSITE FOR ONLY $29, JUST CLICK HERE FOR ALL THE
DETAILS.
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