Basic Copywriting In Plain English
*
"IF I COULD SHOW YOU HOW TO SAVE
$2,500 TO $15,000 IN COPYWRITING COSTS...
WOULD THAT BE WORTH 5 MINUTES OF YOUR TIME?"
Let me get one thing out of the way before I say one more word. I am
_NOT_ a professional copywriter. I am an Internet marketer who has
achieved a considerable amount of success online...writing my OWN
copy.
What does this have to do with saving you up to $15,000 in
copywriting costs? Nothing and _EVERYTHING_. In order to
understand...you need to know a little about me personally.
I started marketing back in 2003 as an affiliate marketer. I did
okay...but I soon realized that I wasn't going to make some serious
money until I created my own products and services.
I think we can both agree _THAT_ is where the _BIG MONEY_ is.
So I started to research what I had to do in order to pull this off.
One of the things I discovered was that I had to get some KILLER sales
copy written for my product. So I went shopping around.
"REALITY HIT ME SQUARE IN THE FACE"
A _CHEAP_ copywriter worth his salt went for $2,500. If I wanted
Michel Fortin...it was $15,000.
While I was having a fair amount of success as an affiliate
marketer...there was no way I was paying that kind of money for sales
copy...not when I had no idea if my product would even sell. I needed
to at least test some sales copy...but who was I going to get to write
test copy for nothing?
The only way _THAT_ was going to happen was if I WROTE IT MYSELF.
Let me be perfectly honest about something before I continue. I had
already made a good part of my living offline as a writer. I had
written plays...songs...TV scripts and a number of other successful
compositions.
I was in no way making a killing in the entertainment industry --
but I was an experienced and trained writer. Certainly figuring out
how to write sales copy that converts couldn't be _THAT_ hard.
So I bought books on the subject and even got myself a private
mentor. But as much as I had absorbed about copywriting...I couldn't
help but think that there had to be a _SIMPLE FOOL-PROOF WAY TO
SIMPLIFY THIS PROCESS_.
"I DISCOVERED THE MISSING SECRET!"
What I am going to share with you is going to _TOTALLY_ blow you
away. What I discovered was that all the books on copywriting that I
had read were actually very good...excellent to say the least. But
they all had one major problem...
They were written _WAY OVER THE HEADS OF THE AVERAGE INTERNET
MARKETER_.
See — these books are _ALL_ written for people who want to be
copywriters — not for marketers who simply want to sell their
products. While the content in these books was
excellent...understanding it was anything but easy.
That's when I realized that what we needed was a book on copywriting
written for the average marketer...in simple plain english that
_ANYBODY_ could understand.
But before I could put a book like that together — I had to
make sure that I could actually write copy that converts. So I created
two products — my _HONEST INCOME PROGRAM_ and _MY SECRET
ARTICLES_.
I took one of my products and put it out there. Shortly after...an
affiliate picked it up and sold over 100 COPIES HIS FIRST MONTH.
Obviously the copy was good enough to convert at over 2%. I was making
thousands of dollars with _ZERO COPYWRITING EXPENSES_.
"SEE WHAT MY AFFILIATE DID!"
FTC regulations require that I block out the affliate's name...but
don't worry...you can read a testimonial directly from him below. His
mame is Steve Crawford.
Now don't get mew wrong...Steve is a bright kid..but without sales
copy that converted...he wouldn't have come up with these kind of
numbers in _JUST HIS FIRST MONTH_.
Now I'm a fairly decent marketer myself and I actually duplicated
Steve's numbers that month. Between the 2 of us and a few other folks
promoting my new product — I did pretty well — but —
NONE OF THIS WOULD HAVE HAPPENED WITHOUT SALES COPY THAT CONVERTED.
I was convinced beyond any reasonable doubt that I could write sales
copy capable of making a significant number of sales — but more
importantly — I understood the process well enough to be able to
put it into _SIMPLE TO UNDERSTAND ENGLISH THAT ANYBODY COULD MASTER._
"THE PROOF IS IN THE PUDDING!"
Here's a Camtasia Video of me logging into several of my accounts so
you can get an idea of the kind of income I earn...most of it from
selling my own products with sales copy written _TOTALLY_ by me.
As you can plainly see...I can put together sales copy that
converts. I won't ever have to pay to have sales copy written for
me..._EVER_!
"I\'M GIVING YOU THE KEYS TO MY SUCCESS!"
Don't get me wrong...I put together some great KICK BUTT products
— but nobody is going to know that until _AFTER_ they have
downloaded them. To get to that point...they _MUST_ be persuaded by
the sales copy. This is just a fact of marketing..._GOOD COPY SELLS_!
Well...writing good copy is no longer something that you just have
to dream about doing. Once you get your hands on this
information...and see how _INCREDIBLY SIMPLE IT IS_...you'll wonder
why nobody has put together something like this sooner.
The answer is simple — too much money involved. Think about it.
If the people who _REALLY_ knew copywriting made it so simple to
duplicate...they'd be out of business. Certainly they'd lose a lot of
potential customers.
Take me for instance. Had I not figured this out and wanted to still
earn an income online...I would have had to spring for a copywriter.
NO WAY AROUND IT!
Well...forget it! You don't need a copywriter — NOT ANYMORE!
Not with my...
"SOME STRAIGHT TALK FROM A REGULAR JOE"
This is the part of the sales copy where I'm supposed to _DAZZLE_
you with a boat load of bullet points and fancy talk. But I'm not
going to insult your intelligence with all that mumbo jumbo that
you're probably sick to death of.
You've seen the proof of my income and that affiliates can sell my
products with great success. This alone shows you what I am capable of
doing and what I can share with you...if you'll let me.
Besides...nothing I say really means anything.
So please read what others who have read my book have to
say...starting with my super affiliate who's darn glad I can write
sales copy that converts.
"I\'VE SEEN FIRSTHAND, AND HAVE REAPED THE PROFITS!"
Steven--you've done it again! You've taken a tough subject that we
all have to tackle--just mentioning copywriting is the quickest way to
give most Internet Marketers a headache--and yet you have managed to
clear the murky waters through a simple, step by step, easy to follow
path to profits...
I love the way you don't tell people to try to be like Michael
Rasmussen or Joe Vitale, you just tell them to be themselves and
follow the same system that all great copywriters use in one form or
another to sell products like crazy.
I've seen firsthand, and have reaped the profits, as your copy has
set multiple markets on fire and sold products faster than I could
have dreamed was possible! It seemed like magic--but now I know
better--it is just (1) a step by step system that anyone can follow
and (2) being yourself.
I'm sick and tired of all the conflicting copywriting information
out there that leaves people with more questions than answers. Thanks
for cutting through the B.S. and showing us the simple steps to
creating profit-pulling copywriting...
Steve Crawford
http://thenakedmarketer.com
"ONE WORD...AMAZING!"
Steven's new Copywriting book can be summed up in one word
