Trade Show Marketing-The Trade Show Edge
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Would you like to drive your sales in an efficient and effective
manner?
Achieve a greater return on your trade show investment?
HOW TO ATTRACT AND SATISFY
THE TRADE SHOW ATTENDEE WITH A
COMPELLING EXHIBIT EXPERIENCE.....
For productive results as a trade show exhibitor it's essential
that you....
HAVE A TRADE SHOW MARKETING PLAN
UNDERSTAND WHAT WORKS,
what doesn't, and why.....
"IT\'S YOUR KEY TO EXTRA PROFITS!"
As a trade show exhibitor, your trade show marketing challenge
is finding innovative ways to distinguish your business
from your competition.
IN SHORT - YOUR TRADE SHOW MARKETING PLAN SHOULD BE
LOOKING TO GAIN A COMPETITIVE EDGE !
THIS FULLY DETAILED DOWNLOADABLE BOOK REVEALS HOW YOU CAN OBTAIN A
GREATER RETURN ON YOUR INVESTMENT FROM A WELL PREPARED TRADE SHOW
MARKETING PLAN!
THIS BOOK IS AVAILABLE WITH A VERY SPECIAL FREE BONUS
OFFER AS BELOW.
In today's hyper-competitive market you must
stand out and attract the right audience
You know that standing out in the crowd - and attracting the right
audience - has never been tougher than in today's hyper-competitive
market.
That's why it's so important to know what the trade show medium is
and how to use it correctly.
A trade show marketing plan has critical elements such as having
meaningful and measurable objectives; how to target your particular
market; what you need to budget for; your planning timeline; how to
select space and what kind of exhibit you should have are all
imperative if you are to have a successful show.
After all, I'm sure you don't want to miscalculate your potential
trade show audience or design a booth that's not open and inviting.
Of course, having ineffective graphics that do not get your messages
across; failing to measure your results and failing to follow-up
leads, ARE JUST A FEW OF A HOST OF OTHER EXHIBIT KILLERS!
"I'm here to help you with your trade show marketing so that you
don't make common mistakes that are constantly being made
by trade show exhibitors."
IN A MOMENT, I’LL SHOW YOU WHAT\'S INSIDE THE TRADE SHOW EDGE .…
But first a little about myself....
My name is Ken MacKenzie and I've had over 30 years marketing and
public relations experience. I was a Senior Consultant with
International Public Relations for a number of years where I managed
various major projects and accounts.
As Marketing Manager in a U.S. Trade Center, which is a United
States Government facility, sponsored by the United States Department
of Commerce, I served as Principal Advisor to the U.S. Trade Center
Director on major U.S trade event planning and promotion.
In this position I was totally responsible for the organization,
advertising, promotion and implementation of numerous U.S. Government
sponsored trade shows and other events covering many different
industry groups.
"Ken MacKenzie achieved the highest documented level of success of
any Trade Show Manager in the U.S. Foreign Commercial Service
worldwide"
Bert Engelhardt
Principal Commercial Officer
American Consulate General, Sydney
The Trade Show Edge quickly uncovers the mistakes
now being made by many trade show exhibitors.
YOU\'LL DISCOVER WHAT NEEDS TO BE DONE TO GIVE YOU A HUGE ADVANTAGE
OVER YOUR COMPETITION, MAKING IT EASIER TO ATTACT NEW CLIENTS, THEREBY
HAVING ADDITIONAL SALES AND EXTRA PROFITS.
Here are the two biggest mistakes
of all....
Not undertaking advanced pre-trade show marketing preparation
and having untrained booth staff !
In fact, it's a waste of time and money participating if you make
either or both of these two errors.
THE TRADE SHOW EDGE EXPLAINS WHY PRE-TRADE SHOW MARKETING IS CRITICAL
IN ALERTING POTENTIAL CUSTOMERS TO YOUR PRESENCE, YOUR PURPOSE AND
YOUR BUSINESS AND WHY THE EFFECTIVENESS OF YOUR BOOTH STAFF CAN MAKE
OR BREAK YOUR SUCCESS AT A TRADE SHOW.
In our current economy and its increased costs,
how can exhibitors guarantee that their investment will pay off?
YOU NEED TO ASK YOURSELF......
What's got to be in place with this trade show to ensure I get the
results I expect?
Can I do what's required?
CAN IT BE MEASURED?
AVOID COMMON TRADE SHOW MISTAKES!
WITH ENORMOUS AMOUNTS OF MONEY AND TIME BEING INVESTED IN SETTING UP
A TRADE SHOW BOOTH, NOT TO MENTION THE COST OF SENDING EMPLOYEES TO
THE EVENT, YOU NEED TO DISCOVER HOW ESSENTIAL IT IS TO INCREASE YOUR
RESULTS BY AVOIDING COMMON TRADE SHOW MISTAKES!
This book covers strategic principles for exhibitors to utilize
before, during and after a trade show to maximize the value of their
trade show investment...
