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CLEARBRICK\'S CUSTOMER EXPERIENCE SOLUTION KIT
METHODS, TIPS, AND STRATEGIES FOR CUSTOMER EXPERIENCE
DIFFERENTIATION.
BREAKING NEWS: Business veteran reveals his customer experience
trade secrets...
"Groundbreaking kit provides stunning customer experience insights
and practical solutions"
From: Robert G. Howard
Kansas City, Missouri USA
January 21, 2008
Dear Business Professional,
What I'm about to tell you could change your business forever.
Customer experience management is the next big thing for business.
Businesses are already using customer experience management as a
strategic differentiator to compete and win in today's competitive
marketplace. Those that master customer experience will reap the
rewards; those that don't will likely languish.
How do I know? I've spent nearly 20 years of my professional career
helping some of the world's largest and most well-known companies to
improve their customer experience. I've worked with dozens of
Fortune-500(tm) caliber companies that are working to improve their
customer experience in order to gain a competitive edge.
NOW, I\'M MAKING MY PROPRIETARY CUSTOMER EXPERIENCE TRADE SECRETS
AVAILABLE TO YOU AND YOUR BUSINESS.
I realize that customer experience management is of critical
importance to any company - not just the largest and most well-known
ones. That is why I've packaged my trade secrets into the most
comprehensive customer experience solution kit of its kind. The kit
includes strategies, tips, methodologies, illustrated process maps,
and a wall-sized project roadmap to help you and your company to
compete and win with customer experience management.
I'm confident that you will find this solution kit to be extremely
insightful, useful, and practical. I guarantee it. If you are not
completely satisfied, I'll refund your money.
_IF YOU ARE TRULY SERIOUS ABOUT IMPROVING YOUR CUSTOMER EXPERIENCE
AND REAPING THE REWARDS, READ-ON..._
Unleash the Power of Customer Experience
In today's economic and competitive environment, businesses
everywhere are finding it increasingly difficult to compete on price,
product, promotion, or placement. Instead, successful companies are
beginning to compete on customer experience in order to break way from
the pack.
More and more businesses every day are recognizing this simple
truth: Customer experience management is the next big thing for
business. And the stakes are high. Those companies that gain an early
customer experience advantage build a strong bond between their
business and their customers; a bond that is extremely difficult to
break. When it comes to customer experience, the first-mover advantage
can be significant.
Get it right and reap the rewards.
Simply put, companies that consistently deliver a great customer
experience create very happy customers. Those happy customers often
translate their satisfaction into significant value for the company:
* IMPROVED LOYALTY. Customers tend to be more loyal, and stay
longer, with businesses that treat them well.
* INCREASED WALLET SHARE. Customers tend to spend more of their
discretionary dollars with companies they admire and trust.
* STRONGER ADVOCACY. Customers tend to voluntarily refer family,
friends, and colleagues to companies they love.
* HIGHER REVENUES AND PROFITS. Highly satisfied customers spend
more and are often willing to pay a higher price for products and
services that create a meaningful emotional connection.
In an article published in the Journal of Marketing, Claes Fornell
et al., demonstrated that a portfolio of companies that scored high in
customer satisfaction rankings
* outperformed the Dow Jones Industrial Average (.DJIA) BY 93%,
* beat the S I'm making my trade secrets available to you so that
you can unleash the power of customer experience in your business.
Make or Break: Overcome the Barriers to Success
Happy customers make for great business results. Clearly, satisfied
customers can make your business grow and prosper.
To the contrary, what do you think would happen to any company that
experienced a groundswell of customer _dissatisfaction_? Their
customers would defect in droves, new customers would stay away, and
the financial performance of the company would suffer.
Unhappy customers will leave your company.
According to a study by Accenture in August 2006, nearly half of US
customers surveyed indicated that they had quit doing business with a
company due to poor customer service.
Companies that neglect the customer experience may struggle to grow
their businesses profitably due to lower conversion rates, stagnant
market share, and higher customer turnover levels. _SIMPLY PUT,
UNHAPPY CUSTOMERS CAN BREAK YOUR BUSINESS._
WITH SUCH MUCH AT STAKE, WHY AREN\'T ALL BUSINESSES TAKING
ADVANTAGE?
Businesses that take advantage of this incredible business
opportunity will clearly benefit from customer experience
differentiation. Unfortunately, many businesses will never master this
important business capability.
The inability to master the customer experience often isn't due to
lack of effort. In fact, I've seen businesses spend multiple years and
millions of dollars chasing the holy grail of customer relationship
management. As with any complex business issue, however, there are a
number of barriers that can get in the way of even the best of
intentions.
Learn how to overcome the barriers.
I realized long ago that the secret to making business improvements
of any kind involves eliminating or overcoming the various barriers
that stand in the way. I've incorporated all of my tricks, tools, and
methods for overcoming these barriers in one convenient solution kit.
Common barriers to achieving customer experience results include:
* Customer experience management is not a strategic priority
* Businesses don't know that they have a problem.
