Turner Group Marketing, Inc. > Mass market specialists
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REVEALED!
Insiders' secrets to successfully launching your product in the mass
market.
It's easier than you think!
Think about it...you've come up with a GREAT product idea and want
to launch it in a big way.
Consider this: Each year about _10,000_ companies approach Wal-Mart
hoping to become new vendors. Of those, only about 200 will make the
cut (about TWO percent).
What's the difference between the 200 companies' products that make
it on the shelves and the other 9,800 that don't? _HAVING THE RIGHT
INFORMATION AND PRESENTATION IS ESSENTIAL. _ Countless small
businesses with _great, very marketable _new products have walked out
of buyers' meetings disappointed not because the buyer didn't like the
product but because the company _wasn't properly prepared for the
meeting._
I've seen it time and time again. A small business gets the
opportunity to present its product to a mass market retailer like
Wal-Mart. The owner goes into the meeting expecting a giant purchase
order but instead, he or she walks out empty-handed after just a few
minutes because the buyer said no.
I've spoken to many of these people who have failed and have had
numerous opportunities to present their _same _products to the _same
_buyers and I've walked away with a vendor agreement when they didn't.
Why is that? Is it because the buyer is my friend? NO. Is it because
the buyer likes me? NO. Did something about the product change? NO.
Did I slip something into the buyer's coffee to make him or her say
yes? NO.
The answer is simple: I know the key elements that the buyers look
for when they are making a decision as to whether or not they are
going to take on a new vendor in their department.
That was my only advantage. I presented the _same _ product to the
_same _buyer but unlike the previous presentation, _I got the buyer's
attention and showed them the value of these products. _I also let
them know that I knew what they were looking for and that I had done
my homework.
Essentially, by doing my homework before the meeting, I was saying
to the buyer, "I respect you and your position and have taken the time
to prepare myself beforehand so that I don't waste your valuable time
or mine."
It's not rocket science. It's something that _you _can learn and do
on your own.
The truth is that most buyers make their decisions about whether or
not to take on a new vendor in the first three to four minutes of the
meeting. If you haven't captured their attention by then and shown
them that you mean business, you might as well pack it up and head
home.
REVEALED! Insiders' secrets to successfully launching your product
in the mass market, can teach you everything you need to know to
prepare you and your company for a successful launch in the mass
market.
In this book you'll learn:
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The THREE key things that mass market retailers like Wal-Mart,
Walgreens, CVS, Kroger and the others look for when deciding whether
or not to carry a new product or take on a new vendor;
*
The FIVE things that you MUST do before approaching a retailer with
your product;
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The FOUR ways that mass market retailers find new products and how
you can get yourself onto their radar screens;
*
How to speak buyers' language so that you present yourself as
someone who "knows the ropes;"
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The answers to the questions that _EVERY_ buyer will ask you before
they make a decision about your product and your company;
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FIVE things that you'd better know about your marketing plan when
presenting your company and your product to a buyer;
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FOUR different strategies for getting your product in front of
buyers from Wal-Mart, Walgreens, CVS, Kroger and more;
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THREE things that you need to know about buyers _before _you contact
them to present your company and your products;
Ron-
Just want to take a minute to say thanks for your help. The book is
great. I learned what I needed to know to prepare myself for meeting
with the buyer.
The information was a huge help and I got the contract!
Thanks again for the info!
Best,
Marty Roser
Bellingham, WA
It's been said over and over and over....."You only get _one _chance
to make a first impression."
REVEALED! Insiders' secrets to successfully launching your product
in the mass market, will provide you with invaluable information that
will _GUARANTEE_ that you are properly prepared to present your
product to a mass market buyer.
You'll instantly gain access to insiders' secrets that will show you
the key to a successful new product launch in the mass market.
See for yourself _ everything _that you need to know to successfully
launch your product in the mass market.
This book will teach you the essential strategies that you need to
know to:
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Get the buyer's attention from the very start;
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Tell the buyer that you know what you're doing and are prepared to
do business on a large scale;
*
Show that you know what you are talking about and have the
capability to meet their requirements;
*
Demonstrate that you've done your homework;
*
Prove to the buyer that your product will add value to their
merchandise mix;
An email from Marco Linares...
OMG! I can't believe it was that simple. I followed your
instructions step by step and it worked! I really felt confident when
I walked into my meeting with the buyer and I know that it showed.