FROM THE BOOTH PLANNING STAGES, TO EXHIBITOR ETIQUETTE, TO PRE-SHOW,
AT-SHOW AND POST-SHOW FOLLOW UP, THE TRADE SHOW EDGE WILL SHOW YOU HOW
TO MAKE YOUR TRADE SHOW EXHIBIT SUCCESSFUL AND AVOID MAKING THESE
TRADE SHOW MARKETING PITFALLS.
"The Trade Show Edge" gives you instant access to vital information
which will enable your trade show program to gain effectiveness and
impact!
Every area of trade show management is covered in this concise,
easy-to-read book.
No matter how large or small your program is, you will find
solutions to your trade show challenges.
There is no doubt that trade shows are an
extremely powerful sales and marketing tool.
However, taking part in a trade show without having a clear view
of......
why you are there and
how to get your message into the hands and minds of the people you
want to reach most
ie. your buyers
....is almost a certain recipe for disaster!
INSIDE "THE TRADE SHOW EDGE" YOU\'LL FIND....
What's the most important starting point for any trade show? (see
page 7)
WHAT YOU SHOULD DO BEFORE COMMITTING YOUR COMPANY TO A TRADE SHOW
(SEE PAGE 8)
The activities that contribute to a trade show's success (revealed
on page 9)
How to spell out and plan your trade show objectives (see page 10)
How you should evaluate the trade show market and plan an exhibit
program (see page 16)
WHERE TO FIND TRADE SHOWS (SEE PAGE 19)
HOW TO ESTABLISH A BUDGET AND WHAT TO COVER (INCLUDES BUDGETING
WORKSHEET) (SEE PAGE 21)
A TRADE SHOW PLANNING GUIDELINE TO MAXIMISE YOUR TRADE SHOW RESULTS
(SEE PAGE 30)
SELECTING SPACE - THE FACTORS AND GUIDELINES YOU MUST CONSIDER (SEE
PAGE 33)
HOW TO CALCULATE YOUR POTENTIAL SHOW AUDIENCE (SEE PAGE 35)
"Your willingness to work with us and help Arizona companies we
represented prior to the actual trade show was what really spurred our
participation and eventually was what made Repcom successful."
Janice M. Schaefer
Director, Business and Trade
Arizona Department of Commerce
IN ADDITION, THE BOOK ALSO COVERS....
How to design and build an open, inviting booth (see page 41)
The latest exhibit design and industry trends (see page 50)
How to create crowd-stopping grahics and other exhibit tips (see
page 53)
SHIPPING YOUR EXHIBIT TIPS,DRAYAGE BORDER-TOP: #e0e0e0 1px solid;
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alt=""Lifelong Customers" is a very helpful source for when you're
developing your trade show ideas" hspace="15"
src="Lee%20Fowler's%20Lifelong%20Customers.jpg" align="left"
vspace="15" border="0">"Lifelong Customers"
How to attract and keep
loyal customers for life!
by Lee Fowler.
Lee Fowler has been coaching and training in sales and service
skills, presentations, negotiating and creative thinking since 1982.
He has worked on developing sales training projects for some major
companies including: Castrol, Apple Computer, Radisson Hotels,
Colgate-Palmolive, Volvo, Legal BORDER-TOP: #c8c8ff 1px solid;
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alt="The Trade SHow Edge guarantee" hspace="0"
src="guarantee-blue.gif" border="0">
I want you to be completely without risk...
so here's my guarantee......
I'm so convinced of the value
of "The Trade Show Edge",
you get secured order processing through Clickbank with an 8
weeks(56 days),
100% money back guarantee
If at ANY TIME IN THE NEXT 56 DAYS you feel that it falls short in
delivering EVERYTHING I have promised in this letter, just let me know
and I'll be happy to give you a full refund.
NO QUESTIONS ASKED!
In fact, if for any reason you're not 100% satisfied, I want you to
demand your money back.
THIS PRODUCT IS BACKED BY CLICKBANK\'S GUARANTEE OF QUALITY
CUSTOMER SERVICE AND CLICKBANK WILL BE HAPPY TO HELP YOU IF THERE IS
ANY PROBLEM WITH YOUR PURCHASE
To obtain your copy, please click the "Order Now" button below
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PURCHASE ONLINE WITH CREDIT CARD OR PAYPAL BY SECURE SERVER.
Yes ! I want The Trade Show Edge NOW !
The regular price is $47.00
However, you get "The 'Trade Show Edge' TODAY,
PLUS "Lifelong Customers"
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as a special introductory offer !
THAT\'S NEARLY 20% OFF THE NORMAL PRICE PLUS YOU GET THE BONUS!
YOU WILL BE INSTANTLY DOWNLOADING THESE BOOKS IN PDF format
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SEPARATE PURCHASE
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" THE TRADE SHOW EDGE"
$47.00
$37.95
"LIFELONG CUSTOMERS"
$18.00
FREE GIFT
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TOTAL VALUE $65.00 FOR ONLY $37.95!
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