* Businesses don't know how to approach the problem.
* Businesses don't have access to, or can't afford, customer
experience expertise.
* Businesses aren't aware of the potential risks and benefits.
* Customer centric strategies can be difficult to implement.
* CRM software solutions only address part of the customer
experience lifecycle.
* Employee adoption can be slow.
* Businesses lack a clear understanding of the customer experience
process.
* Businesses don't have a business case to identify the potential
value.
Unfortunately, one or more of these factors often prevent businesses
from taking advantage of the amazing power of customer experience
management. Don't let these barriers prevent you and your business
from taking advantage of customer experience management!
_OUR APPROACH TO CUSTOMER EXPERIENCE MANAGEMENT ADDRESSES EACH OF
THESE POTENTIAL BARRIERS..._
The Most Comprehensive Kit of It's Kind
Throughout my 20-year career as a business advisor, I've learned a
lot about what works - and what doesn't - when it comes to improving
any business. Over and over again, I helped companies sort through the
strategies, plans, risks and issues associated with large business
improvement projects. I've helped them to determine the ideal scope,
approach, and tactics to get the most value. I've also successfully
managed and implemented more large business projects than I can
recite.
"Robert's ability to convert complex business problems, ideas, and
solutions into simple to understand concepts and frameworks is
unparalled."
Kasey Lobaugh, Principal - Deloitte Consulting
In nearly every case, I used the same ingredients for success: acute
diagnosis, clear strategy, complete executive alignment, pragmatic
scope and approach, and proven methods. After repeating this recipe
dozens of times, I decided to package my proven methods and advice
into a single comprehensive solution kit. I spent hundreds of hours
designing, writing, publishing, and field testing every element of
this unique project toolkit.
The result is the CUSTOMER EXPERIENCE SOLUTION KIT; The most
comprehensive solution kit of its kind.
TAKE A PEEK INSIDE. I am confident that you will find this kit to be
the most comprehensive set of methods, tools and advice of its kind!
ClearBrick's Customer Experience Solution Kit
The Most Comprehensive Kit of its Kind
Now, you can take advantage of the same principles, approach, and
advice that helped these large companies realize significant returns:
* A market-leading consumer packaged good company successfully
launched a complete direct-to-consumer customer experience process
that generates millions of dollars in revenue!
* One of the world's largest retailers implemented a seamless
customer experience process that generates millions of dollars each
month!
* A market-leading office products firms that just needed the right
strategies, advice, methods and tools to guide them in the right
direction.
But not all companies are completely self sufficient. Some companies
need more help than others. I also realize that the Customer
Experience Solution Kit has a tremendous amount of materials in it.
Utilizing it all can be a daunting task. That is why we've established
three different models to cater to the specific needs of your
business:
Do-It-Yourself
If your business has a lot of the know-how and resources internally,
and just needs the right tools and methods to guide the way, then you
can get started right away. Get buy the solution kit and download it
immediately. You'll be off and running in no time.
YOU WILL ALSO BE ABLE TO GET SUPPLEMENTAL ADVICE ONLINE._ _We
compliment the Customer Experience Solution Kit with timely and
relevant advice through ClearBrick's online research, free audio
broadcasts, and regular blog entries. You can join the ClearBrick
community anytime to access these valuable business resources!
Do It With You
"Rob is one of the most creative, talented and energetic talents in
the consulting world today. I would highly recommend him to anyone."
Rick Shull, RGS Search Partners, LLC
Some businesses just need a little coaching from time to time. If
your business has the resources and know-how to get going, but need a
little coaching along the way, we can help. When you purchase and
utilize the solution kit, ClearBrick can offer you and your businesses
with custom workshops, teleseminars, or traditional consulting
services to help you along the way. You'll get expert guidance when
and where you want.
If you are interested in this model, just contact us at
info@clearbrick.com and we can work with you to find the right level
of assistance.
Do It For You
In some cases, businesses are faced with the daunting task of
tackling a large and complex set of issues. In those cases, you may
need more than a little coaching to help you effectively get the job
done. In the cases of more complex customer experience issues, we
highly recommend that you purchase the solution kit and utilize it to
get oriented first. Then contact us at info@clearbrick.com to discuss
how we can organize a more traditional consulting engagement to help
improve your customer experience.
Regardless of the level of support you desire, you'll always get the
support, knowledge, and coaching that you need.
An Unbelievable Product at an Amazing Price
You might ask, "Why should I care about customer experience
management?"
The simple answer is this: Your customers, and your competitors, are
making it a priority.
Simply put, companies around the world are making customer
experience a core part of their strategic focus and will spend over
$10 billion on related technologies and services by 2009 according to
Forrester Research. The battle for the customer has just begun!
