Landing page Optimization: The complete guide
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THE LANDING PAGE OPTIMIZATION BOOK: INCREASE CONVERSION RATES TO
14.56%
THE ONLY BOOK YOU WILL EVER NEED FOR LANDING PAGE DESIGN AND
OPTIMIZATION
Over 120 pages and 207 specific techniques to help you see an
improvement in conversion rates
Long term strategies that will add value to your online marketing
efforts
A unique methodology that will give you a structured optimization
approach
Formulas that can help you figure out the strength in your current
campaigns
Step by step lessons that break down the information
100% SATISFACTION GUARANTEE: Risk-free, money-back guaranteed.
Download your copy Immediately: $95 [2]
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"I've read many books under conversion optimization, and have
undoubtedly found that this book, Landing Page Optimization: The
Complete Guide, is one that should be referred to, studied, and
applied." OMAR HAMID, MICROSOFT
HOW CAN YOU BREAK AWAY FROM THE SINGLE DIGITS CONVERSION RATE?
A campaign is only as successful as the landing page created for it.
Optimizing your landing page will allow you to reap the benefits of
every campaign you run. And although every element throughout an
online marketing effort is important; the landing page is where you
have the opportunity to convert the prospect into a customer. This
book will help you increase online revenue by providing:
* Practical samples and case studies
* Information broken down to implementable formulas
* Step-by-step lessons
* Engaging Style
* Expert advice
This is the landing page optimization book that you will not be able
to put down. By implementing the techniques in this book you will be
following our conversion framework. The conversion framework has
allowed us to see an average of 238% INCREASES IN CONVERSION RATES FOR
OUR CLIENTS IN 2007 ALONE. The content of this book is drawn from the
knowledge and experiences of globally led implementations for large
ecommerce platforms including REMAX, Newell Rubbermaid, HowStuffWorks,
Frontier,AmericanExpress.
With over 263 preorders alone, marketers, VP's, CEO, executives, and
experts have been anticipating this book's release for weeks.
The goal of this book is to shed light on the problem of low
conversion rates and offer you practical tips and techniques that will
help you break out of single digit conversions. We have compiled years
of experience on multi-million dollar platforms with the expertise and
knowledge of the greatest minds in the field to show you the impact
conversion optimization will have on your ROI.
Donna Fontenot
Seo Scoop
The Landing Page Optimization ebook is really good. IT'S 135 PAGES
OF SOLID, DETAILED INFORMATION ABOUT CONVERSIONS AND LANDING PAGES
WITH LOTS OF CASE STUDIES TO CLARIFY AND BACK UP THE POINTS MADE. This
isn't an ebook that you scan through quickly. It's more like a
textbook that you sit down and really "read". This one is for
"learning", so if you truly want to learn how to create better landing
pages, and get higher conversions, you'll settle down with this one.
It's not free, but there's so much included that it's like having a
consultant sit down and teach you everything he knows about the
subject. Essentially, that's what Khalid has done, and I'm really
grateful to have access to his experience.
_Read the full review_ [4]
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THE INCONVENIENT TRUTH ABOUT CONVERSION RATES
The facts are clear; online consumer spending has surpassed any
projections and is expected to reach $200 billion by 2010. This
increase in spending has motivated companies to increase online ad
spending to over 30 billion. These factors combined with surges in
traffic volumes are motivating companies to invest more and more in
their online endeavors. Is this the same thought?
But things are not always as they seem. Conversion rates are
dropping consistently every year. Because top e-tailers and lead
generation sites welcome a million of visitors a month, a 2%
conversion rate won't necessarily cause concern since they will still
be making millions of dollars a year. SO THE CONVERSION PROBLEM
CONTINUES TO BE IGNORED.
Typical conversion rates for landing pages vary depending on a
number of factors including the product or service, the audience and
target market, and the goal of the page. Average conversion rates
linger in the low single digits numbers. Below are the average
conversion rates in February of 2008:
On the other end of the spectrum, according to Nielsen's Megaview
Online Retail Report, the retail site with the highest consistent
conversion rate to date is the Lane Bryant Catalog, which got 24.7% of
visitors to convert in June of 2007. A dedicated landing page can help
increase conversion rates into double digits. Our clients experienced
an average of 14.56% in 2007 alone. So achieving double digits is not
impossible.
The top rates for ecommerce websites published by Neilsen's MegaView
Online in their retail report of 2008 give an insight to what
companies are appealing to their client base more effectively and what
types of conversion rates they are able to achieve.