Five minutes into the meeting I knew that I was walking away with an
order!
It was just like when I was in school--all I had to do was my
homework.
THANKS!
Marco
Miami, FL
Speaking the language of the buyer can give you a huge advantage
over other, unprepared companies in a buyer's meeting.
Why? Think of it like this: In foreign countries, the locals
appreciate it when tourists have taken the time to at at least learn
some basic phrases in the language of the country that they are
visiting. It shows a degree of respect--people tend to appreciate that
and are _MUCH _more likely to be helpful and attentive.
On the other hand, when tourists have obviously _NOT _taken the time
to educate themselves about where they're visiting--the language,
customs and traditions--the locals are much more likely to be
unfriendly and less than willing to help out.
Why is this? Because to them it feels like the tourist doesn't have
the respect to spend time doing his homework to better understand the
environment that he's visiting.
Buyers feel the same way: Like lots of folks, they're overworked and
usually underpaid. Companies all across the US are cutting back on
their headquarters staff in an effort to save money.
What's the result? Buyers get more and more responsibilities heaped
onto their already over-burdened shoulders. They may have 15 or more
meetings in a single day. When someone walks in who has obviously _not
_done his or her homework, it's like shutting off a switch--they stop
listening.
If you want to get the buyer's attention, you _MUST _demonstrate
that you have taken the time, done your homework and are prepared to
do business with them.
REVEALED! Insiders' secrets to successfully launching your product
in the mass market, teaches you precisely how to successfully prepare
yourself, your company and your products to the mass market buyer.
Here's a breakdown of what you'll find in this guide:
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Overview of the mass market;
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What mass market retailers look for in vendors;
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How mass merchants find new products to stock their shelves;
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What it all means;
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Step-by-step what you need to know _before _you make your pitch;
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The steps you need to take to successfully launch your product in
the mass market and sell to Wal-Mart, CVS, Walgreens and others;
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Four strategies for getting your product in front of the buyer;
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The advantages and disadvantages of each of the four strategies so
you can make an educated decision about what's right for you;
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Strategies for dealing with buyers;
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Terminology: You'll discover the key words and phrases that you need
to know to make an effective presentation that will get the buyer's
attention;
SPECIAL BONUS WITH YOUR PURCHASE OF REVEALED! Insiders' secrets to
successfully launching your product in the mass market.
Order now and you'll get _ three special bonus guides_
_ Bonus one includes: _
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Contact information for the largest mass market retailers in the US
including Wal-Mart, Walgreens, Kroger, Target, CVS, Rite-Aid, Home
Depot, Lowe's and more;
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Where to find manufacturer's representatives who can introduce your
products to mass market buyers;
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A list of brokers that can help you present your products to grocery
buyers;
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Resources for merchandising and packaging;
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Where to find the trade shows that buyers attend to find new
products;
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_and more!.._
_ Bonus two includes: _an actual winning business plan that was
selected as best in class.
This is an actual business plan for a company that successfully
launched its products in the mass market and is currently selling to
Wal-Mart, Walgreens, Kroger, and more. This business plan was selected
as "best in class" in a competition at Nova Southeastern University.
You'll see the important elements that need to be included in a
successful business plan including key information about the
principals, market analysis, analyzing strengths, weaknesses,
opportunities and threats (SWOT analysis), a marketing plan and
more...
REVEALED! Insiders' secrets to successfully launching your product
in the mass market, will give you instant access to everything you
need to know for a successful new product launch.
I GUARANTEE IT.
I stand behind this book. If you're not 100% satisfied, just let me
know and I'll refund your money
no questions asked.
What's it cost? You pay only
$29.99
[1]
for this incredible guide jam-packed with tips and secrets for
successfully launching your new product.
If I can show you the insiders' secrets to a successful new product
launch, wouldn't you invest only $29.99--especially with a 100%
_no-questions-asked_ guarantee of satisfaction?
Dear Ron-
Thank you SO MUCH for the useful information and insight! I'd been
selling my product to some local retailers here in Chicago but just
couldn't seem to figure out how to take the next step.
Just the thought of trying to approach Wal-Mart with my product was
overwhelming. It was enough to make me break out in a sweat but thanks
to you I found out what I had to do to prepare myself to move up to
the next level.
Thank you, thank you, thank you!
Michelle Greire
Highland Park, IL
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Turner Group Marketing, Inc. (c) 2005