Our proven approach to customer experience management can help you
and your company to get a leg up in this global race to own the
customer. The value of our comprehensive collection of methods, tools,
and advice is significant:
SOLUTION KIT COMPONENT
ESTIMATED VALUE
Complete project methodology
_$10,000_
Included
Illustrated Process Maps
_$1,500_
Included
Professional Strategy & Advice
_$50,000+_
Included
Business Case Model
_$500_
Included
Illustrated Project Roadmap
_$500_
Included
Customer Initiative Map
_$200_
Included
We have packed the Customer Experience Solution Kit with all of
these valuable components to help you grow your most valuable business
asset - your customers.
I think that you would agree that $10,000 would be an appropriate
price to pay to unlock the secrets of customer experience. But we
won't charge that much.
We believe that small and medium businesses should be able to
utilize the same methods, tools, and advice as large companies. So we
won't even charge $5,000.
We are passionate about making every small and medium business
successful, so we won't even charge $1,000.
_RIGHT NOW, WE ARE OFFERING THE COMPLETE SOLUTION KIT FOR ONLY
$595._
For $595, you'll get it all: The strategy booklets, the illustrated
process models, the road map, the field guide, the customer value
compass, and the customer initiative map. For only $595, you'll get
premier professional advice and methods that have been field-proven
with some of the world's largest and most well known companies. Get
the complete Customer Experience Solution Kit
now for only $595! We utilize ClickBank's trusted payment network.
Once your payment is complete, you will be instructed
how to get your kit immediately.
SPECIAL BONUS OFFER: Buy now, and we'll include three of our top
customer experience research reports absolutely free!
_THAT'S $105 WORTH OF VALUABLE CUSTOMER EXPERIENCE RESEARCH
ABSOLUTELY FREE IF YOU ACT NOW!_
Our special bonus offer includes the following proprietary research
and advice:
* FREE REPORT! HOW TO FIND YOUR CUSTOMER VALUE: In this report we
provide a holistic view of the revenue and cost dimensions of the
customer relationship to help you find your customer value.
* FREE REPORT! HOW TO BUILD YOUR CUSTOMER EXPERIENCE BUSINESS CASE:
In this report we describe how to use the ClearBrick customer value
compass to plan, organize, and build your own customer experience
business case.
* FREE REPORT! HOW TO OVERCOME THE TOP 5 CUSTOMER EXPERIENCE
PROJECT PITFALLS: In this report, we uncover the top 5 customer
experience project pitfalls that prevent most companies from
capitalizing on their customer experience potential.
Buy the Solution Kit and Get the Bonus Reports Now! [17]
[18]
YOU ARE PROTECTED BY OUR MONEY-BACK GUARANTEE._ _If you are not
completely satisfied with our Customer Experience Solution Kit,
contact us in writing within 8 weeks of your purchase and we will
refund your money.
Fight for your Customers Today!
Forget about competing based simply on product, price, promotion, or
placement. THE REAL BATTLE FOR CUSTOMERS IS BEING FOUGHT OVER THE
CUSTOMER EXPERIENCE! Businesses that can create an emotional
connection with their customers will benefit from higher retention
rates, improved profit margins, and improved revenue strength. Don't
wait any longer, fight for your customers today!
I've watched many business flounder due to the lack of a compelling
customer experience. Yet they did nothing about it! Perhaps they
thought it was too complex, or too difficult, or they just didn't know
where to start.
"ClearBrick creates the most innovative business model for today's
consulting needs of small A highly affordable,
accessible, and dynamic business consulting service through DIY."
Andrew N. K. Chen, Associate Professor,
University of Kansas School of Business
No more excuses!
I've created the world's most comprehensive Customer Experience
Solution Kit to help project managers, entrepreneurs, business owners,
and large corporations to effectively diagnose the problem, develop a
strategy, and improve the customer experience. I've also designed the
solution kit to be flexible and adaptable to any industry or market
situation. There is no complex software to install or learn how to
use. You can now purchase, download, and beginning putting the
solution kit to use immediately.
Start fighting for your customers today by getting serious about
improvin your customer experience. ClearBrick's Customer Experience
Solution Kit can help you _LEARN THE SECRETS OF CUSTOMER EXPERIENCE
MANAGEMENT THAT CAN HELP YOUR BUSINESS INCREASE REVENUES, IMPROVE
LOYALTY, AND BECOME MORE CUSTOMER CENTRIC._
Go ahead, start your customer experience improvement project today!
P.S.
As a business professional, you know how hard it is to compete in
today's global economy. Companies around the world are quickly
realizing that in order to compete - and win - they must master the
customer experience. Some companies are spending millions of dollars
on customer experience related technologies and services in order to
seize an advantage.
Now, you can get the same advice, insights, and tips used by some of
the world's largest and most well known companies to compete with a
differentiated customer experience. But you won't have to spend
millions. Or even thousands. Get the complete Customer Experience
Solution Kit
now for only $595!
Order now and get three of our leading customer experience research
reports - a $105 value - absolutely free. Buy Now to Begin Enhancing
Your Customer Experience Today! [19]
_DISCLAIMER__: Past performance is not an indication of future
results. _
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