THE CONVERSION FRAMEWORK
In order to maximize the success of a landing page you must have a
clear methodology and process in place. Our conversion framework
provides a blueprint to the construction of your landing page. The
conversion framework has allowed us to see an average of 14.56% and
238% increases in conversion rates for our clients in 2007 alone. It
is a process that has proven to work time and time again, and now, you
will have Invesp's best kept secret at the tips of your fingers.
The success of landing page
The effectiveness of a landing page is measured by its conversion
rate. You may want visitors to order a product, sign up for your
services, register for a newsletter, or just fill out a form. The goal
is to get the highest percentage of your visitors to take that desired
action.
But, clearly, visitors are not doing what you want them to do.
Understanding your visitor from the perspective the buying stages as
well as motivators, objections, and doubts will help you decide what
copy, elements, images, and layout would appeal to them.
A landing page is one opportunity to convert very targeted traffic
into clients and buyers. Following the guidelines and tips provided in
this book will help you create the right landing page for your
specific campaign. After reading Landing Page Optimization: The
Complete Guide you will:
* Create a landing page that incorporates the 8 principles laid out
in our conversion framework:
* Target Market/Persona Development
* Trust and Confidence
* Engagement
* Buying Stages
* FUDs
* Incentives
* Test
* Iterative Process
* Read case studies and begin to understand the impact of a more
targeted approach to the landing page.
* Learn tips and techniques that will impact conversion rates.
Omar Hamid
Microsoft
I've read many books under conversion optimization, and have
undoubtedly found that this book, Landing Page Optimization: The
Complete Guide, is one that SHOULD BE REFERRED TO, STUDIED, AND
APPLIED.
We've had teams that have mulled for weeks and months over ways to
increase conversion for specific product or service offerings at
Microsoft only to end up with lower than anticipated results. After
applying some of the techniques in this book WE HAVE SEEN AN
INSURMOUNTABLE INCREASE AND RESPONSE FROM OUR CUSTOMERS. This book
offers multiple best practice tips, plenty of case studies, and great
information that can clearly impact the end result in a landing page
conversion optimization project.
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MEASURABLE RESULTS
The question is do you really want to see higher conversion rates?
We would like you to consider the impact a higher conversion rate can
have on your ROI. Let's say that you are getting an average of 20,000
visitors per month, and of those visitors you are converting at 2.2%.
That translates into a total of 440 orders. Now, if your conversion
rate goes up by only to 2.5%, which results in a total of 500 orders.
That small bump in your conversion rate resulted in a total of 60
additional orders. If your average is $150/order, that is a potential
gain of $9,900 dollars by that small increase in conversion.
So the conclusion is that by ignoring conversion you are missing out
on significant increases in overall revenue. Conversion impacts your
ROI tremendously and the conversion problem should not be overlooked.
The chart below gives you a break down how incremental changes in
conversion rates can make a big difference.
What can you do to avoid missing out on the increase in revenue? In
our Landing Page Optimization: The Complete Guide we give you a
comprehensive overview of the principles, steps, and techniques for a
landing page that will help you see conversion rates in the double
digits. The chapters covered include:
* Introduction and evolution of landing pages from mere online
presence to converting landing pages
* An understanding of the various landing page goals as well as
formulas that help you calculate conversion rates, value of a
campaign, lifetime value of a customer, etc.
* The Conversion Framework: 8 principles of conversion is the
overall methodology that that we have utilized to see an average of
14.56% conversion rates for our customers in 2007.
* Case studies that take real life practical situations summarizing
the lessons learned for significant differences in conversion rates.
* 207 tips and techniques that are easy to follow and understand
and implement
Steven Bradley
VAN Seo Design
While I don't consider myself an expert on either conversions or
landing pages I do consider myself well versed in both and still there
was a lot of new information for me to absorb.
The early parts of the book make the case for why conversion rates
are important. Khalid and the team OFFER A WEALTH OF STATISTICS TO
SHOW HOW MUCH MONEY YOU STAND TO GAIN by implementing some simple
steps to improved conversions. They also provide data to show how much
money you might be leaving on the table by ignoring conversion best
practices.
The beginning chapters will also explain exactly what a conversion
is and how to calculate your success or lack of success. I
particularly enjoyed the sections that look at various analytics
metrics, showing you why it's important not to draw conclusions based
on any single metric, but rather to look at them in combination to
gain a better picture of how well your site is performing.
_Read the full review_ [7]
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TECHNIQUES THAT WORK
We understand the limitations businesses are faced with daily when
it comes to optimization which is why we chose to compile tips that
are implementable and easy to understand. Some of the techniques you
will be exposed to throughout the book include:
* Know your Visitor. Knowing who is entering the site, who your
target market is, and if you are really appealing to them through a
client-centric and visitor focused approach is key to a successful
landing page. We discuss tips to understand your market at a deeper
level beyond market segmentation through our persona development.
