Facebook Social Ads - The New Adwords
"ARE YOU READY TO RUN AHEAD OF THE PACK WITH THE BEST WEB 2.0
MONETIZATION GUIDE EVER WRITTEN?"
Unless the rock you're living under is buried deep underneath a tree
on a desert island lost in the middle of the Pacific, you're probably
already clued in to the most popular website this side of the search
engines.
Facebook has long been held as the sacred destination of Internet
Marketers. They've longed to turn the website's immense traffic into
social marketing gold, but few have been able to break through and
monetize the site.
During the MySpace heyday, people were spoiled by the ability to use
the social networking features to expand their customer base. Smart
marketers would routinely find thousands of new friends and convert
that traffic with simple marketing techniques.
People who expected to easily make the transition from MySpace to
Facebook faced a surprisingly difficult scenario. Facebook's clientele
wasn't nearly as accepting a marketing population as MySpace was and
most marketers soon gave up, declaring that Facebook was useless for
their purposes.
What these early Facebook marketers didn't realize was that there
was a way to effectively market products and services, it's just
different than what's done on MySpace. These marketers either didn't
try new methods or didn't know enough about Facebook to make the new
methods work.
Either way, as someone who regularly and successfully markets
products on Facebook, I scoff at people who tell me that the traffic
from Facebook is worthless.
When I first saw Facebook, I was excited to use it, purely from a
social marketing point of view. I had heard about it from some friends
and it seemed like a great way to stay in touch with people and
reconnect with old friends. So my first experience with the site was
as a user, not as a marketer.
I used Facebook for months before I started using it as a marketing
tool. I feel like this userbility gave me an insight into the minds of
the Facebook users and it was with this knowledge that I was able to
put together a truly great Facebook marketing strategy.
My strategy worked almost from the first time I tried it and I've
been using it ever since. The Facebook marketing strategy that I
created centers around their social ads and the only way to use them
properly and effectively. I've never seen this strategy anywhere else
and I don't expect to. My marketing plans were created out of the
fabric of what Facebook was intended to do and it therefore is
enormously powerful.
MAKE YOUR MONEY ON FACEBOOK!
Since the addition of applications earlier this year, millions of
web developers have broken their backs creating fun, interesting,
playful and useful applications for their fellow Facebook friends, few
though have been able to profit from their hard work.
When applications were still new and everyone wanted to add as many
as they could to their profile, a handful of developers managed to
make some money from their work. These lucky few didn't achieve
success because of any explicit marketing technique, but due to
Facebook