* Best Practices. There are some common Do's and Don'ts that you
should be aware of and we've laid out in the book. Some of these may
include:
* Clean URLs
* Staying Current
* Color schemes and Font type
* Killer Headlines. Headlines are one of the first things that pop
out to a visitor as they land on your page. The headline needs to grab
their attention securing them for at least another 20 seconds on your
page. Some attention grabbing headlines include we've included in the
book are:
* Gaining and Winning headlines
* Appealing Headlines
* Easy and Time Saving Headlines
* Curiosity
* Create a sticky site. A sticky site is one that will engage your
visitor and get them to stick around longer raising the chance of
conversion. There are several different methods that you can use to
make your site "stickier," and some include:
* Persuasive Copy
* Reviews
* Videos
Throughout the book we delve in deeper through each of the above
tips and techniques and many more that we have not listed (207 to be
exact). The book lays out strategies to begin implementation
immediately. So don't waste another moment, order your copy of the
only guide to landing page optimization you will ever need.
5 REASONS THIS BOOK IS BETTER THAN THE REST
1. This book says it all, we haven't held anything back. It gives
the facts and techniques and doesn't cut and snip corners. Our
conversion framework is laid out, step by step.
2. Over 10 years of experience with ecommerce platforms and shopping
cart software companies. The Invesp team has a culmination of
experiences that give us a unique perspective. Whether it is the
knowledge through MBA's in marketing, years of copywriting, or
industry knowledge through globally led implementations; the team is
has a distinctiveness unlike any other company out there; which is
reflected in this book.
3. Agile Approach. The cyclical, iterative process that is present
throughout the book gives a certain connectivity and collectiveness to
all of the information presented.
4. The information is broken down. It's hard to imagine what a poor
landing page's impact can have on your ROI. Not anymore. In this book
you will find formula after formula that allows you to plug in your
numbers to get your results.
5. A framework that has proven to work. We have followed and
implemented the framework laid out in this book and have been able to
see 238% average increases in traffic for our clients.
Patricia Skinner
Marketmou
From time to time I come across a product that's worth talking
about. Recently I checked out a new report on landing page
optimization available over at Invesp Consulting.
The opening words of any information product are often enough to
tell you if you're reading quality material. And certainly, after only
a few paragraphs you'll know if you have in your hands a report that's
BACKED BY TRUE KNOWLEDGE AND INDUSTRY EXPERIENCE. Quite categorically
Landing Page Optimization: The Complete Guide is a quality report; IT
PROMISED ME A GOOD READ RIGHT FROM THE BEGINNING.
Even to the end I wasn't disappointed. The words demonstrate the
author's thorough knowledge and experience of his subject. More than
that, the author cites a great deal of research conducted by Invesp
Consulting.
The report clearly defines the reasons why you must optimize your
landing pages. You'll learn how to increase profits by 75 percent or
more, without increasing your advertising budget by a cent. Follow the
step-by-step suggestions to tweak your landing pages for
super-effective performance.
While including a lot of basic, commonsense marketing information,
Invesp also includes some great advanced selling tips; even your
copywriting will find a fresh, revitalized direction. It's in language
that we can all understand too, which is somewhat of a novelty in the
tech world--and there's even a glossary at the end.
_Read the full review_ [9]
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WHO WE ARE
Founded in 2006, Invesp consulting has become a leader in conversion
optimization. We have helped numerous companies boost online sales,
increase revenue, and enhance customer loyalty through a unique
methodology and approach. While other companies are using software
capabilities to achieve results, Invesp deploys experts within the
field to gauge an understanding of a client's site, target market, and
overall online goals. Globally led implementations on large ecommerce
platforms have paved the way to Invesp's credibility and success with
clients worldwide.
SOME OF OUR CLIENTS:
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SATISFACTION GUARANTEED
We are confident that you will enjoy as well as benefit tremendously
from this book that we are offering a 100% satisfaction guaranteed.
The techniques and tips shared throughout the book will help you
immediately see improvements in your landing page conversion rates.
JOIN THE 281 + BUYERS TODAY AND ORDER YOUR COPY OF "THE LANDING PAGE
OPTIMIZATION HANDBOOK"
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FINAL NOTE
Landing pages can make or break the success of a campaign. They are
an opportunity to seal the deal. This book is an opportunity to gain
insight on how quick tips can often go a long way, satisfaction
guaranteed.
Happy Reading,
Khalid Saleh
President, Co Founder
Invesp Consulting [18]
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